STRATH (MIDTERM)
  • 1. Corporate strategy is about deciding where the organization wants to compete. Without it, resources may be wasted, and efforts fragmented.
A) "How to"
B) "What business are we in?"
C) Why do we exist"
D) "big-picture thinking"
  • 2. Functional strategies are developed to:
A) Choose which industry the company should enter
B) To achieve a competitive advantage in a specific market or industry
C) Define the company's overall mission
D) Ensure each department contributes directly to achieving the business strategy
  • 3. Why is alignment across strategy levels important?
A) Allows departments to operate independently without coordination
B) Helps employees choose their favorite tasks
C) Focuses solely on marketing performance
D) Ensures cohesive organizational direction and efficient resource use
  • 4. An Example: A hotel chain expanding into resorts, cruise services, and restaurants.
A) functional strategy
B) What is the daily operation schedule?"
C) "big-picture thinking"
D) Corporate Strategy
  • 5. Which of the following best describes business strategy?
A) Developing company-wide long-term vision
B) Managing internal departmental routines
C) Allocating resources across all business units
D) How to compete successfully in a specific industry or market
  • 6. Which statement best defines the goal of business strategy?
A) To achieve a competitive advantage in a specific market or industry
B) To design internal departmental workflows
C) Ensure each department contributes directly to achieving the business strategy
D) To expand into any industry without analysis
  • 7. What is the main focus of corporate strategy?
A) Deciding day-to-day operational tasks
B) Determining the overall purpose and scope of the organization
C) Designing marketing campaigns
D) Setting employee schedules
  • 8. The main goal of business strategy is to:
A) Implement HR policies
B) Ensure the business unit can outperform competitors in its market
C) Select industries for corporate diversification
D) Monitor day-to-day operations
  • 9. Functional strategy is primarily concerned with:
A) Translating business strategy into department-level objectives and tactics
B) Establishing the company's mission and vision
C) Choosing which industries the company should enter
D) How to compete successfully in a specific industry or market
  • 10. What question does corporate strategy answer?
A) How do we execute departmental tasks?
B) What business are we in?"
C) "What is the daily operation schedule?"
D) Which marketing campaign should we run?"
  • 11. the process of putting plans into action
A) implementation
B) Strategy implementation
C) Strategy
D) State of implementation
  • 12. ensures that performance aligns with organizational goals.
A) Key performance indicators
B) Strategy implementation
C) Control
D) All of the above
  • 13. In hospitality and tourism, this is critical due to:
A) All of the above
B) False
C) True
D) High customer expectations Service variability Dynamic market conditions
  • 14. Strategies are not properly explained to employees
A) Lack of Clear Communication
B) Resistance to Change
C) Inadequate Resource Allocation
D) Weak Leadership and Management Support
  • 15. are not properly explained to employees.
A) Implementation
B) Management
C) Indicators
D) Strategies
  • 16. Frontline staff (e.g., hotel staff, tour guides) may not understand goals.
A) Lack of Performance Monitoring
B) Lack of Clear Communication
C) External Environmental Factors
  • 17. hotel staff, tour guides
A) Frontline staff
B) Frontline managers
C) Performance indicators
  • 18. Inconsistent service delivery
A) Inadequate Resource Allocation (IMPACT)
B) Weak Leadership and Management Support (IMPACT)
C) Lack of Clear Communication (IMPACT)
  • 19. Confusion in operations
A) Lack of Clear Communication (IMPACT)
B) Inadequate Training and Skills (IMPACT)
C) Sustainable training (IMPACT)
  • 20. A hotel introduces a "premium guest experience" strategy, but staff are not trained leads to poor customer satisfaction
A) Lack of Clear Communication
B) External Environmental Factors
C) Poor Coordination Across Departments
  • 21. Employees may resist new systems, processes, or technologies
A) Weak Leadership and Management Support
B) All of the choices
C) Resistance to Change
D) Inadequate Resource Allocation
  • 22. Common in long-established hotels or tourism offices.
