- 1. The process of identifying needs, delivering , and exchanging products that have value for customers is ________
A) Distribution
B) Sales
C) Marketing
D) Advertising
- 2. Which of the following activities is a function of marketing_________
A) Production
B) Maintenances
C) Advertising
D) Store keeping
- 3. The business concept that states consumers would buy any items once it is of high quality is________
A) Marketing concept
B) Production concept
C) Selling concept
D) Product concept
- 4. A component of place as a marketing mix element is ______
A) Warehouse
B) Discount
C) Warrantee
D) Packaging
- 5. The concept applied by ABC Lil, if it analyses its customers' needs before providing goods to satisfy them, is _________
A) Marketing concept
B) Product concept
C) Selling concept
D) Production concept
- 6. The environmental factor that can influence the relocation of a company from Lagos to Kano as a result of high taxes and levies is _______
A) Political factors
B) Religious factors
C) Technological factors
D) Social factors
- 7. An element of marketing mix that deals with the storage of food is?
A) Price
B) Product
C) Place
D) Promotion
- 8. The part of the product with a primary function of protecting its content is the ________
A) Label
B) Trademark
C) Container
D) Brand name
- 9. Which of the following categories of products is classified based on usage?
A) Oil and non oil products
B) Goods and services
C) Mineral and non mineral products
D) Consumer and industrial goods
- 10. Lubricants purchased by a farmer and used it up in their course of operations are classified as______
A) Industrial products
B) Consumer products
C) Specialty goods
D) Unsought goods
- 11. The market is broadly classified as ?
A) Consumer and wholesale markets
B) Retail and wholesale market
C) Industrial and government markets
D) Consumer and organisational market
- 12. Which of the following buyers of product is classified as a consumer markets?
A) Government
B) Household
C) Industries
D) Retailers
- 13. Cognitive dissonance occurs when a consumer_________
A) Is dissatisfied with a product
B) Rebuys a product
C) Recommends a product
D) Is satisfied with a product
- 14. A consumer's buying behavior is influenced by_________
A) Reference group
B) Professional options
C) Company's strategy
D) Company's plan.
- 15. The first step in the marketing research process is_______
A) Collection of data
B) Data analyses
C) Problem definition
D) Reporting of findings
- 16. Which of the following information would be relevant in marketing research for industrial goods?
A) Size of the product
B) Product life cycle
C) Lifestyle of consumers
D) Consumption pattern
- 17. KPKC Ltd bought 60 packs of beverages at # 150 each and sold them at a 20% mark-up
Use the information above to answer this question
The pricing strategy adopted by KPKC Ltd is a?
A) Penetration pricing
B) Cost - plus pricing
C) Demand based pricing
D) Skimming pricing
- 18. KPKC Ltd bought 60 packs of beverages at # 150 each and sold them at a 20% mark-up
Use the information above to answer this question
What is the total cost of the beverage?
A) #10,800
B) #9,000
C) #7,200
D) #1,800
- 19. KPKC Ltd bought 60 packs of beverages at # 150 each and sold them at a 20% mark-up
Use the information above to answer this question
The selling price per pack is?
A) #180
B) #150
C) #120
D) #30
- 20. An advantage of using radio as a medium of advertising is that it has________
A) Wide geographical coverage
B) Unlimited time availability
C) Long lasting effect
D) Visual and motion effect
- 21. Newspapers, magazines, and pamphlets are examples of _______
A) Print media
B) Electronic media
C) Broadcast media
D) Social media
- 22. Use the following information to answer this question.
ABC bakery has decided to implement an incentive scheme to encourage bulk buying due to low sales affecting the company.
The discount that is suitable for the company to achieve its objective is called___________
A) functional discount
B) seasonal discount
C) Quantity discount
D) cash discount
- 23. Use the following information to answer this question.
ABC bakery has decided to implement an incentive scheme to encourage bulk buying due to low sales affecting the company.
Another sales promotional incentive the company could adopt to stimulate sales is___________
A) personal selling
B) free samples
C) advertising
D) public relations
- 24. The process of designing and producing containers and wrappers for a product is __________
A) sorting
B) package
C) labelling
D) branding
- 25. A channel buying responsible for bulk breaking is the ___________
A) consumer
B) producer
C) agent
D) wholesaler
- 26. A highly priced industrial product would be distributed using_______
A) direct channel
B) selective distribution
C) indirect channel
D) intensive distribution
- 27. The use of private retail outlets in the sales and distribution of petroleum in Nigeria is an example of _______
A) exclusive distribution
B) indirect distribution
C) direct distribution
D) selective distribution
- 28. A document that contains information relating to goods being transported is _________
A) waybill
B) licence
C) invoice
D) receipt
- 29. Which of the following is a distribution method used by a sachet water company that sells its products to households?
A) intensive distribution
B) direct distribution
C) indirect distribution
D) exclusive distribution
- 30. The process of attaching or printing information about a product on the package is _______
A) designing
B) branding
C) labelling
D) cataloguing
- 31. The function of marketing that deals with the movement of goods and salesmen from one location to another is _______
A) promotion
B) distribution
C) warehouse
D) transportation
- 32. Use the following information to answer the question.
Saka Ltd has decided to engage in international marketing but wants to minimize the risk involved.
Which of the following reasons would reasons would have influenced the company's decision?
A) availability of subsidies in the domestic market
B) high labour cost in the foreign market
C) increase regulation in the foreign market
D) low demand in the domestic market
- 33. Saka Ltd has decided to engage in the international market but wants to minimize the risk involved.
What is the mode of entry that will be suitable for the company?
A) direct investment
B) exporting
C) joint venture
D) licensing
- 34. An association of traders belonging to the same line of business is a ______
A) merchant association
B) cooperative society
C) market union
D) market facilitator
- 35. The process of entering a new market by paying a fee for using another company's brand name is _______
A) direct ownership
B) exporting
C) joint venture
D) licensing
- 36. Ernest Ltd's effort to promote and sell its fruit juice through the company's website is an example of ______
A) e-procurement
B) e-transportation
C) e-marketing
D) e-payment
- 37. Services offered to customers by a firm to encourage continuous patronage of company's product is ______
A) self-services
B) merchandising services
C) pre-sales service
D) after-sales service
- 38. Mr. John who identifies people's needs for popcorn and meets it at a profit, is a _______
A) factor
B) facilitator
C) marketer
D) researcher
- 39. A factor that will be considered in the choice of transportation mode is _____
A) government policy
B) location of customer
C) product brand
D) reliability of the means
- 40. One distinctive feature of a supermarket is ______
A) credit sales
B) after-sales services
C) pre-packaging of goods
D) self service
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