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Media Influence - Test
  • 1. Which type of media influence occurs when individuals imitate behaviors they see in the media?
A) Cultivation
B) Modeling
C) Conformity
D) Persuasion
  • 2. What is the term for the practice of using sensationalism and excitement to attract and hold the audience's attention?
A) Green marketing
B) Blue broadcasting
C) Yellow journalism
D) Red propaganda
  • 3. In what way can media influence political attitudes and behaviors?
A) By increasing voter turnout
B) By framing issues and candidates
C) By controlling election results
D) By enforcing party loyalty
  • 4. What is the critical consumption of media content called to understand underlying messages and influences?
A) Media literacy
B) Media manipulation
C) Media saturation
D) Media exposure
  • 5. Which concept describes the phenomenon where repeated exposure to media content leads to audience acceptance of that content as reality?
A) Perception bias
B) Framing
C) Selective exposure
D) Cultivation
  • 6. What term describes the practice of incorporating branded products or services within media content?
A) Commercial insertion
B) Brand endorsement
C) Product placement
D) Media integration
  • 7. Which model of media influence suggests that media can influence individuals depending on their personal traits and characteristics?
A) Cultivation theory
B) Uses and gratifications model
C) Two-step flow model
D) Magic bullet theory
  • 8. What effect does the media have on body image and self-esteem?
A) Has no impact on self-perception
B) Can contribute to negative body image and low self-esteem
C) Enhances self-acceptance and confidence
D) Promotes body positivity only
  • 9. How can media influence consumer behavior and purchasing decisions?
A) By creating desire for products through advertising and endorsements
B) By promoting ethical consumption
C) By discouraging materialism
D) By advocating minimalistic lifestyles
  • 10. Which theory suggests that people are more likely to be influenced by media when they identify with or perceive similarities with the characters portrayed?
A) Cultivation Theory
B) Agenda-Setting Theory
C) The Identification Theory
D) Uses and Gratifications Theory
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