The Hidden Persuaders by Vance Packard

1. What is the main theme of 'The Hidden Persuaders'?

A) The influence of advertising and psychology on consumer behavior.
B) The role of technology in manufacturing.
C) The history of marketing techniques.
D) The evolution of the internet.

2. In which year was 'The Hidden Persuaders' published?

A) 1957
B) 1950
C) 1972
D) 1965

3. Which psychological approach does Packard notably discuss?

A) Psychoanalysis.
B) Cognitive psychology.
C) Humanistic psychology.
D) Behaviorism.

4. What concept does Packard introduce to explain why consumers make certain choices?

A) The hidden persuaders.
B) Emotional branding.
C) The subconscious mind.
D) Market segmentation.

5. What kind of research did Packard criticize for being manipulative?

A) Motivational research.
B) Qualitative research.
C) Quantitative research.
D) Market research.

6. Which group does Packard suggest is especially susceptible to advertising's influence?

A) Elderly.
B) Professionals.
C) Wealthy individuals.
D) Children.

7. What industry does Packard primarily critique?

A) Retail.
B) Advertising.
C) Manufacturing.
D) Television.

8. How does Packard suggest consumers can guard against manipulation?

A) Trusting brand names.
B) Increased awareness of techniques.
C) Ignoring advertisements.
D) Shopping more consciously.

9. What does Packard suggest companies use to appeal to consumers?

A) Traditional advertising.
B) Celebrity endorsements.
C) Psychological techniques.
D) Quality of product.

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