- 1. Which pricing strategy involves setting a high price to indicate high quality and exclusivity?
A) Skimming Pricing
B) Premium Pricing
C) Psychological Pricing
D) Competitive Pricing
- 2. At which stage of the consumer decision-making process does price play a significant role?
A) Post-purchase behavior
B) Purchase decision
C) Problem recognition
D) Evaluation of alternatives
- 3. What type of pricing strategy involves charging different prices to different consumer segments?
A) Value-based Pricing
B) Price Discrimination
C) Dynamic Pricing
D) Everyday Low Pricing
- 4. What is the term for the price point that consumers use as a reference when making purchase decisions?
A) List Price
B) Promotional Price
C) Anchor Price
D) Bait Price
- 5. What is the term for pricing a main product low with the intention of selling add-ons at higher prices?
A) Loss Leader Pricing
B) Competitive Pricing
C) Penetration Pricing
D) Razor and Blades Pricing
- 6. Which pricing strategy involves offering a product bundle at a lower price than if each item was purchased separately?
A) Product Line Pricing
B) Price Lining
C) Bundling
D) Dynamic Pricing
- 7. What is the term for pricing strategies that play on customers' perceptions and emotions to influence their buying decisions?
A) Psychological Pricing
B) Value-based Pricing
C) Dynamic Pricing
D) Transparent Pricing
- 8. Which pricing technique involves adjusting prices in real time based on changing market conditions, demand, and other factors?
A) Everyday Low Pricing
B) Dynamic Pricing
C) Value-based Pricing
D) Price Skimming
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