Dassler brothers feud - Quiz
  • 1. Which river divides the town of Herzogenaurach?
A) Aurach
B) Main
C) Rhine
D) Danube
  • 2. Where was the Puma factory located in relation to the river?
A) To the east
B) To the south
C) To the west
D) To the north
  • 3. What nickname was given to Herzogenaurach due to the habit of locals checking each other's shoes?
A) The city of rivals
B) The shoe capital
C) The town of bent necks
D) The divided town
  • 4. When did the division in Herzogenaurach begin to wane?
A) After the year 2000
B) After the deaths of both Dassler brothers in the 1970s
C) After the 1954 World Cup
D) After the 1970 World Cup
  • 5. Which football club was sponsored by Puma?
A) Borussia Dortmund
B) ASV Herzogenaurach
C) Bayern Munich
D) FC Herzogenaurach
  • 6. Which football club was sponsored by Adidas?
A) Schalke 04
B) ASV Herzogenaurach
C) Bayer Leverkusen
D) FC Herzogenaurach
  • 7. What was the first World Cup to be televised?
A) 1966 World Cup
B) 1970 World Cup
C) 1950 World Cup
D) 1954 World Cup
  • 8. Who was the West German national team manager during the 1954 World Cup?
A) Pelé
B) Adolf Dassler
C) Sepp Herberger
D) Rudolf Dassler
  • 9. Why did Puma fail to sponsor the West German national team in 1954?
A) A rift between Sepp Herberger and Rudolf Dassler
B) Lack of funds
C) Adidas signed an exclusive deal with the league
D) The players preferred Puma boots
  • 10. Which team defeated Hungary in the 1954 World Cup final?
A) West Germany
B) Peru
C) Uruguay
D) Brazil
  • 11. What agreement did the Dassler brothers make regarding Pelé before the 1970 World Cup?
A) The Pelé Pact
B) The Herzogenaurach Treaty
C) The Brazilian Accord
D) The Shoe Manufacturing Alliance
  • 12. Why did the Dassler brothers originally agree not to sponsor Pelé?
A) They wanted to focus on other players
B) The football association banned Pelé's endorsement
C) Pelé refused to wear their shoes
D) They believed a bidding war would be too expensive
  • 13. How did Pelé ensure cameras focused on his Puma boots during the 1970 quarter-final?
A) He painted the Puma logo on his boots
B) He asked the referee to delay the game to tie his shoes
C) He wore them during the national anthem
D) He held them up during the trophy ceremony
  • 14. Who is the author of the book Sneaker Wars?
A) Rudolf Dassler
B) Sepp Herberger
C) Barbara Smit
D) Pelé
  • 15. What effect did the rivalry between Adidas and Puma have on the sports apparel industry?
A) It caused it to shrink
B) It caused the bankruptcy of many local manufacturers
C) It led to government regulation of the industry
D) It transformed it into a multi-billion pound industry
  • 16. Which famous athlete wore Geda shoes in the 1936 Olympics?
A) Jesse Owens
B) Joe Frazier
C) Muhammad Ali
D) Pelé
  • 17. In what year was the company Geda founded?
A) 1948
B) 1900
C) 1919
D) 1933
  • 18. Which company did Rudolf Dassler establish in 1948?
A) Ruda
B) Puma
C) Geda
D) Adidas
  • 19. Which company did Adolf Dassler establish in 1949?
A) Geda
B) Adi Shoes
C) Adidas
D) Puma
  • 20. What was the initial name of Rudolf's new company before it was called Puma?
A) Adi
B) Geda New
C) Ruda
D) Dassler Sport
  • 21. How many years did the brothers work together before splitting in 1948?
A) Over 30 years
B) 20 years
C) 50 years
D) 10 years
  • 22. What was the primary focus of Adolf's management style?
A) Product development
B) Sales-oriented approach
C) Political lobbying
D) Weapon manufacturing
  • 23. What year did Rudolf Dassler die?
A) 1974
B) 1978
C) 1990
D) 1948
  • 24. What year did Adolf Dassler die?
A) 1978
B) 1948
C) 1974
D) 1985
  • 25. Which athlete did Adidas sign that was mentioned in the text?
A) Jesse Owens
B) Pelé
C) The Brazil national team
D) Muhammad Ali
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