- 1. could be product or services or a combination of both.
A) Subject Matter
B) Pricing strategy
C) Executive summary
- 2. Must be new to the world or an improvement to an existing product.
A) Introduction
B) Subject matter
C) Business
- 3. Provides an overview of the main points of a larger report or business proposal.
A) Introduction
B) Title
C) Executive summary
- 4. It is often written to share with individuals who may not have time to review the entire report or business proposal.
A) Mission
B) Vision
C) Executive summary
- 5. The reader should be able to make a decision based only on reading the
A) Title
B) Vision
C) Executive summary
D) Mission
- 6. State the background of the business you're proposing. Including but not limited to
A) Objectives
B) Summary
C) Introduction
- 7. Product or service description
A) Introduction
B) Objectives
C) Summary
A) Title
B) Introduction
C) Description
- 9. are the specific and measurable results companies hope to maintain as their business grows.
A) Business objectives
B) Executive summary
C) Title description
- 10. To increase the market share of the company in one year by 10%
A) Business description
B) Marketing objectives
C) Financial objectives
- 11. To increase 10% sales every quarter of the year
A) Marketing objectives
B) Financial objectives
C) Summary income
- 12. It is a vivid mental image of what you want your business to be at some point in the future, based on your goals and aspirations
A) Goals
B) Mission
C) Vision
- 13. To make commerce better for everyone
A) Vision
B) Goals
C) Mission
- 14. It is a brief description of why company or organization exists.
A) Description
B) Mission
C) Vision
- 15. It explains what the company does, who it serves, and what differentiates it from competitors
A) Description
B) Mission
C) Vision
- 16. We save people money so they can live better
A) Vision
B) Mission
C) Goals
- 17. is the default structure of a business that hasn't filed any paperwork to create a legal entity.
A) Cooperative
B) Company ownership
C) Sole proprietorship
- 18. It is the simplest form of business ownership.
A) Company ownership
B) Sole proprietorship
C) Cooperative ownership
- 19. is an arrangement between two to five individuals' people to oversee business operations and share its profits and liabilities.
A) Cooperative ownership
B) Sole proprietorship
C) Partnership
- 20. General Partnership and Limited partnership
A) Types of Partnership
B) Different of Partnership
C) Common of Partnership
- 21. All members share equal capital, profits and liabilities.
A) General partnership
B) Limited partnership
C) Both same
- 22. Exists when to or more partners go into business together, but limited partners are only liable up to the amount of their investment.
A) Limited partnership
B) Sole proprietorship
C) General partnership
- 23. is owned by shareholders who may have varying levels of control and involvement in the everyday operations of the business.
A) Partnership
B) Corporation
C) Cooperative
- 24. ownership is issued in shares of stock
A) Limited partnership
B) Stock corporation
C) General partnership
- 25. It is a form of marketing copy used to describe and explain the benefits of your product.
A) Executive summary
B) Product/Service Description
C) Title description
- 26. In other words, it provides all the information and details of your product
A) Market Strategy
B) Objectives
C) Product/Service Description
- 27. What are the Product/Service details (e.g., features, materials, cost and functions).
A) Product/Service Description
B) Objectives
C) Summary
- 28. Why the product is useful or better than competition.
A) Product/Service Description
B) Objectives
C) Executive summary
D) Marketing strategy
- 29. Listing down where the companies are good on, and what makes you different from the rest.
A) Threats
B) Strength
C) Opportunities
D) Weakness
- 30. Painting out what the companies are lacking on, and other things where the company's having hard times. dealing with it.
A) Threats
B) Opportunities
C) Strength
D) Weaknesses
- 31. Anticipating circumstances that might be an advantage to the companies along its operation.
A) Opportunities
B) Strength
C) Threats
D) Weaknesses
- 32. Any circumstances that could have a negative impact to your company.
A) Weaknesses
B) Threats
C) Strength
D) Opportunities
- 33. Strength and weaknesses
A) External factors
B) Both same
C) Internal factors
- 34. Opportunities and threats
A) Internal factors
B) Maybe one is not
C) External factors
- 35. Strength and opportunities
A) Positive impact
B) Maybe
C) No
D) Negative impact
- 36. Weaknesses and Threats
A) Both same have differ
B) Positive impact
C) Negative impact
- 37. Refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.
A) Objectives
B) Market strategy
C) Executive summary
- 38. Company mostly dealing with the Marketing 4P's to create an outstanding product and services delivery to consumers.
A) Company proprietorship
B) Business proposals
C) Market strategy
- 39. Refers to anything that's being sold product, service or experience.
A) Product
B) Promotion
C) Price
- 40. Mostly focus on the:
Variety;
Features;
brand name;
Quality;
Design;
Packaging; and
Services.
A) Price
B) Promotion
C) Product
- 41. Refers to how much your product or service cost.
A) Place
B) Price
C) Promotion
- 42. Mostly focus on the:
List of price;
Discounts;
Allowances;
Payment period; and
Credit terms.
A) Promotion
B) Price
C) Place
- 43. Refers to a placement or distribution channel of your product that is easily accessible to a potential buyers
A) Price
B) Place
C) Product
- 44. Mostly focus on the:
Distribution channels;
Coverage;
Logistics;
Locations;
Transportation;
Assortments; and
Inventory.
