GENEL 2
  • 1. A new bakery business invests in obtaining

    permits and licenses before opening its doors
    the public.What category of start-up expens does this fall under
A) Start-up Inventory
B) All of these
C) Start-up Assets
D) Start-up Expenses
  • 2. What is included in Benefits as part of a Compensation Scheme
A) Training programs
B) Performance appraisal
C) Career planning
D) Health and medical insurance
  • 3. Which of the following is an example of Vanabile

    pay in a Compensation Scheme
A) Wages
B) Health insurance
C) Salaries
D) Bonuses
  • 4. What does Compensation Scheme include.
A) Market demand analysis
B) Assessment of organizational structure
C) Competitor analysis
D) Details about employee wages, benefits, and incentives
  • 5. Which of the following is the purpose of an
A) Analyzing competitor strategies
B) Showing the structure and relationships within an organization
C) Assessing employee performance
D) Evaluating market demand
  • 6. What does Competitor Analysis involve
A) Analyzing market trends and consumer behavior
B) Assessing the strength and weaknesses of current and potential competitors
C) Evaluating employee performance within the organization
D) Creating organizational charts for competitors
  • 7. A company launches a new advertising campaign to inform consumers about its latest product features. Which element of Promotion is being utilized.
A) Public Relations
B) Sales Promotion
C) Transportation
D) Advertising
  • 8. Which of the following is NOT typically considered a component of Promotion
A) Advertising
B) Public Relations
C) Inventory Management
D) Sales Promotion
  • 9. What does "Promotion" primarily involve in marketing.
A) Distributing products to retail locations
B) Managing inventory levels
C) Marketing communication to inform and persuade target audiences
D) Setting the price of products
  • 10. Which of the following is NOT a focus area of Place in marketing
A) Logistics
B) Transportation
C) Public Relations
D) Inventory
  • 11. What does "Place" refer to in marketing
A) The distribution channels and locations where the product is available
B) The physical location of the company's headquarters
C) The pricing strategy used for products
D) The target audience demographics
  • 12. A company charges different prices for its product depending on where the buyer is located What pricing strategy is being used
A) Geographic Pricing
B) Premius Pricing
C) Penetration Pricing
D) Skimming Pricing
  • 13. What pricing strategy involves offering a group of products or services for sale at a discounted price.
A) Bundle Pricing
B) Skimming Pricing
C) Geographic Pricing
D) Penetration Pricing
  • 14. A luxury watch brand keeps its prices significantly higher than its competitors to maintain an image of exclusivity. What pricing strategy does this represent
A) Premium Pricing
B) Psychological Pricing
C) Skimming Pricing
D) Penetration Pricing
  • 15. What does markel strategy refer to in business
A) Creating office policies and procedures
B) Managing employee relationships
C) Handling financial transactions
D) Developing a game plan for waching consumers
  • 16. Which of the following is NOT a component of the Marketing 4P's
A) Place
B) Promotion
C) People
D) Price
  • 17. Which of the following is NOT typically considered a focus area for product development.
A) Quality
B) Variety
C) Price
D) Features
  • 18. What aspect of a product focuses on the overalt appearance and aesthetic appeal
A) Variety
B) Features
C) Design
D) Brand name
  • 19. A ride-sharing company increases its prices during peak hours when demand is high. Which pricing strategy does this represent.
A) Penetration Pricing
B) Freemium Pricing
C) Skimming Pricing
D) Dynamic Pricing
  • 20. Which pricing strategy offers basic services for free but charges for additional features of ontent.
A) Premium Pricing
B) Penetration Pricing
C) Freemium Pricing
D) Skimming Pricing
  • 21. Alechnology company launches its new product at a high price and gradually reduces it over time. What pricing strategy is being used.
A) Bundle Pricing
B) Cost-Plus Pricing
C) Competition-Based Pricing
D) Skimming Pricing
  • 22. What pricing strategy involves offering a group of products or services for sale at a discounted price.
A) Penetration Pricing
B) Skimming Pricing
C) Bundle Pricing
D) Geographic Pricing
  • 23. A company charges different prices for its products depending on where the buyer is located. What pricing strategy is being used
A) Premium Pricing
B) Skimming Pricing
C) Geographic Pricing
D) Penetration Pricing
  • 24. Which of the following is the purpose of an Organizational Chart
A) Evaluating market demand
B) Assessing amplavee performance
C) Analyzing competitor strategies
D) Showing the structure and relationships within an organization
  • 25. What does market strategy refer to in business.
A) Developing a game plan for reaching consumers
B) Handling financial transactions
C) Managing employee relationships
D) Creating office policies and procedures
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