GENEL 2
  • 1. A new bakery business invests in obtaining

    permits and licenses before opening its doors
    the public.What category of start-up expens does this fall under
A) Start-up Inventory
B) Start-up Assets
C) Start-up Expenses
D) All of these
  • 2. What is included in Benefits as part of a Compensation Scheme
A) Performance appraisal
B) Career planning
C) Training programs
D) Health and medical insurance
  • 3. Which of the following is an example of Vanabile

    pay in a Compensation Scheme
A) Wages
B) Bonuses
C) Health insurance
D) Salaries
  • 4. What does Compensation Scheme include.
A) Market demand analysis
B) Assessment of organizational structure
C) Details about employee wages, benefits, and incentives
D) Competitor analysis
  • 5. Which of the following is the purpose of an
A) Analyzing competitor strategies
B) Showing the structure and relationships within an organization
C) Assessing employee performance
D) Evaluating market demand
  • 6. What does Competitor Analysis involve
A) Analyzing market trends and consumer behavior
B) Evaluating employee performance within the organization
C) Creating organizational charts for competitors
D) Assessing the strength and weaknesses of current and potential competitors
  • 7. A company launches a new advertising campaign to inform consumers about its latest product features. Which element of Promotion is being utilized.
A) Public Relations
B) Sales Promotion
C) Advertising
D) Transportation
  • 8. Which of the following is NOT typically considered a component of Promotion
A) Inventory Management
B) Public Relations
C) Advertising
D) Sales Promotion
  • 9. What does "Promotion" primarily involve in marketing.
A) Managing inventory levels
B) Setting the price of products
C) Distributing products to retail locations
D) Marketing communication to inform and persuade target audiences
  • 10. Which of the following is NOT a focus area of Place in marketing
A) Transportation
B) Inventory
C) Public Relations
D) Logistics
  • 11. What does "Place" refer to in marketing
A) The physical location of the company's headquarters
B) The pricing strategy used for products
C) The distribution channels and locations where the product is available
D) The target audience demographics
  • 12. A company charges different prices for its product depending on where the buyer is located What pricing strategy is being used
A) Geographic Pricing
B) Penetration Pricing
C) Premius Pricing
D) Skimming Pricing
  • 13. What pricing strategy involves offering a group of products or services for sale at a discounted price.
A) Penetration Pricing
B) Bundle Pricing
C) Skimming Pricing
D) Geographic Pricing
  • 14. A luxury watch brand keeps its prices significantly higher than its competitors to maintain an image of exclusivity. What pricing strategy does this represent
A) Premium Pricing
B) Psychological Pricing
C) Skimming Pricing
D) Penetration Pricing
  • 15. What does markel strategy refer to in business
A) Creating office policies and procedures
B) Managing employee relationships
C) Developing a game plan for waching consumers
D) Handling financial transactions
  • 16. Which of the following is NOT a component of the Marketing 4P's
A) People
B) Promotion
C) Place
D) Price
  • 17. Which of the following is NOT typically considered a focus area for product development.
A) Quality
B) Features
C) Price
D) Variety
  • 18. What aspect of a product focuses on the overalt appearance and aesthetic appeal
A) Brand name
B) Variety
C) Features
D) Design
  • 19. A ride-sharing company increases its prices during peak hours when demand is high. Which pricing strategy does this represent.
A) Skimming Pricing
B) Penetration Pricing
C) Freemium Pricing
D) Dynamic Pricing
  • 20. Which pricing strategy offers basic services for free but charges for additional features of ontent.
A) Penetration Pricing
B) Premium Pricing
C) Freemium Pricing
D) Skimming Pricing
  • 21. Alechnology company launches its new product at a high price and gradually reduces it over time. What pricing strategy is being used.
A) Cost-Plus Pricing
B) Skimming Pricing
C) Bundle Pricing
D) Competition-Based Pricing
  • 22. What pricing strategy involves offering a group of products or services for sale at a discounted price.
A) Skimming Pricing
B) Bundle Pricing
C) Geographic Pricing
D) Penetration Pricing
  • 23. A company charges different prices for its products depending on where the buyer is located. What pricing strategy is being used
A) Skimming Pricing
B) Geographic Pricing
C) Premium Pricing
D) Penetration Pricing
  • 24. Which of the following is the purpose of an Organizational Chart
A) Evaluating market demand
B) Analyzing competitor strategies
C) Showing the structure and relationships within an organization
D) Assessing amplavee performance
  • 25. What does market strategy refer to in business.
A) Managing employee relationships
B) Creating office policies and procedures
C) Handling financial transactions
D) Developing a game plan for reaching consumers
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