A) Lack of Performance Monitoring
B) External Environmental Factors
C) Inadequate Resource Allocation
D) Resistance to Change
  • 23. may resist new systems, processes, or technologies
A) Workers
B) Employees
C) Employer
D) Departments
  • 24. Fear of job loss
    Lack of training
    Comfort with old practices
A) Inadequate Training and Skills (CAUSES)
B) Poor Coordination Across Departments (CAUSES)
C) Resistance to Change (CAUSES)
  • 25. Delayed implementation
    Reduced efficiency
A) Resistance to Change (IMPACT)
B) External Environmental Factors? IMPACT)
C) Lack of Performance Monitoring (IMPACT)
  • 26. Lack of financial, human, or technological resources.
A) Weak Leadership and Management Support
B) Inadequate Training and Skills
C) Inadequate Resource Allocation
  • 27. Insufficient staff during peak season
A) Inclusion Resource Allocation (CAUSES)
B) Inadequate Resource Allocation (EXAMPLE)
C) Invisible Resource Allocation (IMPACT)
  • 28. Outdated reservation systems
A) Inadequate Resource Allocation (EXAMPLE)
B) Sustainable Resource Allocation (CAUSES)
C) Weak Leadership (IMPACT)
  • 29. Service delays
    Poor guest experience
A) Resource Allocation (CAUSES)
B) Inadequate Resource Allocation (IMPACT)
C) Sustainable Development (EXAMPLE)
  • 30. Managers fail to guide or motivate employees.
A) Weak Leadership and Management Support
B) Inadequate Resource Allocation
C) Lack of Clear Communication
D) Resistance to Change
  • 31. fail to guide or motivate employees.
A) Indicators
B) Managers
C) Employees
D) Morale
  • 32. Low employee morale
    Poor execution of strategy
A) NONE OF THE CHOICES
B) Weak Leadership and Management Support (IMPACT)
C) Inadequate Resource Allocation (CAUSES)
  • 33. Tourism managers fail to enforce sustainability policies environmental damage and poor brand image
A) Weak Leadership and Management Support (EXAMPLE)
B) Management Support (IMPACT)
C) Inadequate Resource Allocation (CAUSES)
  • 34. fail to enforce sustainability policies environmental damage and poor brand image.
A) Tourism employees
B) Tourism manager
C) Environmentalist
  • 35. Hospitality operations involve multiple departments
A) External Environmental Factors
B) Resistance to change
C) Poor Coordination Across Departments
  • 36. Lack of coordination leads to service gaps
A) Poor Coordination Across Departments (ISSUE)
B) Inadequate Training and Skills (ISSUE)
C) Sustainable Departments Coordination (IMPACT)
  • 37. Lack of coordination leads to service gaps
A) True
B) False
C) Maybe
  • 38. promotes a package that operations cannot deliver.
A) Strategy
B) Marketing
C) Implementation
  • 39. Employees lack skills needed for new strategies.
A) Inadequate Training and Skills
B) Poor Coordination Across Departments
C) Lack of Performance Monitoring
  • 40. Service errors
    Inconsistent quality
A) Inadequate Training and Skills (IMPACT)
B) Poor Organizations Communication (ISSUE)
C) Training and Skills Challenge (EXAMPLE)
  • 41. Staff unable to use new booking software or digital tools
A) Inadequate Training and Skills (EXAMPLE)
B) Lack of Performance Monitoring (ISSUE)
C) Inadequate update (EXAMPLE
  • 42. Tourism is highly affected by:

    Economic changes
    Natural disasters
    Health crises (e.g., pandemics)
A) External Environmental Factors
B) Poor Coordination Across Departments
C) Resistance to change
  • 43. Disruption of plans
    Sudden strategy shifts required
A) Poor Coordination Across Departments (EXAMPLE)
B) External Environmental Factors (IMPACT)
C) Lack of Performance Monitoring (ISSUE)
  • 44. No clear system to track results
A) Poor Coordination Across Departments
B) Inadequate Training and Skills
C) Lack of Performance Monitoring
D) External Environmental Factors
  • 45. Problems are not identified early
    Goals are not achieved
A) Resistance to Change (IMPACT)
B) Lack of Performance Monitoring (IMPACT)
C) Inadequate Resource Allocation (ISSUE)
  • 46. No measurable targets.
