A) Selling is essentially a matching process. B) Market segmentation is a useful process for small businesses to undertake. C) It is a good idea for small businesses to compete solely in price. D) A benefit is the value of a product feature to a customer.
A) To increase turnover B) To achieve stated objectives C) To achieve competitive advantage D) To increase profitability
A) Get absorb within larger innovative businesses B) Not survive and disappear from the market C) Get absorb within non-innovative businesses D) Thrive in the market
A) Entrepreneurship does not take place in social enterprises. B) Entrepreneurship takes place in small businesses. C) Entrepreneurship takes place in a wide variety of contexts. D) Entrepreneurship takes place in large businesses.
A) Strategic decisions B) Organizational decisions C) Routine decisions D) Personal decisions
A) Marketing networks B) Marketing channels C) Market segmentation D) Marketing strategies
A) Serves as a strategic plan for success B) Help motivate employees to work toward shared goals C) Help motivate employees to work toward shared goals D) Helps to prioritize tasks, focus energy, and maximize impact on target customers
A) Business Plan B) Marketing Plan C) Strategic Plan D) Financial Plan
A) It should provide for the use of existing resources B) It should be simple and short C) It should provide strategy to accomplish company's mission D) It should be rigid
A) French B) Latin C) Chinese D) English
A) Giver B) Between-taker C) Receiver D) Between-giver
A) What customer benefits are provided by the products? B) What the company's major strengths and weaknesses? C) What are unique characteristics of each market? D) Who should be involved in marketing decisions?
A) Salesman B) Businessman C) Inventor D) Investor
A) Attract and retain more customers B) Sales and profits C) Employee satisfaction D) Career development
A) To determine customer preferences and minimize losses B) To determine customer mindset C) None of the above D) To determine customer preferences and minimize losses
A) Franchise B) Franchising C) Franchise buyer D) Franchising contract
A) Keynesian Theory B) Laissez_Faire Theory C) Kaldor Theory D) Ricardian Theory
A) Beating the competition B) Assessing the competition C) Meeting the competition D) Countering the competition
A) Perception B) Gain C) Innovation D) Opportunity
A) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. B) An Entrepreneurs need bosses to motivate them. C) Entrepreneurs requires specific know how in the ventures day to day operations. D) Entrepreneurs must take divided control and direct the venture towards a maximum position.
A) Capture the customers interest B) Prepare an objectively long plan C) Always consider pitfalls D) Emphasize the target market
A) Risk taker B) Destiny C) Bahala na attitude D) Bravery
A) Bayanihan B) Smooth Interpersonal Relationship or SIR C) Delicadeza D) Pakikisama
A) Operations B) Strategy C) Command D) Market
A) Choosing the best alternative B) Going with the easiest option C) Going with the first option D) Choosing with the advantage |