A) Customer only B) Producer or business provider to the customer C) Producer only D) Retailer only
A) Convenience is the primary factor B) Brand loyalty is very high C) Price is the main factor D) Only one outlet is enough
A) Producer → Retailer → Consumer B) Producer → Agent → Wholesaler → Retailer → Consumer C) Producer → Wholesaler → Retailer → Consumer D) Producer → Consumer
A) Bread and candies B) Designer clothing and home appliances C) Newspapers D) Gasoline and oil
A) Perishable goods B) Electronics only C) Heavy and bulky goods D) Documents only
A) Sales concept B) Marketing mix C) Advertising strategy D) Trade channel or path for goods
A) Making goods accessible to consumers B) Reducing customer needs C) Eliminating transportation D) Increasing product quality automatically
A) Airplanes B) Pipelines C) Trucks and vans D) Trains
A) Transportation only B) Production C) Retailer only D) Distribution channel
A) Exclusive B) Selective C) Cooperative D) Intensive
A) Ensuring smooth supply to meet demand B) Selling goods only in big cities C) Increasing production costs D) Reducing supply
A) Producer → Agent → Wholesaler → Retailer → Consumer B) Producer → Consumer C) Producer → Retailer → Consumer D) Producer → Wholesaler → Retailer → Consumer
A) Only storage B) Only pricing C) Storage, promotion, and understanding consumer needs D) Only advertising
A) Advertising style B) Brand color C) Product packaging only D) Nature of goods
A) Fruits and vegetables B) Gas and oil C) Electronics D) Furniture
A) Perishable goods B) Bulky and heavy goods C) Petroleum D) Coal
A) Rail B) Pipeline C) Retailing D) Air
A) Packaging of products B) Movement of products from source to destination C) Movement of goods only within a factory D) Storage of products in warehouse
A) Wholesaler B) Agent C) Broker D) Retailer
A) Luxury cars B) Chewing gum C) Soft drinks D) Pencils
A) Producer → Wholesaler → Retailer → Consumer B) Producer → Consumer C) Producer → Agent → Wholesaler → Retailer → Consumer D) Producer → Retailer → Consumer
A) Advertising B) Transportation C) Exclusive distribution D) Selective distribution
A) Cooking goods B) Printing invoices C) Writing ads only D) Market research
A) The shortest channel B) Only for industrial products C) The most common channel D) The longest channel
A) Enhancing product image and brand loyalty B) Reducing product image C) Selling everywhere D) Selling cheaply
A) Control retail prices completely B) Concentrate on profitable accounts C) Sell to as many outlets as possible D) Avoid advertising
A) Indirect channels with multiple intermediaries B) Direct channels only C) Exclusive dealers D) Agents only
A) Stock holding B) Pricing C) Advertising D) Marketing survey
A) Making products difficult to access B) Reducing product quality C) Bridging production and consumption D) Increasing product prices only
A) Convenience is the primary factor B) Only one outlet is enough C) Price is the main factor D) Brand loyalty is very high |