A) Deny everything, hoping it blows over.
B) Immediately shift blame to someone else.
C) Acknowledge the mistake or issue.
D) Go completely silent and avoid all communication.

A) Sincerity and taking responsibility.
B) Explaining away the behavior with excuses.
C) Having a team of lawyers draft the entire statement.
D) Focusing on the positive aspects of your past.

A) Blaming external factors for your actions.
B) Acknowledging your role and accepting consequences.
C) Ignoring the harm caused to others.
D) Promising to do better without specifying how.

A) It allows the media to sensationalize the story.
B) It's unnecessary as long as you apologize.
C) It provides ammunition for critics.
D) It builds trust and shows accountability.

A) Ignoring negative press coverage.
B) Repairing and protecting your public image.
C) Creating a completely fabricated persona.
D) Silencing critics through legal means.

A) Always siding with the individual involved in the scandal.
B) Amplifying the narrative and shaping public perception.
C) Having no influence on public opinion.
D) Ignoring scandals unless they are exceptionally large.

A) They are essentially the same thing.
B) Damage control is about lying; recovery is about truth.
C) Damage control is about admitting guilt; recovery is not.
D) Damage control is immediate; recovery is a longer process.

A) Constant public relations stunts.
B) Hiding from the public eye.
C) Consistent ethical behavior.
D) Suing anyone who criticizes you.

A) Increased profits due to increased publicity.
B) Loss of trust, revenue, and reputation.
C) A stronger brand image.
D) No impact at all if handled quickly.

A) To address concerns and rebuild trust.
B) To manipulate their opinions.
C) It's not important; they don't matter.
D) Because they have no choice but to listen.

A) Offering financial incentives to forget the scandal.
B) Demonstrated change in behavior and policies.
C) Ignoring past events and moving forward.
D) Simply saying you are trustworthy.

A) It offers no benefits at all.
B) By distracting from the underlying issues.
C) By showing a commitment to positive change.
D) By exploiting vulnerable populations for good PR.

A) It is the same as a sincere apology.
B) There is no danger; it's better than saying nothing.
C) It always satisfies the public.
D) It can further damage trust and credibility.

A) Ignore the new facts and hope they disappear.
B) Acknowledge and address the new information.
C) Deny the new facts, even if they're true.
D) Blame the source of the new facts.

A) Communicating directly with affected parties.
B) Deleting negative comments on social media.
C) Issuing press releases.
D) Holding press conferences.

A) Controlling the entire public narrative.
B) Bribing journalists to write favorable articles.
C) Hiding evidence and preventing investigations.
D) Advising on legal risks and potential liabilities.

A) To keep employees informed and maintain morale.
B) Because employees don't need to know what's happening.
C) To spread rumors and gossip about the situation.
D) To control what employees say to the media.

A) Using social media to control the narrative.
B) Attempting to suppress information, which leads to wider dissemination.
C) Successfully covering up a major scandal.
D) Effectively silencing critics through legal action.

A) Implementing policies to prevent similar issues in the future.
B) Blaming the victim for your actions.
C) Simply feeling bad about what happened.
D) Forgetting about the past and moving on.

A) An acknowledgement of one's fault or error.
B) A legal document protecting someone from prosecution.
C) A government investigation into wrongdoing.
D) A type of public relations strategy.

A) It's always more expensive than an internal investigation.
B) It guarantees a specific outcome.
C) It offers an unbiased and independent assessment.
D) It is always biased in favor of the person or organization hiring them.

A) Ignoring all negative comments and reviews.
B) Hiring bots to spread positive propaganda.
C) Deleting all negative posts and banning critics.
D) Addressing concerns directly and honestly.

A) To teach employees how to cover up unethical behavior.
B) To have no effect on employee behavior.
C) To make employees feel guilty for their actions.
D) To promote ethical decision-making within an organization.

A) Delaying a response always makes the situation better.
B) Addressing the issue promptly can prevent further escalation.
C) There is no impact of the timing of a response.
D) Ignoring the scandal for as long as possible is the best strategy.

A) No impact at all if the scandal is unrelated to personal life.
B) Strengthened bonds due to shared adversity.
C) Damage to trust, strained relationships, and social isolation.
D) Increased popularity and social standing.

A) Ignoring potential problems until they become unavoidable.
B) Reaching out to stakeholders before a crisis escalates.
C) Communicating only when legally required.
D) Waiting for stakeholders to contact you.

A) It helps demonstrate genuine remorse and understanding.
B) It makes the person appear insincere.
C) It is a sign of weakness and should be avoided.
D) It is only necessary if the victim demands it.

A) Only mistakes require an apology.
B) There is no difference; both should be treated the same.
C) Intentional wrongdoing requires more significant consequences and recovery efforts.
D) Mistakes are more damaging than intentional wrongdoing.

A) By directly compensating for the harm caused by the scandal.
B) By demonstrating a commitment to positive social impact.
C) By being used solely as a PR stunt without genuine effort.
D) It is irrelevant to the process of scandal recovery.

A) To avoid any legal consequences.
B) To make everyone forget the scandal ever happened.
C) To erase all memory of the scandal.
D) To rebuild trust and restore reputation.