- 1. TOURISM AND HOSPITALITY MARKETING INVOLVES:
A) Promoting destinations and services and Understanding traveler needs
B) personalized communications that convert leads and Maximizes value per guest
C) Supports the broader economy and Drives awareness and demand
- 2. such as hotels, resorts, restaurants, attractions, and tours.
Unlike selling a physical product, it's about marketing an experience-relaxation, adventure, cultural immersion, or memorable stays.
A) Understanding traveler needs
B) Promoting destinations and services
C) Maximizes value per guest
- 3. conducting market research, segmenting audiences, and creating targeted, personalized communications that convert leads into bookings and encourage repeat.
A) Tourism and hospitality marketing
B) Supports the broader economy
C) Understanding traveler needs
- 4. is a strategic, customer-centred field focused on selling experiences instead of just products.
A) Tourism and hospitality relation
B) Tourism and hospitality production
C) Tourism and hospitality marketing
- 5. It brings together emotional storytelling, data-driven personalization, omnichannel outreach, reputation building, and loyalty strategies to attract travelers, deliver unforgettable experiences, and cultivate long-term loyalty.
A) Drives awareness and demand
B) Tourism and hospitality marketing
C) Promoting destinations and services
- 6. Drives awareness and demand, Maximizes value per guest, Supports the broader economy:
A) TOURISM AND HOSPITALITY MARKETING
B) IMPORTANCE OF THE STUDY
C) TOURISM AND HOSPITALITY MARKETING INVOLVES
- 7. tourism marketing helps local economies grow by driving visitor spending and infrastructure development.
A) Supports the broader economy
B) Drives awareness and demand
C) Maximizes value per guest
- 8. by generating leads, converting bookings, and boosting brand loyalty through repeat stays and referrals.
A) Maximizes value per guest
B) Supports the broader economy
C) Drives awareness and demand
- 9. for destinations and services-key in competitive tourism markets.
A) Drives awareness and demand
B) Supports the broader economy
C) Maximizes value per guest
- 10. is the process for getting a company's product or service out to
A) Marketing
B) Production
C) Services
- 11. are Segments of the tourism industry such as transportation, hotels, restaurants, resorts, amusement parks and other entertainment and accommodations businesses promote their products or services.
A) Tourism and Hospitality marketing
B) Tourism and Hospitality services
C) Tourism and Hospitality resources
- 12. the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to Create exchanges that satisfy customers and organizational objectives.
A) Tourism Services
B) Marketing Services
C) Tourism Marketing
A) Tourism Marketing
B) Tourism Resources
C) Marketing Services
- 14. is also A subject of vital concern in tourism because It is the principal management influence that can be brought on the size and behavior of major global market.
A) Tourism Marketing
B) Marketing
C) Marketing Services
- 15. Easier to measure, test, and evaluate.
A) Goods
B) Product
C) Services
- 16. It provides a greater challenge
A) Production
B) Goods
C) Services
- 17. 4 Unique characteristics of Service products:
A) Intangibility, Separability, Cyclogenity, Perishability
B) Tangibility, Inseparability, Heterogeneity, Parishability
C) Intangibility, Inseparability, Heterogeneity, Perishability
- 18. Cannot be tasted, felt, seen, heard or smell. (ex. Flight ticket)
A) Perishability
B) Inseparability
C) Intangibility
- 19. Cannot be created or delivered without the customers presence.
A) Inseparability
B) Heterogeneity
C) Perishability
A) Intangibility
B) Inseparability
C) Perishability
- 21. Service delivery quality depends on who provides the service.
A) Heterogeneity
B) Inseparability
C) Intangibility
- 22. Profit and non-profit sector Services, Public sector services, Transportation, Accommodations, F&B services, Attractions, Events and Conferences
A) Key players in the Global Tourism Industry
B) Major Forces in the Macroenvironment
C) Major components of Microenvironment
- 23. - Travel insurance & finance services.
- Destination marketing organizations.
-Tourism industry associations
A) Public sector services.
B) Profit and non-profit sector Services
C) Transportation
- 24. - World Tourism Organizations
- LGU, tourism organization
-Foreign affairs and international trade.
A) Travel insurance & finance services
B) Public sector Services
C) Non-profit sector Services.
- 25. air/cruiseship/rail/motorcoach
A) Accommodation
B) Transportation
C) Tourism Services
- 26. -all types of accommodations
- ranches/farm
-camping
A) Destination marketing organizations
B) Tourism industry associations
C) Accommodations
- 27. - Full service resto
- quick service
- F&B suppliers
- Culinary & wine tourism
A) F&B Corporation
B) Food and Supply
C) F&B services.
