- 1. The process that leads to the exchange of value between two or more parties is __________________
A) Transaction
B) Distribution
C) Production
D) Transportation
- 2. A short term incentive used to encourage the purchases of a product is
A) Advertising
B) Personal selling
C) Sales promotion
D) Publicity
- 3. The tools used by marketers to pursue their objectives in the market is _____________________
A) Mix
B) Intelligence
C) Audit
D) Research
- 4. Activities or benefits offered for sale are ______________
A) Brands
B) Profit
C) Value
D) Customizing
- 5. A warehouse owned and operated by a company for its own is a ___________
A) Private warehouse
B) Co-operative warehouse
C) Bonded warehouse
D) Public warehouse
- 6. The concept that influenced the manufacturing of a low-smoke emission vehicle is ______________
A) Societal marketing concept
B) Production concept
C) Product concept
D) Selling concept
- 7. The aggregate of all conditions and events that affects marketing practice is marketing ____________
A) Process
B) Communication
C) Environment
D) Procedure
- 8. A celebrity who influences the buying decision of customers is categorized under _____________
A) Social group
B) Cultural group
C) Reference group
D) Peer group
- 9. A person who owns and bears the risks of a business is an __________
A) Underwriter
B) Innovator
C) Entrepreneur
D) Agent
- 10. A shift in the consumption pattern of consumers due to change in interest rate is categorized under ________________
A) Technological environmental factors
B) Economic environmental factors
C) Legal environmental factors
D) Cultural environmental factors
- 11. Kano spare parts dealers association is an example of _________
A) Market union
B) Cartel
C) Labour union
D) Chamber of commerce
- 12. An example of unsought good is _________
A) Machine tool
B) Fire extinguisher
C) Shoe
D) Car
- 13. Trade in allowance is an example of ______________
A) Direct allowance
B) Dealers sale promotion
C) Personal shopping
D) Personal allowance
- 14. The banning of tobacco advertisement in Nigeria is an example of _____________
A) Economic environment
B) Political environment
C) Technological environment
D) Social environment
- 15. The furniture purchased by a company for office use is an example of __________
A) Consumer products
B) Convenience products
C) Specialty products
D) Shopping products
- 16. The systematic design, collection, analysis and reporting of data for decision making is marketing _______
A) Strategy
B) Audit
C) Planning
D) Research
- 17. Which of the following distribution channels is suitable for the sale of cosmetics?
A) Producer + consumer
B) Producer + agent + consumer
C) Producer +wholesaler + consumer
D) Producer + wholesaler +retailer + consumer
- 18. The form of non - personal communication whereby information about a company's product is transmitted and paid for through mass media is _________
A) Marketing
B) Advertising
C) Personal selling
D) Public relations
- 19. An activity in marketing research process is __________
A) Information gathering
B) Decision making
C) Marketing testing
D) Product testing
- 20. The pricing strategy which involves the addition of a margin to the total amount spent on production by a company is _________
A) Geographical pricing
B) Competitive pricing
C) Cost - plus pricing
D) Psychological pricing
- 21. The original data collected for a study on consumer tastes and fashion by a company is ___________
A) A behavioral data
B) A primary data
C) An organisational data
D) A secondary data
- 22. Which of these factors is not a price determinant?
A) Level of market demand
B) Standard of living
C) Competitor's price
D) Economic trend
- 23. Which of the following e-marketing abuses involves an unauthorized use of somebody's identity to extract information?
A) Phishing
B) Spam
C) Cyber fraud
D) Hacking
- 24. A document used in domestic transportation is ___________
A) Export invoice
B) Manifest
C) Consular invoice
D) Receipt
- 25. A type of pricing where a buyer and a seller continue to bargain until an agreement is reached for the price of a product is ________________
A) Cost plus
B) Haggling
C) Hedging
D) Loss leader
- 26. An advantage of road transportation over air transportation is that __________
A) It is a faster means of moving goods
B) Fares are not fixed but negotiable
C) It is suitable for carrying bulky goods
D) Movements are on special routes
- 27. Which of these means of advertising is an electronic medium?
A) Newspaper
B) Television
C) Magazine
D) Catalogue
- 28. A facility that would be used by a producer that wants to reduce fluctuations in product supply is ____________
A) Merchandising
B) Wholesaling
C) Warehousing
D) Retailing
- 29. The application of marketing activities beyond a country's national boundaries is __________
A) Domestic marketing
B) Wholesale marketing
C) International marketing
D) Retail marketing
- 30. The platform where buyers and sellers are brought together to assist in the transfer of goods and services is _____________
A) Transportation
B) Advertising
C) Market
D) Distribution
- 31. An arrangement whereby a company's name and trademark are used by a foreign company is _________
A) Licensing
B) Branding
C) Franchising
D) Joint venture
- 32. Branding in marketing means ___________
A) Packing a product for sale
B) Giving a unique name to a product
C) Using another company's name
D) Classifying products into groups
- 33. Which of the following factors is not considered while locating a market outlet?
A) Sources of supply
B) Availability of facilities
C) Economic trends
D) Capital availability
- 34. The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is ______________
A) Personal selling
B) Merchandising
C) Prospecting
D) Direct selling
- 35. An individual who buys goods for personal consumption is an example of _______________
A) Industrial market
B) Organisational market
C) Consumer market
D) Reseller market
- 36. A reason why e-marketing is important is that it _______________
A) Offers unsolicited messages to customers
B) Demonstrates practical use of products
C) Provides avenue for immediate inspection of products
D) Offers unlimited access to customers
- 37. The channel member that sells in small quantities to customers is ______________
A) A retailer
B) An agent
C) A wholesaler
D) A broker
- 38. The route through which products flows from the producer to the ultimate consumer is ___________
A) Market intermediary
B) Merchandising
C) Distribution channel
D) Transportation
- 39. An advertising media with the highest coverage area is _________
A) Billboard
B) Television
C) Catalogue
D) Magazine
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