AIC MARKETING 3RD TERM EXAM FOR SS1
  • 1. What does merchandising mean according to the notes?
A) Only buying goods
B) Advertising products on social media
C) Storing goods in a warehouse
D) Goods bought and sold for trading purposes
  • 2. 2. Merchandising is best described as:
A) Calculating profit and loss only
B) Transporting goods from one country to another
C) The activities involved in displaying and selling goods in a way that attracts customers
D) Hiring workers for a company
  • 3. Who is a merchandiser?
A) A person who interacts with buyers and sellers and ensures proper execution of orders
B) An accountant in a store
C) A driver who transports goods
D) A person who only packs goods
  • 4. Which of the following is NOT listed as an importance of merchandising?
A) Reducing the price of goods
B) Attracting customers
C) Increasing sales
D) Improving store image
  • 5. Proper display of goods helps to:
A) Reduce the need for packaging
B) Make goods more difficult to see
C) Increase the cost of production
D) Attract customers and improve store appearance
  • 6. Attractive packing and good store arrangement are parts of:
A) Merchandising
B) Only transportation
C) Government policy
D) International banking
  • 7. One major role of a merchandiser is to:
A) Drive delivery vans
B) Repair broken shelves
C) Maintain proper relations between buying offices, agents, and sellers
D) Cook for customers in the store
  • 8. Merchandising is very important because it:
A) Makes goods more expensive
B) Only focuses on storage
C) Helps sell goods faster and improves business image
D) Reduces the number of customers
  • 9. Packaging is mainly:
A) Counting goods in the store
B) Advertising on television
C) The process of enclosing or protecting a product for distribution, storage, sale, and use
D) Writing letters to customers
  • 10. Which of the following is an importance of packaging?
A) Making it attractive
B) Making goods difficult to identify
C) Attraction, Promotion, Facilitates purchase decision, Differentiation, Physical protection
D) Only making the product heavier
  • 11. How does packaging help in promotion?
A) It makes the product invisible
B) It increases the weight of the product
C) It carries important information about the product
D) It reduces the size of the product
  • 12. Physical protection as a function of packaging means protecting the product from:
A) Other products in the same shop
B) Shock, vibration, temperature, and other damages
C) Sunlight only
D) Customers touching it
  • 13. A label on a product usually carries information about:
A) Manufacturer, expiry date, how to use the product, and handling
B) Only the price of the product
C) The name of the shop owner
D) Weather forecast
  • 14. Before creating a label, a producer should know:
A) The weather of the country
B) The name of the driver
C) Only the colour of the label
D) Regulations of the countries where the product will be sold and customer needs
  • 15. Good labelling and packaging require:
A) Research, planning, and consultation
B) No planning at all
C) Ignoring customer needs
D) Only expensive materials
  • 16. High-quality labelling helps the consumer to:
A) Pay more money
B) Love the product
C) Become confused
D) Make informed purchase decisions
  • 17. Branding is:
A) The idea or image of a product or service that customers connect with
B) Transporting goods abroad
C) Storing goods in a warehouse
D) Packing goods in boxes
  • 18. One major benefit of branding is:
A) Hiding the product quality
B) Making the product more expensive
C) Reducing sales
D) Recognition and customer loyalty
  • 19. A strong brand creates an image of:
A) Quality, size, experience, and reliability
B) Unknown company
C) High price only
D) Poor quality
  • 20. Promotion is best described as:
A) Only advertising on radio
B) Reducing the price of goods permanently
C) Storing goods for the customer
D) Persuasive communication to inform consumers about a product
  • 21. Which of the following is a sales promotion tool?
A) Discount
B) Closing the shop early
C) Hiding product information
D) Coupons, rebates, sampling, loyalty programmes
  • 22. Point-of-Purchase (POP) display is:
A) Specially designed materials placed in retail stores to attract customers
B) A banking service
C) A type of international shipping
D) A government regulation
  • 23. Promotion serves as a reminder because:
A) Customers never forget products
B) It reduces advertising cost
C) It increases price only
D) Even loyal customers need to be reminded of the product’s benefits
  • 24. Marketers use promotion to:
A) Decrease sales
B) Make products less attractive
C) Confuse customers
D) Increase sales and affect demand elasticity
  • 25. Contests and sweepstakes are used in promotion because:
A) They discourage customers
B) They attract customers with the possibility of winning high-value prizes
C) They are not allowed by law
D) They are very cheap to run
  • 26. Standardizing and grading of products means:
A) Setting up categories and quality levels for goods
B) Mixing all goods together
C) Reducing the size of goods
D) Increasing the price
  • 27. Storing of goods helps to:
A) Protect goods from deterioration and make them available when needed
B) Increase spoilage
C) Reduce transportation cost
D) Make goods disappear
  • 28. Market research in merchandising includes:
A) Only counting money
B) Market maker analysis, sales research, dealer research, consumer research
C) Cooking for staff
D) Repairing machines
  • 29. A good merchandiser should have:
A) Poor communication skills
B) Planning capability, decision-making skill, communication skills, and loyalty
C) Only physical strength
D) No knowledge of the product
  • 30. Knowledge of the product field is important for a merchandiser because:
A) It reduces sales
B) It makes the merchandiser proud
C) It is not necessary
D) It helps in dealing effectively with different people in the business
  • 31. Transportation as a function of merchandising involves:
A) Moving goods from from the store
B) Moving goods from where they are produced to where they are needed
C) Moving goods from where they are produced
D) Moving goods from where they are produced to the store
  • 32. One quality of a merchandiser is:
A) Avoiding planning
B) Ability to sleep during work
C) Ability to have face-to-face conversation with seller
D) Ability to have face-to-face conversation with buyers
  • 33. International marketing involves:
A) Selling only within one country
B) Storing goods in one warehouse
C) Marketing goods and services across national boundaries
D) Local advertising only
  • 34. One advantage of international marketing is:
A) Entering new markets before competitors
B) Making business more difficult
C) Increasing transportation cost only
D) Reducing the number of customers
  • 35. International marketing helps a company to:
A) Better utilize productive capacity and achieve victory
B) Lose market share
C) Reduce production
D) Better utilize productive capacity and achieve economies of scale
  • 36. Global marketing is:
A) Selling only in one local market
B) A larger and more complex operation coordinating marketing programmes in Europe
C) A type of packaging
D) A larger and more complex operation coordinating marketing programmes worldwide
  • 37. One reason for international trading is:
A) To decrease ease overall profit and take advantage of innovative products
B) To make business smaller
C) To increase overall profit and take advantage of innovative products
D) To reduce profit
  • 38. International marketing is more complex than domestic marketing because of:
A) Same conditions everywhere
B) Only one currency
C) No competition
D) Uncontrollable variables like culture, politics, and economic differences
  • 39. Counteracting slowing growth is a reason for:
A) International marketing
B) Reducing staff
C) Increasing local price only
D) Closing the business
  • 40. Synergies between domestic and overseas operations mean:
A) Higher costs only
B) Problems between countries
C) Benefits that weaklings the whole organization
D) Benefits that strengthen the whole organization
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