 - 1. When did Starbucks announce the Oleato line of coffee drinks?
A) February 2023
B) August 2002
C) May 2008
D) January 2024
- 2. What is the key ingredient in Oleato coffee drinks?
A) Almond milk
B) Avocado oil
C) Coconut oil
D) Extra virgin olive oil
- 3. Which former Starbucks CEO was inspired by habits in Sicily to create Oleato?
A) Laxman Narasimhan
B) Brady Brewer
C) Kevin Johnson
D) Howard Schultz
- 4. When were Oleato beverages permanently discontinued?
A) January 2024
B) February 2023
C) November 2024
D) Spring 2023
- 5. In which country were Oleato drinks first available?
A) Japan
B) Italy
C) United States
D) France
- 6. What health concern did some customers report after drinking Oleato beverages?
A) Digestive distress
B) Allergic reactions
C) Insomnia
D) High blood pressure
- 7. When was the Starbucks loyalty program for registered card users introduced?
A) January 2011
B) May 2008
C) July 2010
D) August 2002
- 8. What is the unit of reward earned by Starbucks customers for purchases?
A) Credits
B) Tokens
C) Stars
D) Points
- 9. When did Starbucks release its complete mobile platform?
A) December 2011
B) January 2011
C) May 2008
D) January 2009
- 10. By December 2011, how many mobile transactions had been exceeded?
A) 10 million
B) 5 million
C) 50 million
D) 26 million
- 11. In which country did Starbucks offer free Wi-Fi starting in August 2002?
A) United Kingdom
B) United States
C) Germany
D) Canada
- 12. When did Starbucks offer free Wi-Fi in all US and Canada stores?
A) July 1, 2010
B) August 2002
C) August 2010
D) October 2012
- 13. Which company partnered with Starbucks for a charging pilot in 2012?
A) Duracell Powermat
B) FluxPort
C) Samsung
D) Apple
- 14. What alliance did Starbucks join to promote wireless power standards?
A) Global Charging Union
B) Universal Power Association
C) Wireless Power Consortium
D) Power Matters Alliance (PMA)
- 15. Who did Starbucks switch to as a Wi-Fi provider in the US in 2013?
A) AT&T
B) Google
C) Verizon
D) BT Openzone
- 16. What charging technology did FluxPort introduce in Germany in 2016?
A) USB-C charging
B) Qi inductive charging
C) Solar charging
D) Powermat
- 17. What were the annual Frappuccino sales for Starbucks in 2012?
A) Over US$2 billion
B) Under US$500 million
C) Over US$1 billion
D) Exactly US$3 billion
- 18. Where was the largest Starbucks in the US located as of August 2012?
A) Michigan Avenue, Chicago
B) Times Square, New York
C) Seattle, Washington
D) University of Alabama's Ferguson Centre
- 19. When did Starbucks begin posting calorie counts on menus in its U.S. stores?
A) June 25, 2013
B) July 2019
C) August 2012
D) January 2014
- 20. What percentage of in-store purchases were made via the Starbucks mobile app in July 2013?
A) Less than 5%
B) More than 10%
C) About 50%
D) Exactly 20%
- 21. What was the name of the October 2013 mobile promotion involving Twitter?
A) Mobile Brew
B) Coffee Connect
C) Tweet-a-Coffee
D) Digital Cup
- 22. How much was the gift card value in the Tweet-a-Coffee promotion?
A) US$20
B) US$5
C) US$2
D) US$10
- 23. Which firm monitored the progress of the Tweet-a-Coffee campaign?
A) Keyhole
B) Microsoft
C) Withers Group
D) UPEC
- 24. What change did Starbucks management make in January 2014 regarding store design?
A) Switching to mobile-only ordering
B) Focusing on locally relevant design
C) Removing all seating
D) Standardizing all store designs globally
- 25. To whom did Starbucks sell its Australian stores in May 2014?
A) President Chain Store Corporation
B) Microsoft Corporation
C) Uni-President Enterprises
D) The Withers Group
- 26. When did Starbucks announce it was considering blockchain to track the bean-to-cup journey?
