CHAPTER 6-7 - Quiz
  • 1. What is the main goal of the Strategy Analysis and Choice stage?
A) To generate, evaluate, and select strategies
B) To control employee performance
C) To implement strategies
D) To collect raw data
  • 2. Strategy Analysis and Choice mainly involves decisions that are:
A) Random
B) Fully objective
C) Fully subjective
D) Subjective based on objective information
  • 3. Who should be involved in the strategy analysis process?
A) Only external consultants
B) Only top management
C) Only the strategy team
D) As many managers and employees as possible
  • 4. Why is creativity important in strategy formulation?
A) To generate more alternative strategies
B) To simplify decisions
C) To avoid competition
D) To reduce costs
  • 5. Which of the following is NOT part of the Input Stage?
A) IFE Matrix
B) CPM
C) EFE Matrix
D) QSPM
  • 6. The Strategy-Formulation Analytical Framework has how many stages?
A) Five
B) Three
C) Four
D) Two
  • 7. What is the main purpose of the Input Stage?
A) Implementing strategies
B) Summarizing basic internal and external information
C) Estimating costs
D) Choosing the best strategy
  • 8. Which tool belongs to the Matching Stage?
A) SWOT Matrix
B) EFE Matrix
C) IFE Matrix
D) QSPM
  • 9. The SWOT Matrix is mainly used to:
A) Measure industry growth
B) Analyze competitors’ profits
C) Match internal and external factors
D) Rank strategies objectively
  • 10. Which SWOT strategy uses strengths to avoid threats?
A) ST
B) WT
C) SO
D) WO
  • 11. Which strategy type is considered defensive?
A) ST
B) WT
C) WO
D) SO
  • 12. Why must strategies be specific?
A) To sound professional
B) To simplify matrices
C) To estimate costs accurately
D) To avoid competition
  • 13. One limitation of the SWOT Matrix is that it:
A) Is too complex
B) Does not show competitive advantage directly
C) Cannot generate strategies
D) Requires financial data only
  • 14. The SPACE Matrix helps determine which type of strategy to use based on:
A) nternal and external positions
B) Employee performance
C) Sales and profit
D) Market share and growth
  • 15. Which is an internal dimension of the SPACE Matrix?
A) Market Growth
B) Industry Position
C) Stability Position
D) Financial Position
  • 16. An organization located in the Aggressive quadrant should focus on:
A) Retrenchment
B) Integration and intensive strategies
C) Defensive tactics
D) Liquidation
  • 17. The BCG Matrix is mainly used by:
A) Multidivisional firms
B) Small businesses
C) Single-product firms
D) Non-profit organizations
  • 18. What are the two dimensions of the BCG Matrix?
A) Strengths and weaknesses
B) Profit and cost
C) Internal and external factors
D) Market share and industry growth
  • 19. Which BCG quadrant represents high market share and low growth?
A) Dogs
B) Cash Cow
C) Question Mark
D) Stars
  • 20. The IE Matrix uses which scores on its axes?
A) ROI and liquidity
B) Market share and growth
C) IFE and EFE total weighted scores
D) Sales and profit
  • 21. Which IE Matrix cells suggest “Grow and Build” strategies?
A) Cells I, II, and III
B) Cell V only
C) Cells VII, VIII, and IX
D) Cells IV, V, and VI
  • 22. The Grand Strategy Matrix is based on:
A) Competitive position and market growth
B) Strengths and weaknesses
C) Profit and cost
D) Culture and politics
  • 23. Firms in Quadrant III of the Grand Strategy Matrix should consider:
A) Product development
B) Market penetration
C) Retrenchment, divestiture, or liquidation
D) Forward integration
  • 24. Which matrix is used in the Decision Stage?
A) BCG
B) QSPM
C) SPACE
D) SWOT
  • 25. The main purpose of QSPM is to:
A) Analyze competitors
B) Generate strategies
C) Objectively compare alternative strategiesAnalyze competitors
D) Implement strategies
  • 26. Why should wild cost guesses be avoided?
