- 1. The process that leads to the exchange of value between two or more parties is __________________
A) Transaction
B) Distribution
C) Production
D) Transportation
- 2. A short term incentive used to encourage the purchases of a product is
A) Personal selling
B) Advertising
C) Sales promotion
D) Publicity
- 3. The tools used by marketers to pursue their objectives in the market is _____________________
A) Audit
B) Research
C) Intelligence
D) Mix
- 4. Activities or benefits offered for sale are ______________
A) Profit
B) Brands
C) Value
D) Customizing
- 5. A warehouse owned and operated by a company for its own is a ___________
A) Public warehouse
B) Bonded warehouse
C) Co-operative warehouse
D) Private warehouse
- 6. The concept that influenced the manufacturing of a low-smoke emission vehicle is ______________
A) Product concept
B) Selling concept
C) Production concept
D) Societal marketing concept
- 7. The aggregate of all conditions and events that affects marketing practice is marketing ____________
A) Communication
B) Environment
C) Procedure
D) Process
- 8. A celebrity who influences the buying decision of customers is categorized under _____________
A) Social group
B) Reference group
C) Peer group
D) Cultural group
- 9. A person who owns and bears the risks of a business is an __________
A) Entrepreneur
B) Underwriter
C) Innovator
D) Agent
- 10. A shift in the consumption pattern of consumers due to change in interest rate is categorized under ________________
A) Legal environmental factors
B) Economic environmental factors
C) Cultural environmental factors
D) Technological environmental factors
- 11. Kano spare parts dealers association is an example of _________
A) Chamber of commerce
B) Cartel
C) Market union
D) Labour union
- 12. An example of unsought good is _________
A) Fire extinguisher
B) Car
C) Machine tool
D) Shoe
- 13. Trade in allowance is an example of ______________
A) Direct allowance
B) Dealers sale promotion
C) Personal allowance
D) Personal shopping
- 14. The banning of tobacco advertisement in Nigeria is an example of _____________
A) Social environment
B) Technological environment
C) Economic environment
D) Political environment
- 15. The furniture purchased by a company for office use is an example of __________
A) Consumer products
B) Shopping products
C) Specialty products
D) Convenience products
- 16. The systematic design, collection, analysis and reporting of data for decision making is marketing _______
A) Research
B) Strategy
C) Planning
D) Audit
- 17. Which of the following distribution channels is suitable for the sale of cosmetics?
A) Producer +wholesaler + consumer
B) Producer + agent + consumer
C) Producer + wholesaler +retailer + consumer
D) Producer + consumer
- 18. The form of non - personal communication whereby information about a company's product is transmitted and paid for through mass media is _________
A) Marketing
B) Public relations
C) Advertising
D) Personal selling
- 19. An activity in marketing research process is __________
A) Information gathering
B) Decision making
C) Product testing
D) Marketing testing
- 20. The pricing strategy which involves the addition of a margin to the total amount spent on production by a company is _________
A) Competitive pricing
B) Psychological pricing
C) Geographical pricing
D) Cost - plus pricing
- 21. The original data collected for a study on consumer tastes and fashion by a company is ___________
A) An organisational data
B) A primary data
C) A behavioral data
D) A secondary data
- 22. Which of these factors is not a price determinant?
A) Competitor's price
B) Standard of living
C) Economic trend
D) Level of market demand
- 23. Which of the following e-marketing abuses involves an unauthorized use of somebody's identity to extract information?
A) Cyber fraud
B) Phishing
C) Spam
D) Hacking
- 24. A document used in domestic transportation is ___________
A) Manifest
B) Export invoice
C) Receipt
D) Consular invoice
- 25. A type of pricing where a buyer and a seller continue to bargain until an agreement is reached for the price of a product is ________________
A) Loss leader
B) Hedging
C) Cost plus
D) Haggling
- 26. An advantage of road transportation over air transportation is that __________
A) It is suitable for carrying bulky goods
B) Movements are on special routes
C) Fares are not fixed but negotiable
D) It is a faster means of moving goods
- 27. Which of these means of advertising is an electronic medium?
A) Television
B) Newspaper
C) Magazine
D) Catalogue
- 28. A facility that would be used by a producer that wants to reduce fluctuations in product supply is ____________
A) Wholesaling
B) Warehousing
C) Retailing
D) Merchandising
- 29. The application of marketing activities beyond a country's national boundaries is __________
A) Domestic marketing
B) Wholesale marketing
C) International marketing
D) Retail marketing
- 30. The platform where buyers and sellers are brought together to assist in the transfer of goods and services is _____________
A) Market
B) Transportation
C) Distribution
D) Advertising
- 31. An arrangement whereby a company's name and trademark are used by a foreign company is _________
A) Branding
B) Joint venture
C) Licensing
D) Franchising
- 32. Branding in marketing means ___________
A) Using another company's name
B) Packing a product for sale
C) Classifying products into groups
D) Giving a unique name to a product
- 33. Which of the following factors is not considered while locating a market outlet?
A) Economic trends
B) Availability of facilities
C) Capital availability
D) Sources of supply
- 34. The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is ______________
A) Direct selling
B) Merchandising
C) Personal selling
D) Prospecting
- 35. An individual who buys goods for personal consumption is an example of _______________
A) Organisational market
B) Consumer market
C) Reseller market
D) Industrial market
- 36. A reason why e-marketing is important is that it _______________
A) Demonstrates practical use of products
B) Offers unsolicited messages to customers
C) Provides avenue for immediate inspection of products
D) Offers unlimited access to customers
- 37. The channel member that sells in small quantities to customers is ______________
A) A broker
B) An agent
C) A retailer
D) A wholesaler
- 38. The route through which products flows from the producer to the ultimate consumer is ___________
A) Merchandising
B) Transportation
C) Market intermediary
D) Distribution channel
- 39. An advertising media with the highest coverage area is _________
A) Television
B) Magazine
C) Billboard
D) Catalogue
|