CHAPTER 6-7 - Quiz
  • 1. What is the main goal of the Strategy Analysis and Choice stage?
A) To implement strategies
B) To control employee performance
C) To generate, evaluate, and select strategies
D) To collect raw data
  • 2. Strategy Analysis and Choice mainly involves decisions that are:
A) Random
B) Subjective based on objective information
C) Fully objective
D) Fully subjective
  • 3. Who should be involved in the strategy analysis process?
A) Only top management
B) As many managers and employees as possible
C) Only external consultants
D) Only the strategy team
  • 4. Why is creativity important in strategy formulation?
A) To reduce costs
B) To generate more alternative strategies
C) To avoid competition
D) To simplify decisions
  • 5. Which of the following is NOT part of the Input Stage?
A) EFE Matrix
B) QSPM
C) IFE Matrix
D) CPM
  • 6. The Strategy-Formulation Analytical Framework has how many stages?
A) Five
B) Two
C) Four
D) Three
  • 7. What is the main purpose of the Input Stage?
A) Estimating costs
B) Choosing the best strategy
C) Implementing strategies
D) Summarizing basic internal and external information
  • 8. Which tool belongs to the Matching Stage?
A) SWOT Matrix
B) IFE Matrix
C) QSPM
D) EFE Matrix
  • 9. The SWOT Matrix is mainly used to:
A) Analyze competitors’ profits
B) Rank strategies objectively
C) Measure industry growth
D) Match internal and external factors
  • 10. Which SWOT strategy uses strengths to avoid threats?
A) WT
B) ST
C) WO
D) SO
  • 11. Which strategy type is considered defensive?
A) WT
B) SO
C) WO
D) ST
  • 12. Why must strategies be specific?
A) To simplify matrices
B) To sound professional
C) To estimate costs accurately
D) To avoid competition
  • 13. One limitation of the SWOT Matrix is that it:
A) Cannot generate strategies
B) Does not show competitive advantage directly
C) Is too complex
D) Requires financial data only
  • 14. The SPACE Matrix helps determine which type of strategy to use based on:
A) Employee performance
B) nternal and external positions
C) Market share and growth
D) Sales and profit
  • 15. Which is an internal dimension of the SPACE Matrix?
A) Industry Position
B) Market Growth
C) Stability Position
D) Financial Position
  • 16. An organization located in the Aggressive quadrant should focus on:
A) Retrenchment
B) Defensive tactics
C) Integration and intensive strategies
D) Liquidation
  • 17. The BCG Matrix is mainly used by:
A) Small businesses
B) Non-profit organizations
C) Multidivisional firms
D) Single-product firms
  • 18. What are the two dimensions of the BCG Matrix?
A) Market share and industry growth
B) Profit and cost
C) Internal and external factors
D) Strengths and weaknesses
  • 19. Which BCG quadrant represents high market share and low growth?
A) Cash Cow
B) Dogs
C) Question Mark
D) Stars
  • 20. The IE Matrix uses which scores on its axes?
A) IFE and EFE total weighted scores
B) Sales and profit
C) Market share and growth
D) ROI and liquidity
  • 21. Which IE Matrix cells suggest “Grow and Build” strategies?
A) Cells I, II, and III
B) Cells IV, V, and VI
C) Cells VII, VIII, and IX
D) Cell V only
  • 22. The Grand Strategy Matrix is based on:
A) Competitive position and market growth
B) Strengths and weaknesses
C) Culture and politics
D) Profit and cost
  • 23. Firms in Quadrant III of the Grand Strategy Matrix should consider:
A) Retrenchment, divestiture, or liquidation
B) Market penetration
C) Forward integration
D) Product development
  • 24. Which matrix is used in the Decision Stage?
A) SPACE
B) QSPM
C) SWOT
D) BCG
  • 25. The main purpose of QSPM is to:
A) Analyze competitors
B) Objectively compare alternative strategiesAnalyze competitors
C) Generate strategies
D) Implement strategies
  • 26. Why should wild cost guesses be avoided?
