- 1. Measure What Matters by John Doerr is a foundational book that introduces the concept of Objectives and Key Results (OKRs), a goal-setting framework that has transformed the way organizations approach their goals and measure their success. Drawing on his extensive experience as a venture capitalist and his work with legendary companies like Google and Intel, Doerr outlines the principles behind OKRs and emphasizes the importance of setting ambitious, clearly defined objectives along with measurable key results to track progress. The book is filled with compelling stories and case studies from various enterprises, illustrating how OKRs can foster transparency, alignment, and teamwork across all levels of an organization. Doerr argues that through effective measurement and accountability, companies can not only innovate faster but also drive impactful results. With practical insights and a solid philosophical foundation, Measure What Matters serves as a vital guide for leaders and teams looking to harness the power of goal-setting to achieve extraordinary outcomes.
What are the two main components of an OKR?
A) Goals and Metrics
B) Objective and Key Results
C) Vision and Execution
D) Strategy and Tactics
- 2. What is the recommended scoring range for Key Results?
A) 0-100%
B) A-F grading
C) 0-1.0
D) 1-10
- 3. Which company's OKR implementation is prominently featured in the book?
A) Facebook
B) Google
C) Amazon
D) Netflix
- 4. What is the ideal number of Key Results per Objective?
A) 1-2
B) 6-8
C) 3-5
D) As many as needed
- 5. What does CFR stand for in the context of OKRs?
A) Conversations, Feedback, Recognition
B) Corporate Financial Reporting
C) Continuous Feedback Review
D) Critical Function Review
- 6. What is the purpose of 'stretch goals' in OKRs?
A) To ensure easy achievement
B) To track routine tasks
C) To push teams beyond comfort zones
D) To punish underperformance
- 7. What role does transparency play in OKRs?
A) Only managers see team OKRs
B) Only executives see all OKRs
C) OKRs are confidential
D) Everyone can see all OKRs
- 8. Which company's founder wrote the foreword to 'Measure What Matters'?
A) Tim Cook (Apple)
B) Jeff Bezos (Amazon)
C) Larry Page (Google)
D) Mark Zuckerberg (Facebook)
- 9. Which of these is a key benefit of OKRs?
A) Increased transparency
B) Simplified payroll
C) Faster hiring
D) Reduced communication
- 10. Which company case study demonstrates OKRs in philanthropy?
A) Red Cross
B) United Way
C) Gates Foundation
D) UNICEF
- 11. What is the recommended approach for cascading OKRs?
A) Top-down only
B) Bottom-up only
C) Bottom-up and top-down
D) No cascading needed
- 12. What does Doerr emphasize about OKR scoring?
A) It's a learning tool, not a grade
B) It determines promotions
C) It replaces all other metrics
D) It should be kept secret
- 13. What is the primary focus of Objectives?
A) What you want to accomplish
B) Who will do the work
C) When it will be done
D) How you will measure success
- 14. What final advice does Doerr give about implementing OKRs?
A) Copy Google exactly
B) Start small and iterate
C) Focus only on outcomes
D) Implement all at once
- 15. What complementary practice to OKRs emphasizes regular check-ins?
A) CFRs
B) KPIs
C) ROI
D) SWOT
- 16. Which company did John Doerr work for when he learned about OKRs?
A) Google
B) Intel
C) Apple
D) Oracle
- 17. Which element ensures OKRs remain connected to day-to-day work?
A) Regular check-ins
B) Annual reviews
C) Customer surveys
D) External audits
- 18. What should happen to OKRs that are consistently scored 1.0?
A) Reduce their frequency
B) Make them more ambitious
C) Keep them unchanged
D) Eliminate them
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