CHAPTER 6 - Quiz
  • 1. What is the main goal of the strategy analysis and choice process?
A) To evaluate employees’ performance
B) To generate, evaluate, and select feasible alternative strategie
C) To prepare financial reports
  • 2. Which factor is essential for ensuring understanding and commitment in strategy choice?
A) Involvement of as many managers and employees as possible
B) Cost reduction
C) Technology adoption
  • 3. What is encouraged in generating alternative strategies?
A) Cost minimization
B) Competition
C) Creativity
  • 4. What information should participants have available when formulating strategies?
A) Supplier contracts
B) Marketing reports only
C) Vision, mission, EFE, CPM, and IFE information
  • 5. The Strategy-Formulation Analytical Framework consists of how many stages?
A) Two
B) Three
C) Four
  • 6. Which stage summarizes basic input information for strategy formulation?
A) Matching Stage
B) Input Stage
C) Implementation Stage
  • 7. Which matrices are included in the Input Stage?
A) SPACE, Grand Strategy
B) EFE, IFE, CPM
C) QSPM
  • 8. Which stage uses input information to generate feasible alternative strategies?
A) Decision Stage
B) Matching Stage
C) Evaluation Stage
  • 9. Which stage involves a single analytical technique to determine strategy attractiveness?
A) Implementation Stage
B) Matching Stage
C) Decision Stage
  • 10. The SWOT Matrix is used to:
A) Plot a company’s financial position
B) Match key internal and external factors to generate strategies
C) Evaluate political risks
  • 11. How many strategy cells are in a SWOT Matrix?
A) Six
B) Nine
C) Four
  • 12. What is the purpose of a WO strategy?
A) Overcome weaknesses by taking advantage of opportunities
B) Maintain current strategy
C) Use strengths to exploit opportunities
  • 13. SMaintain current strategy
A) Use weaknesses to create opportunities
B) Use strengths to reduce the impact of external threats
C) Increase internal weaknesses
  • 14. WT strategies focus on:
A) Defensive tactics to reduce weaknesses and avoid threat
B) Exploiting opportunities
C) Maximizing revenue
  • 15. Why must strategies be stated in specific terms?
A) To allow estimation of costs and accountability
B) To create flexible plans
C) To avoid documentation
  • 16. One limitation of SWOT analysis is that it:
A) Provides a snapshot in time and doesn’t show how to gain competitive advantage
B) Focuses only on external factors
C) Is only for financial planning
  • 17. The SPACE Matrix is designed to indicate:
A) Appropriate strategy types based on four dimensions
B) Historical financial trends
C) Internal weaknesses only
  • 18. Which of the following is NOT a dimension of the SPACE Matrix?
A) Market Share Position
B) Financial Position
C) Industry Position
  • 19. Quadrants of the SPACE Matrix include:
A) Stars, Cash Cows, Dogs
B) SO, WO, ST, WT
C) Aggressive, Conservative, Defensive, Competitive
  • 20. The BCG Matrix evaluates divisions based on:
A) External threats and internal weaknesses
B) Strategy implementation costs
C) Relative market share position and industry growth rate
  • 21. In the BCG Matrix, 'Stars' are characterized by:
A) High market share and high growth
B) Low market share and low growth
C) High market share and low growth
  • 22. Which BCG category may require substantial investment to maintain growth?
A) Dogs
B) Cash Cows
C) Stars
  • 23. Cash Cows are divisions that:
A) Generate more cash than needed
B) Require significant investments
C) Have low market share and low growth
  • 24. Dogs in the BCG Matrix are:
A) Stars in the making
B) Always profitable
C) Low market share and low growth divisions
  • 25. The IE Matrix positions divisions based on:
A) BCG quadrants
B) SPACE dimensions
C) IFE and EFE total weighted scores
  • 26. Cells I, II, III in the IE Matrix suggest:
A) Hold and maintain strategies
B) Grow and build strategies
C) Liquidation
  • 27. Cells IV, V, VI in the IE Matrix recommend:
A) Hold and maintain strategies
B) Aggressive strategies
C) Harvest and divest strategies
  • 28. Cells VII, VIII, IX in the IE Matrix imply:
A) Market penetration
B) Product development
C) Harvest and divest strategies
  • 29. The Grand Strategy Matrix is based on:
A) Competitive position and market growth
B) Political factors
C) Financial ratios
  • 30. Quadrant I of the Grand Strategy Matrix suggests:
A) Excellent position; focus on integration or development strategies
B) Diversification only
C) Retrenchment
  • 31. Quadrant II of the Grand Strategy Matrix focuses on:
A) Improving weak competitive position using intensive strategies
B) Backward integration
C) Maintaining current strategies
  • 32. Quadrant III implies:
A) Strong competitive position
B) Weak competitive position and slow market growth; drastic changes needed
C) Market penetration
  • 33. Quadrant IV suggests:
A) Diversification or joint ventures in promising areas
B) Weak competitive strategies
C) Maintaining current operations
  • 34. The QSPM is used to:
A) Assign employee bonuses
B) Evaluate marketing campaigns
C) Objectively determine the relative attractiveness of feasible strategies
  • 35. The strategy with the highest STAS in QSPM is:
A) The most popular strategy
B) The least costly strategy
C) The most feasible strategy
  • 36. Estimating costs in recommendations should rely on:
A) Company data, industry data, and expert opinion
B) Competitor opinions only
C) Wild guesses
  • 37. Organizational culture in strategy formulation refers to:
A) Financial performance
B) External market trends
C) Shared values, beliefs, and practices that support strategy implementation
  • 38. Political considerations in strategy choice involve:
A) Navigating power dynamics and negotiations to gain commitment
B) Avoiding decision-making
C) Reducing costs only
  • 39. Bias in strategy analysis may be caused by:
A) Financial ratios
B) Market trends
C) Subjective factors like personal prejudice, emotions, and halo error
  • 40. A limitation of QSPM is that it:
A) Focuses only on external factors
B) Ignores costs
C) Always requires subjective judgments
  • 41. The Recommendations Page in a strategic plan lists:
A) Proposed actions and estimated costs
B) Competitor strategies
C) Historical data only
  • 42. A key aspect of strategy analysis and choice is:
A) Following trends blindly
B) Reducing financial risks only
C) Objective evaluation of alternatives based on input data
  • 43. Which matrix shows divisions’ positions in nine cells based on internal and external factors?
A) SWOT Matrix
B) IE Matrix
C) SPACE Matrix
  • 44. Which matrix is the only analytical technique designed to objectively rank strategies?
A) SPACE Matrix
B) Grand Strategy Matrix
C) QSPM
  • 45. Which factor is NOT considered in the SPACE Matrix?
A) Stability Position
B) Financial Position
C) Employee turnover
  • 46. The analogy of strategy analysis and choice is compared to:
A) Writing a report
B) Building a house
C) Playing chess at a grandmaster level
  • 47. Why is specificity important in strategy formulation?
A) To estimate costs and assign responsibilities clearly
B) To improve creativity
C) To reduce planning time
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