- 1. E-Business, also known as electronic business, refers to the conducting of business activities online through the use of internet and other digital technologies. This involves transactions of goods, services, information, and payments being conducted electronically. E-Business has significantly transformed the way companies operate, enabling them to reach a global audience, reduce costs, streamline processes, and enhance customer experiences. It encompasses a wide range of online activities such as online shopping, online banking, digital marketing, and supply chain management. Embracing E-Business practices has become essential for businesses looking to stay competitive and thrive in the digital age.
What does e-commerce stand for?
A) Executive Commerce
B) Electronic Commerce
C) Economic Commerce
D) Electronic Communication
- 2. What is one crucial aspect in e-business transactions to ensure security?
A) Encoding
B) Decryption
C) Encryption
D) Compression
- 3. Which of the following is a popular platform for online payments?
A) PayPal
B) Bitcoin
C) Venmo
D) Ethereum
- 4. What is a benefit of using cloud services for e-business?
A) Scalability
B) Higher Costs
C) Limited Support
D) Data Security Risks
- 5. What tool allows businesses to analyze website traffic and performance?
A) WordPress
B) Microsoft Excel
C) Adobe Photoshop
D) Google Analytics
- 6. What is the term for the process of improving website visibility in search engine results?
A) Search Engine Optimization (SEO)
B) Content Marketing
C) Social Media Marketing
D) Pay-Per-Click (PPC)
- 7. What is the term for an online advertising model where advertisers pay a fee each time their ad is clicked?
A) Cost-Per-Impression (CPM)
B) Cost-Per-Action (CPA)
C) Pay-Per-Click (PPC)
D) Pay-Per-View (PPV)
- 8. What is the term for the legal protection of original works of authorship on the Internet?
A) Trade Secret
B) Patent
C) Copyright
D) Trademark
- 9. What is the term for the visual representation of a website's organizational structure?
A) Wireframe
B) Storyboard
C) Mockup
D) Sitemap
- 10. What is the term for the process of collecting, analyzing, and using data to make strategic business decisions?
A) Customer Relationship Management (CRM)
B) Supply Chain Management
C) Digital Marketing
D) Business Intelligence
- 11. What is the term for a marketing strategy that focuses on attracting a specific audience to a website?
A) Viral Marketing
B) Offline Marketing
C) Targeted Marketing
D) Mass Marketing
- 12. What is a crucial aspect of successful E-Businesses?
A) Limited product range
B) Customer trust
C) Slow response time
D) Ignore customer feedback
- 13. What is SEO important for in E-Business?
A) Improving offline sales
B) Decreasing website loading speed
C) Increasing website visibility and traffic
D) Reducing customer engagement
- 14. How do E-Businesses utilize social media as a marketing tool?
A) Post irrelevant content
B) Delete comments
C) Engage with customers
D) Ignore social platforms
- 15. What type of customer data should E-Businesses protect?
A) Shared data
B) Delete all data
C) Public information
D) Personal information
- 16. What is the process of continuously measuring and refining marketing strategies based on data analytics?
A) Marketing Segmentation
B) Marketing Automation
C) Marketing Personalization
D) Marketing Optimization
- 17. How do E-Businesses enhance customer convenience?
A) 24/7 access
B) Delayed responses
C) In-store visits only
D) Limited operating hours
- 18. Which payment method is commonly used in E-Business transactions?
A) Cash only
B) Personal check
C) Credit card
D) Barter system
- 19. What is the term for optimizing a website for mobile users?
A) Static webpage
B) Responsive design
C) Ancient coding
D) Obsolete technology
- 20. What is a marketplace model in E-Business?
A) Email marketing campaign
B) Physical store location
C) Facilitating transactions between buyers and sellers
D) Direct sales to consumers
- 21. What is the term for the unlawful practice of copying someone else's work on the internet?
A) Fraud
B) Plagiarism
C) Piracy
D) Counterfeiting
- 22. Why is E-Business considered cost-effective?
A) High employee salaries
B) Lower overhead costs
C) Expensive infrastructure
D) Physical store maintenance
- 23. What is the term for the practice of sending unsolicited messages for marketing purposes?
A) Scamming
B) Spamming
C) Phishing
D) Spoofing
- 24. Which department is responsible for customer service in E-Business?
A) Customer support
B) Sales division
C) Marketing team
D) IT department
- 25. Which technology is essential for E-Business?
A) Internet
B) Fax machine
C) Carrier pigeon
D) Typewriter
- 26. What is the term for targeting advertisements based on user behavior?
A) Traditional promotion
B) Random advertising
C) Mass marketing
D) Behavioral targeting
- 27. What is the primary target audience of B2B E-Business?
A) Non-profit organizations
B) Individual consumers
C) Businesses
D) Government agencies
- 28. What is the purpose of analytics in E-Business?
A) To purchase online ads
B) To design logo branding
C) To create promotional videos
D) To track and analyze website performance
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