Customer Relationship Management
  • 1. What does CRM stand for?
A) Customer Resource Management
B) Consumer Relationship Marketing
C) Customer Retention Model
D) Customer Relationship Management
  • 2. CRM helps businesses to:
A) Lower taxes
B) Increase raw material costs
C) Reduce employee turnover
D) Understand customer needs and preferences
  • 3. Which tool is commonly used in CRM to track customer interactions?
A) Personal diaries
B) Accounting spreadsheets
C) Social media platforms
D) CRM software
  • 4. CRM software customization is important for:
A) Minimizing customer interactions
B) Diversifying revenue streams
C) Aligning with specific business needs
D) Standardizing industry practices
  • 5. CRM helps in:
A) Exceeding customer expectations
B) Identifying sales opportunities
C) Ignoring customer complaints
D) Avoiding customer feedback
  • 6. Which industry benefits the most from CRM solutions?
A) Retail
B) Agriculture
C) Construction
D) Mining
  • 7. What is the purpose of CRM analytics?
A) To monitor competitor activities
B) To forecast weather patterns
C) To track employee attendance
D) To analyze customer data for insights
  • 8. CRM can help improve:
A) Employee annual leave
B) Customer loyalty
C) Product quality
D) Company expenses
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