- 1. Measure What Matters by John Doerr is a foundational book that introduces the concept of Objectives and Key Results (OKRs), a goal-setting framework that has transformed the way organizations approach their goals and measure their success. Drawing on his extensive experience as a venture capitalist and his work with legendary companies like Google and Intel, Doerr outlines the principles behind OKRs and emphasizes the importance of setting ambitious, clearly defined objectives along with measurable key results to track progress. The book is filled with compelling stories and case studies from various enterprises, illustrating how OKRs can foster transparency, alignment, and teamwork across all levels of an organization. Doerr argues that through effective measurement and accountability, companies can not only innovate faster but also drive impactful results. With practical insights and a solid philosophical foundation, Measure What Matters serves as a vital guide for leaders and teams looking to harness the power of goal-setting to achieve extraordinary outcomes.
What are the two main components of an OKR?
A) Vision and Execution
B) Objective and Key Results
C) Goals and Metrics
D) Strategy and Tactics
- 2. What is the recommended scoring range for Key Results?
A) 1-10
B) 0-100%
C) A-F grading
D) 0-1.0
- 3. Which company's OKR implementation is prominently featured in the book?
A) Google
B) Amazon
C) Netflix
D) Facebook
- 4. What is the ideal number of Key Results per Objective?
A) 1-2
B) 3-5
C) As many as needed
D) 6-8
- 5. What does CFR stand for in the context of OKRs?
A) Conversations, Feedback, Recognition
B) Continuous Feedback Review
C) Critical Function Review
D) Corporate Financial Reporting
- 6. What is the purpose of 'stretch goals' in OKRs?
A) To ensure easy achievement
B) To punish underperformance
C) To push teams beyond comfort zones
D) To track routine tasks
- 7. What role does transparency play in OKRs?
A) Only executives see all OKRs
B) Everyone can see all OKRs
C) Only managers see team OKRs
D) OKRs are confidential
- 8. Which company's founder wrote the foreword to 'Measure What Matters'?
A) Larry Page (Google)
B) Mark Zuckerberg (Facebook)
C) Tim Cook (Apple)
D) Jeff Bezos (Amazon)
- 9. Which of these is a key benefit of OKRs?
A) Simplified payroll
B) Increased transparency
C) Faster hiring
D) Reduced communication
- 10. Which company case study demonstrates OKRs in philanthropy?
A) Red Cross
B) UNICEF
C) Gates Foundation
D) United Way
- 11. What is the recommended approach for cascading OKRs?
A) Bottom-up only
B) Bottom-up and top-down
C) No cascading needed
D) Top-down only
- 12. What does Doerr emphasize about OKR scoring?
A) It determines promotions
B) It replaces all other metrics
C) It's a learning tool, not a grade
D) It should be kept secret
- 13. What is the primary focus of Objectives?
A) What you want to accomplish
B) How you will measure success
C) Who will do the work
D) When it will be done
- 14. What final advice does Doerr give about implementing OKRs?
A) Implement all at once
B) Start small and iterate
C) Focus only on outcomes
D) Copy Google exactly
- 15. What complementary practice to OKRs emphasizes regular check-ins?
A) CFRs
B) SWOT
C) ROI
D) KPIs
- 16. Which company did John Doerr work for when he learned about OKRs?
A) Apple
B) Google
C) Oracle
D) Intel
- 17. Which element ensures OKRs remain connected to day-to-day work?
A) External audits
B) Customer surveys
C) Annual reviews
D) Regular check-ins
- 18. What should happen to OKRs that are consistently scored 1.0?
A) Keep them unchanged
B) Make them more ambitious
C) Eliminate them
D) Reduce their frequency
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