- 1. The focus of the marketing concept is to satisfy customers' needs, wants, and demands;
A) Customers' needs/ wants/demands
B) Profitability
C) Integrated Marketing
- 2. companies aim to generate profits by satisfying their customers' demands better than their competitors
A) Integrated marketing
B) Customers' needs/ wants/demands
C) Profitability
- 3. marketing is a concerted effort from all personnel within a company.
A) Integrated marketing
B) Profitability
C) Customers' needs/ wants/demands
- 4. Focuses on promoting specific destinations
A) Ecotourism Marketing
B) Event and MICE marketing
C) Destination Marketing
- 5. Highlights unique and memorable experiencered by a location or service
A) Luxury Hospitality Marketing
B) Experience Marketing
C) Adventure Tourism Marketing
- 6. Targets travelers interested in Culture, history and heritage
A) Health and wellness tourism Marketing
B) Cultural and Heritage Tourism Marketing
C) Destination Marketing
- 7. Focuses on sustainable and nature-based experiences
A) Ecotourism Marketing
B) Adventure Tourism Marketing
C) Experience Marketing
- 8. Caters to thrill seekers.
A) Luxury Hospitality Marketing
B) Experience Marketing
C) Adventure Tourism Marketing
- 9. Promotes food and beverage experiences as key attractions.
A) Culinary Tourism Marketing
B) Experience Marketing
C) Event and MICE marketing
- 10. Focuses on upscale accommodations, services and exclusive experiences
A) Digital and social media marketing
B) Adventure Tourism Marketing
C) Luxury Hospitality Marketing
- 11. Promotes wellness, spas and medical tourism
A) Health and wellness tourism Marketing
B) Cultural and Heritage Tourism Marketing
C) Experience Marketing
- 12. Utilizes online platforms and travel blogs to engage audience.
A) Experience Marketing
B) Digital and social media marketing
C) Event and MICE marketing
- 13. Targets businesses organizing corporate events.
A) Adventure Tourism Marketing
B) Event and MICE marketing
C) Luxury Hospitality Marketing
- 14. Promotes eco-friendly practices and responsible travel
A) Ecotourism Marketing
B) Religious Tourism Marketing
C) Sustainable Tourism Marketing
- 15. Centers around peak seasons or local festivals
A) Adventure Tourism Marketing
B) Seasonal and Festival Marketing
C) Budget and backpacker marketing
- 16. Targets fans or participants of sports activities
A) Sports and Recreation tourism Marketing
B) Experience Marketing
C) Adventure Tourism Marketing
- 17. Focuses on pilgrimages and spiritual journeys
A) Adventure Marketing
B) Religious Tourism Marketing
C) Ecotourism Marketing
- 18. Targets budget-conscious travelers.
A) Health and wellness tourism Marketing
B) Budget and backpacker marketing
C) Seasonal and Festival Marketing
- 19. Services cannot be seen, tasted, felt, heard, or smelled before they are purchased. In the tourism and hospitality industry many of the product sold, are only experiences
A) Intangibility
B) Inseparability
C) Perishability
- 20. In tourism and hospitality services, both the service provider and the customer must be present for the transaction to occur.
Service inseparability also means that customers are the part of a product.
Another implication is that customers and employees must understand the service delivery system because they are coproducing the service.
A) Perishability
B) Inseparability
C) Intangibility
- 21. Services cannot be stored. If a service is unused, it is wasted. Ex-if a hotel of 100 rooms does not gets reservation for 40 rooms, the 40 rooms cannot be stored away.
A) Perishability
B) Intangibility
C) Inseparability
- 22. In tourism and hospitality industry, the demand is influenced by factors such as economic, political, natural disasters etc. Seasonal changes greatly affect the demand of products. Eg- many tourist areas have short tourism buisness months.
A) VARIABILITY
B) MOTIVATIONS
C) HIGH UNSTABLE DEMAND
- 23. Services are highly variable. The quality of services depends when, where and by whom are they provided. The simultaneous production and consumption of services makes it difficult to maintain their consistency, specially during peak periods.
A) Motivations
B) Variability
C) Dominant Role Of Intermediates
- 24. refers to the subjective and objective reasons, expectation and desires which influence tourist choice for a certain destination. Different individuals can make same or different choices for entirely different or mutually exclusive reasons.
