- 1. E-Business, also known as electronic business, refers to the conducting of business activities online through the use of internet and other digital technologies. This involves transactions of goods, services, information, and payments being conducted electronically. E-Business has significantly transformed the way companies operate, enabling them to reach a global audience, reduce costs, streamline processes, and enhance customer experiences. It encompasses a wide range of online activities such as online shopping, online banking, digital marketing, and supply chain management. Embracing E-Business practices has become essential for businesses looking to stay competitive and thrive in the digital age.
What does e-commerce stand for?
A) Electronic Communication
B) Executive Commerce
C) Electronic Commerce
D) Economic Commerce
- 2. What is one crucial aspect in e-business transactions to ensure security?
A) Encoding
B) Decryption
C) Compression
D) Encryption
- 3. Which of the following is a popular platform for online payments?
A) Bitcoin
B) PayPal
C) Ethereum
D) Venmo
- 4. What is a benefit of using cloud services for e-business?
A) Scalability
B) Limited Support
C) Data Security Risks
D) Higher Costs
- 5. What tool allows businesses to analyze website traffic and performance?
A) Adobe Photoshop
B) Microsoft Excel
C) Google Analytics
D) WordPress
- 6. What is the term for the process of improving website visibility in search engine results?
A) Content Marketing
B) Social Media Marketing
C) Pay-Per-Click (PPC)
D) Search Engine Optimization (SEO)
- 7. What is the term for an online advertising model where advertisers pay a fee each time their ad is clicked?
A) Pay-Per-View (PPV)
B) Cost-Per-Action (CPA)
C) Cost-Per-Impression (CPM)
D) Pay-Per-Click (PPC)
- 8. What is the term for the legal protection of original works of authorship on the Internet?
A) Trade Secret
B) Patent
C) Trademark
D) Copyright
- 9. What is the term for the visual representation of a website's organizational structure?
A) Mockup
B) Sitemap
C) Storyboard
D) Wireframe
- 10. What is the term for the process of collecting, analyzing, and using data to make strategic business decisions?
A) Business Intelligence
B) Customer Relationship Management (CRM)
C) Supply Chain Management
D) Digital Marketing
- 11. What is the term for a marketing strategy that focuses on attracting a specific audience to a website?
A) Viral Marketing
B) Targeted Marketing
C) Offline Marketing
D) Mass Marketing
- 12. What is a crucial aspect of successful E-Businesses?
A) Ignore customer feedback
B) Slow response time
C) Limited product range
D) Customer trust
- 13. What is SEO important for in E-Business?
A) Decreasing website loading speed
B) Reducing customer engagement
C) Increasing website visibility and traffic
D) Improving offline sales
- 14. How do E-Businesses utilize social media as a marketing tool?
A) Ignore social platforms
B) Delete comments
C) Engage with customers
D) Post irrelevant content
- 15. What type of customer data should E-Businesses protect?
A) Shared data
B) Delete all data
C) Public information
D) Personal information
- 16. What is the process of continuously measuring and refining marketing strategies based on data analytics?
A) Marketing Optimization
B) Marketing Personalization
C) Marketing Automation
D) Marketing Segmentation
- 17. How do E-Businesses enhance customer convenience?
A) Delayed responses
B) 24/7 access
C) Limited operating hours
D) In-store visits only
- 18. Which payment method is commonly used in E-Business transactions?
A) Cash only
B) Credit card
C) Personal check
D) Barter system
- 19. What is the term for optimizing a website for mobile users?
A) Responsive design
B) Ancient coding
C) Obsolete technology
D) Static webpage
- 20. What is a marketplace model in E-Business?
A) Direct sales to consumers
B) Physical store location
C) Email marketing campaign
D) Facilitating transactions between buyers and sellers
- 21. What is the term for the unlawful practice of copying someone else's work on the internet?
A) Plagiarism
B) Piracy
C) Fraud
D) Counterfeiting
- 22. Why is E-Business considered cost-effective?
A) High employee salaries
B) Expensive infrastructure
C) Lower overhead costs
D) Physical store maintenance
- 23. What is the term for the practice of sending unsolicited messages for marketing purposes?
A) Phishing
B) Spoofing
C) Spamming
D) Scamming
- 24. Which department is responsible for customer service in E-Business?
A) IT department
B) Customer support
C) Sales division
D) Marketing team
- 25. Which technology is essential for E-Business?
A) Fax machine
B) Internet
C) Carrier pigeon
D) Typewriter
- 26. What is the term for targeting advertisements based on user behavior?
A) Mass marketing
B) Random advertising
C) Traditional promotion
D) Behavioral targeting
- 27. What is the primary target audience of B2B E-Business?
A) Businesses
B) Government agencies
C) Non-profit organizations
D) Individual consumers
- 28. What is the purpose of analytics in E-Business?
A) To create promotional videos
B) To design logo branding
C) To track and analyze website performance
D) To purchase online ads
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