STRATH (PRELIM 2)
  • 1. dynamic competitive industries that face constant changes in customer preferences, technology, and global
A) Hospitality
B) Both
C) Tourism and hospitality
D) Tourism
  • 2. allows organizations to plan for long-term growth, manage risks, and improve service quality.
A) Environmental factors
B) Decision strategies
C) Environmental analysis
D) Strategic management
  • 3. Focuses on sustainable growth.

    Accor Hotels invests in sustainable resorts in Asia to capture eco-conscious tourists
A) Integrated
B) Dynamic
C) Decision-oriented
D) Long-term oriented
  • 4. Adapts to changes in the market, customer behavior, and technology.

    Expedia integrates Al to personalize travel recommendations.
A) Integrated
B) Decesion-oriented
C) Long-term oriented
D) Dynamic
  • 5. Involves all levels of management.

    Taj Hotels trains employees to deliver a consistent customer experience
A) Long-term oriented
B) Integrated
C) Decision-oriented
D) Dynamic
  • 6. SWOT (Strengths. Weaknesses. Opportunities. Threats), PESTLE

    Hilton canducts market research to enter emerging tourist destinations.
A) Stragegy implementation
B) Environmental Analysis (Internal & External)
C) Strategy Formulation
D) Strategy Evaluation and Control
  • 7. Develops plans to achieve competitive advantage
A) Strategy Formulation
B) Strategy implementation
C) Strategy Evaluation and Control
D) Environmental analysis
  • 8. Costa Cruises focuses on eco-friendly ships to attract green travelers
A) Environmental analysis
B) Strategy Formulation
C) Strategy implementation
  • 9. Executes plans through resources and management

    Exomple. Hyatt launches a global loyalty program to retain high-value customers
A) Strategy Implementation
B) Strategy evaluation and control
C) Strategy Formulation
  • 10. Monitors progress and adapts strateges
A) Strategy implementation
B) Strategy formulation
C) Strategy Evaluation and Control
  • 11. Booking com tracks customer feedback to adjust marketing strategies
A) Environmental analysis
B) Strategy formulation
C) Strategy implementation
D) Strategy Evaluation and Control
  • 12. explains the organization's purpose, core values, and primary objectives.

    It answers: "Why does this organization exist?"
A) Vision
B) Mission
  • 13. A vision statement describes the organization's long-term aspirations and goals.

    It answers: "Where does the organization want to go in the future
A) Vision
B) Mission
  • 14. Mission & vision define objectives and guide competitive positioning.

    Example: Marriott's mission drives personalized loyalty programs and premium services.
A) Evaluation and Control
B) Decision making
C) Strategy Formulation
  • 15. All managerial decisions are measured against the mission & vision.

    Example: Airbnb's expansion into luxury homes aligns with its vision to "belong anywhere
A) Evaluation and control
B) Strategy Formulation
C) Decision making
  • 16. Progress is monitored to see if strategic goals reflect the mission & vision.

    Example: Six Senses Resorts evaluates sustainability efforts to stay true to their eco-tourism vision.
A) Decision making
B) Strategy formulation
C) Evaluation and control
  • 17. Framework for analyzing macro-environmental factors
A) Yes
B) No
C) Pestle analysis
  • 18. Identifies opportunities and threats
A) Pestle analysis
B) Yes
C) No
D) Maybe
  • 19. Supports strategic planning and decision-making
A) Yes
B) Sometimes
C) No
D) Pestle analysis
  • 20. Government policies and tourism regulations

    Visa policies and travel restrictions

    Political stability affecting tourist confidence
A) Economic factors
B) Legal factors
C) Political factors
D) Social factors
  • 21. Government tourism promotion programs
A) Political factors
B) I hope
C) Yes
D) No
  • 22. Exchange rates and inflation rates

    Tourist spending power

    Employment and economic growth
A) Technological factors
B) Legal factors
C) Social factors
D) Economic factors
  • 23. Travel lifestyle and consumer preferences

    Cultural trends and demographics

    Demand for sustainable and local experiences
A) Legal factors
B) Economic factors
C) Social factors
D) Political factors
  • 24. Health and safety regulations

    Labor and employment laws

    Business permits and compliance requirements
A) Legal factors
B) Political factors
C) Economic factors
D) Social factors
  • 25. Hotel compliance with safety standards
A) Maybe
B) Political factors
C) Yes
D) Legal factors
  • 26. Climate change and natural disasters

    Environmental protection laws

    Demand for sustainable tourism practices
A) Legal factors
B) Social factors
C) Environmental factors
D) Economic factors
  • 27. helps understand external forces

