A) Sales promotion B) Personal selling C) Mass media D) E-marketing
A) Cut-out B) Headline C) Photograph D) Margin
A) Revenue B) Price C) Cash D) Fare
A) Magazine B) Television C) Catalogue D) Billboard
A) Skimming B) Penetration pricing C) Cost-plus D) Haggling
A) i, ii, iii, iv only B) i, ii, iv v only C) i, iii, iv, v only D) i, ii, iii, v, only
A) Marketing research B) Environmental management C) Marketing management D) Market segmentation
A) Pay attention to other companies product advertisement B) Recommend competing products for buying C) Talk favorably about the purchased product D) Buy similar products from other companies
A) Hotels B) School C) Households D) Hospitals
A) Bonus pack B) Premium offers C) Price discount D) Sample pack
A) Impulse buying B) New buying C) High buying D) Routine buying
A) Shoe B) Refrigerator C) Bread D) Television
A) E- mail order B) Direct purchasing C) Internet business D) Electronic banking
A) An extractive product B) A primary product C) A Secondary product D) An Intangible product
A) Noodles B) Fresh bread C) Fresh tomatoes D) Sugar
A) Marketing planning B) Marketing concept C) Market forecast D) Market demand
A) Economic environment B) Political environment C) Competitive environment D) Technological environment
A) International marketing B) National marketing C) Home trade D) Entrepot trade
A) Market unions B) Market facilitators C) Wholesales D) Retailers
A) Market union B) Manufacturer’s association C) Consumer’s association D) Trade union
A) Rail B) Water C) Air D) Road
A) A retailers B) A wholesaler C) An agent D) A broker
A) Producer / consumer B) Producer/ retailer/ consumer C) Producer / wholesaler/ retailer/ consumer D) Producer/ Agent/ Retailer/ consumer
A) Consular invoice B) Bill of lading C) Certificate of origin D) Waybill
A) Government market B) Re- seller market C) Industrial market D) Consumer market
A) Identifying potential new account B) Displaying products in the best location C) Cleaning and displaying of products D) Maintaining and increasing shelf space
A) Packing B) Branding C) Coding D) Labelling
A) Helps to protect good’s from Damages B) Ensures availability of storage facility for good C) Encourage hoarding of goods to create scarcity. D) Ensure the availability of goods when needed
A) Economic induce B) Company procedures C) Corporate culture D) Organizational policy
A) Production B) Place C) Packaging D) Processes
A) To increase the price of goods B) Store goods till when needed for supply C) Stabilization of price of goods D) Store goods for consumption purpose
A) Wholesaling B) Distribution C) Purchasing D) Entrepreneurship
A) Trade credit B) Overdraft C) Retained earnings D) Bank loan
A) Overdraft B) Customer advance C) Debenture D) Trade credits
A) Production concept B) Selling concept C) Marketing concept D) Product concept
A) Consumer satisfaction B) Sales volume C) Product quality D) Production volume
A) They also work in the factory floor B) They purchase raw materials for production C) Their ideas are developed into products D) They set product price
A) #180 B) #45 C) #135 D) #90
A) Importation B) Licencing C) Exportation D) Franchising
A) Establish common price for their products B) Transport products on behalf of members C) Defend members at law court D) Offer bank loan to members
A) Buying, selling and distribution of goods and services B) Distribution and transportation of goods at a price C) Buying and selling of goods and services D) Identification and satisfaction of consumer’s needs at a profit
A) Distribution B) Transaction C) Production D) Transportation
A) Publicity B) Personal selling C) Sales promotion D) Advertising
A) Mix B) Research C) Interlligey D) Audit
A) Value B) Profit C) Customizing D) Brands
A) Bonded warehouse B) Co-operative warehouse C) Public warehouse D) Private warehouse
A) Product concept B) Selling concept C) Production concept D) Societal concept
A) Environment B) Process C) Communication D) Procedure
A) Peer group B) Culture group C) Socialgroup D) Reference group
A) Agent B) Underwriter C) Entrepreneur D) Innovator
A) Legal environmental factors B) Technological environmental factors C) Culture environmental factors D) Economic environmental factors
A) Cartel B) Chamber of commerce C) Market union D) Labour union
A) Machine tool B) Shoe C) Fire extinguisher D) Car
A) Customer sales promotion B) Direct allowance C) Dealer sales promotion D) Personal allowance
A) Technological environment B) Political environment C) Social environment D) Economic environment
A) Consumer product B) Shopping product C) Speciality product D) Convenience product
A) Strategy B) Research C) Audit D) Planning
A) Producer + Wholesalers + Consumer B) Producer + wholesalers + Retailers + Consumer C) Producer + Consumer D) Producer + Agent + Consumer
A) Personal selling B) Marketing C) Advertising D) Public relations
A) Information gathering B) Product testing C) Marketing testing D) Decision testing |