A) Acknowledge the mistake or issue.
B) Deny everything, hoping it blows over.
C) Go completely silent and avoid all communication.
D) Immediately shift blame to someone else.

A) Explaining away the behavior with excuses.
B) Focusing on the positive aspects of your past.
C) Sincerity and taking responsibility.
D) Having a team of lawyers draft the entire statement.

A) Ignoring the harm caused to others.
B) Blaming external factors for your actions.
C) Promising to do better without specifying how.
D) Acknowledging your role and accepting consequences.

A) It provides ammunition for critics.
B) It's unnecessary as long as you apologize.
C) It builds trust and shows accountability.
D) It allows the media to sensationalize the story.

A) Repairing and protecting your public image.
B) Ignoring negative press coverage.
C) Creating a completely fabricated persona.
D) Silencing critics through legal means.

A) Amplifying the narrative and shaping public perception.
B) Ignoring scandals unless they are exceptionally large.
C) Always siding with the individual involved in the scandal.
D) Having no influence on public opinion.

A) Damage control is about lying; recovery is about truth.
B) Damage control is immediate; recovery is a longer process.
C) They are essentially the same thing.
D) Damage control is about admitting guilt; recovery is not.

A) Constant public relations stunts.
B) Hiding from the public eye.
C) Consistent ethical behavior.
D) Suing anyone who criticizes you.

A) No impact at all if handled quickly.
B) Loss of trust, revenue, and reputation.
C) Increased profits due to increased publicity.
D) A stronger brand image.

A) To manipulate their opinions.
B) Because they have no choice but to listen.
C) It's not important; they don't matter.
D) To address concerns and rebuild trust.

A) Ignoring past events and moving forward.
B) Offering financial incentives to forget the scandal.
C) Simply saying you are trustworthy.
D) Demonstrated change in behavior and policies.

A) It offers no benefits at all.
B) By showing a commitment to positive change.
C) By exploiting vulnerable populations for good PR.
D) By distracting from the underlying issues.

A) It can further damage trust and credibility.
B) There is no danger; it's better than saying nothing.
C) It always satisfies the public.
D) It is the same as a sincere apology.

A) Deny the new facts, even if they're true.
B) Ignore the new facts and hope they disappear.
C) Acknowledge and address the new information.
D) Blame the source of the new facts.

A) Holding press conferences.
B) Deleting negative comments on social media.
C) Communicating directly with affected parties.
D) Issuing press releases.

A) Controlling the entire public narrative.
B) Hiding evidence and preventing investigations.
C) Bribing journalists to write favorable articles.
D) Advising on legal risks and potential liabilities.

A) To control what employees say to the media.
B) Because employees don't need to know what's happening.
C) To keep employees informed and maintain morale.
D) To spread rumors and gossip about the situation.

A) Attempting to suppress information, which leads to wider dissemination.
B) Effectively silencing critics through legal action.
C) Using social media to control the narrative.
D) Successfully covering up a major scandal.

A) Forgetting about the past and moving on.
B) Blaming the victim for your actions.
C) Implementing policies to prevent similar issues in the future.
D) Simply feeling bad about what happened.

A) An acknowledgement of one's fault or error.
B) A government investigation into wrongdoing.
C) A legal document protecting someone from prosecution.
D) A type of public relations strategy.

A) It is always biased in favor of the person or organization hiring them.
B) It's always more expensive than an internal investigation.
C) It offers an unbiased and independent assessment.
D) It guarantees a specific outcome.

A) Hiring bots to spread positive propaganda.
B) Deleting all negative posts and banning critics.
C) Addressing concerns directly and honestly.
D) Ignoring all negative comments and reviews.

A) To promote ethical decision-making within an organization.
B) To teach employees how to cover up unethical behavior.
C) To make employees feel guilty for their actions.
D) To have no effect on employee behavior.

A) Delaying a response always makes the situation better.
B) Addressing the issue promptly can prevent further escalation.
C) There is no impact of the timing of a response.
D) Ignoring the scandal for as long as possible is the best strategy.

A) Damage to trust, strained relationships, and social isolation.
B) Increased popularity and social standing.
C) Strengthened bonds due to shared adversity.
D) No impact at all if the scandal is unrelated to personal life.

A) Communicating only when legally required.
B) Reaching out to stakeholders before a crisis escalates.
C) Ignoring potential problems until they become unavoidable.
D) Waiting for stakeholders to contact you.

A) It helps demonstrate genuine remorse and understanding.
B) It makes the person appear insincere.
C) It is only necessary if the victim demands it.
D) It is a sign of weakness and should be avoided.

A) Intentional wrongdoing requires more significant consequences and recovery efforts.
B) Mistakes are more damaging than intentional wrongdoing.
C) Only mistakes require an apology.
D) There is no difference; both should be treated the same.

A) By being used solely as a PR stunt without genuine effort.
B) By demonstrating a commitment to positive social impact.
C) By directly compensating for the harm caused by the scandal.
D) It is irrelevant to the process of scandal recovery.

A) To make everyone forget the scandal ever happened.
B) To rebuild trust and restore reputation.
C) To erase all memory of the scandal.
D) To avoid any legal consequences.