    Supports strategic decisions in tourism and hospitality

    Encourages proactive business planning
A) EVALUATION
B) ANALYSIS
C) STRATEGIC
D) PESTLE
  • 28. Government policies, stability, and regulations affecting business.
A) Economic
B) Technological
C) Legal
D) Political
  • 29. Culture, demographics, and lifestyle trends influencing demand.
A) Political
B) Economic
C) Legal
D) Social
  • 30. Laws and regulations businesses must follow.
A) Technological
B) Political
C) Legal
D) Economic
  • 31. helps businesses understand outside forces that can create opportunities or threats.
A) STRATEGIC
B) EVALUATION
C) PESTLE
  • 32. Travel policies affect tourist arrivals.
A) Legal
B) Political
C) Technological
D) Economic
  • 33. Visa-free entry increases tourist visits.
A) Legal
B) Environmental
C) Political
  • 34. Exchange rates influence travel decisions
A) Legal
B) Social
C) Political
D) Economic
  • 35. Cheaper currency attracts foreign tourists
A) Yes
B) Economic
C) Maybe
  • 36. Travel preferences change over time
A) Legal
B) Economic
C) Social
  • 37. More tourists prefer cultural and local experiences
A) Economic
B) Political
C) Social
  • 38. Tourism operators must follow laws.
A) Legal
B) Environmental
C) Political
  • 39. Tour agencies must secure permits and insurance.
A) Political
B) Economic
C) Legal
  • 40. Climate change damages tourist spots like beaches
A) Economic
B) Environmental
C) Social
  • 41. Skilled and trained service staff

    Customer-oriented service culture

    Strong teamwork and coordination

    Continuous staff training programs
A) STRENGTHS: HUMAN RESOURCES
B) STRENGTHS: OPERATIONAL CAPABILITIES
C) WEAKNESSES: OPERATIONAL CHALLENGES
D) WEAKNESSES: RESOURCE LIMITATIONS
  • 42. Standard Operating Procedures implemented

    Efficient service delivery processes

    Quality control and monitoring systems

    Use of reservation and inventory systems
A) STRENGTHS: OPERATIONAL CAPABILITIES
B) IMPROVING INTERNAL CAPABILITIES
C) STRENGTHS: HUMAN RESOURCES
D) WEAKNESSES: RESOURCE LIMITATIONS
  • 43. Budget limitations for upgrades

    Aging facilities or equipment

    Limited modernization in some operations
A) STRENGTHS: OPERATIONAL CAPABILITIES
B) IMPROVING INTERNAL CAPABILITIES
C) WEAKNESSES: RESOURCE LIMITATIONS
D) WEAKNESSES: OPERATIONAL CHALLENGES
  • 44. Inconsistent service delivery

    Technology gaps in operations

    Slow response during peak periods

    Skill gaps in digital systems
A) IMPROVING INTERNAL CAPABILITIES
B) WEAKNESSES: OPERATIONAL CHALLENGES
C) STRENGTHS: OPERATIONAL CAPABILITIES
D) STRENGTHS: HUMAN RESOURCES
  • 45. Upgrade operational technologies

    Provide regular employee training

    Improve process efficiency

    Implement performance measurement tools
A) IMPROVING INTERNAL CAPABILITIES
B) STRENGTHS: HUMAN RESOURCES
C) INTERNAL ASSESSMENT USING SWOT
D) STRENGTHS: OPERATIONAL CAPABILITIES
  • 46. support service excellence
A) Weakness
B) Opportunities
C) Threat
D) Strength
  • 47. limit operational performance
A) Continuous improvement
B) Weaknesses
C) Threat
D) Strength
  • 48. enhances competitiveness
A) Effective management
B) Strategic management
C) Continuous improvement
  • 49. Competition is intense among hotels, resorts, airlines, travel agencies, and tour operators.
A) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
B) THREAT OF SUBSTITUTES (HIGH)
C) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
D) BARGAINING POWER OF CUSTOMERS (HIGH)
  • 50. Many hotels compete on price, service quality, and location.

    Resorts offer promotions and packages to attract guests.

    Online booking platforms make price comparison easy.
A) THREAT OF SUBSTITUTES (HIGH)
B) BARGAINING POWER OF SUPPLIERS (MODERATE)
C) BARGAINING POWER OF CUSTOMERS (HIGH)
D) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
  • 51. New businesses can enter, but investment and regulations may limit entry.
A) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
B) BARGAINING POWER OF SUPPLIERS (MODERATE)
C) BARGAINING POWER OF CUSTOMERS (HIGH)
D) THREAT OF SUBSTITUTES (HIGH)
  • 52. New boutique hotels or Airbnb listings enter markets.

    Travel agencies can operate online with lower costs
A) BARGAINING POWER OF CUSTOMERS (HIGH)
B) THREAT OF SUBSTITUTES (HIGH)
C) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
D) BARGAINING POWER OF SUPPLIERS (MODERATE)
  • 53. Tourists have many choices and can easily switch providers.
A) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
B) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
C) BARGAINING POWER OF CUSTOMERS (HIGH)
  • 54. Travelers compare prices online.

    Customers read reviews before booking.

