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  • 1. What is a business model in the context of a business plan?
A) A summary of the company's marketing and sales efforts
B) The strategy that outlines how a company creates, delivers, and captures value
C) A description of the company's history and milestones
D) A graphical representation of the company's organizational structure
  • 2. Which component of the business model describes how a company delivers its products or services to customers?
A) Distribution channels
B) Customer segments
C) Value proposition
  • 3. What is the primary purpose of a business plan?
A) To create organizational charts
B) To secure funding
C) To outline marketing strategies
D) To track daily operations
  • 4. When might a company use a loss leader pricing strategy?
A) To maximize profit margin
B) When launching a premium product
C) To attract customers with a low-priced product, expecting them to buy other higher-margin products
  • 5. In SWOT analysis, which aspect helps in understanding the external factors that a business can leverage for its advantage?
A) Strengths
B) Weaknesses
C) Threats
D) Opportunities
  • 6. Which part of SWOT analysis is concerned with factors that may limit the growth or competitiveness of a business?
A) Threats
B) Strengths
C) Weaknesses
D) Opportunities
  • 7. In SWOT analysis, what type of factor is a skilled and motivated workforce for a company?
A) Strengths
B) Weaknesses
C) Threats
D) Opportunities
  • 8. Which factor in SWOT analysis assesses the factors that could pose a challenge to the success of a business?
A) Threats
B) Opportunities
C) Weaknesses
D) Strengths
  • 9. What part of SWOT analysis helps identify potential areas for growth or strategic advantages outside the current business scope?
A) Opportunities
B) Strengths
C) Weaknesses
D) Threats
  • 10. External factors that could negatively impact a business are considered under which category in SWOT analysis?
A) Threats
B) Opportunities
C) Weaknesses
D) Strengths
  • 11. Which factor in SWOT analysis refers to aspects within a business that may hinder its success or competitive position?
A) Threats
B) Weaknesses
C) Opportunities
D) Strengths
  • 12. What does the "O" in SWOT analysis represent?
A)  Operations
B) Opportunities
C)  Organization
D)  Objectives
  • 13. Which aspect of SWOT analysis focuses on internal factors that give a business a competitive advantage?
A) Threats
B) Opportunities
C) Strengths
D) Weaknesses
  • 14. What does SWOT stand for in the context of a business plan?
A)  Strategic Worldwide Operations Technique
B)  Systematic Work Order Tool
C)  Successful Workforce Optimization Training
D)  Strengths, Weaknesses, Opportunities, Threats
  • 15. What section of a business plan includes information about the location, facilities, and equipment needed for the business to operate?
A) Operations plan
B) Market plan
C) Business plan
D)  Industry Analysis
  • 16. In the Executive Summary, what is the primary purpose of this section?
A)  Provide a detailed financial forecast
B)  Summarize the entire business plan
C)  Discuss the company's legal structure
D)  Outline the marketing strategy
  • 17. What part of a business plan outlines the potential risks and challenges the business may face and how they will be mitigated?
A)  Company/Business Description
B)  Risk Analysis
C)  Executive Summary
D)  Financial Projections
  • 18. In the Management and Organization section, what information is typically provided about key team members?
A)  Customer Demographics
B)  Employment History and/or Background Profile
C)  Market Trends
D)  Industry Analysis
  • 19. What section of a business plan details the marketing and sales strategy, pricing, and distribution channels?
A)  Marketing Plan
B)  Executive Summary
C)  Operations Plan
D)  Market Analysis
  • 20. What component of a business plan addresses the legal structure, ownership, and history of the company?
A)  Operations Plan
B)  Company/Business Description
C)  Business Model
D)  Executive Summary
  • 21. Which part of a business plan provides an overview of the product or service, its features, and its unique selling points?
A)  Executive Summary
B)  Marketing Plan
C)  Company Description
D)  Products or Services
  • 22. What section of a business plan outlines the organizational structure, team members, and key personnel?
A)  Executive Summary
B)  Company Description
C)  Management and Organization
D)  Operations Plan
  • 23. Which section focuses on the target market, competition, and marketing strategy of a business plan?
A)  Market Analysis
B)  SWOT Analysis
C)  Executive Summary
  • 24. What section of a business plan outlines the company's mission, vision, and values?
A)  Executive Summary
B)  Financial Projections
C)  Market Analysis
D)  Company Description
  • 25. Situation: You're in the early stages of developing your business plan. What should be your first step?
