The Hidden Persuaders by Vance Packard

1. What is the main theme of 'The Hidden Persuaders'?

A) The history of marketing techniques.
B) The evolution of the internet.
C) The influence of advertising and psychology on consumer behavior.
D) The role of technology in manufacturing.

2. In which year was 'The Hidden Persuaders' published?

A) 1950
B) 1957
C) 1965
D) 1972

3. Which psychological approach does Packard notably discuss?

A) Psychoanalysis.
B) Behaviorism.
C) Humanistic psychology.
D) Cognitive psychology.

4. What concept does Packard introduce to explain why consumers make certain choices?

A) The subconscious mind.
B) Emotional branding.
C) Market segmentation.
D) The hidden persuaders.

5. What does Packard suggest companies use to appeal to consumers?

A) Psychological techniques.
B) Celebrity endorsements.
C) Quality of product.
D) Traditional advertising.

6. What kind of research did Packard criticize for being manipulative?

A) Qualitative research.
B) Market research.
C) Motivational research.
D) Quantitative research.

7. How does Packard suggest consumers can guard against manipulation?

A) Shopping more consciously.
B) Trusting brand names.
C) Ignoring advertisements.
D) Increased awareness of techniques.

8. What industry does Packard primarily critique?

A) Television.
B) Manufacturing.
C) Retail.
D) Advertising.

9. Which group does Packard suggest is especially susceptible to advertising's influence?

A) Children.
B) Elderly.
C) Professionals.
D) Wealthy individuals.

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