Competitive intelligence - Quiz
  • 1. When was competitive intelligence introduced as a field?
A) 2000s
B) 1990s
C) 1950s
D) 1970s
  • 2. Which field influenced the development of competitive intelligence?
A) Software engineering
B) Macroeconomics
C) Clinical psychology
D) National strategic intelligence
  • 3. According to the text, what is the primary strength professionals can gain from national-intelligence experts?
A) Customer service protocols
B) Developing IT infrastructure
C) Analysis of complex situations
D) Data entry techniques
  • 4. How does Craig Fleisher characterize the narrow, contemporary form of business intelligence?
A) Focused on information technology and internal focus
B) Focused on marketing research
C) Focused on external competitive threats
D) Focused on human experience and intuition
  • 5. What does the text suggest is a risk of improperly achieved knowledge management?
A) It becomes an IT-driven practice relying on data mining
B) It becomes too qualitative
C) It refuses to use corporate intranets
D) It ignores the role of IT completely
  • 6. What is the primary focus of market intelligence?
A) The four Ps of the marketing mix
B) Internal corporate auditing
C) Historical archival research
D) Long-term geopolitical shifts
  • 7. What is the typical time horizon for market intelligence?
A) Days, weeks, or months
B) Decades
C) Five to ten years
D) Seconds or milliseconds
  • 8. How is market research described in the text?
A) A strategic, perspective-driven field
B) A tactical, method-driven field
C) An informal conversational activity
D) A risk-management sub-function
  • 9. Which tools are cited as uniquely distinguishing competitive intelligence?
A) SWOT analysis and PESTLE analysis
B) Data mining, intranets, and mapping
C) Surveys, focus groups, and statistical analysis
D) Key intelligence topics, business war games, and blindspots analysis
  • 10. What is the core distinction between information and intelligence according to Ben Gilad?
A) Intelligence is only used by top management
B) Information is more expensive than intelligence
C) Intelligence is a perspective on facts; information is the facts themselves
D) Information is gathered from the web; intelligence is secret
  • 11. Competitive intelligence is considered part of an organization's:
A) Human resources payroll
B) Technical support activity
C) Legal compliance office
D) Risk-management activity
  • 12. What differentiates competitive intelligence from other commercial sensory activities regarding the scope of players?
A) It only focuses on a single market segment
B) It synthesizes data from all high-impact players
C) It excludes supplier data
D) It ignores competitor behavior
  • 13. According to the 1998 Futures Group study, what percentage of companies with over $10 billion in revenue had an organized intelligence system?
A) 82%
B) 60%
C) 50%
D) 90%
  • 14. Which technology allows for massive parallel processing in big data architecture?
A) OpenNLP
B) Apache Stanbol
C) Hadoop
D) SEC.gov
  • 15. What are Apache OpenNLP and Apache Stanbol used for in this context?
A) Financial reporting
B) Manual data entry
C) Named-entity recognition
D) Trade show management
  • 16. What is a primary source of Commercial Intelligence involving employees?
A) Stealing company internal memos
B) Hiring current competitor staff
C) Interviews with former company employees
D) Spying on current board meetings
  • 17. How many steps are there in the Commercial Intelligence cycle?
A) 6
B) 4
C) 3
D) 5
  • 18. What is the final step in the Commercial Intelligence cycle?
A) Analysis
B) Planning
C) Feedback
D) Dissemination
  • 19. Which of these is considered a secondary source of intelligence?
A) Physical observations of activities
B) Books about the company
C) Annual reports
D) Speeches by executives
  • 20. What is the first step of the Commercial Intelligence cycle?
A) Analysis
B) Planning
C) Dissemination
D) Gathering
  • 21. What term describes the collection of activities that must be conducted legally and ethically?
A) Gathering
B) Analysis
C) Planning
D) Feedback
  • 22. Which public resource is mentioned as a source for information mining?
A) NASA.gov
B) IRS.gov
C) FBI.gov
D) SEC.gov
  • 23. What type of companies are most likely to perform intelligence gathering themselves?
A) Smaller businesses
B) Multi-billion dollar corporations
C) Fortune 500 companies
D) Government agencies
  • 24. What is the primary goal of competitive intelligence?
A) To perform industrial espionage
B) To improve organizational performance
C) To increase internal data storage
D) To create data mining dashboards
  • 25. Who published the study 'Competitive-Strategy: Techniques for Analyzing Industries and Competitors' in 1980?