- 28. The accelerated rate of technological advancement has forced tourism organizations to adopt their products accordingly
A) Technological Services
B) Technology Enhancement
C) Technological Forces
- 29. The internet fits the theoretical marketing in the travel industry.
Databases of customer profiles and customer behavior are the bases for effective marketing.
A) Tourism industry associations
B) Technological Forces
C) Destination marketing organizations
- 30. - Amusement
- cultural
-Historical
- natural
- competitions
A) Destination
B) Events and Conferences
C) Attraction
- 31. - conventions
- meetings
-Trade shows
- concepts
- Festivals
- Sporting events
- reunions
A) Exhibit and Conferences
B) Events and Convergence
C) Events and Conferences
- 32. - Suppliers to company and competitors
- then to marketing intermediaries to customers
A) MAJOR COMPONENTS OF MICROENVIRONMENT
B) INFLUENCES ON THE TOURISM MARKETING ENVIRONMENT
C) MICRO AND MACRO ENVIRONMENT
- 33. INFLUENCES ON THE TOURISM MARKETING ENVIRONMENT
A) Events and Conferences
B) Micro and Macro Environment
C) Intermediaries To Customers
- 34. Consist of forces close to an organization that can affect its ability to serve the customers
A) Micro and Macro Environment
B) components of Microenvironment
C) Mass and Macro Environment
- 35. Economic
Environmental and Natural
Technological
Political
Cultural and Social
Legal
Competitive
Demographic
A) Major Forces in the Macroenvironment
B) Major components of Microenvironment
C) Important Aspects Of Macro Environment
- 36. Competitive forces
Being aware of who the competition,
Knowing their strength and weaknesses and
Anticipating what the competitors may do.
A) MAJOR FORCES IN THE MACROENVIRONMENT
B) MACRO ENVIRONMENT LARGER SOCIETAL
C) IMPORTANT ASPECTS OF MACRO ENVIRONMENT
- 37. Comprises the larger societal forces that affect the entire microenvironment and this shape opportunities and pose threats.
A) MACRO ENVIRONMENT
B) MICRO ENVIRONMENT
- 38. that Affect consumer purchasing power and spending patterns.
Price changes and exchange rates can also have a significant impact on tourism.
A) ENVIRONMENT AND NATURAL FORCES
B) ECONOMIC FORCES
C) CULTURAL AND SOCIAL FORCES
- 39. Widely accepted as being of central importance to the success of organization, regions and countries.
A) COMPETITIVE FORCES
B) LEGAL FORCES
C) POLITICAL FORCES
- 40. An increasing emphasis placed upon evaluation the environmental impacts of any tourism development, with environmental audits, impact analysis and carrying capacity issues are taken more seriously
A) ENVIRONMENT AND NATURAL FORCES
B) ECONOMIC FORCES
C) CULTURAL AND SOCIAL FORCES
- 41. The environment is made up of government agencies and pressure groups that influence and limit the activities of various organizations and individuals in the community.
A) Social Forces
B) Political Forces
C) Economic Forces
- 42. The terrorists themselves target tourism destinations in order to force governments to rethink and abandon specific policies or deny the government the economic benefits of tourism.
A) Natural Forces
B) Political Forces
C) Cultural Forces
- 43. Marketing consumer forces relies on understanding of who the markets are, what motivates them and how to appeal to them.
A) CULTURAL AND SOCIAL FORCES
B) ECONOMIC FORCES
C) ENVIRONMENT AND NATURAL FORCES
- 44. Includes institutions and other forces that affects society's basic values
A) THE CULTURAL ENVIRONMENT
B) CULTURAL VALUES
- 45. Influence consumer behavior and marketers tends to concentrate on dominant culture or core values.
A) THE CULTURAL ENVIRONMENT
B) CULTURAL VALUES
- 46. The tourism industry witnesses the increase in legislation and regulation that affect business, Enacted to protect companies and consumers from business practices
A) LEGAL FORCES
B) COMPETITIVE FORCES
C) POLITICAL FORCES
- 47. Government regulation also aims to protect society's interest against unrestricted business behavior, as profitable business activity does not always improve the quality of life
A) POLITICAL FORCES
B) LEGAL FORCES
C) ECONOMIC FORCES
A) IMPORTANCE OF HOSPITALITY
B) ETHICS OF HOSPITALITY
- 49. Hospitality managers are honest and truthful.
They Do not mislead or deceive others by misrepresentations.
A) Honesty
B) Integrity
- 50. Hospitality managers demonstrate the courage of their convictions by Doing what they know is right even when there is pressure to do otherwise.
A) Honesty
B) Integrity
- 51. Have a positive relationship with profits and overall success of an organization.
