GENEL 2
  • 1. A new bakery business invests in obtaining

    permits and licenses before opening its doors
    the public.What category of start-up expens does this fall under
A) Start-up Inventory
B) All of these
C) Start-up Assets
D) Start-up Expenses
  • 2. What is included in Benefits as part of a Compensation Scheme
A) Health and medical insurance
B) Training programs
C) Performance appraisal
D) Career planning
  • 3. Which of the following is an example of Vanabile

    pay in a Compensation Scheme
A) Wages
B) Salaries
C) Bonuses
D) Health insurance
  • 4. What does Compensation Scheme include.
A) Market demand analysis
B) Assessment of organizational structure
C) Competitor analysis
D) Details about employee wages, benefits, and incentives
  • 5. Which of the following is the purpose of an
A) Analyzing competitor strategies
B) Evaluating market demand
C) Assessing employee performance
D) Showing the structure and relationships within an organization
  • 6. What does Competitor Analysis involve
A) Creating organizational charts for competitors
B) Evaluating employee performance within the organization
C) Assessing the strength and weaknesses of current and potential competitors
D) Analyzing market trends and consumer behavior
  • 7. A company launches a new advertising campaign to inform consumers about its latest product features. Which element of Promotion is being utilized.
A) Public Relations
B) Advertising
C) Transportation
D) Sales Promotion
  • 8. Which of the following is NOT typically considered a component of Promotion
A) Sales Promotion
B) Advertising
C) Inventory Management
D) Public Relations
  • 9. What does "Promotion" primarily involve in marketing.
A) Distributing products to retail locations
B) Setting the price of products
C) Marketing communication to inform and persuade target audiences
D) Managing inventory levels
  • 10. Which of the following is NOT a focus area of Place in marketing
A) Public Relations
B) Logistics
C) Inventory
D) Transportation
  • 11. What does "Place" refer to in marketing
A) The physical location of the company's headquarters
B) The distribution channels and locations where the product is available
C) The pricing strategy used for products
D) The target audience demographics
  • 12. A company charges different prices for its product depending on where the buyer is located What pricing strategy is being used
A) Premius Pricing
B) Skimming Pricing
C) Geographic Pricing
D) Penetration Pricing
  • 13. What pricing strategy involves offering a group of products or services for sale at a discounted price.
A) Bundle Pricing
B) Geographic Pricing
C) Penetration Pricing
D) Skimming Pricing
  • 14. A luxury watch brand keeps its prices significantly higher than its competitors to maintain an image of exclusivity. What pricing strategy does this represent
A) Skimming Pricing
B) Premium Pricing
C) Penetration Pricing
D) Psychological Pricing
  • 15. What does markel strategy refer to in business
A) Developing a game plan for waching consumers
B) Handling financial transactions
C) Managing employee relationships
D) Creating office policies and procedures
  • 16. Which of the following is NOT a component of the Marketing 4P's
A) Price
B) Place
C) Promotion
D) People
  • 17. Which of the following is NOT typically considered a focus area for product development.
A) Price
B) Variety
C) Features
D) Quality
  • 18. What aspect of a product focuses on the overalt appearance and aesthetic appeal
A) Variety
B) Design
C) Brand name
D) Features
  • 19. A ride-sharing company increases its prices during peak hours when demand is high. Which pricing strategy does this represent.
A) Skimming Pricing
B) Freemium Pricing
C) Penetration Pricing
D) Dynamic Pricing
  • 20. Which pricing strategy offers basic services for free but charges for additional features of ontent.
A) Skimming Pricing
B) Freemium Pricing
C) Penetration Pricing
D) Premium Pricing
  • 21. Alechnology company launches its new product at a high price and gradually reduces it over time. What pricing strategy is being used.
A) Skimming Pricing
B) Competition-Based Pricing
C) Bundle Pricing
D) Cost-Plus Pricing
  • 22. What pricing strategy involves offering a group of products or services for sale at a discounted price.
A) Penetration Pricing
B) Geographic Pricing
C) Bundle Pricing
D) Skimming Pricing
  • 23. A company charges different prices for its products depending on where the buyer is located. What pricing strategy is being used
A) Penetration Pricing
B) Skimming Pricing
C) Premium Pricing
D) Geographic Pricing
  • 24. Which of the following is the purpose of an Organizational Chart
A) Evaluating market demand
B) Assessing amplavee performance
C) Showing the structure and relationships within an organization
D) Analyzing competitor strategies
  • 25. What does market strategy refer to in business.
A) Managing employee relationships
B) Handling financial transactions
C) Creating office policies and procedures
D) Developing a game plan for reaching consumers
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