- 1. VISION: To become a _________ resort known for sustainable tourism and excellent guest experience in the region
A) sustainable practices
B) high-quality, environmentally responsible services
C) leading eco-friendly resort
D) nature-based experiences
- 2. Eco-friendly branding, attractive location
A) Weakness
B) Strengths
C) Opportunities
D) Threat
- 3. To strengthen the resort's brand as an eco-tourism destination
A) small-to-medium-sized beach resort
B) Purpose of the Strategic Plan
C) nature-based experiences
D) eco-conscious travelers
- 4. Strategic Issues :
______sustainability while increasing profit
A) Brand awareness
B) Need to maintain
C) Competition
D) online presence
- 5. The resort mainly targets_______including millennials and international tourists who value sustainability.
A) nature-based experiences
B) eco-conscious travelers,
C) small-to-medium-sized beach resort
D) Purpose of the Strategic Plan
- 6. Government supports tourism through policies promoting eco-tourism and local development.
A) Political
B) Technological
C) Legal
D) Economic
- 7. Recovery of tourism industry leads to increased travel spending.
A) Social
B) Legal
C) Environmental
D) Economic
- 8. Increasing demand for eco-tourism, digital marketing platforms
A) Weaknesses
B) Strengths
C) Opportunities
D) Threats
- 9. Climate change and coastal erosion may affect resort operations and long-term sustainability.
A) Legal
B) Environmental
C) Economic
D) Social
- 10. Strategic Issues:
Increasing_______from larger and more established resorts
A) Brand awareness
B) Need to maintain
C) online presence
D) competition
- 11. What is ethical behavior in tourism?
A) Overcharging customers
B) Damaging culture
C) Ignoring workers' rights
D) Treating people fairly and responsibly
- 12. Why is sustainability important in tourism?
A) claims about being environmentally friendly
B) To ignore communities
C) To protect resources for the future
D) Providing fair wages to employees
- 13. What should businesses consider in decision-making?
A) To protect resources for the future
B) Cleaning hotels daily
C) Environmental, social, and economic impact
D) Providing fair wages to employees
- 14. What is sustainability in hospitality and tourism?
A) Meeting present needs without harming future generations
B) Environmental impact
C) Focusing on profit
D) Checking how effective and responsible business actions are
- 15. What is stakeholder impact?
A) Effects of decisions on people and communities
B) It produces real positive results
C) Only customer satisfaction
D) Only owner's profit
- 16. What is a sustainable business practice?
A) Ignoring energy use
B) Using renewable energy
C) Overusing resources
D) Increasing waste
- 17. What makes a strategy effective?
A) It is expensive
B) It produces real positive results
C) It looks good only
D) Ability to continue without harming future resources
- 18. What is an example of an environmental strategy?
A) Using more energy
B) Reducing plastic use
C) Ignoring pollution
D) Treating people fairly and responsibly
- 19. What is long-term sustainability?
A) Ability to continue without harming future resources
B) Short-term success only
C) Effects of decisions on people and communities
D) It produces real positive results
- 20. What is the triple bottom line?
A) environmental, social, and, profit
B) environmental, social, and economic performance
C) People, nvironmental, and social
D) Staff, guests, economic performance
- 21. PURPOSE OF STRATEGIC PLAN
WHICH IS NOT BELONG
A) To provide high-quality hospitality services through genuine care, culinary excellence,
B) To implement regular training programs that enhance employees' skills and professionalism.
C) To improve guest satisfaction through high-quality service.
D) To enhance the resort's facilities and amenities.
- 22. examining how well businesses protect the environment, support society, and remain profitable while also acting ethically in their decisions and operations
A) evaluate sustainability strategies sustainability and ethics
B) Evaluating sustainability strategies in hospitality and tourism
- 23. may look "green," but if it harms workers or communities, it is not truly sustainable.
A) Objectives
B) strategy
C) purpose
- 24. A USEFUL WAY TO EVALUATE THESE STRATEGIES IS THROUGH THE
A) Objectives of the strategic plan
B) Triple Bottom Line
C) Useful ethics
- 25. strong strategies focus on reducing resource use and pollution. Hotels may implement energy-efficient lighting, water-saving systems, and waste management programs.
A) Environmental perspective
B) social and ethical perspective
- 26. For example, Hilton Worldwide uses a tracking system to monitor energy and water consumption across its properties.
A) environmental perspective
B) social and ethical perspective
- 27. The effectiveness of such strategies can be evaluated by measurable outcomes like reduced carbon emissions or lower utility costs
A) ethical perspective
B) environmental perspective
- 28. arise if businesses exaggerate these efforts-known as greenwashing-where marketing is misleading compared to actual impact
A) Ethical concerns
B) Ethical perspective
- 29. sustainability involves fair treatment of employees, respect for local culture, and community engagement.
A) Environmental perspective
B) Social amd ethical perspective
- 30. Tourism businesses must ensure that local communities benefit from tourism rather than being exploited
A) Environmental perspective
B) Social and ethical perspective
- 31. For instance, World Tourism Organization promotes responsible tourism that improves the well-being of local people. A strategy is ethical if it provides fair wages, safe working conditions, and protects cultural heritage. If a or underpays workers, its resort displaces local residents sustainability claims are weak regardless of environmental efforts.
A) Environmental perspective
B) Social and ethical perspective
- 32. is ethical if it provides fair wages, safe working conditions, and protects cultural heritage
A) Strategy
B) Perspective
C) Ethical
- 33. must ensure that local communities benefit from tourism rather than being exploited.