A) Hospitality
B) Ethics
C) Ethics in hospitality
- 52. in the hospitality industry Impacts on employee turnover, organizational commitment, job satisfaction, customer satisfaction, customer loyalty and overall success of any organization.
A) HONESTY
B) INTEGRITY
C) ETHICS
- 53. Being accountable.
Making a difference.
Focusing on detail.
Delivering quality.
Being completely honest.
Keeping promises.
Being reliable.
Being positive.
A) PURPOSE OF WORK ETHICS
B) IMPORTANCE OF HOSPITALITY ETHICS
C) WORKPLACE VALUES INCLUDES
- 54. Employees who are ethically positive, Honest, hardworking, and driven by principles of fairness and decency in the workplace, increases the overall morale and enhances the performance of an organization.
A company that has established behavioural policies can improve its reputation and help ensure its long-term success.
A) PURPOSE OF WORK ETHICS
B) IMPORTANCE OF WORK ETHICS
- 55. Plays a very important role in Education.
A) ETHICS
B) TOURISM INDUSTRY
C) HOSPITALITY INDUSTRY
- 56. in Education are important because they assist to run the system smoothly
A) Knowledge
B) Ethics
C) Brain
- 57. Sets the standards of what's acceptable and what's not, therefore, Protecting the Interest of both teachers and students.
A) Good and bad
B) Ethics
C) Hospitality
- 58. There are actions, their consequences, and the society's perception. If our actions are for the benefit of others, then they are good. However, if they are harmful to any, they're bad.
A) What is good and right in ethics?
B) Why should we do morally good actions?
C) what makes our good action good?
- 59. Being moral (or good) is necessary for having self-respect. So, self-respect requires self-knowledge. And only people who can make just and fair self-assessments can have self-knowledge. And only just and fair people and good moral people can make just and fair self-assessments.
A) Why should we do morally good actions?
B) What is good and right in ethics?
C) What is bad action?
- 60. The action is good when we make other people feel good and happy. The action is bad when we make other people feel bad. Same way with our feelings when we examine our conscience the way we deal with other people. But making them happy doesn't always mean good, and making them sad doesn't always mean bad.
A) What is good and right in ethics?
B) Why should we do morally good actions?
C) what makes our good action good?
- 61. Noun. An unjust, dishonest, or immoral act.
A) Bad Action
B) Moral
C) Behavior
- 62. Why is being good important?
A) Being moral (or good) is necessary for having self-respect. So, self-respect requires self-knowledge. And only people who can make just and fair self-assessments can have self-knowledge. And only just and fair people and good moral people can make just and fair self-assessments.
B) Consider the benefits of being a good person and how good behavior can impact your life for years to come. Earning The Respect Of Others - Doors of opportunity tend to open more easily when we have the respect of others. When other people respect you, you are more likely to have a positive influence on their lives.
C) There are actions, their consequences, and the society's perception. If our actions are for the benefit of others, then they are good. However, if they are harmful to any, they're bad.
- 63. The study of why people buy the products they do and how they make decision.
A) Factors Influencing Consumer Behaviour.
B) Consumer Behavior Analysis
C) Moral Action
- 64. FACTORS INFLUENCING CONSUMER BEHAVIOUR
A) Behavior, Moral
B) Motivation, Needs
- 65. Inner drives that cause people to take action to satisfy their needs.
A) Motivations
B) Needs
- 66. The gaps between what customers have and what they would like to have, seen as the force that arouses motivated behavior.
A) Needs
B) Motivations
- 67. is That human needs are arranged in a hierarchy, from the most pressing to the least pressing needs in order of belongingness, esteem/status and self-actualization.
A) Maslows Hierarchy
B) Maslows Theory
C) Maslows Study
- 68. the Way in which visitors receive and interpret a variety of stimuli.
A) Learning
B) Belief
C) Stimuli
- 69. the Thoughts that people have about most aspects of their life
A) Perception
B) Beliefs
C) Attitudes
- 70. Ingrained feelings about various factors of an experience.
A) Beliefs
B) Attitudes
C) Learning
- 71. is An overall mind-picture of the world, shaped by information that people filter and then retrieve.
A) Attitudes
B) Stimuli
C) Perception
- 72. Technique used by marketers to identify the relationship between the level of perceived importance of certain aspects of a product or destination on the part of tourist and the actual Performance of certain aspects of a product on the part of the tourist and the actual performance of the supplier.
A) Social class
B) Perceptual Mapping
C) Classification
- 73. The position one occupies within society determined by such factors
A) Status
B) Classification
C) Social class
- 74. 1.income
2.education
3.occupation
4.family prestige
5. value of home and neighborhood
A) factors influencing motivation;
B) The position one occupies within society determined by such factors as:
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