The Hidden Persuaders by Vance Packard

1. What is the main theme of 'The Hidden Persuaders'?

A) The role of technology in manufacturing.
B) The evolution of the internet.
C) The influence of advertising and psychology on consumer behavior.
D) The history of marketing techniques.

2. In which year was 'The Hidden Persuaders' published?

A) 1972
B) 1950
C) 1965
D) 1957

3. Which psychological approach does Packard notably discuss?

A) Behaviorism.
B) Psychoanalysis.
C) Humanistic psychology.
D) Cognitive psychology.

4. What concept does Packard introduce to explain why consumers make certain choices?

A) The hidden persuaders.
B) Market segmentation.
C) The subconscious mind.
D) Emotional branding.

5. What kind of research did Packard criticize for being manipulative?

A) Market research.
B) Qualitative research.
C) Motivational research.
D) Quantitative research.

6. Which group does Packard suggest is especially susceptible to advertising's influence?

A) Elderly.
B) Wealthy individuals.
C) Professionals.
D) Children.

7. What industry does Packard primarily critique?

A) Manufacturing.
B) Television.
C) Advertising.
D) Retail.

8. How does Packard suggest consumers can guard against manipulation?

A) Ignoring advertisements.
B) Trusting brand names.
C) Increased awareness of techniques.
D) Shopping more consciously.

9. What does Packard suggest companies use to appeal to consumers?

A) Celebrity endorsements.
B) Quality of product.
C) Psychological techniques.
D) Traditional advertising.

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