A) Acknowledge the mistake or issue.
B) Go completely silent and avoid all communication.
C) Immediately shift blame to someone else.
D) Deny everything, hoping it blows over.

A) Focusing on the positive aspects of your past.
B) Explaining away the behavior with excuses.
C) Sincerity and taking responsibility.
D) Having a team of lawyers draft the entire statement.

A) Blaming external factors for your actions.
B) Promising to do better without specifying how.
C) Acknowledging your role and accepting consequences.
D) Ignoring the harm caused to others.

A) It provides ammunition for critics.
B) It allows the media to sensationalize the story.
C) It builds trust and shows accountability.
D) It's unnecessary as long as you apologize.

A) Silencing critics through legal means.
B) Repairing and protecting your public image.
C) Creating a completely fabricated persona.
D) Ignoring negative press coverage.

A) Amplifying the narrative and shaping public perception.
B) Ignoring scandals unless they are exceptionally large.
C) Always siding with the individual involved in the scandal.
D) Having no influence on public opinion.

A) Damage control is about lying; recovery is about truth.
B) Damage control is immediate; recovery is a longer process.
C) They are essentially the same thing.
D) Damage control is about admitting guilt; recovery is not.

A) Consistent ethical behavior.
B) Hiding from the public eye.
C) Constant public relations stunts.
D) Suing anyone who criticizes you.

A) No impact at all if handled quickly.
B) Increased profits due to increased publicity.
C) A stronger brand image.
D) Loss of trust, revenue, and reputation.

A) Because they have no choice but to listen.
B) To manipulate their opinions.
C) It's not important; they don't matter.
D) To address concerns and rebuild trust.

A) Offering financial incentives to forget the scandal.
B) Ignoring past events and moving forward.
C) Demonstrated change in behavior and policies.
D) Simply saying you are trustworthy.

A) By distracting from the underlying issues.
B) By exploiting vulnerable populations for good PR.
C) By showing a commitment to positive change.
D) It offers no benefits at all.

A) It can further damage trust and credibility.
B) It always satisfies the public.
C) It is the same as a sincere apology.
D) There is no danger; it's better than saying nothing.

A) Ignore the new facts and hope they disappear.
B) Blame the source of the new facts.
C) Deny the new facts, even if they're true.
D) Acknowledge and address the new information.

A) Communicating directly with affected parties.
B) Holding press conferences.
C) Deleting negative comments on social media.
D) Issuing press releases.

A) Bribing journalists to write favorable articles.
B) Hiding evidence and preventing investigations.
C) Controlling the entire public narrative.
D) Advising on legal risks and potential liabilities.

A) Because employees don't need to know what's happening.
B) To keep employees informed and maintain morale.
C) To control what employees say to the media.
D) To spread rumors and gossip about the situation.

A) Using social media to control the narrative.
B) Effectively silencing critics through legal action.
C) Successfully covering up a major scandal.
D) Attempting to suppress information, which leads to wider dissemination.

A) Implementing policies to prevent similar issues in the future.
B) Blaming the victim for your actions.
C) Forgetting about the past and moving on.
D) Simply feeling bad about what happened.

A) An acknowledgement of one's fault or error.
B) A legal document protecting someone from prosecution.
C) A type of public relations strategy.
D) A government investigation into wrongdoing.

A) It offers an unbiased and independent assessment.
B) It guarantees a specific outcome.
C) It's always more expensive than an internal investigation.
D) It is always biased in favor of the person or organization hiring them.

A) Ignoring all negative comments and reviews.
B) Deleting all negative posts and banning critics.
C) Addressing concerns directly and honestly.
D) Hiring bots to spread positive propaganda.

A) To make employees feel guilty for their actions.
B) To have no effect on employee behavior.
C) To promote ethical decision-making within an organization.
D) To teach employees how to cover up unethical behavior.

A) Addressing the issue promptly can prevent further escalation.
B) Ignoring the scandal for as long as possible is the best strategy.
C) Delaying a response always makes the situation better.
D) There is no impact of the timing of a response.

A) Damage to trust, strained relationships, and social isolation.
B) Strengthened bonds due to shared adversity.
C) Increased popularity and social standing.
D) No impact at all if the scandal is unrelated to personal life.

A) Communicating only when legally required.
B) Ignoring potential problems until they become unavoidable.
C) Waiting for stakeholders to contact you.
D) Reaching out to stakeholders before a crisis escalates.

A) It is only necessary if the victim demands it.
B) It helps demonstrate genuine remorse and understanding.
C) It is a sign of weakness and should be avoided.
D) It makes the person appear insincere.

A) There is no difference; both should be treated the same.
B) Intentional wrongdoing requires more significant consequences and recovery efforts.
C) Mistakes are more damaging than intentional wrongdoing.
D) Only mistakes require an apology.

A) By demonstrating a commitment to positive social impact.
B) It is irrelevant to the process of scandal recovery.
C) By being used solely as a PR stunt without genuine effort.
D) By directly compensating for the harm caused by the scandal.

A) To rebuild trust and restore reputation.
B) To make everyone forget the scandal ever happened.
C) To avoid any legal consequences.
D) To erase all memory of the scandal.