A) Craig Fleisher
B) Michael Porter
C) Ben Gilad
D) Leonard Fuld
  • 26. What percentage of competitive intelligence work should be dedicated to strategic early identification of weak signals according to Gilad?
A) 5%
B) 50%
C) 20%
D) 10%
  • 27. What is the primary objective of Tactical Intelligence?
A) Long-term market risk analysis
B) Institutionalizing corporate models
C) Macroeconomic data gathering
D) Supporting short-term decisions for growth
  • 28. Which country maintains an economic intelligence agency called JETRO?
A) Germany
B) France
C) United States
D) Japan
  • 29. What is the focus of strategic intelligence?
A) Short-term sales process support
B) Operational efficiency of internal staff
C) Longer term competitiveness over several years
D) Distilling patterns from internal data
  • 30. What is the primary method competitive intelligence professionals prefer for gathering intelligence?
A) Internal database reviews
B) Secondary data mining
C) Enterprise dashboards
D) Primary research
  • 31. What is considered the foundation of modern competitive intelligence?
A) The 1996 certification program
B) Michael Porter's 1980 study
C) The 1986 founding of SCIP
D) The 1988 Gilad organizational model
  • 32. How do airlines typically use competitive intelligence according to the text?
A) To minimize competitive benchmarking
B) To avoid market response analysis
C) To hide their marketing strategies
D) To adjust fares daily in response to tactics
  • 33. What is a major topic of discussion among competitive intelligence practitioners?
A) Market share
B) Logistics management
C) Software development
D) Ethics
  • 34. How many codes of ethics are mentioned as being used by individuals or organizations in the text?
A) 50
B) 5
C) 20
D) 10
  • 35. What is the most common issue that divides CI practitioners and raises ethical concerns?
A) Misrepresentation
B) Market analysis techniques
C) Client confidentiality
D) Data encryption
  • 36. How is lying about one's identity generally viewed by CI practitioners?
A) Neutral
B) Mandatory
C) Unethical
D) Required
  • 37. How can we conclude whether a situation involving misrepresentation is ethical or not?
A) By reviewing the time of day the information was collected
B) By looking at the size of the company
C) By judging the person's intent
D) By checking if the information is profitable
  • 38. Who most frequently encounters client conflict situations?
A) In-house analysts.
B) Corporate attorneys.
C) Government regulators.
D) Consultants.
  • 39. What did Oracle's detective agency attempt to buy during the investigation into Microsoft's research groups?
A) Confidential printer designs.
B) Garbage.
C) Financial balance sheets.
D) Internal server passwords.
  • 40. How did Larry Ellison justify Oracle's actions in the Microsoft investigation?
A) He claimed the actions were explicitly sanctioned by law.
B) He denied that the detective agency worked for Oracle.
C) He argued that Microsoft had hacked Oracle first.
D) He believed the outcome, getting the truth out, justified the means.
  • 41. Who was the HP executive sued by his company for $100 million?
A) Robert Milton.
B) Katsumi Iizuka.
C) Larry Ellison.
D) Karl Kamb.
  • 42. Who was the former president of Dell Japan hired by HP's CI unit?
A) Katsumi Iizuka.
B) Larry Ellison.
C) Robert Milton.
D) Karl Kamb.
  • 43. In what year was the Society of Competitive Intelligence Professionals established?
A) 1986
B) 2010
C) 1976
D) 1996
  • 44. Where is the current headquarters of SCIP located?
A) Alexandria, Virginia
B) New York City, New York
C) Washington DC
D) Arlington, Virginia
  • 45. What is the approximate number of members in the Society of Competitive Intelligence Professionals?
A) 1,000
B) 500
C) 25,000
D) 7,000
  • 46. When did the SCIP board vote to change the organization's name?
A) January 1, 2010
B) July 8, 2010
C) July 8, 1986
D) December 31, 2010
  • 47. Who is eligible to attend SCIP chapter events?
A) Only dues-paying members
B) Anyone
C) Only professional consultants
D) Only students
  • 48. What programs are specifically offered to students by SCIP?
A) Executive management certification
B) Collegiate Chapters
C) Corporate Board Positions
D) International espionage training
  • 49. Which of the following is a core focus area for SCIP's success?
A) Political lobbying
B) Stock market trading
C) Education
D) Corporate litigation
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