How to manage a social media campaign
  • 1. What is the first step in managing a social media campaign?
A) Defining campaign goals
B) Scheduling posts
C) Choosing hashtags
D) Analyzing results
  • 2. Which metric measures brand awareness?
A) Click-through rate
B) Return on ad spend
C) Reach
D) Conversion rate
  • 3. What is a social media content calendar?
A) A list of influencers
B) A schedule for planned posts
C) A report of social media analytics
D) A tool for creating graphics
  • 4. Which of these is NOT a key element of a social media strategy?
A) Setting measurable goals
B) Identifying target audience
C) Ignoring competitor activity
D) Choosing appropriate platforms
  • 5. What does ROI stand for in social media marketing?
A) Return on Investment
B) Revenue of Interaction
C) Rate of Interest
D) Reach of Impression
  • 6. Which of the following is an example of social listening?
A) Running social media ads
B) Monitoring brand mentions
C) Following influencers
D) Creating social media posts
  • 7. What is a common goal for a social media campaign?
A) Avoid using analytics
B) Increase website traffic
C) Ignore customer feedback
D) Decrease customer engagement
  • 8. What is the purpose of using hashtags?
A) To categorize and discover content
B) To increase ad spending
C) To annoy followers
D) To hide content from view
  • 9. Which type of content is often the most engaging on social media?
A) Legal disclaimers
B) Visual content (images/videos)
C) Long-form text articles
D) Technical white papers
  • 10. What does 'engagement rate' measure?
A) Number of ad impressions
B) Interaction with content
C) Number of followers
D) Website bounce rate
  • 11. What is A/B testing in social media?
A) Deleting old posts
B) Posting only once a month
C) Comparing two versions of content
D) Ignoring customer feedback
  • 12. Why is it important to define a target audience?
A) To tailor content effectively
B) To save money on advertising
C) To avoid using data
D) To appeal to everyone
  • 13. What is an influencer in social media marketing?
A) Someone with a large, engaged audience
B) A person who hates social media
C) A competitor's employee
D) A bot account
  • 14. What is a social media audit?
A) Evaluating your social media presence
B) Deleting all your followers
C) Ignoring your social media accounts
D) Only posting negative content
  • 15. What is a call to action (CTA)?
A) A negative comment
B) A reason to avoid social media
C) A prompt to encourage a specific action
D) A legal disclaimer
  • 16. How often should you monitor your social media campaigns?
A) Never
B) Only when something goes wrong
C) Once a year
D) Regularly, on a daily/weekly basis
  • 17. Which of these metrics helps determine the effectiveness of an ad campaign?
A) Number of likes on a single post
B) Number of posts
C) Click-through rate (CTR)
D) Number of followers
  • 18. What is the primary purpose of community management?
A) Building relationships with followers
B) Deleting negative reviews
C) Ignoring customer comments
D) Spamming followers with promotions
  • 19. What is the difference between organic and paid social media?
A) There is no difference
B) Organic is only for businesses, paid is for individuals
C) Organic is free, paid involves advertising
D) Paid is always better than organic
  • 20. What should you do if you receive negative feedback on social media?
A) Delete the comment
B) Respond professionally and address the issue
C) Ignore the feedback
D) Argue with the customer
  • 21. Which platform is best for professional networking?
A) Pinterest
B) TikTok
C) LinkedIn
D) Snapchat
  • 22. What does UGC stand for?
A) User-Generated Content
B) Underground Graphic Community
C) United Global Communications
D) Universal Government Code
  • 23. Why is it important to stay up-to-date with social media trends?
A) To waste time on unimportant things
B) Trends are not important
C) To remain relevant and competitive
D) To copy what everyone else is doing
  • 24. What is the purpose of using social media analytics tools?
A) To measure performance and gain insights
B) To ignore data and guess
C) To increase stress and anxiety
D) To make decisions based on feelings
  • 25. Which of these is an example of a social media crisis?
A) A major product recall
B) Gaining a new follower
C) Posting a funny meme
D) Running a successful ad campaign
  • 26. What is the best time to post on social media?
A) Midnight
B) The same time every day
C) Whenever you feel like it
D) Depends on your audience and platform
  • 27. What is meant by 'social media algorithm'?
A) A way to automatically delete posts
B) A type of social media dance
C) A set of rules determining content visibility
D) A secret government code
  • 28. Which is important for protecting your brand's reputation?
A) Encouraging employees to post offensive content
B) Ignoring employee's social media activity
C) Having a social media policy
D) Lack of transparency
  • 29. What's the role of social media in customer service?
A) Ignoring customer complaints
B) Avoiding customer inquiries
C) Directing all customers to a phone line
D) Providing quick and convenient support
  • 30. What does KPI stand for in social media marketing?
A) Knowing Public Interactions
B) Keeping Promotional Ideas
C) Key Performance Indicator
D) Kindly Posting Images
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