    Promotions influence travel decisions.
A) THREAT OF SUBSTITUTES (HIGH)
B) BARGAINING POWER OF CUSTOMERS (HIGH)
C) BARGAINING POWER OF SUPPLIERS (MODERATE)
  • 55. Suppliers provide food, utilities, technology, transport services, and labor.
A) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
B) BARGAINING POWER OF SUPPLIERS (MODERATE)
C) THREAT OF SUBSTITUTES (HIGH)
D) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
  • 56. Airlines rely on fuel suppliers.

    Hotels depend on food and beverage suppliers.

    Skilled hospitality workers are in demand.
A) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
B) THREAT OF SUBSTITUTES (HIGH)
C) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
D) BARGAINING POWER OF SUPPLIERS (MODERATE)
  • 57. Travelers can choose alternatives to traditional services.
A) BARGAINING POWER OF SUPPLIERS (MODERATE)
B) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
C) THREAT OF SUBSTITUTES (HIGH)
D) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
  • 58. Vacation rentals instead of hotels.

    Virtual meetings replacing business travel.

    Local tourism instead of international travel.
A) THREAT OF SUBSTITUTES (HIGH)
B) BARGAINING POWER OF CUSTOMERS (HIGH)
C) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
D) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
  • 59. Ability to perform better than competitors

    Offers greater value to customers OR operates at lower cost

    Strengths that competitors cannot easily imitate
A) Competitive advantage
B) Strategic management
C) Environmental analysis
  • 60. Lower cost than competitors
A) Focus strategy
B) Cost Leadership
C) Core competencies
D) Differentiation
  • 61. Unique products/services
A) Cost Leadership
B) Differentiation
C) Focus strategy
D) Strong Brand Reputation
  • 62. Target specific market segment
A) Focus strategy
B) Differentiation
C) Innovation & Technology
D) Core competencies
  • 63. Unique skills and capabilities
A) Core competencies
B) Strong brand competition
C) Cost Leadership
D) Loss Leadership
  • 64. New systems and tools
A) Focus strategy
B) Core competencies
C) Innovation & Technology
D) Differentiation
  • 65. Customer trust and loyalty
A) Strong brand competition
B) Focus strategy
C) Cost Leadership
D) Differentiation
  • 66. Budget hotel uses energy-saving equipment

    Uses online booking systems
A) HOSPITALITY EXAMPLE - COST ADVANTAGE
B) Both advantage
C) MAIN SOURCES OF COMPETITIVE ADVANTAGE
  • 67. Reduces operating costs

    Offers lower room rates than competitors
A) MEANING OF COMPETITIVE ADVANTAGE
B) MAIN SOURCES OF COMPETITIVE ADVANTAGE
C) HOSPITALITY EXAMPLE - COST ADVANTAGE
  • 68. Marriott International example

    Consistent service quality worldwide
A) MEANING OF VALUE CHAIN ANALYSIS
B) HOSPITALITY EXAMPLE -DIFFERENTIATION
C) PRIMARY ACTIVITIES
  • 69. Loyalty programs

    Premium customer experience
A) HOSPITALITY EXAMPLE - COST ADVANTAGE
B) HOSPITALITY EXAMPLE -DIFFERENTIATION
C) MEANING OF COMPETITIVE ADVANTAGE
  • 70. Strategic tool to identify value-creating activities

    Helps achieve competitive advantage
A) MEANING OF VALUE CHAIN ANALYSIS
B) PRIMARY ACTIVITIES
C) Both Same
  • 71. Introduced by Michael Porter

    Divides activities into Primary and Support Activities
A) MEANING OF VALUE CHAIN ANALYSIS
B) PRIMARY ACTIVITIES
C) MAIN SOURCES OF COMPETITIVE ADVANTAGE
  • 72. Inbound Logistics
    Operations
    Outbound Logistics
    Marketing and Sales
    Service
A) PRIMARY ACTIVITIES
B) SUPPORT ACTIVITIES
  • 73. Firm Infrastructure
    Human Resource Management
    Technology Development
    Procurement
A) SUPPORT ACTIVITIES
B) PRIMARY ACTIVITIES
  • 74. Partnering with airlines and hotels
A) Logistics
B) Operations
C) Marketing and sales
  • 75. Creating travel packages
A) Operations
B) Marketing and sales
C) Service
  • 76. Social media and websites
A) Marketing and sales
B) Inbound Logistics
C) Service
  • 77. 24/7 customer support
A) Service
B) Operations
C) Marketing & Sales
  • 78. Ability to outperform competitors
A) Value Chain Analysis
B) Competitive Advantage
  • 79. Lower cost hotel or premium service hotel
A) Competitive Advantage
B) Value Chain Analysis
  • 80. Tool to analyze activities that create value
A) Competitive Advantage
B) Value Chain Analysis
  • 81. Improving booking system to enhance customer experience
A) Value Chain Analysis
B) Competitive Advantage
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