Disney War by James B. Stewart

1. Who was the CEO of The Walt Disney Company during the events described in 'Disney War'?

A) Walt Disney
B) Michael Eisner
C) Roy E. Disney
D) Bob Iger

2. What year did Roy E. Disney resign from the Disney board?

A) 2001
B) 2002
C) 2003
D) 2000

3. What was a major point of contention in the Disney War?

A) The creation of Pixar films
B) The opening of new theme parks
C) The sale of ABC
D) The management style of Michael Eisner

4. What did Roy E. Disney advocate for after his departure?

A) Selling off divisions of Disney
B) Complete corporate restructuring
C) More creative control in leadership
D) Less focus on animation

5. How did 'Disney War' impact the perception of corporate America?

A) Showed the ease of company management
B) Underscored the benefits of teamwork
C) Highlighted the intensity of corporate rivalries
D) Promoted the idea of corporate loyalty

6. Which prominent Disney figure left the company to form DreamWorks?

A) Roy E. Disney
B) Bob Iger
C) Jeffrey Katzenberg
D) Michael Eisner

7. What strategy did Michael Eisner employ to reinvigorate Disney?

A) Focusing only on animation
B) Complete rebranding
C) Acquisitions and partnerships
D) Shutting down divisions

8. Which event was a significant turning point in Eisner's tenure?

A) The opening of Disneyland Paris
B) The release of new animated films
C) The conflict with Roy E. Disney
D) The sale of ESPN

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