A) They affect culture
B) They reduce creativity
C) They may result in financially infeasible strategies
D) They slow planning
  • 27. Strategy analysis is compared to playing chess because:
A) Every move affects future decisions and outcomes
B) Both are games
C) Both are easy to learn
D) Both rely on luck
  • 28. Why does successful strategy formulation not always lead to successful implementation?
A) Managers ignore objectives
B) Implementation focuses only on planning
C) Strategies are always wrong
D) Implementation requires action, discipline, and commitment
  • 29. Strategy implementation is often considered the most difficult stage because it:
A) Requires moving from thinking to action
B) Needs more data
C) Has fewer tools
D) Requires moving from thinking to action
  • 30. Which of the following is NOT part of the strategy implementation framework?
A) Allocating resources
B) Managing conflict
C) Establishing annual objectives
D) Evaluating competitors
  • 31. Annual objectives are best described as:
A) Company policies
B) Long-term visions
C) Short-term, measurable milestones
D) External opportunities
  • 32. Why are annual objectives important?
A) They replace strategies
B) They serve as benchmarks for progress
C) They eliminate competition
D) They reduce conflict
  • 33. Which is a key characteristic of effective annual objectives?
A) Vague and flexible
B) Confidential
C) Qualitative only
D) Quantitative and obtainable
  • 34. Policies are best defined as:
A) Specific guidelines that support objectives
B) General ideas
C) Long-term goals
D) Informal practices
  • 35. Why should policies be written whenever possible?
A) To reduce employee freedom
B) To ensure clarity and consistency
C) To replace objectives
D) To increase workload
  • 36. Resource allocation refers to:
A) Dividing profits among owners
B) Reducing company assets
C) Distributing resources to achieve objectives
D) Hiring employees only
  • 37. Conflict during strategy implementation is:
A) Inevitable
B) Avoidable
C) A sign of failure
D) Always harmful
  • 38. Which approach focuses on exchanging views to resolve conflict?
A) Delegation
B) Confrontation
C) Diffusion
D) Avoidance
  • 39. Alfred Chandler stated that:
A) Culture determines performance
B) Structure determines strategy
C) Marketing drives all strategies
D) Strategy determines structure
  • 40. Which organizational structure is simple and common for small firms?
A) Divisional
B) Matrix
C) Strategic Business Unit
D) Functional
  • 41. A major disadvantage of the functional structure is:
A) Functional silos and poor communication
B) High cost
C) Poor specialization
D) Too much decentralization
  • 42. Which structure is best for large firms with diverse products or markets?
A) Strategic Business Unit
B) Matrix
C) Divisional
D) Functional
  • 43. Employees having two bosses is a characteristic of which structure?
A) Functional
B) Divisional
C) SBU
D) Matrix
  • 44. Which organizational chart practice is considered a “Do”?
A) Use functional structure for large firms
B) Allow co-managers
C) Keep span of control reasonable
D) Let many managers report to one person
  • 45. Reengineering in operations focuses on:
A) Hiring more workers
B) Reconfiguring work processes
C) Increasing product prices
D) Outsourcing all activities
  • 46. One way to manage resistance to change is to:
A) Delay implementation
B) Ignore employee concerns
C) Involve employees in decisions
D) Force compliance
  • 47. Strategic production decisions mainly affect:
A) Logistics and costs
B) Advertising
C) Financial reporting
D) Corporate culture only
  • 48. Linking performance and pay to strategy helps:
A) Eliminate competition
B) Reduce diversity
C) Align employee behavior with goals
D) Increase resistance
  • 49. Promoting diversity in the workforce can:
A) Reduce creativity
B) Increase conflict only
C) Slow decision-making
D) Enhance competitiveness
  • 50. Market segmentation is important because it:
A) Divides customers into meaningful groups
B) Focuses only on pricing
C) Eliminates marketing expenses
D) Reduces production costs
  • 51. Perceptual mapping is used to:
A) Show how products are viewed compared to competitors
B) Calculate profits
C) Track production output
D) Measure employee satisfaction
  • 52. Strategy implementation is compared to building a house because:
A) Both depend on marketing
B) Both are expensive
C) A good plan needs proper execution and coordination
D) Both require design software
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