A) They slow planning
B) They may result in financially infeasible strategies
C) They affect culture
D) They reduce creativity
  • 27. Strategy analysis is compared to playing chess because:
A) Both are easy to learn
B) Every move affects future decisions and outcomes
C) Both are games
D) Both rely on luck
  • 28. Why does successful strategy formulation not always lead to successful implementation?
A) Strategies are always wrong
B) Implementation requires action, discipline, and commitment
C) Managers ignore objectives
D) Implementation focuses only on planning
  • 29. Strategy implementation is often considered the most difficult stage because it:
A) Has fewer tools
B) Needs more data
C) Requires moving from thinking to action
D) Requires moving from thinking to action
  • 30. Which of the following is NOT part of the strategy implementation framework?
A) Managing conflict
B) Allocating resources
C) Evaluating competitors
D) Establishing annual objectives
  • 31. Annual objectives are best described as:
A) Company policies
B) External opportunities
C) Short-term, measurable milestones
D) Long-term visions
  • 32. Why are annual objectives important?
A) They eliminate competition
B) They serve as benchmarks for progress
C) They reduce conflict
D) They replace strategies
  • 33. Which is a key characteristic of effective annual objectives?
A) Vague and flexible
B) Quantitative and obtainable
C) Confidential
D) Qualitative only
  • 34. Policies are best defined as:
A) Specific guidelines that support objectives
B) Informal practices
C) Long-term goals
D) General ideas
  • 35. Why should policies be written whenever possible?
A) To replace objectives
B) To increase workload
C) To reduce employee freedom
D) To ensure clarity and consistency
  • 36. Resource allocation refers to:
A) Dividing profits among owners
B) Hiring employees only
C) Distributing resources to achieve objectives
D) Reducing company assets
  • 37. Conflict during strategy implementation is:
A) Always harmful
B) Inevitable
C) A sign of failure
D) Avoidable
  • 38. Which approach focuses on exchanging views to resolve conflict?
A) Confrontation
B) Avoidance
C) Diffusion
D) Delegation
  • 39. Alfred Chandler stated that:
A) Structure determines strategy
B) Culture determines performance
C) Strategy determines structure
D) Marketing drives all strategies
  • 40. Which organizational structure is simple and common for small firms?
A) Matrix
B) Functional
C) Strategic Business Unit
D) Divisional
  • 41. A major disadvantage of the functional structure is:
A) High cost
B) Poor specialization
C) Functional silos and poor communication
D) Too much decentralization
  • 42. Which structure is best for large firms with diverse products or markets?
A) Matrix
B) Divisional
C) Strategic Business Unit
D) Functional
  • 43. Employees having two bosses is a characteristic of which structure?
A) Divisional
B) Matrix
C) SBU
D) Functional
  • 44. Which organizational chart practice is considered a “Do”?
A) Keep span of control reasonable
B) Use functional structure for large firms
C) Let many managers report to one person
D) Allow co-managers
  • 45. Reengineering in operations focuses on:
A) Reconfiguring work processes
B) Outsourcing all activities
C) Hiring more workers
D) Increasing product prices
  • 46. One way to manage resistance to change is to:
A) Involve employees in decisions
B) Force compliance
C) Ignore employee concerns
D) Delay implementation
  • 47. Strategic production decisions mainly affect:
A) Logistics and costs
B) Corporate culture only
C) Advertising
D) Financial reporting
  • 48. Linking performance and pay to strategy helps:
A) Increase resistance
B) Reduce diversity
C) Eliminate competition
D) Align employee behavior with goals
  • 49. Promoting diversity in the workforce can:
A) Increase conflict only
B) Enhance competitiveness
C) Slow decision-making
D) Reduce creativity
  • 50. Market segmentation is important because it:
A) Eliminates marketing expenses
B) Focuses only on pricing
C) Reduces production costs
D) Divides customers into meaningful groups
  • 51. Perceptual mapping is used to:
A) Measure employee satisfaction
B) Show how products are viewed compared to competitors
C) Track production output
D) Calculate profits
  • 52. Strategy implementation is compared to building a house because:
A) Both are expensive
B) A good plan needs proper execution and coordination
C) Both require design software
D) Both depend on marketing
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