- 1. E-Business, also known as electronic business, refers to the conducting of business activities online through the use of internet and other digital technologies. This involves transactions of goods, services, information, and payments being conducted electronically. E-Business has significantly transformed the way companies operate, enabling them to reach a global audience, reduce costs, streamline processes, and enhance customer experiences. It encompasses a wide range of online activities such as online shopping, online banking, digital marketing, and supply chain management. Embracing E-Business practices has become essential for businesses looking to stay competitive and thrive in the digital age.
What does e-commerce stand for?
A) Electronic Communication
B) Executive Commerce
C) Electronic Commerce
D) Economic Commerce
- 2. What is one crucial aspect in e-business transactions to ensure security?
A) Encoding
B) Compression
C) Encryption
D) Decryption
- 3. Which of the following is a popular platform for online payments?
A) Ethereum
B) PayPal
C) Bitcoin
D) Venmo
- 4. What is a benefit of using cloud services for e-business?
A) Limited Support
B) Data Security Risks
C) Scalability
D) Higher Costs
- 5. What tool allows businesses to analyze website traffic and performance?
A) WordPress
B) Adobe Photoshop
C) Google Analytics
D) Microsoft Excel
- 6. What is the term for the process of improving website visibility in search engine results?
A) Pay-Per-Click (PPC)
B) Search Engine Optimization (SEO)
C) Social Media Marketing
D) Content Marketing
- 7. What is the term for an online advertising model where advertisers pay a fee each time their ad is clicked?
A) Cost-Per-Impression (CPM)
B) Pay-Per-Click (PPC)
C) Cost-Per-Action (CPA)
D) Pay-Per-View (PPV)
- 8. What is the term for the legal protection of original works of authorship on the Internet?
A) Trademark
B) Patent
C) Copyright
D) Trade Secret
- 9. What is the term for the visual representation of a website's organizational structure?
A) Mockup
B) Storyboard
C) Wireframe
D) Sitemap
- 10. What is the term for the process of collecting, analyzing, and using data to make strategic business decisions?
A) Supply Chain Management
B) Business Intelligence
C) Customer Relationship Management (CRM)
D) Digital Marketing
- 11. What is the term for a marketing strategy that focuses on attracting a specific audience to a website?
A) Viral Marketing
B) Targeted Marketing
C) Offline Marketing
D) Mass Marketing
- 12. What is a crucial aspect of successful E-Businesses?
A) Limited product range
B) Slow response time
C) Ignore customer feedback
D) Customer trust
- 13. What is SEO important for in E-Business?
A) Decreasing website loading speed
B) Increasing website visibility and traffic
C) Improving offline sales
D) Reducing customer engagement
- 14. How do E-Businesses utilize social media as a marketing tool?
A) Delete comments
B) Engage with customers
C) Post irrelevant content
D) Ignore social platforms
- 15. What type of customer data should E-Businesses protect?
A) Delete all data
B) Shared data
C) Personal information
D) Public information
- 16. What is the process of continuously measuring and refining marketing strategies based on data analytics?
A) Marketing Optimization
B) Marketing Automation
C) Marketing Segmentation
D) Marketing Personalization
- 17. How do E-Businesses enhance customer convenience?
A) Limited operating hours
B) In-store visits only
C) 24/7 access
D) Delayed responses
- 18. Which payment method is commonly used in E-Business transactions?
A) Barter system
B) Credit card
C) Cash only
D) Personal check
- 19. What is the term for optimizing a website for mobile users?
A) Ancient coding
B) Obsolete technology
C) Responsive design
D) Static webpage
- 20. What is a marketplace model in E-Business?
A) Facilitating transactions between buyers and sellers
B) Physical store location
C) Email marketing campaign
D) Direct sales to consumers
- 21. What is the term for the unlawful practice of copying someone else's work on the internet?
A) Counterfeiting
B) Piracy
C) Plagiarism
D) Fraud
- 22. Why is E-Business considered cost-effective?
A) Expensive infrastructure
B) Physical store maintenance
C) High employee salaries
D) Lower overhead costs
- 23. What is the term for the practice of sending unsolicited messages for marketing purposes?
A) Spamming
B) Spoofing
C) Phishing
D) Scamming
- 24. Which department is responsible for customer service in E-Business?
A) IT department
B) Customer support
C) Sales division
D) Marketing team
- 25. Which technology is essential for E-Business?
A) Internet
B) Carrier pigeon
C) Typewriter
D) Fax machine
- 26. What is the term for targeting advertisements based on user behavior?
A) Random advertising
B) Mass marketing
C) Traditional promotion
D) Behavioral targeting
- 27. What is the primary target audience of B2B E-Business?
A) Non-profit organizations
B) Businesses
C) Individual consumers
D) Government agencies
- 28. What is the purpose of analytics in E-Business?
A) To create promotional videos
B) To purchase online ads
C) To design logo branding
D) To track and analyze website performance
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