STRATH (MIDTERM)

1. Corporate strategy is about deciding where the organization wants to compete. Without it, resources may be wasted, and efforts fragmented.

A) "big-picture thinking"
B) Why do we exist"
C) "How to"
D) "What business are we in?"

2. Functional strategies are developed to:

A) Choose which industry the company should enter
B) Ensure each department contributes directly to achieving the business strategy
C) Define the company's overall mission
D) To achieve a competitive advantage in a specific market or industry

3. Why is alignment across strategy levels important?

A) Allows departments to operate independently without coordination
B) Helps employees choose their favorite tasks
C) Focuses solely on marketing performance
D) Ensures cohesive organizational direction and efficient resource use

4. An Example: A hotel chain expanding into resorts, cruise services, and restaurants.

A) Corporate Strategy
B) functional strategy
C) What is the daily operation schedule?"
D) "big-picture thinking"

5. Which of the following best describes business strategy?

A) Managing internal departmental routines
B) Allocating resources across all business units
C) How to compete successfully in a specific industry or market
D) Developing company-wide long-term vision

6. Which statement best defines the goal of business strategy?

A) Ensure each department contributes directly to achieving the business strategy
B) To expand into any industry without analysis
C) To design internal departmental workflows
D) To achieve a competitive advantage in a specific market or industry

7. What is the main focus of corporate strategy?

A) Determining the overall purpose and scope of the organization
B) Designing marketing campaigns
C) Deciding day-to-day operational tasks
D) Setting employee schedules

8. The main goal of business strategy is to:

A) Implement HR policies
B) Ensure the business unit can outperform competitors in its market
C) Monitor day-to-day operations
D) Select industries for corporate diversification

9. Functional strategy is primarily concerned with:

A) Establishing the company's mission and vision
B) How to compete successfully in a specific industry or market
C) Choosing which industries the company should enter
D) Translating business strategy into department-level objectives and tactics

10. What question does corporate strategy answer?

A) What business are we in?"
B) Which marketing campaign should we run?"
C) How do we execute departmental tasks?
D) "What is the daily operation schedule?"

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