GENEL 2
  • 1. A new bakery business invests in obtaining

    permits and licenses before opening its doors
    the public.What category of start-up expens does this fall under
A) Start-up Inventory
B) Start-up Expenses
C) Start-up Assets
D) All of these
  • 2. What is included in Benefits as part of a Compensation Scheme
A) Health and medical insurance
B) Career planning
C) Training programs
D) Performance appraisal
  • 3. Which of the following is an example of Vanabile

    pay in a Compensation Scheme
A) Health insurance
B) Bonuses
C) Wages
D) Salaries
  • 4. What does Compensation Scheme include.
A) Market demand analysis
B) Competitor analysis
C) Details about employee wages, benefits, and incentives
D) Assessment of organizational structure
  • 5. Which of the following is the purpose of an
A) Showing the structure and relationships within an organization
B) Evaluating market demand
C) Assessing employee performance
D) Analyzing competitor strategies
  • 6. What does Competitor Analysis involve
A) Assessing the strength and weaknesses of current and potential competitors
B) Analyzing market trends and consumer behavior
C) Creating organizational charts for competitors
D) Evaluating employee performance within the organization
  • 7. A company launches a new advertising campaign to inform consumers about its latest product features. Which element of Promotion is being utilized.
A) Public Relations
B) Sales Promotion
C) Transportation
D) Advertising
  • 8. Which of the following is NOT typically considered a component of Promotion
A) Public Relations
B) Advertising
C) Inventory Management
D) Sales Promotion
  • 9. What does "Promotion" primarily involve in marketing.
A) Distributing products to retail locations
B) Marketing communication to inform and persuade target audiences
C) Setting the price of products
D) Managing inventory levels
  • 10. Which of the following is NOT a focus area of Place in marketing
A) Public Relations
B) Transportation
C) Logistics
D) Inventory
  • 11. What does "Place" refer to in marketing
A) The target audience demographics
B) The pricing strategy used for products
C) The physical location of the company's headquarters
D) The distribution channels and locations where the product is available
  • 12. A company charges different prices for its product depending on where the buyer is located What pricing strategy is being used
A) Geographic Pricing
B) Premius Pricing
C) Skimming Pricing
D) Penetration Pricing
  • 13. What pricing strategy involves offering a group of products or services for sale at a discounted price.
A) Bundle Pricing
B) Skimming Pricing
C) Penetration Pricing
D) Geographic Pricing
  • 14. A luxury watch brand keeps its prices significantly higher than its competitors to maintain an image of exclusivity. What pricing strategy does this represent
A) Penetration Pricing
B) Skimming Pricing
C) Psychological Pricing
D) Premium Pricing
  • 15. What does markel strategy refer to in business
A) Developing a game plan for waching consumers
B) Creating office policies and procedures
C) Managing employee relationships
D) Handling financial transactions
  • 16. Which of the following is NOT a component of the Marketing 4P's
A) People
B) Promotion
C) Place
D) Price
  • 17. Which of the following is NOT typically considered a focus area for product development.
A) Features
B) Quality
C) Price
D) Variety
  • 18. What aspect of a product focuses on the overalt appearance and aesthetic appeal
A) Features
B) Design
C) Variety
D) Brand name
  • 19. A ride-sharing company increases its prices during peak hours when demand is high. Which pricing strategy does this represent.
A) Dynamic Pricing
B) Freemium Pricing
C) Skimming Pricing
D) Penetration Pricing
  • 20. Which pricing strategy offers basic services for free but charges for additional features of ontent.
A) Premium Pricing
B) Freemium Pricing
C) Penetration Pricing
D) Skimming Pricing
  • 21. Alechnology company launches its new product at a high price and gradually reduces it over time. What pricing strategy is being used.
A) Competition-Based Pricing
B) Cost-Plus Pricing
C) Bundle Pricing
D) Skimming Pricing
  • 22. What pricing strategy involves offering a group of products or services for sale at a discounted price.
A) Skimming Pricing
B) Geographic Pricing
C) Bundle Pricing
D) Penetration Pricing
  • 23. A company charges different prices for its products depending on where the buyer is located. What pricing strategy is being used
A) Premium Pricing
B) Penetration Pricing
C) Skimming Pricing
D) Geographic Pricing
  • 24. Which of the following is the purpose of an Organizational Chart
A) Evaluating market demand
B) Showing the structure and relationships within an organization
C) Assessing amplavee performance
D) Analyzing competitor strategies
  • 25. What does market strategy refer to in business.
A) Creating office policies and procedures
B) Managing employee relationships
C) Handling financial transactions
D) Developing a game plan for reaching consumers
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