A) March 21, 2018
B) January 2014
C) December 2013
D) July 2019
- 27. In which countries was the blockchain pilot program planned to start?
A) Brazil, Ethiopia, and Vietnam
B) Italy, France, and Spain
C) Costa Rica, Colombia, and Rwanda
D) China, Australia, and the US
- 28. At which conference did Starbucks announce its Azure-based 'bean to cup' program in 2019?
A) Microsoft Build
B) Tech Coffee Expo
C) Ferguson Centre Summit
D) Global Retail Conference
- 29. In what year did the Philadelphia incident involving the arrest of two men occur?
A) 2013
B) 2018
C) 2017
D) 2019
- 30. What was the same-store sales growth reported by Starbucks in the second quarter of 2018?
A) 1.8 percent
B) 5 percent
C) 0 percent
D) 2 percent
- 31. How many locations were closed on May 29, 2018, for a racial bias seminar?
A) 1000
B) Some 8000
C) 150
D) 500
- 32. How many locations did Starbucks announce it would close in 2019 during June 2018?
A) 200
B) 150
C) 8000
D) 50
- 33. What item did Starbucks announce it would stop selling in its cafés in July 2019?
A) Bottled water
B) Pastries
C) Newspapers
D) Whole-bean coffee bags
- 34. Where was the largest Starbucks store ever opened in November 2019?
A) Michigan Avenue, Chicago
B) Philadelphia, Pennsylvania
C) Ferguson Centre, Alabama
D) Seattle, Washington
- 35. How many employees worked at the Michigan Avenue store in Chicago?
A) 8000
B) 150
C) 500
D) 200
- 36. How many outlets did Starbucks have at the time of its 1992 IPO?
A) 150
B) 140
C) 466
D) 60
- 37. Which company did Starbucks acquire in 1994 to gain rights to the Frappuccino?
A) Diedrich Coffee
B) Pasqua Coffee
C) The Coffee Connection
D) Coffee Equipment Company
- 38. In what year was the Frappuccino introduced under the Starbucks name?
A) 1992
B) 1994
C) 1999
D) 1995
- 39. What was the name of the restaurant brand Starbucks used for its San Francisco experiments in 1999?
A) Pasqua
B) Coffee People
C) Clover
D) Circadia
- 40. Which retail coffee chain did Starbucks acquire in 1999?
A) Diedrich Coffee
B) Seattle's Best Coffee
C) Pasqua Coffee
D) The Coffee Connection
- 41. Which competitor sold most of its company-owned retail stores to Starbucks in 2006?
A) The Coffee Connection
B) Coffee People
C) Pasqua Coffee
D) Diedrich Coffee
- 42. What was the name of the community website launched by Starbucks in 2008?
A) Coffee Talk
B) My Starbucks Idea
C) Starbucks Community
D) Starbucks Feedback
- 43. Which company did Starbucks acquire in March 2008 to obtain the Clover Brewing System?
A) Seattle's Best Coffee
B) The Coffee Connection
C) Diedrich Coffee
D) Coffee Equipment Company
- 44. How many underperforming company-owned stores did Starbucks announce it would close in July 2008?
A) 300
B) 977
C) 61
D) 600
- 45. How many stores did Starbucks announce it would close in Australia in July 2008?
A) 600
B) 300
C) 84
D) 61
- 46. According to Nick Wailes, why did Starbucks fail in Australia?
A) High labor costs
B) Supply chain issues
C) Poor location choices
D) They did not understand Australia's café culture
- 47. How many additional underperforming stores did Starbucks announce it would close in January 2009?
A) 977
B) 600
C) 300
D) 1,000
- 48. How many total U.S. jobs were terminated by Starbucks between February 2008 and January 2009?
A) 1,000
B) 550
C) 18,400
D) 7,000
- 49. Where is the headquarters of Starbucks Corporation located?
A) New York City, New York
B) Seattle, Washington
C) Portland, Oregon
D) San Francisco, California
- 50. In what year was Starbucks founded?
A) 1971
B) 1966
C) 1990
D) 1986
- 51. How many stores did Starbucks have as of November 2022?