A) Delayed Feedback Systems
B) Ineffective Use of Technology
C) Absence of Clear KPIs (Key Performance Indicators)
  • 47. Occupancy rate
    Customer satisfaction scores
    Revenue per available room (RevPAR)
A) No
B) Yes
C) Maybe
D) Examples of KPIs in hospitality:
  • 48. Slow response to customer complaints
A) Evaluation of Strategy Implementation Effectiveness
B) Delayed Feedback Systems
C) Lack of Continuous Improvement
  • 49. Negative reviews
    Loss of repeat customers
A) REvPAR
B) KPIs
C) Delayed Feedback Systems (IMPACT)
  • 50. Failure to utilize:

    Property Management Systems (PMS)
    Customer Relationship Management (CRM tools)
A) Ineffective Use of Technology
B) Lack of Continuous Improvement
C) Resistance to change
  • 51. Poor decision-making
    Inefficient operations
A) Ineffective Use of Technology (IMPACT)
B) Absence of Clear KPIs (Key Performance Indicators)
C) Delayed Feedback Systems (ISSUE)
  • 52. Organizations fail to adjust strategies based on results.
A) Ineffective Use of Technology
B) Lack of Continuous Improvement
C) Delayed Feedback Systems
  • 53. Declining competitiveness
A) YES
B) Lack of Continuous Improvement (IMPACT)
C) Maybe
D) No
  • 54. To evaluate effectiveness, hospitality organizations should assess
A) Delayed Feedback Systems
B) Ineffective Use of Technology
C) Lack of Continuous Improvement
D) Evaluation of Strategy Implementation Effectiveness
  • 55. Are operations aligned with strategic goals?
A) Alignment
B) Efficiency
C) Service quality
  • 56. Are resources used effectively?
A) Financial performance
B) Efficiency
  • 57. Are customer expectations met?
A) Alignment
B) Service quality
  • 58. Are staff motivated and productive
A) Efficiency
B) Service quality
C) Employee Performance
  • 59. Are revenue and profitability improving
A) Financial Performance
B) Alignment
C) Service quality
  • 60. Regular meetings and clear instructions
A) Improve Leadership
B) Strengthen Communication
C) Be Flexible and Adaptive
  • 61. Use of SOPs (Standard Operating Procedures
A) Enhance Coordination
B) Strengthen Communication
C) Use Technology Effectively
  • 62. SOPs
A) Standard Operating Process
B) Standard Operating Procedures
C) Start Operating Position
  • 63. Continuous staff development
A) Enhance Coordination
B) Improve Leadership
C) Invest in Training
  • 64. Technology training
A) Invest in Training
B) Enhance Coordination
C) Establish Strong Control Systems
  • 65. Managers should lead by example
A) Establish Strong Control Systems
B) Improve Leadership
C) Be Flexible and Adaptive
  • 66. Encourage employee participation
A) Use Technology Effectively
B) Strengthen Communication
C) Improve Leadership
  • 67. Interdepartmental collaboration
A) Strengthen Communication
B) Be Flexible and Adaptive
C) Enhance Coordination
  • 68. Integrated planning
A) Enhance Coordination
B) Improve Leadership
C) Invest in Training
  • 69. Adopt modern systems (PMS, CRM, analytics tools)
A) Use Technology Effectively
B) Strengthen Communication
C) Establish Strong Control Systems
  • 70. Set clear KPIs
A) Be Flexible and Adaptive
B) Establish Strong Control Systems
C) Use Technology Effectively
  • 71. Monitor performance regularly
A) Invest in Training
B) Strengthen Communication
C) Establish Strong Control Systems
  • 72. Adjust strategies based on market changes
A) Be Flexible and Adaptive
B) Use Technology Effectively
C) Improve Leadership
  • 73. in hospitality and tourism is complex and people-centered
A) Strategy Implementation
B) Decision-centered
C) Strategic decision
  • 74. Strategy implementation in hospitality and tourism is complex and people-centered. Success depends on:
A) Effective communication Strong leadership Skilled workforce Continuous monitoring and control
B) Both
C) Poor service quality Customer dissatisfaction Loss of competitive advantage
D) Maybe
  • 75. Failure to address implementation issues can lead to:
A) Poor service quality Customer dissatisfaction Loss of competitive advantage
B) Effective communication Strong leadership Skilled workforce Continuous monitoring and control
  • 76. What is continuous improvement?
