Customer Relationship Management
  • 1. What does CRM stand for?
A) Customer Relationship Management
B) Customer Retention Model
C) Customer Resource Management
D) Consumer Relationship Marketing
  • 2. CRM helps businesses to:
A) Lower taxes
B) Increase raw material costs
C) Reduce employee turnover
D) Understand customer needs and preferences
  • 3. Which tool is commonly used in CRM to track customer interactions?
A) Personal diaries
B) Accounting spreadsheets
C) CRM software
D) Social media platforms
  • 4. CRM helps in:
A) Ignoring customer complaints
B) Avoiding customer feedback
C) Identifying sales opportunities
D) Exceeding customer expectations
  • 5. What is the purpose of CRM analytics?
A) To track employee attendance
B) To monitor competitor activities
C) To analyze customer data for insights
D) To forecast weather patterns
  • 6. CRM can help improve:
A) Product quality
B) Customer loyalty
C) Employee annual leave
D) Company expenses
  • 7. Which industry benefits the most from CRM solutions?
A) Agriculture
B) Construction
C) Retail
D) Mining
  • 8. CRM software customization is important for:
A) Standardizing industry practices
B) Diversifying revenue streams
C) Aligning with specific business needs
D) Minimizing customer interactions
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