A) 8,900
B) 40,000
C) 35,711
D) 15,873
- 52. How many countries had Starbucks stores as of November 2022?
A) 120
B) 80
C) 50
D) 95
- 53. What is the primary inspiration for the name 'Starbuck'?
A) A brand of coffee beans from Peet's
B) The founder's last name
C) A character from the book Moby-Dick
D) A mining town named Storbo
- 54. Who inspired the founders to sell high-quality coffee beans?
A) Terry Heckler
B) Jim Reynolds
C) Howard Schultz
D) Alfred Peet
- 55. What is the Starbucks rank on the Fortune 500 as of 2022?
A) 200th
B) 120th
C) 303rd
D) 50th
- 56. Who was the new Roastmaster trained with Alfred Peet's help in 1973?
A) Jerry Baldwin
B) Zev Siegl
C) Howard Schultz
D) Jim Reynolds
- 57. In what year did the first Starbucks store to sell brewed coffee open?
A) 1982
B) 1984
C) 1986
D) 1987
- 58. When did Starbucks open its first espresso bar?
A) 1986
B) 1984
C) 1982
D) 1989
- 59. How many stores was Starbucks operating in Seattle by 1986?
A) Twelve
B) Six
C) Forty-six
D) Two
- 60. What was the name of the cafe chain Howard Schultz founded in 1985?
A) Il Giornale
B) Seattle Coffee House
C) Milan Coffee Bars
D) Starbucks Espresso
- 61. In what year did the original owners sell the Starbucks chain to Howard Schultz?
A) 1985
B) 1986
C) 1989
D) 1987
- 62. How many Starbucks stores were there by 1989?
A) 46
B) 2,000,000
C) 100
D) 6
- 63. How much did Starbucks sales decrease in China during the COVID-19 pandemic lockdowns?
A) 25%
B) 50%
C) 10%
D) 75%
- 64. Who bought the Starbucks stores in Russia after the company exited the country in 2022?
A) Laxman Narasimhan
B) Brian Niccol
C) Timati
D) Howard Schultz
- 65. Who replaced Howard Schultz as CEO on October 1, 2022?
A) Timati
B) SouthRock Capital
C) Brian Niccol
D) Laxman Narasimhan
- 66. Which company declared bankruptcy in December 2023 regarding their operation of Starbucks in Brazil?
A) Houlihan Lokey
B) Boyu Capital
C) SouthRock Capital
D) Workers United
- 67. Who became the CEO of Starbucks in August 2024?
A) Laxman Narasimhan
B) Howard Schultz
C) Brian Niccol
D) Timati
- 68. Starting in January 2025, what must a customer do to use a Starbucks restroom?
A) Make a purchase
B) Use the mobile app
C) Ask an employee for a code
D) Show a membership card
- 69. What percentage of the Starbucks menu was cut in February 2025?
A) 50%
B) 10%
C) 5%
D) 30%
- 70. In 2026, which firm will hold up to 60% interest in a joint venture for the China market?
A) Littler Mendelson
B) Boyu Capital
C) Houlihan Lokey
D) SouthRock Capital
- 71. Where is the new regional corporate headquarters hub that Starbucks is investing $100 million into?
A) Seattle, Washington
B) Buffalo, New York
C) Mesa, Arizona
D) Nashville, Tennessee
- 72. What firm did Starbucks begin working with in October 2021 that is described as a 'union-busting firm'?
A) Houlihan Lokey
B) Boyu Capital
C) Littler Mendelson
D) SouthRock Capital
- 73. On what date did the Elmwood Avenue store become the first unionized Starbucks location in the U.S.?
A) December 9, 2021
B) November 9, 2021
C) December 13, 2021
D) August 13, 2021
- 74. What was the result of the union vote at the Camp Road Starbucks location?
A) 19-8 in favor
B) 12-8 in favor
C) 19-8 against
D) 12-8 against
- 75. What is the name of the annual Starbucks event where employees went on strike in 2022?
A) Union Day
B) Barista Appreciation Day
C) Red Cup Day
D) Coffee Holiday
- 76. What issue caused Starbucks workers to go on strike on June 23, 2023?
