Customer Relationship Management - Test
  • 1. What does CRM stand for?
A) Consumer Relationship Marketing
B) Customer Retention Model
C) Customer Relationship Management
D) Customer Resource Management
  • 2. CRM helps businesses to:
A) Lower taxes
B) Increase raw material costs
C) Understand customer needs and preferences
D) Reduce employee turnover
  • 3. Which tool is commonly used in CRM to track customer interactions?
A) Accounting spreadsheets
B) CRM software
C) Personal diaries
D) Social media platforms
  • 4. Which industry benefits the most from CRM solutions?
A) Construction
B) Mining
C) Retail
D) Agriculture
  • 5. CRM can help improve:
A) Customer loyalty
B) Product quality
C) Company expenses
D) Employee annual leave
  • 6. CRM helps in:
A) Ignoring customer complaints
B) Identifying sales opportunities
C) Avoiding customer feedback
D) Exceeding customer expectations
  • 7. What is the purpose of CRM analytics?
A) To analyze customer data for insights
B) To forecast weather patterns
C) To track employee attendance
D) To monitor competitor activities
  • 8. CRM software customization is important for:
A) Minimizing customer interactions
B) Standardizing industry practices
C) Aligning with specific business needs
D) Diversifying revenue streams
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