A) Place
B) Promotion
C) Product
- 45. Refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand, most of the time persuasive in nature.
A) Promotion
B) Product
C) Place
- 46. Mostly focus on the
Public Relation;
Advertising; and
Sales promotion.
A) Place
B) Product
C) Promotion
- 47. Refer to an assessment of the strength and weaknesses of current and potential competitors.
A) Business Analysis
B) External Analysis
C) Competitors Analysis
- 48. Refer to the diagram that shows the structure of an organization and the relationships and relative ranks of its part and positions.
A) Competitors Analysis
B) Organizational Chart
C) Compensation Scheme
- 49. Refer to the complete package that details your employees' wages, salaries, benefits, and terms of payment. It also include the details about bonuses, incentives and commissions that may be paid to employees
A) Compensation Scheme
B) Financial Plan
C) Organizational Chart
A) Base Pay
B) Variable Pay
C) Both
A) Variable Pay
B) Base Pay
C) Yes, both same
- 52. Health and medical insurance
Paid time off
Work life support
A) Performance and talent management:
B) Benefits
- 53. Performance appraisal Training
Career and succession
planning
A) Performance and talent management
B) No, they are some differences
C) Benefits
- 54. are starting cost incurred during the process of creating a new business.
A) Income
B) Cost-expenses
C) Start-up Expenses
- 55. Permits and Licenses
Prepaid Rent
Marketing and Promotion
A) Start-up Assets
B) Financial income
C) Start-up Expenses
- 56. are costs associated with the long-term assets purchased in order to start your business
A) Financial plan
B) Start-up Assets
C) Start-up expenses
- 57. Office Equipment
Office Furniture
Vehicles
A) Financial objectives
B) Start-up Assets
C) Start-up Expenses
- 58. are costs associated with consumable materials on a day-to-day operation of the business
A) Start-up expenses
B) Start-up Assets
C) Start-up Inventory
- 59. Raw Materials
Finished Goods
A) Start-up Expenses
B) Start-up Assets
C) Start-up Inventory
- 60. refers to the process of selecting
strategic price points to best take advantage of a product or service-based market relative to competition.
A) Dynamic Pricing
B) Competition-Based Pricing
C) Freemium Pricing
- 61. a pricing strategy by which the selling price or a product is determined by adding a specific fixed percentage to the product's unit cost..
A) Premium Pricing
B) Freemium Pricing
C) Cost-plus pricing
- 62. referred to as surge pricing, demand pricing, or time-based pricing is a pricing strategy in which businesses set flexible prices for products or services based on the current market demands.
A) Dynamic pricing
B) Competitive pricing
C) Penetration pricing
- 63. refers to the practice of offering a basic set of services for free, and enhanced features and/or content for a fee.
A) Competitive pricing
B) Freemium pricing
C) Penetration pricing
- 64. a pricing strategy by which charges the highest initial price that customer will pay and then lowers it over time
A) Cost-plus pricing
B) Skimming pricing
C) Dynamic pricing
- 65. a pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate a word of mouth.
A) Penetration pricing
B) Competition-Based Pricing
C) Freemium pricing
- 66. a practice of keeping the price of one of the products or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price.
A) Freemium pricing
B) Premium pricing
C) Dynamic pricing
- 67. refers to a strategy that retailers use to sell lots of items at higher margins while providing consumers a discount at the same time.
A) Cost-plus pricing
B) Bundle pricing
C) Dynamic pricing
- 68. refers to a pricing strategy based on the theory that certain prices have a psychological impact
A) Cost-plus pricing
B) Psychological pricing
C) Penetration pricing
- 69. refers to practice of modifying a basic list price based on the geographical location of the buyer.
A) Premium pricing
B) Penetration pricing
C) Geographic pricing
- 70. A roadmap for starting and managing a business successfully
A) Business strategy
B) Objectives
C) Business plan
- 71. A written document describing business goals, strategies, market, and finances.
A) Executive summary
B) Busines goals
C) Business plan
- 72. Importance of Business Plan;
Guides decisions
Attracts investors
Reduces risks
Organizes operations
A) False
B) True
C) Maybe
D) No
A) Executive summary
B) Goals
C) Objectives
- 74. Includes mission, product, and goals
A) Objectives
B) Executive summary
C) Business description
- 75. Explains nature of business, industry, vision, and mission
A) Business Description
B) Business Goals
C) Business strategy
- 76. Identifies target market, customer needs, and competitors
A) Objectives
B) Organization & Management
C) Market Analysis
- 77. Business structure, ownership, roles, and responsibilities
A) Market Analysis
B) Business Description
C) Organization & Management
- 78. Promotions, pricing strategy, and customer engagement
A) Pricing strategy
B) Objectives
C) Marketing strategy
- 79. Details what is sold, features, benefits, and pricing
A) Products or Services
B) Market Analysis
C) Organization & Management
- 80. Startup costs, revenue, profit projections, break-even analysis
A) Financial plan
B) Operations Plan
C) Marketing plan
- 81. Daily activities, location, equipment, and processes
A) Organization & Management
B) Market Analysis
C) Operations Plan
- 82. Unrealistic projections
No target market
Weak marketing
Poor planning
A) Common problems
B) Common Mistakes
C) Common objectives
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