A) Motivations
B) High Unstable Demand
C) Variability
- 25. Intermediates here
refers to -tour operators -travel agents -hotel brokers. These play a very important role as they eventually enjoy superior marketing strength.
A) DOMINANT ROLE OF INTERMEDIATES
B) INSEPARABILITY
C) MOTIVATIONS
- 26. defined as unique elements that identify a product and set it apart from others.. Advantages--Memorability. - Loyalty. - Familiarity -Premium image, premium price - Greater company equity - Lower marketing expenses - For consumers, less risk
A) BRAND MARKETING
B) EMOTIONAL MARKETING
C) AFFINITY MARKETING
- 27. The use of words, signs, and/or symbols aimed at soliciting some set of emotions, such as- joy, excitement, relaxation from a target audience.
A) AFFINITY MARKETING
B) BRAND MARKETING
C) EMOTIONAL MARKETING
- 28. Marketing programs sponsored by organizations that solicit "involvement" by individuals who share a common interest and/or activity Seeks to get consumers to buy and use a particular product based upon a shared activity or interest. l.e., credit card companies
A) Variability
B) Affinity Marketing
C) No Ownership
- 29. Tourism attractions have no ownership, as well as no ownership passes from seller to buyer in tourism industry. The buyer only acquires the right to certain benefits for specific time period of what the seller offers
A) No Ownership
B) Emotional Marketing
C) Motivations
- 30. MARKETING IS ALSO ABOUT: •
1. PLACE (LOCATION)
2. DISTRIBUTION (MAKING THE PRODUCT READILY AVAILABLE)
3. PRICING (THE COST AND PROFIT MARGINS) . PRODUCT IMAGE (HOW THE PRODUCT IS PERCEIVED)
4. PROMOTION (COMMUNICATION TO THE MARKET VIA ADVERTISING,
5. PUBLIC RELATIONS,
6. SALES PROMOTION)
7. RELATIONSHIP MARKETING
A) Maybe not sure
B) Yes
C) No
A) Destination
B) Location
C) Attraction
A) MAKING THE PRODUCT READILY AVAILABLE)
B) Maybe
C) Idunno
A) (THE COST AND PROFIT MARGINS)
B) Not agree
C) Yes
A) Strongly disagree
B) HOW THE PRODUCT IS PERCEIVED
C) Affirmly
A) Not at all
B) COMMUNICATION TO THE MARKET VIA ADVERTISING
C) Affirmly not agree
- 36. a major in Tourism Marketing.
Social Media is the answer.
A) Email Marketing for Tourism
B) Social Media Marketing
- 37. continues being a valid tool for marketing practitioners in tourism sector. It can be used for different purposes, such as LEAD NURTURING and LOYALTY PROGRAMS. Email marketing helps brands to stay in a continuous contact with their prospects and clients and to help the relationship evolve.
A) Email Marketing for Tourism
B) Social Media Marketing
A) (Create revenue-driving)tools for Tourism.
B) (Create regular-diving)tools for Tourism.
C) (Create regular-driving)tools for Tourism.
- 39. are in high demand when it comes to tourism marketing. Marketing specialists of the industry value a tool that allows not only to keep the data base of the clients neat and organized, but also create campaigns based on segmentation of the contacts and to stay tuned about the progress of each contact
A) ARC tools
B) CTM tools
C) CRM tools
- 40. Attract with your content. Generate compelling information, spread it online and get everyone to come to you, to find you easily. Inbound marketing is a non-intrusive way of marketing that adds value to the customer. These are marketing campaigns people actually fall in love with.
A) Email Marketing for Tourism
B) CRM (Create revenue-driving)
C) HubSpot, the solution for Tourism marketing
- 41. The five tourism and hospitality marketing objectives.:
The five P that are the elements of the marketing mix.
1.product
2.price
3.place
4.promotion
5.people
A) Not all
B) Affirmly
C) Yes
- 42. A successful tourism product must meet three basic factors simultaneously:
A) A. Tourist attractions; B. Facilities and services offered; and C. Physical accessibility to them
B) A. Local destinations; B. Facilities and services offered; and C. Physical accessibility to them
C) A. Tourist attractions; B. Fatalities and services offered; and C. Prepared accessibility to them
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