How to manage a social media campaign
  • 1. What is the first step in managing a social media campaign?
A) Scheduling posts
B) Analyzing results
C) Defining campaign goals
D) Choosing hashtags
  • 2. Which metric measures brand awareness?
A) Return on ad spend
B) Conversion rate
C) Reach
D) Click-through rate
  • 3. What is a social media content calendar?
A) A schedule for planned posts
B) A tool for creating graphics
C) A report of social media analytics
D) A list of influencers
  • 4. Which of these is NOT a key element of a social media strategy?
A) Choosing appropriate platforms
B) Setting measurable goals
C) Identifying target audience
D) Ignoring competitor activity
  • 5. What does ROI stand for in social media marketing?
A) Return on Investment
B) Reach of Impression
C) Rate of Interest
D) Revenue of Interaction
  • 6. Which of the following is an example of social listening?
A) Monitoring brand mentions
B) Following influencers
C) Running social media ads
D) Creating social media posts
  • 7. What is a common goal for a social media campaign?
A) Ignore customer feedback
B) Avoid using analytics
C) Increase website traffic
D) Decrease customer engagement
  • 8. What is the purpose of using hashtags?
A) To annoy followers
B) To hide content from view
C) To increase ad spending
D) To categorize and discover content
  • 9. Which type of content is often the most engaging on social media?
A) Long-form text articles
B) Technical white papers
C) Legal disclaimers
D) Visual content (images/videos)
  • 10. What does 'engagement rate' measure?
A) Interaction with content
B) Website bounce rate
C) Number of ad impressions
D) Number of followers
  • 11. What is A/B testing in social media?
A) Posting only once a month
B) Deleting old posts
C) Ignoring customer feedback
D) Comparing two versions of content
  • 12. Why is it important to define a target audience?
A) To tailor content effectively
B) To save money on advertising
C) To appeal to everyone
D) To avoid using data
  • 13. What is an influencer in social media marketing?
A) Someone with a large, engaged audience
B) A competitor's employee
C) A bot account
D) A person who hates social media
  • 14. What is a social media audit?
A) Only posting negative content
B) Evaluating your social media presence
C) Ignoring your social media accounts
D) Deleting all your followers
  • 15. What is a call to action (CTA)?
A) A prompt to encourage a specific action
B) A legal disclaimer
C) A negative comment
D) A reason to avoid social media
  • 16. How often should you monitor your social media campaigns?
A) Once a year
B) Never
C) Regularly, on a daily/weekly basis
D) Only when something goes wrong
  • 17. Which of these metrics helps determine the effectiveness of an ad campaign?
A) Number of posts
B) Number of followers
C) Number of likes on a single post
D) Click-through rate (CTR)
  • 18. What is the primary purpose of community management?
A) Spamming followers with promotions
B) Building relationships with followers
C) Deleting negative reviews
D) Ignoring customer comments
  • 19. What is the difference between organic and paid social media?
A) Organic is free, paid involves advertising
B) Organic is only for businesses, paid is for individuals
C) Paid is always better than organic
D) There is no difference
  • 20. What should you do if you receive negative feedback on social media?
A) Ignore the feedback
B) Respond professionally and address the issue
C) Delete the comment
D) Argue with the customer
  • 21. Which platform is best for professional networking?
A) Snapchat
B) LinkedIn
C) Pinterest
D) TikTok
  • 22. What does UGC stand for?
A) User-Generated Content
B) United Global Communications
C) Underground Graphic Community
D) Universal Government Code
  • 23. Why is it important to stay up-to-date with social media trends?
A) To remain relevant and competitive
B) Trends are not important
C) To waste time on unimportant things
D) To copy what everyone else is doing
  • 24. What is the purpose of using social media analytics tools?
A) To ignore data and guess
B) To make decisions based on feelings
C) To measure performance and gain insights
D) To increase stress and anxiety
  • 25. Which of these is an example of a social media crisis?
A) A major product recall
B) Running a successful ad campaign
C) Posting a funny meme
D) Gaining a new follower
  • 26. What is the best time to post on social media?
A) Midnight
B) The same time every day
C) Whenever you feel like it
D) Depends on your audience and platform
  • 27. What is meant by 'social media algorithm'?
A) A type of social media dance
B) A secret government code
C) A set of rules determining content visibility
D) A way to automatically delete posts
  • 28. Which is important for protecting your brand's reputation?
A) Lack of transparency
B) Encouraging employees to post offensive content
C) Ignoring employee's social media activity
D) Having a social media policy
  • 29. What's the role of social media in customer service?
A) Avoiding customer inquiries
B) Directing all customers to a phone line
C) Ignoring customer complaints
D) Providing quick and convenient support
  • 30. What does KPI stand for in social media marketing?
A) Kindly Posting Images
B) Knowing Public Interactions
C) Key Performance Indicator
D) Keeping Promotional Ideas
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