Customer Relationship Management
  • 1. What does CRM stand for?
A) Consumer Relationship Marketing
B) Customer Relationship Management
C) Customer Retention Model
D) Customer Resource Management
  • 2. CRM helps businesses to:
A) Increase raw material costs
B) Reduce employee turnover
C) Understand customer needs and preferences
D) Lower taxes
  • 3. Which tool is commonly used in CRM to track customer interactions?
A) Personal diaries
B) CRM software
C) Social media platforms
D) Accounting spreadsheets
  • 4. CRM software customization is important for:
A) Minimizing customer interactions
B) Aligning with specific business needs
C) Diversifying revenue streams
D) Standardizing industry practices
  • 5. CRM helps in:
A) Avoiding customer feedback
B) Identifying sales opportunities
C) Exceeding customer expectations
D) Ignoring customer complaints
  • 6. Which industry benefits the most from CRM solutions?
A) Agriculture
B) Retail
C) Construction
D) Mining
  • 7. What is the purpose of CRM analytics?
A) To monitor competitor activities
B) To track employee attendance
C) To forecast weather patterns
D) To analyze customer data for insights
  • 8. CRM can help improve:
A) Product quality
B) Employee annual leave
C) Company expenses
D) Customer loyalty
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