Disney War by James B. Stewart
  • 1. Who was the CEO of The Walt Disney Company during the events described in 'Disney War'?
A) Walt Disney
B) Michael Eisner
C) Roy E. Disney
D) Bob Iger
  • 2. What year did Roy E. Disney resign from the Disney board?
A) 2000
B) 2003
C) 2001
D) 2002
  • 3. What was a major point of contention in the Disney War?
A) The opening of new theme parks
B) The creation of Pixar films
C) The sale of ABC
D) The management style of Michael Eisner
  • 4. What did Roy E. Disney advocate for after his departure?
A) More creative control in leadership
B) Selling off divisions of Disney
C) Less focus on animation
D) Complete corporate restructuring
  • 5. How did 'Disney War' impact the perception of corporate America?
A) Promoted the idea of corporate loyalty
B) Underscored the benefits of teamwork
C) Showed the ease of company management
D) Highlighted the intensity of corporate rivalries
  • 6. Which prominent Disney figure left the company to form DreamWorks?
A) Michael Eisner
B) Roy E. Disney
C) Jeffrey Katzenberg
D) Bob Iger
  • 7. What strategy did Michael Eisner employ to reinvigorate Disney?
A) Focusing only on animation
B) Acquisitions and partnerships
C) Complete rebranding
D) Shutting down divisions
  • 8. Which event was a significant turning point in Eisner's tenure?
A) The release of new animated films
B) The conflict with Roy E. Disney
C) The sale of ESPN
D) The opening of Disneyland Paris
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