Disney War by James B. Stewart

1. Who was the CEO of The Walt Disney Company during the events described in 'Disney War'?

A) Walt Disney
B) Bob Iger
C) Michael Eisner
D) Roy E. Disney

2. What year did Roy E. Disney resign from the Disney board?

A) 2002
B) 2000
C) 2001
D) 2003

3. What was a major point of contention in the Disney War?

A) The creation of Pixar films
B) The sale of ABC
C) The opening of new theme parks
D) The management style of Michael Eisner

4. What did Roy E. Disney advocate for after his departure?

A) Selling off divisions of Disney
B) More creative control in leadership
C) Less focus on animation
D) Complete corporate restructuring

5. How did 'Disney War' impact the perception of corporate America?

A) Highlighted the intensity of corporate rivalries
B) Promoted the idea of corporate loyalty
C) Showed the ease of company management
D) Underscored the benefits of teamwork

6. Which prominent Disney figure left the company to form DreamWorks?

A) Bob Iger
B) Michael Eisner
C) Roy E. Disney
D) Jeffrey Katzenberg

7. What strategy did Michael Eisner employ to reinvigorate Disney?

A) Shutting down divisions
B) Acquisitions and partnerships
C) Focusing only on animation
D) Complete rebranding

8. Which event was a significant turning point in Eisner's tenure?

A) The release of new animated films
B) The sale of ESPN
C) The opening of Disneyland Paris
D) The conflict with Roy E. Disney

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