A)  Write the executive summary
B)  Choose a catchy business name
C)  Conduct market research
D)  Create a detailed financial projection
  • 26. The father of Modern Entrepreneurship
A) Joseph Alois Schunpeter
B) Joseph Alios Schumpeter
C) Jose Alois Schumpeter
D) Joseph Alois Schumpeter
  • 27. It is a product of economic development
A) Modernization
B) Economic Growth
C) Globalization
D) Product Development
  • 28. In1997 Toyota released a Hybrid Car Called Prius 1997 introducing a new competitive advantage of being environmentally friendly
A)  Innovation
B)  Innovation Theory
C)  Product Development
  • 29. New innovations can be destructive as well as beneficial to business
A) FALSE
B) TRUE
  • 30. Explains that the government should not interfere in economic development theory.
A) Kaldor Theory
B) Laissez-Faire Theory
C) Keynesian Theory
  • 31. Maintains that the key factors is technology.
A) Laissez-Faire Theory
B) Kaldor Theory
C) Keynesian Theory
  • 32. Explains that the government should Play the key role in economic Development.
A) Laissez-Faire Theory
B) Keynesian Theory
C) Keynesian Theory
  • 33. This means border less economic system.
A) Globalization
B) Economic Growth
C) Export-Import Trading
D) Modernization
  • 34. Trading Liberization
A) Economic Growth
B) Export-Import Trading
C) Globalization
D) Modernization
  • 35. Has the potentials to contribute in wealth accumulation the economic standing in the society, and so, powers that go with money and other financial resources that goes with entrepreneurial endeavors. I. Employed II. Self-employed III. Unemployed
A) I only
B) II & III
C) II only
D) III only
E) I&II
  • 36. Know your market or buyers, competitors, prices, the quality of goods and services.
A) Set High standards of Quality and Efficiency
B) Opportunity-seeking
C) Seeking Information (Information-seeking)
D) Search for Business Opportunity
  • 37. Finding information ideal for generating new Business ideas and opportunities (employing Research and Development).
A) Search for Business Opportunity
B) Seeking Information (Information-seeking)
C) Opportunity-seeking
D) Set High standards of Quality and Efficiency
  • 38. No matter what you are doing, you can strive for Quality and Excellence (Efficiency).
A) Seeking Information (Information-seeking)
B) Search for Business Opportunity
C) Opportunity-seeking
D) Set High standards of Quality and Efficiency
  • 39. A successful entrepreneur actively seeks opportunities. He looks at a situation and he thinks.
A) Set High standards of Quality and Efficiency
B) Seeking Information (Information-seeking)
C) Search for Business Opportunity
D) Opportunity-seeking
  • 40. It is actively going after ideas which can be turned into opportunities.
A) Search for Business Opportunity
B) Seeking Information (Information-seeking)
C) Opportunity-seeking
D) Set High standards of Quality and Efficiency
  • 41. They sell the product of manufacturers or producers to retailers and other distributors who have direct dealings with the end users or customers
A) The service-based business
B) Franchising Business
C) Wholesalers
D) Manufacturing business
  • 42. Production business by creating a product.
A) The service-based business
B) Manufacturing business
C) Franchising Business
D) Wholesalers
  • 43. A Licensed-business opportunities.
A) Franchising Business
B) Wholesalers
C) Manufacturing business
D) The service-based business
  • 44. What business category or sector are Consultancy, barber shop, salon, dentistry, medical, engineering services, Accounting Firms, etc belong?.
A) Franchising Business
B) The service-based business
C) Manufacturing business
D) Wholesalers
  • 45. (Product Life Cycle):once product is no longer profitable, it is eliminated from the market and there is also a decline in the number of competitors.
A) Introduction
B) Overhead costs
C) Maturity
D) Decline
  • 46. Which of these questions must first be considered Before adapting a positioning Strategy? A. What makes the product or service unique? B. HOW is the product or service different from the competitors? C. What does the customer really want to buy from the firm?
A) B,C
B) A,B,C
C) A,C
D) A,B
  • 47. Market strategies consist of the following________: A. Definition of the market; B. Description of the Product or Service C. Positioning Strategy; Pricing Strategy; Distribution Strategy; And promotion Strategy D. Determination of the Market Share;
A) A,B,C
B) B,C,D
C) A,B,C,D
D) A,C,D
  • 48. Situation: You're in the early stages of developing your business plan. What should be your first step?
A) Conduct market research
B) Seek or consult guidance from mentors or advisors /business experts
C) Seek venture capital (Investment banks/financial institutions and/or investors)
D) Respond professionally and address the concerns openly
  • 49. Situation: Your business has received negative feedback online, and your reputation is at stake. How should you handle this situation?
