The Art Of Being Unreasonable by Eli Broad
  • 1. The Art of Being Unreasonable by Eli Broad is a compelling exploration of the mindset and strategies that have propelled Broad to the forefront of both the business and philanthropic worlds. In this insightful book, Broad, a self-made billionaire and a highly influential figure in education and the arts, argues that embracing unreasonableness—challenging the norms, questioning conventional wisdom, and daring to dream big—can fuel extraordinary success and innovation. He shares personal anecdotes and lessons drawn from his remarkable career, illustrating how defying expectations and advocating for bold ideas can lead to transformative change. Broad emphasizes the importance of perseverance, risk-taking, and maintaining high standards, encouraging readers to adopt an unreasonable approach in their own lives to overcome barriers and effect positive change in society. Through a combination of practical advice and inspirational stories, the book serves as both a rallying cry for unconventional thinking and a guide for anyone aiming to leave a lasting impact in their field.

    How does Broad define 'being unreasonable'?
A) Being rude and difficult to work with
B) Ignoring all advice from others
C) Making impulsive decisions without research
D) Challenging conventional wisdom and assumptions
  • 2. What was Eli Broad's first major business venture?
A) Broadway productions
B) Kaufman and Broad (home building)
C) Broadcom technology
D) Broadway retail stores
  • 3. What company did Broad build into a retirement savings giant?
A) MetLife
B) Fidelity Investments
C) Charles Schwab
D) SunAmerica
  • 4. How does Broad approach risk in business?
A) Avoiding all risks whenever possible
B) Calculated risks based on thorough research
C) Taking wild gambles frequently
D) Following industry risk standards
  • 5. How does Broad approach philanthropy?
A) Only for tax benefits
B) As random charitable giving
C) As strategic investment for social impact
D) Exclusively through foundations
  • 6. What educational background did Broad have?
A) No college education
B) Law degree from Yale
C) Harvard Business School
D) Accounting degree from Michigan State
  • 7. How does Broad view bureaucracy?
A) As unavoidable in large companies
B) As the foundation of good management
C) As necessary for organization
D) As an obstacle to be minimized
  • 8. What is Broad's approach to hiring?
A) Prefer experienced industry veterans
B) Use extensive testing processes
C) Hire based on credentials only
D) Hire smart people and give them autonomy
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