A) Producer or business provider to the customer B) Retailer only C) Customer only D) Producer only
A) Only one outlet is enough B) Price is the main factor C) Brand loyalty is very high D) Convenience is the primary factor
A) Producer → Consumer B) Producer → Retailer → Consumer C) Producer → Wholesaler → Retailer → Consumer D) Producer → Agent → Wholesaler → Retailer → Consumer
A) Bread and candies B) Gasoline and oil C) Designer clothing and home appliances D) Newspapers
A) Documents only B) Electronics only C) Perishable goods D) Heavy and bulky goods
A) Marketing mix B) Advertising strategy C) Trade channel or path for goods D) Sales concept
A) Reducing customer needs B) Increasing product quality automatically C) Making goods accessible to consumers D) Eliminating transportation
A) Trains B) Pipelines C) Airplanes D) Trucks and vans
A) Transportation only B) Production C) Retailer only D) Distribution channel
A) Exclusive B) Selective C) Cooperative D) Intensive
A) Increasing production costs B) Ensuring smooth supply to meet demand C) Reducing supply D) Selling goods only in big cities
A) Producer → Consumer B) Producer → Retailer → Consumer C) Producer → Wholesaler → Retailer → Consumer D) Producer → Agent → Wholesaler → Retailer → Consumer
A) Only pricing B) Only advertising C) Only storage D) Storage, promotion, and understanding consumer needs
A) Advertising style B) Product packaging only C) Nature of goods D) Brand color
A) Gas and oil B) Furniture C) Electronics D) Fruits and vegetables
A) Petroleum B) Bulky and heavy goods C) Coal D) Perishable goods
A) Pipeline B) Rail C) Retailing D) Air
A) Storage of products in warehouse B) Movement of goods only within a factory C) Packaging of products D) Movement of products from source to destination
A) Agent B) Wholesaler C) Retailer D) Broker
A) Soft drinks B) Pencils C) Chewing gum D) Luxury cars
A) Producer → Agent → Wholesaler → Retailer → Consumer B) Producer → Wholesaler → Retailer → Consumer C) Producer → Retailer → Consumer D) Producer → Consumer
A) Exclusive distribution B) Transportation C) Selective distribution D) Advertising
A) Cooking goods B) Printing invoices C) Market research D) Writing ads only
A) The most common channel B) The longest channel C) The shortest channel D) Only for industrial products
A) Reducing product image B) Selling cheaply C) Selling everywhere D) Enhancing product image and brand loyalty
A) Sell to as many outlets as possible B) Avoid advertising C) Concentrate on profitable accounts D) Control retail prices completely
A) Exclusive dealers B) Direct channels only C) Indirect channels with multiple intermediaries D) Agents only
A) Advertising B) Marketing survey C) Stock holding D) Pricing
A) Making products difficult to access B) Increasing product prices only C) Bridging production and consumption D) Reducing product quality
A) Only one outlet is enough B) Brand loyalty is very high C) Price is the main factor D) Convenience is the primary factor |