GENEL 2
  • 1. A new bakery business invests in obtaining

    permits and licenses before opening its doors
    the public.What category of start-up expens does this fall under
A) Start-up Expenses
B) Start-up Assets
C) Start-up Inventory
D) All of these
  • 2. What is included in Benefits as part of a Compensation Scheme
A) Training programs
B) Career planning
C) Performance appraisal
D) Health and medical insurance
  • 3. Which of the following is an example of Vanabile

    pay in a Compensation Scheme
A) Wages
B) Bonuses
C) Salaries
D) Health insurance
  • 4. What does Compensation Scheme include.
A) Competitor analysis
B) Assessment of organizational structure
C) Details about employee wages, benefits, and incentives
D) Market demand analysis
  • 5. Which of the following is the purpose of an
A) Showing the structure and relationships within an organization
B) Analyzing competitor strategies
C) Assessing employee performance
D) Evaluating market demand
  • 6. What does Competitor Analysis involve
A) Creating organizational charts for competitors
B) Assessing the strength and weaknesses of current and potential competitors
C) Analyzing market trends and consumer behavior
D) Evaluating employee performance within the organization
  • 7. A company launches a new advertising campaign to inform consumers about its latest product features. Which element of Promotion is being utilized.
A) Public Relations
B) Sales Promotion
C) Transportation
D) Advertising
  • 8. Which of the following is NOT typically considered a component of Promotion
A) Inventory Management
B) Sales Promotion
C) Advertising
D) Public Relations
  • 9. What does "Promotion" primarily involve in marketing.
A) Managing inventory levels
B) Marketing communication to inform and persuade target audiences
C) Setting the price of products
D) Distributing products to retail locations
  • 10. Which of the following is NOT a focus area of Place in marketing
A) Transportation
B) Public Relations
C) Inventory
D) Logistics
  • 11. What does "Place" refer to in marketing
A) The pricing strategy used for products
B) The target audience demographics
C) The distribution channels and locations where the product is available
D) The physical location of the company's headquarters
  • 12. A company charges different prices for its product depending on where the buyer is located What pricing strategy is being used
A) Skimming Pricing
B) Penetration Pricing
C) Premius Pricing
D) Geographic Pricing
  • 13. What pricing strategy involves offering a group of products or services for sale at a discounted price.
A) Geographic Pricing
B) Penetration Pricing
C) Skimming Pricing
D) Bundle Pricing
  • 14. A luxury watch brand keeps its prices significantly higher than its competitors to maintain an image of exclusivity. What pricing strategy does this represent
A) Premium Pricing
B) Penetration Pricing
C) Skimming Pricing
D) Psychological Pricing
  • 15. What does markel strategy refer to in business
A) Creating office policies and procedures
B) Handling financial transactions
C) Managing employee relationships
D) Developing a game plan for waching consumers
  • 16. Which of the following is NOT a component of the Marketing 4P's
A) Promotion
B) Place
C) Price
D) People
  • 17. Which of the following is NOT typically considered a focus area for product development.
A) Price
B) Variety
C) Features
D) Quality
  • 18. What aspect of a product focuses on the overalt appearance and aesthetic appeal
A) Variety
B) Brand name
C) Features
D) Design
  • 19. A ride-sharing company increases its prices during peak hours when demand is high. Which pricing strategy does this represent.
A) Freemium Pricing
B) Penetration Pricing
C) Dynamic Pricing
D) Skimming Pricing
  • 20. Which pricing strategy offers basic services for free but charges for additional features of ontent.
A) Penetration Pricing
B) Freemium Pricing
C) Skimming Pricing
D) Premium Pricing
  • 21. Alechnology company launches its new product at a high price and gradually reduces it over time. What pricing strategy is being used.
A) Competition-Based Pricing
B) Skimming Pricing
C) Bundle Pricing
D) Cost-Plus Pricing
  • 22. What pricing strategy involves offering a group of products or services for sale at a discounted price.
A) Skimming Pricing
B) Bundle Pricing
C) Penetration Pricing
D) Geographic Pricing
  • 23. A company charges different prices for its products depending on where the buyer is located. What pricing strategy is being used
A) Premium Pricing
B) Geographic Pricing
C) Penetration Pricing
D) Skimming Pricing
  • 24. Which of the following is the purpose of an Organizational Chart
A) Showing the structure and relationships within an organization
B) Evaluating market demand
C) Analyzing competitor strategies
D) Assessing amplavee performance
  • 25. What does market strategy refer to in business.
A) Managing employee relationships
B) Developing a game plan for reaching consumers
C) Creating office policies and procedures
D) Handling financial transactions
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