Media Influence

1. Which type of media influence occurs when individuals imitate behaviors they see in the media?

A) Conformity
B) Cultivation
C) Modeling
D) Persuasion

2. What is the term for the practice of using sensationalism and excitement to attract and hold the audience's attention?

A) Blue broadcasting
B) Green marketing
C) Yellow journalism
D) Red propaganda

3. In what way can media influence political attitudes and behaviors?

A) By enforcing party loyalty
B) By increasing voter turnout
C) By framing issues and candidates
D) By controlling election results

4. What is the critical consumption of media content called to understand underlying messages and influences?

A) Media saturation
B) Media exposure
C) Media manipulation
D) Media literacy

5. Which concept describes the phenomenon where repeated exposure to media content leads to audience acceptance of that content as reality?

A) Selective exposure
B) Cultivation
C) Perception bias
D) Framing

6. What term describes the practice of incorporating branded products or services within media content?

A) Media integration
B) Commercial insertion
C) Product placement
D) Brand endorsement

7. Which model of media influence suggests that media can influence individuals depending on their personal traits and characteristics?

A) Uses and gratifications model
B) Two-step flow model
C) Cultivation theory
D) Magic bullet theory

8. What effect does the media have on body image and self-esteem?

A) Promotes body positivity only
B) Can contribute to negative body image and low self-esteem
C) Enhances self-acceptance and confidence
D) Has no impact on self-perception

9. How can media influence consumer behavior and purchasing decisions?

A) By creating desire for products through advertising and endorsements
B) By discouraging materialism
C) By advocating minimalistic lifestyles
D) By promoting ethical consumption

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