A) Ignoring feedback
B) One-time planning activity
C) Maintaining current practices only
D) Ongoing effort to enhance processes and performance
  • 77. What is the role of training in strategy implementation?
A) To delay operations
B) To avoid new systems
C) To reduce employee knowledge
D) To equip employees with necessary skills
  • 78. What happens when communication is unclear?
A) Customers become more loyal
B) Profits automatically increase
C) Work becomes easier
D) Employees become confused about their roles
  • 79. What is a KPI (Key Performance Indicator)?
A) A training program
B) A measurable value used to evaluate success
C) A type of employe
D) A marketing strategy
  • 80. What is delayed feedback?
A) Continuous monitoring
B) Slow response to performance issues
C) Immediate problem-solving
D) Instant communication
  • 81. Why is technology important in strategy control?
A) It limits communication
B) It improves decision-making and efficiency
C) It increases confusion
D) It reduces service quality
  • 82. What problem arises from poor coordination?
A) Efficient workflow
B) Increased profit
C) Service gaps and operational issues
D) Strong teamwork
  • 83. What is a cause of resistance to change?
A) Clear communication
B) Strong leadership
C) Proper planning
D) Fear of the unknown or lack of training
  • 84. What is the effect of weak leadership?
A) Increased efficiency
B) Improved performance
C) Better coordination
D) Poor execution of strategies
  • 85. What is strategy implementation?
A) The process of putting plans into action
B) The analysis of financial statements
C) The evaluation of employee performance
D) The development of marketing strategies
  • 86. are major challenges or problems that affect how tourism and hospitality businesses plan, operate, and compete in the long term
A) Business growth
B) Strategic issues
C) Customer satisfaction
D) Profitability
  • 87. Many destinations and hotels compete worldwide
A) Regional Competition
B) Changing Customer Preferences
C) Global Competition
  • 88. Businesses must offer unique experiences to stand out.
A) Regional competition
B) Changing Customer Preferences
C) Global competition
  • 89. A resort in Palawan competes with destinations in Thailand or Bali
A) Strategic issues
B) Changing Customer Preferences
C) Global Competition
  • 90. Guests prefer eco-friendly hotels and online booking apps.
A) Strategic Issues and Trends
B) Changing Customer Preferences
C) Global Competition
  • 91. Pressure to protect natural resources.
A) Economic and Political Factors
B) Workforce Challenges
C) Sustainability and Environmental Concerns
  • 92. Need for eco-friendly practices.
A) Sustainability and Environmental Concerns
B) Economic and Political Factors
C) Technological Advancements
  • 93. Reducing plastic use in hotels and resorts.
A) Sustainability and Environmental Concerns
B) Changing Customer Preferences
C) Global Competition
  • 94. Inflation, exchange rates, and government policies affect tourism
A) Experiential Travel
B) Economic and Political Factors
C) Digital Transformation
  • 95. Crises can reduce travel demand.
A) Rise of Staycations
B) Economic and Political Factors
C) Personalization
  • 96. Travel restrictions affecting international arrivals.
A) Experiential Travel
B) Economic and Political Factors
C) Sustainable Tourism
  • 97. Shortage of skilled workers
A) Political Factors
B) Economic
C) Workforce Challenges
  • 98. High employee turnover
A) Sustainability and Environmental Concerns
B) Workforce Challenges
C) Maybe not in choices
D) Technological Advancements
  • 99. Difficulty hiring trained hotel staff
A) Global Competition
B) Technological Advancements
C) Changing Customer Preferences
D) Workforce Challenges
  • 100. Focus on protecting the environment and local culture.
A) Health and Safety
B) Experiential Travel
C) Digital Transformation
D) Sustainable Tourism
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