- 1. could be product or services or a combination of both.
A) Executive summary
B) Pricing strategy
C) Subject Matter
- 2. Must be new to the world or an improvement to an existing product.
A) Introduction
B) Business
C) Subject matter
- 3. Provides an overview of the main points of a larger report or business proposal.
A) Title
B) Introduction
C) Executive summary
- 4. It is often written to share with individuals who may not have time to review the entire report or business proposal.
A) Mission
B) Executive summary
C) Vision
- 5. The reader should be able to make a decision based only on reading the
A) Title
B) Mission
C) Vision
D) Executive summary
- 6. State the background of the business you're proposing. Including but not limited to
A) Introduction
B) Objectives
C) Summary
- 7. Product or service description
A) Summary
B) Introduction
C) Objectives
A) Description
B) Title
C) Introduction
- 9. are the specific and measurable results companies hope to maintain as their business grows.
A) Executive summary
B) Business objectives
C) Title description
- 10. To increase the market share of the company in one year by 10%
A) Business description
B) Marketing objectives
C) Financial objectives
- 11. To increase 10% sales every quarter of the year
A) Marketing objectives
B) Summary income
C) Financial objectives
- 12. It is a vivid mental image of what you want your business to be at some point in the future, based on your goals and aspirations
A) Mission
B) Vision
C) Goals
- 13. To make commerce better for everyone
A) Mission
B) Goals
C) Vision
- 14. It is a brief description of why company or organization exists.
A) Description
B) Mission
C) Vision
- 15. It explains what the company does, who it serves, and what differentiates it from competitors
A) Vision
B) Mission
C) Description
- 16. We save people money so they can live better
A) Mission
B) Vision
C) Goals
- 17. is the default structure of a business that hasn't filed any paperwork to create a legal entity.
A) Sole proprietorship
B) Company ownership
C) Cooperative
- 18. It is the simplest form of business ownership.
A) Company ownership
B) Cooperative ownership
C) Sole proprietorship
- 19. is an arrangement between two to five individuals' people to oversee business operations and share its profits and liabilities.
A) Cooperative ownership
B) Sole proprietorship
C) Partnership
- 20. General Partnership and Limited partnership
A) Different of Partnership
B) Types of Partnership
C) Common of Partnership
- 21. All members share equal capital, profits and liabilities.
A) Limited partnership
B) General partnership
C) Both same
- 22. Exists when to or more partners go into business together, but limited partners are only liable up to the amount of their investment.
A) General partnership
B) Limited partnership
C) Sole proprietorship
- 23. is owned by shareholders who may have varying levels of control and involvement in the everyday operations of the business.
A) Partnership
B) Corporation
C) Cooperative
- 24. ownership is issued in shares of stock
A) Stock corporation
B) General partnership
C) Limited partnership
- 25. It is a form of marketing copy used to describe and explain the benefits of your product.
A) Title description
B) Executive summary
C) Product/Service Description
- 26. In other words, it provides all the information and details of your product
A) Product/Service Description
B) Objectives
C) Market Strategy
- 27. What are the Product/Service details (e.g., features, materials, cost and functions).
A) Objectives
B) Summary
C) Product/Service Description
- 28. Why the product is useful or better than competition.
A) Objectives
B) Product/Service Description
C) Executive summary
D) Marketing strategy
- 29. Listing down where the companies are good on, and what makes you different from the rest.
A) Strength
B) Threats
C) Weakness
D) Opportunities
- 30. Painting out what the companies are lacking on, and other things where the company's having hard times. dealing with it.
A) Weaknesses
B) Strength
C) Opportunities
D) Threats
- 31. Anticipating circumstances that might be an advantage to the companies along its operation.
A) Opportunities
B) Weaknesses
C) Strength
D) Threats
- 32. Any circumstances that could have a negative impact to your company.
A) Threats
B) Opportunities
C) Weaknesses
D) Strength
- 33. Strength and weaknesses
A) External factors
B) Internal factors
C) Both same
- 34. Opportunities and threats
A) Maybe one is not
B) External factors
C) Internal factors
- 35. Strength and opportunities
A) Positive impact
B) Negative impact
C) Maybe
D) No
- 36. Weaknesses and Threats
A) Negative impact
B) Positive impact
C) Both same have differ
- 37. Refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.
A) Executive summary
B) Objectives
C) Market strategy
- 38. Company mostly dealing with the Marketing 4P's to create an outstanding product and services delivery to consumers.
A) Market strategy
B) Company proprietorship
C) Business proposals
- 39. Refers to anything that's being sold product, service or experience.
A) Price
B) Promotion
C) Product
- 40. Mostly focus on the:
Variety;
Features;
brand name;
Quality;
Design;
Packaging; and
Services.
A) Product
B) Promotion
C) Price
- 41. Refers to how much your product or service cost.
A) Promotion
B) Price
C) Place
- 42. Mostly focus on the:
List of price;
Discounts;
Allowances;
Payment period; and
Credit terms.
A) Place
B) Promotion
C) Price
- 43. Refers to a placement or distribution channel of your product that is easily accessible to a potential buyers
A) Product
B) Price
C) Place
- 44. Mostly focus on the:
Distribution channels;
Coverage;
Logistics;
Locations;
Transportation;
Assortments; and
Inventory.