A) Tourism businesses
B) Tourism indicators
- 34. sustainability strategies must be financially viable. Businesses need to balance costs with long-term benefits. Eco-friendly practices can reduce expenses over time and attract environmentally conscious customers.
A) Ethical perspective
B) Economic perspective
- 35. Does the strategy produce real environmental or social improvements?
A) Accountability
B) Stakeholder impact
C) Effectiveness
- 36. Are actions honest, fair, and transparent?
A) Ethical integrity
B) Long-term viability
C) Accountability
- 37. Do employees, guests, and communities benefit?
A) Stakeholder impact
B) Effectiveness
C) Ethical integrity
- 38. Can the strategy be sustained financially and operationally?
A) Effectiveness
B) Long-term viability
C) Accountability
- 39. Are there systems to measure and report results?
A) Accountability
B) Effectiveness
C) Stakeholder impact
- 40. A coastal resort introduces eco-tours and bans single-use plastics. this reduces waste and protects marine life
A) Environmentally
B) Ethically
- 41. A coastal resort introduces eco-tours and bans single-use plastics. it shows responsibility toward nature. However, if the resort hires workers on temporary contracts with low wages, the strategy is incomplete. A better approach would include fair labor policies alongside environmental actions
A) Ethically
B) Environmentally
- 42. sustainability strategies in hospitality and tourism are effective only when they are balanced, measurable, and ethically grounded. True sustainability goes beyond environmental initiatives it requires responsible treatment of people, honest communication, and long-term economic planning.
A) Maybe
B) False
C) True
- 43. It offers eco-friendly accommodations and nature-based experiences such as beach activities and local tours.
A) Objectives
B) Introduction
C) Mission
- 44. The resort mainly targets eco-conscious travelers, including millennials and international tourists who value sustainability
A) Mission
B) Vision
C) Introduction
- 45. Sunrise Eco Resort is a small-to-medium-sized beach resort located in a coastal tourist destination
A) Conclusion
B) Introduction
- 46. To improve market competitiveness
To increase customer bookings
To strengthen the resort's brand as an eco-tourism destination
A) Objectives
B) Implementation plan
C) Purpose of the Strategic Plan:
- 47. To become a leading eco-friendly resort known for sustainable tourism and excellent guest experience in the region
A) Mission
B) Conclusion
C) Vision
- 48. To provide high-quality, environmentally responsible services that create memorable experiences while protecting natural resources.
A) Vision
B) Mission
- 49. Increase bookings by 20% within one year
Improve customer satisfaction ratings to at least 4.5/5
Reduce environmental impact by implementing sustainable practices (e.g., waste reduction, energy efficiency)
A) Mission
B) Objectives
C) Vision
- 50. Government supports tourism through policies promoting eco-tourism and local development
A) Political
B) Economic
C) Legal
- 51. Recovery of tourism industry leads to increased travel spending.
A) Economic
B) Social
C) Legal
- 52. Growing awareness of sustainability; tourists prefer eco-friendly accommodations
A) Political
B) Environmental
C) Social
- 53. Rise of online booking platforms and social media marketing improves accessibility
A) Social
B) Environmental
C) Technological
- 54. Environmental laws require compliance with waste management and conservation standards.
A) Political
B) Legal
C) Environmental
- 55. Climate change and coastal erosion may affect resort operations and long-term sustainability.
A) Environmental
B) Social
C) Legal
- 56. Unique beachfront location
Strong eco-friendly concept
Friendly and well-trained staff
A) Weaknesses
B) Opportunities
C) Strength
- 57. Limited marketing and online presence
Small operational budget
Limited facilities compared to large resorts
A) Threats
B) Resources
C) Weaknesses
- 58. Natural environment (beach, scenery)
Human resources (staff skills and service quality)
Basic infrastructure and accommodations
A) Strength
B) Resources
C) Opportunities
- 59. Eco-friendly branding, attractive location
A) Strength
B) Opportunities
C) Weaknesses
- 60. Limited promotion, small budget
A) Weaknesses
B) Opportunities
C) Threats
- 61. Increasing demand for eco-tourism, digital marketing platforms
A) Threats
B) Opportunities
C) Strength
- 62. Strong competition, environmental risks, changing tourist preferences
A) Weaknesses
B) Opportunities
C) Threats
- 63. Low brand awareness in both local and international markets
Increasing competition from larger and more established resorts
Weak online presence, limiting customer reach
Need to maintain sustainability while increasing profit
A) Strategic Issues
B) Strategic Solutions
- 64. Develop a strong digital marketing strategy using social media and travel platforms
Promote eco-tourism packages (e.g., nature tours, sustainable activities)
Partner with travel agencies and online booking platforms
Enhance customer experience through service quality improvement
Implement sustainability programs (waste reduction, renewable energy use)
A) Strategic Issues
B) Strategic Solutions
- 65. Launch social media campaigns
Improve online booking system (SEARCH WEBSITE) OR ORGANIC WEBSITE
Train staff in customer service
A) Implementation short term plan
B) Implementation long term plan
- 66. Build partnerships with agencies
Introduce eco-tourism packages
Upgrade facilities and services
A) Short term plan
B) Long term plan
- 67. Monitor monthly booking rates
Analyze customer feedback and reviews
Track social media engagement and reach
Measure financial performance (revenue growth)
A) Objectives
B) Evaluation and Control
C) Introduction
- 68. Strategic management helps the resort adapt to changes and remain competitive
The eco-tourism strategy aligns with current market trends and customer preferences
With proper implementation, the resort can achieve:
Increased bookings
Improved customer satisfaction
Sustainable business growth
A) Introduction
B) Implementation plan
C) Conclusion
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