STRATH (PRELIM 2)
  • 1. dynamic competitive industries that face constant changes in customer preferences, technology, and global
A) Hospitality
B) Tourism
C) Tourism and hospitality
D) Both
  • 2. allows organizations to plan for long-term growth, manage risks, and improve service quality.
A) Environmental factors
B) Decision strategies
C) Environmental analysis
D) Strategic management
  • 3. Focuses on sustainable growth.

    Accor Hotels invests in sustainable resorts in Asia to capture eco-conscious tourists
A) Long-term oriented
B) Decision-oriented
C) Dynamic
D) Integrated
  • 4. Adapts to changes in the market, customer behavior, and technology.

    Expedia integrates Al to personalize travel recommendations.
A) Dynamic
B) Integrated
C) Decesion-oriented
D) Long-term oriented
  • 5. Involves all levels of management.

    Taj Hotels trains employees to deliver a consistent customer experience
A) Dynamic
B) Integrated
C) Decision-oriented
D) Long-term oriented
  • 6. SWOT (Strengths. Weaknesses. Opportunities. Threats), PESTLE

    Hilton canducts market research to enter emerging tourist destinations.
A) Strategy Evaluation and Control
B) Strategy Formulation
C) Environmental Analysis (Internal & External)
D) Stragegy implementation
  • 7. Develops plans to achieve competitive advantage
A) Strategy Evaluation and Control
B) Strategy Formulation
C) Environmental analysis
D) Strategy implementation
  • 8. Costa Cruises focuses on eco-friendly ships to attract green travelers
A) Strategy implementation
B) Strategy Formulation
C) Environmental analysis
  • 9. Executes plans through resources and management

    Exomple. Hyatt launches a global loyalty program to retain high-value customers
A) Strategy evaluation and control
B) Strategy Implementation
C) Strategy Formulation
  • 10. Monitors progress and adapts strateges
A) Strategy Evaluation and Control
B) Strategy implementation
C) Strategy formulation
  • 11. Booking com tracks customer feedback to adjust marketing strategies
A) Environmental analysis
B) Strategy formulation
C) Strategy Evaluation and Control
D) Strategy implementation
  • 12. explains the organization's purpose, core values, and primary objectives.

    It answers: "Why does this organization exist?"
A) Vision
B) Mission
  • 13. A vision statement describes the organization's long-term aspirations and goals.

    It answers: "Where does the organization want to go in the future
A) Vision
B) Mission
  • 14. Mission & vision define objectives and guide competitive positioning.

    Example: Marriott's mission drives personalized loyalty programs and premium services.
A) Decision making
B) Strategy Formulation
C) Evaluation and Control
  • 15. All managerial decisions are measured against the mission & vision.

    Example: Airbnb's expansion into luxury homes aligns with its vision to "belong anywhere
A) Evaluation and control
B) Strategy Formulation
C) Decision making
  • 16. Progress is monitored to see if strategic goals reflect the mission & vision.

    Example: Six Senses Resorts evaluates sustainability efforts to stay true to their eco-tourism vision.
A) Decision making
B) Evaluation and control
C) Strategy formulation
  • 17. Framework for analyzing macro-environmental factors
A) No
B) Yes
C) Pestle analysis
  • 18. Identifies opportunities and threats
A) Pestle analysis
B) No
C) Yes
D) Maybe
  • 19. Supports strategic planning and decision-making
A) Pestle analysis
B) Yes
C) No
D) Sometimes
  • 20. Government policies and tourism regulations

    Visa policies and travel restrictions

    Political stability affecting tourist confidence
A) Social factors
B) Political factors
C) Economic factors
D) Legal factors
  • 21. Government tourism promotion programs
A) Political factors
B) No
C) Yes
D) I hope
  • 22. Exchange rates and inflation rates

    Tourist spending power

    Employment and economic growth
A) Economic factors
B) Legal factors
C) Social factors
D) Technological factors
  • 23. Travel lifestyle and consumer preferences

    Cultural trends and demographics

    Demand for sustainable and local experiences
A) Social factors
B) Political factors
C) Economic factors
D) Legal factors
  • 24. Health and safety regulations

    Labor and employment laws

    Business permits and compliance requirements
A) Political factors
B) Legal factors
C) Social factors
D) Economic factors
  • 25. Hotel compliance with safety standards
A) Political factors
B) Maybe
C) Legal factors
D) Yes
  • 26. Climate change and natural disasters

    Environmental protection laws

    Demand for sustainable tourism practices
A) Environmental factors
B) Economic factors
C) Legal factors
D) Social factors
  • 27. helps understand external forces