A) Place
B) Product
C) Promotion
- 45. Refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand, most of the time persuasive in nature.
A) Place
B) Product
C) Promotion
- 46. Mostly focus on the
Public Relation;
Advertising; and
Sales promotion.
A) Product
B) Promotion
C) Place
- 47. Refer to an assessment of the strength and weaknesses of current and potential competitors.
A) Competitors Analysis
B) External Analysis
C) Business Analysis
- 48. Refer to the diagram that shows the structure of an organization and the relationships and relative ranks of its part and positions.
A) Competitors Analysis
B) Compensation Scheme
C) Organizational Chart
- 49. Refer to the complete package that details your employees' wages, salaries, benefits, and terms of payment. It also include the details about bonuses, incentives and commissions that may be paid to employees
A) Financial Plan
B) Organizational Chart
C) Compensation Scheme
A) Variable Pay
B) Base Pay
C) Both
A) Base Pay
B) Variable Pay
C) Yes, both same
- 52. Health and medical insurance
Paid time off
Work life support
A) Performance and talent management:
B) Benefits
- 53. Performance appraisal Training
Career and succession
planning
A) No, they are some differences
B) Benefits
C) Performance and talent management
- 54. are starting cost incurred during the process of creating a new business.
A) Start-up Expenses
B) Cost-expenses
C) Income
- 55. Permits and Licenses
Prepaid Rent
Marketing and Promotion
A) Start-up Expenses
B) Start-up Assets
C) Financial income
- 56. are costs associated with the long-term assets purchased in order to start your business
A) Start-up expenses
B) Financial plan
C) Start-up Assets
- 57. Office Equipment
Office Furniture
Vehicles
A) Start-up Expenses
B) Start-up Assets
C) Financial objectives
- 58. are costs associated with consumable materials on a day-to-day operation of the business
A) Start-up expenses
B) Start-up Inventory
C) Start-up Assets
- 59. Raw Materials
Finished Goods
A) Start-up Assets
B) Start-up Inventory
C) Start-up Expenses
- 60. refers to the process of selecting
strategic price points to best take advantage of a product or service-based market relative to competition.
A) Freemium Pricing
B) Competition-Based Pricing
C) Dynamic Pricing
- 61. a pricing strategy by which the selling price or a product is determined by adding a specific fixed percentage to the product's unit cost..
A) Freemium Pricing
B) Premium Pricing
C) Cost-plus pricing
- 62. referred to as surge pricing, demand pricing, or time-based pricing is a pricing strategy in which businesses set flexible prices for products or services based on the current market demands.
A) Penetration pricing
B) Dynamic pricing
C) Competitive pricing
- 63. refers to the practice of offering a basic set of services for free, and enhanced features and/or content for a fee.
A) Penetration pricing
B) Freemium pricing
C) Competitive pricing
- 64. a pricing strategy by which charges the highest initial price that customer will pay and then lowers it over time
A) Skimming pricing
B) Dynamic pricing
C) Cost-plus pricing
- 65. a pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate a word of mouth.
A) Penetration pricing
B) Freemium pricing
C) Competition-Based Pricing
- 66. a practice of keeping the price of one of the products or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price.
A) Freemium pricing
B) Dynamic pricing
C) Premium pricing
- 67. refers to a strategy that retailers use to sell lots of items at higher margins while providing consumers a discount at the same time.
A) Cost-plus pricing
B) Bundle pricing
C) Dynamic pricing
- 68. refers to a pricing strategy based on the theory that certain prices have a psychological impact
A) Psychological pricing
B) Penetration pricing
C) Cost-plus pricing
- 69. refers to practice of modifying a basic list price based on the geographical location of the buyer.
A) Penetration pricing
B) Geographic pricing
C) Premium pricing
- 70. A roadmap for starting and managing a business successfully
A) Objectives
B) Business strategy
C) Business plan
- 71. A written document describing business goals, strategies, market, and finances.
A) Executive summary
B) Busines goals
C) Business plan
- 72. Importance of Business Plan;
Guides decisions
Attracts investors
Reduces risks
Organizes operations
A) No
B) True
C) Maybe
D) False
A) Objectives
B) Executive summary
C) Goals
- 74. Includes mission, product, and goals
A) Business description
B) Objectives
C) Executive summary
- 75. Explains nature of business, industry, vision, and mission
A) Business Description
B) Business Goals
C) Business strategy
- 76. Identifies target market, customer needs, and competitors
A) Objectives
B) Market Analysis
C) Organization & Management
- 77. Business structure, ownership, roles, and responsibilities
A) Organization & Management
B) Business Description
C) Market Analysis
- 78. Promotions, pricing strategy, and customer engagement
A) Objectives
B) Marketing strategy
C) Pricing strategy
- 79. Details what is sold, features, benefits, and pricing
A) Products or Services
B) Market Analysis
C) Organization & Management
- 80. Startup costs, revenue, profit projections, break-even analysis
A) Financial plan
B) Marketing plan
C) Operations Plan
- 81. Daily activities, location, equipment, and processes
A) Operations Plan
B) Organization & Management
C) Market Analysis
- 82. Unrealistic projections
No target market
Weak marketing
Poor planning
A) Common problems
B) Common objectives
C) Common Mistakes
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