No Logo by Naomi Klein

1. What is the primary focus of Naomi Klein's book 'No Logo'?

A) The economy of developing countries.
B) The history of advertising.
C) The effects of technology on communication.
D) The negative impact of branding and corporate power.

2. 'No Logo' was published in which year?

A) 2003
B) 2001
C) 1997
D) 1999

3. Klein discusses the impact of which global situation on branding?

A) Stock market crashes.
B) Economic recession.
C) Globalization.
D) Environmental sustainability.

4. What role do protests play in Klein's narrative?

A) They promote consumer spending.
B) They discourage competition.
C) They reduce brand visibility.
D) They challenge corporate power.

5. What does Klein say about consumer choice?

A) It is expanding rapidly.
B) It is often an illusion.
C) It always leads to better products.
D) It empowers individuals.

6. Which brand is prominently criticized in 'No Logo' for its labor practices?

A) Microsoft.
B) Coca-Cola.
C) Apple.
D) Nike.

7. Klein's criticism of corporate power includes which aspect?

A) Innovation in products.
B) Sustainability initiatives.
C) Exploitation of workers.
D) Inclusiveness in marketing.

8. Klein uses which methodology to analyze brands?

A) Case studies.
B) Ethnography.
C) Experimental research.
D) Surveys.

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