A) Wages
B) LGBT pride decorations
C) Restroom access
D) Staffing levels
- 77. How many days per week will corporate office employees be required to work in the office as of October 2025?
A) Two
B) Four
C) Three
D) Five
- 78. In what year did Starbucks first offer soy milk in U.S. stores?
A) 2007
B) 2020
C) 1997
D) 2015
- 79. In what year did Starbucks stop using milk from rBGH-treated cows?
A) 2020
B) 2007
C) 1997
D) 2015
- 80. When did Starbucks begin serving coconut milk?
A) 2020
B) 2015
C) 2016
D) 2007
- 81. Which non-dairy milk was introduced by Starbucks in 2016?
A) Coconut milk
B) Soy milk
C) Oat milk
D) Almond milk
- 82. Which company does Starbucks partner with to offer non-dairy creamers at retail?
A) Oatly
B) PETA
C) Nestlé SA
D) ET Canada
- 83. According to CEO Kevin Johnson in 2020, what is the purpose of promoting milk substitutes?
A) Removing dairy from the menu entirely
B) Increasing sugar content
C) Increasing the price of drinks
D) Reducing carbon emissions
- 84. Which organization encouraged sit-ins at Starbucks regarding dairy-free milk charges?
A) The FDA
B) PETA
C) The United Nations
D) Nestlé SA
- 85. Which of these is mentioned as a natural sweetener option for Starbucks drinks?
A) Splenda
B) Agave syrup
C) Equal
D) Sweet'N Low
- 86. Which of these is mentioned as an artificial sweetener option at Starbucks?
A) Sweet'N Low
B) Honey
C) Agave syrup
D) Raw sugar
- 87. In what year did Starbucks acquire the brand Ethos water?
A) 2012
B) 2020
C) 2009
D) 2003
- 88. Is Ethos water incorporated as a charity?
A) Yes, but only in the US
B) Yes
C) Only in Canada
D) No
- 89. What is the primary criticism leveled against the Ethos water branding?
A) The price is too high
B) The water is not actually clean
C) It misleads consumers into thinking the brand is a charity
D) The bottles are not recyclable
- 90. In what year did Starbucks introduce VIA 'Ready Brew' instant coffee?
A) 2020
B) 2012
C) 2009
D) 2003
- 91. Where was the VIA 'Ready Brew' instant coffee first unveiled?
A) Chicago
B) London
C) Seattle
D) New York City
- 92. What marketing tactic did Starbucks use to promote the launch of VIA instant coffee?
A) Celebrity endorsements
B) Free samples at subway stations
C) A massive television advertising campaign
D) A blind taste challenge
- 93. In what year was the Verismo coffee machine announced?
A) 2009
B) 2012
C) 2020
D) 2003
- 94. Which pod system did the Verismo coffee machine utilize?
A) Nespresso
B) Keurig
C) Dolce Gusto
D) K-Fee
- 95. What is one limitation of the Verismo machine mentioned by Consumer Reports regarding brew strength?
A) It had no strength variation for its drink types
B) It could only brew very weak coffee
C) It only worked with strong espresso roasts
D) It could not reach high enough temperatures
- 96. Where was the first Starbucks store that served alcohol opened in August 2014?
A) Williamsburg, Brooklyn
B) Seattle, Washington
C) Toronto, Ontario
D) San Bernardino, California
- 97. Where was the first Evolution Fresh juice bar opened?
A) San Bernardino, California
B) Toronto, Ontario
C) San Francisco, California
D) Brooklyn, New York
- 98. How does Starbucks process green coffee for its Refreshers?
A) Freezing beans in liquid nitrogen
B) Roasting beans in whiskey barrels
C) Grinding beans into a fine powder
D) Soaking beans in water
- 99. What was the name of the carbonated soda line introduced by Starbucks in 2014?
A) Baya
B) Refresher
C) Evolution
D) Fizzio
- 100. What product line launched in January 2022 featuring caffeine from coffee fruit?
A) Starbucks Reserve
B) Fizzio
C) Baya
D) Evolution Fresh
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