- 1. The process that leads to the exchange of value between two or more parties is __________________
A) Production
B) Distribution
C) Transaction
D) Transportation
- 2. A short term incentive used to encourage the purchases of a product is
A) Sales promotion
B) Advertising
C) Personal selling
D) Publicity
- 3. The tools used by marketers to pursue their objectives in the market is _____________________
A) Research
B) Mix
C) Audit
D) Intelligence
- 4. Activities or benefits offered for sale are ______________
A) Brands
B) Profit
C) Customizing
D) Value
- 5. A warehouse owned and operated by a company for its own is a ___________
A) Public warehouse
B) Co-operative warehouse
C) Bonded warehouse
D) Private warehouse
- 6. The concept that influenced the manufacturing of a low-smoke emission vehicle is ______________
A) Societal marketing concept
B) Production concept
C) Selling concept
D) Product concept
- 7. The aggregate of all conditions and events that affects marketing practice is marketing ____________
A) Procedure
B) Process
C) Communication
D) Environment
- 8. A celebrity who influences the buying decision of customers is categorized under _____________
A) Peer group
B) Reference group
C) Cultural group
D) Social group
- 9. A person who owns and bears the risks of a business is an __________
A) Innovator
B) Underwriter
C) Agent
D) Entrepreneur
- 10. A shift in the consumption pattern of consumers due to change in interest rate is categorized under ________________
A) Legal environmental factors
B) Cultural environmental factors
C) Technological environmental factors
D) Economic environmental factors
- 11. Kano spare parts dealers association is an example of _________
A) Cartel
B) Labour union
C) Market union
D) Chamber of commerce
- 12. An example of unsought good is _________
A) Car
B) Fire extinguisher
C) Machine tool
D) Shoe
- 13. Trade in allowance is an example of ______________
A) Personal shopping
B) Personal allowance
C) Dealers sale promotion
D) Direct allowance
- 14. The banning of tobacco advertisement in Nigeria is an example of _____________
A) Technological environment
B) Economic environment
C) Political environment
D) Social environment
- 15. The furniture purchased by a company for office use is an example of __________
A) Shopping products
B) Specialty products
C) Consumer products
D) Convenience products
- 16. The systematic design, collection, analysis and reporting of data for decision making is marketing _______
A) Research
B) Strategy
C) Planning
D) Audit
- 17. Which of the following distribution channels is suitable for the sale of cosmetics?
A) Producer + agent + consumer
B) Producer + consumer
C) Producer +wholesaler + consumer
D) Producer + wholesaler +retailer + consumer
- 18. The form of non - personal communication whereby information about a company's product is transmitted and paid for through mass media is _________
A) Personal selling
B) Marketing
C) Advertising
D) Public relations
- 19. An activity in marketing research process is __________
A) Product testing
B) Information gathering
C) Decision making
D) Marketing testing
- 20. The pricing strategy which involves the addition of a margin to the total amount spent on production by a company is _________
A) Cost - plus pricing
B) Psychological pricing
C) Competitive pricing
D) Geographical pricing
- 21. The original data collected for a study on consumer tastes and fashion by a company is ___________
A) An organisational data
B) A behavioral data
C) A secondary data
D) A primary data
- 22. Which of these factors is not a price determinant?
A) Competitor's price
B) Level of market demand
C) Economic trend
D) Standard of living
- 23. Which of the following e-marketing abuses involves an unauthorized use of somebody's identity to extract information?
A) Phishing
B) Cyber fraud
C) Spam
D) Hacking
- 24. A document used in domestic transportation is ___________
A) Export invoice
B) Receipt
C) Consular invoice
D) Manifest
- 25. A type of pricing where a buyer and a seller continue to bargain until an agreement is reached for the price of a product is ________________
A) Loss leader
B) Haggling
C) Cost plus
D) Hedging
- 26. An advantage of road transportation over air transportation is that __________
A) Fares are not fixed but negotiable
B) It is a faster means of moving goods
C) Movements are on special routes
D) It is suitable for carrying bulky goods
- 27. Which of these means of advertising is an electronic medium?
A) Television
B) Magazine
C) Catalogue
D) Newspaper
- 28. A facility that would be used by a producer that wants to reduce fluctuations in product supply is ____________
A) Merchandising
B) Wholesaling
C) Retailing
D) Warehousing
- 29. The application of marketing activities beyond a country's national boundaries is __________
A) Wholesale marketing
B) Domestic marketing
C) International marketing
D) Retail marketing
- 30. The platform where buyers and sellers are brought together to assist in the transfer of goods and services is _____________
A) Market
B) Distribution
C) Advertising
D) Transportation
- 31. An arrangement whereby a company's name and trademark are used by a foreign company is _________
A) Joint venture
B) Branding
C) Licensing
D) Franchising
- 32. Branding in marketing means ___________
A) Packing a product for sale
B) Giving a unique name to a product
C) Using another company's name
D) Classifying products into groups
- 33. Which of the following factors is not considered while locating a market outlet?
A) Availability of facilities
B) Capital availability
C) Sources of supply
D) Economic trends
- 34. The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is ______________
A) Merchandising
B) Direct selling
C) Prospecting
D) Personal selling
- 35. An individual who buys goods for personal consumption is an example of _______________
A) Reseller market
B) Consumer market
C) Industrial market
D) Organisational market
- 36. A reason why e-marketing is important is that it _______________
A) Offers unlimited access to customers
B) Demonstrates practical use of products
C) Offers unsolicited messages to customers
D) Provides avenue for immediate inspection of products
- 37. The channel member that sells in small quantities to customers is ______________
A) A wholesaler
B) A broker
C) An agent
D) A retailer
- 38. The route through which products flows from the producer to the ultimate consumer is ___________
A) Merchandising
B) Distribution channel
C) Market intermediary
D) Transportation
- 39. An advertising media with the highest coverage area is _________
A) Billboard
B) Catalogue
C) Television
D) Magazine
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