No Logo by Naomi Klein

1. What is the primary focus of Naomi Klein's book 'No Logo'?

A) The economy of developing countries.
B) The negative impact of branding and corporate power.
C) The history of advertising.
D) The effects of technology on communication.

2. 'No Logo' was published in which year?

A) 1999
B) 1997
C) 2001
D) 2003

3. Klein discusses the impact of which global situation on branding?

A) Stock market crashes.
B) Environmental sustainability.
C) Economic recession.
D) Globalization.

4. What role do protests play in Klein's narrative?

A) They challenge corporate power.
B) They promote consumer spending.
C) They discourage competition.
D) They reduce brand visibility.

5. What does Klein say about consumer choice?

A) It always leads to better products.
B) It is expanding rapidly.
C) It empowers individuals.
D) It is often an illusion.

6. Which brand is prominently criticized in 'No Logo' for its labor practices?

A) Coca-Cola.
B) Microsoft.
C) Nike.
D) Apple.

7. Klein's criticism of corporate power includes which aspect?

A) Innovation in products.
B) Sustainability initiatives.
C) Exploitation of workers.
D) Inclusiveness in marketing.

8. Klein uses which methodology to analyze brands?

A) Surveys.
B) Case studies.
C) Ethnography.
D) Experimental research.

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