A) Respond professionally and address the concerns openly
B) Seek venture capital (Investment banks/financial institutions and/or investors)
C) Seek or consult guidance from mentors or advisors /business experts
D) Conduct market research
  • 50. Situation: Your startup has achieved initial success, but you're unsure about the next steps. What should you prioritize?
A) Respond professionally and address the concerns openly
B) Conduct market research
C) Seek or consult guidance from mentors or advisors /business experts
D) Seek venture capital (Investment banks/financial institutions and/or investors)
  • 51. Situation: You've identified a new market opportunity, but it requires a significant investment. What should you do to secure funding?
A) Respond professionally and address the concerns openly
B) Conduct market research
C) Seek or consult guidance from mentors or advisors /business experts
D) Seek venture capital (Investment banks/financial institutions and/or investors)
  • 52. Situation: Your startup is struggling to find customers for your product. What should you do to improve your marketing strategy?
A) Seek venture capital (Investment banks/financial institutions and/or investors)
B) Narrow down your target audience and tailor your messaging (Establish Superior Target Market and Develop Appropriate and Effective Promotion Strategy)
C) Respond professionally and address the concerns openly
D) Conduct market research
  • 53. It summarizes the content and purpose of your finished plan, covering all of the key points.
A)  Executive Summary
B)  SWOT Analysis
C)  Market Analysis
D)  Marketing Plan
  • 54. This sub-section of the Business plan must be specific and realistic
A) Executive Summary
B) Business model
C) Objectives
D) Product Positioning
  • 55. Which stage of the innovation process involves generating new ideas?
A)  Commercialization
B)  Execution
C)  Ideation
D)  Validation
  • 56. Refers to how the firm differentiates its products or service from those of the competitors and serving a niche.
A) Product Positioning
B) Executive Summary
C) Objectives
D) Market Strategy
  • 57. A company's core strategy for profitably doing business.
A) Objectives
B) Business model
C) Market Strategy
D) Executive Summary
  • 58. It is prepared after the business plan is written.
A) Market Strategy
B) Objectives
C) Executive Summary
D) Business model
  • 59. Business Plan should be developing Effective Strategies for quality and Efficiency/Excellence.
A) TRUE
B) FALSE
  • 60. Sell directly to consumers.
A) Direct Sales Distribution
B) Brokers
C) Wholesalers
D) Retailers
  • 61. Agents/ are distributors who buy directly from distributions or wholesalers and sell to retailers or end-users.
A) Wholesalers
B) Brokers
C) Direct Sales Distribution
D) Retailers
  • 62. Channel members that sell to the retailers or other agents for further distribution through the channel until they reach the final users.
A) Brokers
B) Retailers
C) Direct Sales Distribution
D) Wholesalers
  • 63. Most effective channel if the plant/firm is to move goods or services directly to the ultimate buyers or users
A) Wholesalers
B) Retailers
C) Brokers
D) Direct Sales Distribution
  • 64. Offering such as, trade discount as pricing strategy.
A) Price Penetration
B) Mark up pricing
C) Competitor Pricing
D) Promotion Pricing
  • 65. A cost-oriented pricing in which the firm sets prices by adding per unit merchandise costs, operating expenses and desired profit.
A) Mark up pricing
B) Promotion Pricing
C) Price Penetration
D) Competitor Pricing
  • 66. Settings on the basis of prices charge by competitors.
A) Competitor Pricing
B) Promotion Pricing
C) Price Penetration
D) Mark up pricing
  • 67. Sets low prices to attract a large customer base and increase market share.
A) Competitor Pricing
B) Mark up pricing
C) Promotion Pricing
D) Price Penetration
  • 68. It is customer-focused, meaning companies base their pricing on how much the customer believes a product is worth.
A) Cost-Plus pricing
B) Value-based pricing
C) Pricing Strategy
D) Demand Pricing
  • 69. Demand pricing is where the firms sets prices based on buyer desires.
A) Demand Pricing
B) Cost-Plus pricing
C) Pricing Strategy
D) Value-based pricing
  • 70. Covers all costs, variable and fixed costs, variable and fixed costs, plus and extra increment to deliver profit.
A) Pricing Strategy
B) Value-based pricing
C) Cost-Plus pricing
D) Demand Pricing
  • 71. The process and methodology used to determine prices for products and services.
A) Demand Pricing
B) Pricing Strategy
C) Cost-Plus pricing
D) Value-based pricing
  • 72. Refers to the individual firm’s sales as a percentage of the total sales in a specific market.
A) Sales
B) Market Sales
C) Income
D) Market Share
  • 73. "The concept of developing a plan (Business Planning) by scrutinizing and developing effective strategies is also known as_____?"
A) Bussiness Plan
B) Market Plan
C) Master Plan
D) Game Plan
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