    Supports strategic decisions in tourism and hospitality

    Encourages proactive business planning
A) ANALYSIS
B) EVALUATION
C) STRATEGIC
D) PESTLE
  • 28. Government policies, stability, and regulations affecting business.
A) Economic
B) Political
C) Technological
D) Legal
  • 29. Culture, demographics, and lifestyle trends influencing demand.
A) Social
B) Economic
C) Legal
D) Political
  • 30. Laws and regulations businesses must follow.
A) Economic
B) Legal
C) Political
D) Technological
  • 31. helps businesses understand outside forces that can create opportunities or threats.
A) EVALUATION
B) STRATEGIC
C) PESTLE
  • 32. Travel policies affect tourist arrivals.
A) Economic
B) Technological
C) Legal
D) Political
  • 33. Visa-free entry increases tourist visits.
A) Environmental
B) Legal
C) Political
  • 34. Exchange rates influence travel decisions
A) Social
B) Legal
C) Political
D) Economic
  • 35. Cheaper currency attracts foreign tourists
A) Yes
B) Economic
C) Maybe
  • 36. Travel preferences change over time
A) Social
B) Legal
C) Economic
  • 37. More tourists prefer cultural and local experiences
A) Social
B) Economic
C) Political
  • 38. Tourism operators must follow laws.
A) Legal
B) Political
C) Environmental
  • 39. Tour agencies must secure permits and insurance.
A) Economic
B) Legal
C) Political
  • 40. Climate change damages tourist spots like beaches
A) Social
B) Environmental
C) Economic
  • 41. Skilled and trained service staff

    Customer-oriented service culture

    Strong teamwork and coordination

    Continuous staff training programs
A) WEAKNESSES: RESOURCE LIMITATIONS
B) WEAKNESSES: OPERATIONAL CHALLENGES
C) STRENGTHS: OPERATIONAL CAPABILITIES
D) STRENGTHS: HUMAN RESOURCES
  • 42. Standard Operating Procedures implemented

    Efficient service delivery processes

    Quality control and monitoring systems

    Use of reservation and inventory systems
A) IMPROVING INTERNAL CAPABILITIES
B) STRENGTHS: OPERATIONAL CAPABILITIES
C) STRENGTHS: HUMAN RESOURCES
D) WEAKNESSES: RESOURCE LIMITATIONS
  • 43. Budget limitations for upgrades

    Aging facilities or equipment

    Limited modernization in some operations
A) WEAKNESSES: RESOURCE LIMITATIONS
B) IMPROVING INTERNAL CAPABILITIES
C) STRENGTHS: OPERATIONAL CAPABILITIES
D) WEAKNESSES: OPERATIONAL CHALLENGES
  • 44. Inconsistent service delivery

    Technology gaps in operations

    Slow response during peak periods

    Skill gaps in digital systems
A) IMPROVING INTERNAL CAPABILITIES
B) STRENGTHS: OPERATIONAL CAPABILITIES
C) WEAKNESSES: OPERATIONAL CHALLENGES
D) STRENGTHS: HUMAN RESOURCES
  • 45. Upgrade operational technologies

    Provide regular employee training

    Improve process efficiency

    Implement performance measurement tools
A) INTERNAL ASSESSMENT USING SWOT
B) STRENGTHS: OPERATIONAL CAPABILITIES
C) IMPROVING INTERNAL CAPABILITIES
D) STRENGTHS: HUMAN RESOURCES
  • 46. support service excellence
A) Threat
B) Strength
C) Opportunities
D) Weakness
  • 47. limit operational performance
A) Threat
B) Strength
C) Continuous improvement
D) Weaknesses
  • 48. enhances competitiveness
A) Continuous improvement
B) Strategic management
C) Effective management
  • 49. Competition is intense among hotels, resorts, airlines, travel agencies, and tour operators.
A) BARGAINING POWER OF CUSTOMERS (HIGH)
B) THREAT OF SUBSTITUTES (HIGH)
C) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
D) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
  • 50. Many hotels compete on price, service quality, and location.

    Resorts offer promotions and packages to attract guests.

    Online booking platforms make price comparison easy.
A) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
B) BARGAINING POWER OF CUSTOMERS (HIGH)
C) BARGAINING POWER OF SUPPLIERS (MODERATE)
D) THREAT OF SUBSTITUTES (HIGH)
  • 51. New businesses can enter, but investment and regulations may limit entry.
A) BARGAINING POWER OF CUSTOMERS (HIGH)
B) THREAT OF SUBSTITUTES (HIGH)
C) BARGAINING POWER OF SUPPLIERS (MODERATE)
D) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
  • 52. New boutique hotels or Airbnb listings enter markets.

    Travel agencies can operate online with lower costs
A) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
B) BARGAINING POWER OF CUSTOMERS (HIGH)
C) THREAT OF SUBSTITUTES (HIGH)
D) BARGAINING POWER OF SUPPLIERS (MODERATE)
  • 53. Tourists have many choices and can easily switch providers.
A) BARGAINING POWER OF CUSTOMERS (HIGH)
B) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
C) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
  • 54. Travelers compare prices online.

    Customers read reviews before booking.

