GENEL 2
  • 1. A new bakery business invests in obtaining

    permits and licenses before opening its doors
    the public.What category of start-up expens does this fall under
A) Start-up Inventory
B) Start-up Assets
C) Start-up Expenses
D) All of these
  • 2. What is included in Benefits as part of a Compensation Scheme
A) Training programs
B) Performance appraisal
C) Career planning
D) Health and medical insurance
  • 3. Which of the following is an example of Vanabile

    pay in a Compensation Scheme
A) Wages
B) Health insurance
C) Salaries
D) Bonuses
  • 4. What does Compensation Scheme include.
A) Details about employee wages, benefits, and incentives
B) Market demand analysis
C) Assessment of organizational structure
D) Competitor analysis
  • 5. Which of the following is the purpose of an
A) Showing the structure and relationships within an organization
B) Assessing employee performance
C) Evaluating market demand
D) Analyzing competitor strategies
  • 6. What does Competitor Analysis involve
A) Creating organizational charts for competitors
B) Evaluating employee performance within the organization
C) Assessing the strength and weaknesses of current and potential competitors
D) Analyzing market trends and consumer behavior
  • 7. A company launches a new advertising campaign to inform consumers about its latest product features. Which element of Promotion is being utilized.
A) Public Relations
B) Advertising
C) Transportation
D) Sales Promotion
  • 8. Which of the following is NOT typically considered a component of Promotion
A) Sales Promotion
B) Inventory Management
C) Advertising
D) Public Relations
  • 9. What does "Promotion" primarily involve in marketing.
A) Setting the price of products
B) Distributing products to retail locations
C) Managing inventory levels
D) Marketing communication to inform and persuade target audiences
  • 10. Which of the following is NOT a focus area of Place in marketing
A) Public Relations
B) Transportation
C) Inventory
D) Logistics
  • 11. What does "Place" refer to in marketing
A) The pricing strategy used for products
B) The distribution channels and locations where the product is available
C) The target audience demographics
D) The physical location of the company's headquarters
  • 12. A company charges different prices for its product depending on where the buyer is located What pricing strategy is being used
A) Premius Pricing
B) Skimming Pricing
C) Geographic Pricing
D) Penetration Pricing
  • 13. What pricing strategy involves offering a group of products or services for sale at a discounted price.
A) Geographic Pricing
B) Bundle Pricing
C) Penetration Pricing
D) Skimming Pricing
  • 14. A luxury watch brand keeps its prices significantly higher than its competitors to maintain an image of exclusivity. What pricing strategy does this represent
A) Penetration Pricing
B) Premium Pricing
C) Psychological Pricing
D) Skimming Pricing
  • 15. What does markel strategy refer to in business
A) Managing employee relationships
B) Creating office policies and procedures
C) Developing a game plan for waching consumers
D) Handling financial transactions
  • 16. Which of the following is NOT a component of the Marketing 4P's
A) People
B) Place
C) Promotion
D) Price
  • 17. Which of the following is NOT typically considered a focus area for product development.
A) Price
B) Features
C) Variety
D) Quality
  • 18. What aspect of a product focuses on the overalt appearance and aesthetic appeal
A) Design
B) Brand name
C) Features
D) Variety
  • 19. A ride-sharing company increases its prices during peak hours when demand is high. Which pricing strategy does this represent.
A) Skimming Pricing
B) Dynamic Pricing
C) Penetration Pricing
D) Freemium Pricing
  • 20. Which pricing strategy offers basic services for free but charges for additional features of ontent.
A) Premium Pricing
B) Skimming Pricing
C) Penetration Pricing
D) Freemium Pricing
  • 21. Alechnology company launches its new product at a high price and gradually reduces it over time. What pricing strategy is being used.
A) Skimming Pricing
B) Cost-Plus Pricing
C) Bundle Pricing
D) Competition-Based Pricing
  • 22. What pricing strategy involves offering a group of products or services for sale at a discounted price.
A) Geographic Pricing
B) Skimming Pricing
C) Bundle Pricing
D) Penetration Pricing
  • 23. A company charges different prices for its products depending on where the buyer is located. What pricing strategy is being used
A) Skimming Pricing
B) Geographic Pricing
C) Penetration Pricing
D) Premium Pricing
  • 24. Which of the following is the purpose of an Organizational Chart
A) Evaluating market demand
B) Showing the structure and relationships within an organization
C) Assessing amplavee performance
D) Analyzing competitor strategies
  • 25. What does market strategy refer to in business.
A) Creating office policies and procedures
B) Developing a game plan for reaching consumers
C) Managing employee relationships
D) Handling financial transactions
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