• 1. a pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate a word of mouth
A) Premium Pricing
B) Penetration Pricing
C) Dynamic Pricing
  • 2. refers to a strategy that retailers use to sell lots of items at higher margins while providing consumers a discount at the same time
A) Geographic Pricing
B) Psychological Pricing
C) Bundle Pricing
  • 3. refers to a pricing strategy based on the theory that certain prices have a psychological impact
A) Psychological Pricing
B) Geographic Pricing
C) Bundle Pricing
  • 4. Refers to a placement or distribution channel of your product that is easily accessible to a potential buyers
A) Marketing 4P's - Place
B) Marketing 4P's - Price
  • 5. Refer to an assessment of the strength and weaknesses of current and potential competitors.
A) Organizational Chart
B) Competitor Analysis
C) Compensation Scheme
  • 6. Refer to the diagram that shows the structure of an organization and the relationships and relative ranks of its part and positions
A) Organizational Chart
B) Competitor Analysis
C) Financial Plan
  • 7. Refer to the complete package that details your employees' wages, salaries, benefits, and terms of payment. It also include the details about bonuses, incentives and commissions that may be paid to employees
A) Compensation Scheme
B) Organizational Chart
  • 8. are costs associated with the long-term assets purchased in order to start your business
A) Start-up Assets
B) Start-up Expenses
C) Start-up Inventory
  • 9. are costs associated with consumable materials on a day-to-day operation of the business
A) Start-up Assets
B) Start-up Inventory
C) Start-up Expenses
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