Customer Relationship Management - Test
  • 1. What does CRM stand for?
A) Consumer Relationship Marketing
B) Customer Retention Model
C) Customer Relationship Management
D) Customer Resource Management
  • 2. CRM helps businesses to:
A) Lower taxes
B) Increase raw material costs
C) Understand customer needs and preferences
D) Reduce employee turnover
  • 3. Which tool is commonly used in CRM to track customer interactions?
A) Personal diaries
B) Accounting spreadsheets
C) CRM software
D) Social media platforms
  • 4. CRM software customization is important for:
A) Standardizing industry practices
B) Diversifying revenue streams
C) Aligning with specific business needs
D) Minimizing customer interactions
  • 5. CRM helps in:
A) Exceeding customer expectations
B) Ignoring customer complaints
C) Avoiding customer feedback
D) Identifying sales opportunities
  • 6. Which industry benefits the most from CRM solutions?
A) Construction
B) Agriculture
C) Mining
D) Retail
  • 7. What is the purpose of CRM analytics?
A) To forecast weather patterns
B) To analyze customer data for insights
C) To track employee attendance
D) To monitor competitor activities
  • 8. CRM can help improve:
A) Product quality
B) Customer loyalty
C) Employee annual leave
D) Company expenses
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