    Promotions influence travel decisions.
A) BARGAINING POWER OF CUSTOMERS (HIGH)
B) THREAT OF SUBSTITUTES (HIGH)
C) BARGAINING POWER OF SUPPLIERS (MODERATE)
  • 55. Suppliers provide food, utilities, technology, transport services, and labor.
A) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
B) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
C) THREAT OF SUBSTITUTES (HIGH)
D) BARGAINING POWER OF SUPPLIERS (MODERATE)
  • 56. Airlines rely on fuel suppliers.

    Hotels depend on food and beverage suppliers.

    Skilled hospitality workers are in demand.
A) BARGAINING POWER OF SUPPLIERS (MODERATE)
B) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
C) THREAT OF SUBSTITUTES (HIGH)
D) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
  • 57. Travelers can choose alternatives to traditional services.
A) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
B) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
C) THREAT OF SUBSTITUTES (HIGH)
D) BARGAINING POWER OF SUPPLIERS (MODERATE)
  • 58. Vacation rentals instead of hotels.

    Virtual meetings replacing business travel.

    Local tourism instead of international travel.
A) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
B) THREAT OF SUBSTITUTES (HIGH)
C) BARGAINING POWER OF CUSTOMERS (HIGH)
D) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
  • 59. Ability to perform better than competitors

    Offers greater value to customers OR operates at lower cost

    Strengths that competitors cannot easily imitate
A) Environmental analysis
B) Competitive advantage
C) Strategic management
  • 60. Lower cost than competitors
A) Cost Leadership
B) Core competencies
C) Differentiation
D) Focus strategy
  • 61. Unique products/services
A) Strong Brand Reputation
B) Cost Leadership
C) Focus strategy
D) Differentiation
  • 62. Target specific market segment
A) Focus strategy
B) Differentiation
C) Core competencies
D) Innovation & Technology
  • 63. Unique skills and capabilities
A) Loss Leadership
B) Strong brand competition
C) Core competencies
D) Cost Leadership
  • 64. New systems and tools
A) Core competencies
B) Innovation & Technology
C) Focus strategy
D) Differentiation
  • 65. Customer trust and loyalty
A) Differentiation
B) Cost Leadership
C) Focus strategy
D) Strong brand competition
  • 66. Budget hotel uses energy-saving equipment

    Uses online booking systems
A) MAIN SOURCES OF COMPETITIVE ADVANTAGE
B) Both advantage
C) HOSPITALITY EXAMPLE - COST ADVANTAGE
  • 67. Reduces operating costs

    Offers lower room rates than competitors
A) MAIN SOURCES OF COMPETITIVE ADVANTAGE
B) HOSPITALITY EXAMPLE - COST ADVANTAGE
C) MEANING OF COMPETITIVE ADVANTAGE
  • 68. Marriott International example

    Consistent service quality worldwide
A) HOSPITALITY EXAMPLE -DIFFERENTIATION
B) MEANING OF VALUE CHAIN ANALYSIS
C) PRIMARY ACTIVITIES
  • 69. Loyalty programs

    Premium customer experience
A) MEANING OF COMPETITIVE ADVANTAGE
B) HOSPITALITY EXAMPLE -DIFFERENTIATION
C) HOSPITALITY EXAMPLE - COST ADVANTAGE
  • 70. Strategic tool to identify value-creating activities

    Helps achieve competitive advantage
A) Both Same
B) MEANING OF VALUE CHAIN ANALYSIS
C) PRIMARY ACTIVITIES
  • 71. Introduced by Michael Porter

    Divides activities into Primary and Support Activities
A) MEANING OF VALUE CHAIN ANALYSIS
B) MAIN SOURCES OF COMPETITIVE ADVANTAGE
C) PRIMARY ACTIVITIES
  • 72. Inbound Logistics
    Operations
    Outbound Logistics
    Marketing and Sales
    Service
A) SUPPORT ACTIVITIES
B) PRIMARY ACTIVITIES
  • 73. Firm Infrastructure
    Human Resource Management
    Technology Development
    Procurement
A) PRIMARY ACTIVITIES
B) SUPPORT ACTIVITIES
  • 74. Partnering with airlines and hotels
A) Operations
B) Marketing and sales
C) Logistics
  • 75. Creating travel packages
A) Service
B) Marketing and sales
C) Operations
  • 76. Social media and websites
A) Marketing and sales
B) Service
C) Inbound Logistics
  • 77. 24/7 customer support
A) Marketing & Sales
B) Service
C) Operations
  • 78. Ability to outperform competitors
A) Value Chain Analysis
B) Competitive Advantage
  • 79. Lower cost hotel or premium service hotel
A) Competitive Advantage
B) Value Chain Analysis
  • 80. Tool to analyze activities that create value
A) Value Chain Analysis
B) Competitive Advantage
  • 81. Improving booking system to enhance customer experience
A) Competitive Advantage
B) Value Chain Analysis
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