- 1. The process that leads to the exchange of value between two or more parties is __________________
A) Distribution
B) Production
C) Transaction
D) Transportation
- 2. A short term incentive used to encourage the purchases of a product is
A) Personal selling
B) Advertising
C) Publicity
D) Sales promotion
- 3. The tools used by marketers to pursue their objectives in the market is _____________________
A) Research
B) Intelligence
C) Audit
D) Mix
- 4. Activities or benefits offered for sale are ______________
A) Brands
B) Value
C) Customizing
D) Profit
- 5. A warehouse owned and operated by a company for its own is a ___________
A) Public warehouse
B) Co-operative warehouse
C) Private warehouse
D) Bonded warehouse
- 6. The concept that influenced the manufacturing of a low-smoke emission vehicle is ______________
A) Production concept
B) Product concept
C) Societal marketing concept
D) Selling concept
- 7. The aggregate of all conditions and events that affects marketing practice is marketing ____________
A) Procedure
B) Communication
C) Environment
D) Process
- 8. A celebrity who influences the buying decision of customers is categorized under _____________
A) Reference group
B) Social group
C) Peer group
D) Cultural group
- 9. A person who owns and bears the risks of a business is an __________
A) Innovator
B) Entrepreneur
C) Underwriter
D) Agent
- 10. A shift in the consumption pattern of consumers due to change in interest rate is categorized under ________________
A) Legal environmental factors
B) Technological environmental factors
C) Cultural environmental factors
D) Economic environmental factors
- 11. Kano spare parts dealers association is an example of _________
A) Chamber of commerce
B) Labour union
C) Cartel
D) Market union
- 12. An example of unsought good is _________
A) Shoe
B) Machine tool
C) Car
D) Fire extinguisher
- 13. Trade in allowance is an example of ______________
A) Dealers sale promotion
B) Direct allowance
C) Personal shopping
D) Personal allowance
- 14. The banning of tobacco advertisement in Nigeria is an example of _____________
A) Political environment
B) Economic environment
C) Social environment
D) Technological environment
- 15. The furniture purchased by a company for office use is an example of __________
A) Consumer products
B) Convenience products
C) Specialty products
D) Shopping products
- 16. The systematic design, collection, analysis and reporting of data for decision making is marketing _______
A) Research
B) Planning
C) Audit
D) Strategy
- 17. Which of the following distribution channels is suitable for the sale of cosmetics?
A) Producer +wholesaler + consumer
B) Producer + agent + consumer
C) Producer + consumer
D) Producer + wholesaler +retailer + consumer
- 18. The form of non - personal communication whereby information about a company's product is transmitted and paid for through mass media is _________
A) Public relations
B) Personal selling
C) Marketing
D) Advertising
- 19. An activity in marketing research process is __________
A) Marketing testing
B) Information gathering
C) Product testing
D) Decision making
- 20. The pricing strategy which involves the addition of a margin to the total amount spent on production by a company is _________
A) Cost - plus pricing
B) Psychological pricing
C) Geographical pricing
D) Competitive pricing
- 21. The original data collected for a study on consumer tastes and fashion by a company is ___________
A) A primary data
B) An organisational data
C) A behavioral data
D) A secondary data
- 22. Which of these factors is not a price determinant?
A) Standard of living
B) Economic trend
C) Competitor's price
D) Level of market demand
- 23. Which of the following e-marketing abuses involves an unauthorized use of somebody's identity to extract information?
A) Hacking
B) Cyber fraud
C) Phishing
D) Spam
- 24. A document used in domestic transportation is ___________
A) Manifest
B) Consular invoice
C) Receipt
D) Export invoice
- 25. A type of pricing where a buyer and a seller continue to bargain until an agreement is reached for the price of a product is ________________
A) Cost plus
B) Hedging
C) Loss leader
D) Haggling
- 26. An advantage of road transportation over air transportation is that __________
A) It is suitable for carrying bulky goods
B) It is a faster means of moving goods
C) Fares are not fixed but negotiable
D) Movements are on special routes
- 27. Which of these means of advertising is an electronic medium?
A) Newspaper
B) Magazine
C) Television
D) Catalogue
- 28. A facility that would be used by a producer that wants to reduce fluctuations in product supply is ____________
A) Wholesaling
B) Warehousing
C) Merchandising
D) Retailing
- 29. The application of marketing activities beyond a country's national boundaries is __________
A) Domestic marketing
B) Retail marketing
C) Wholesale marketing
D) International marketing
- 30. The platform where buyers and sellers are brought together to assist in the transfer of goods and services is _____________
A) Transportation
B) Advertising
C) Market
D) Distribution
- 31. An arrangement whereby a company's name and trademark are used by a foreign company is _________
A) Licensing
B) Joint venture
C) Franchising
D) Branding
- 32. Branding in marketing means ___________
A) Classifying products into groups
B) Packing a product for sale
C) Giving a unique name to a product
D) Using another company's name
- 33. Which of the following factors is not considered while locating a market outlet?
A) Sources of supply
B) Economic trends
C) Availability of facilities
D) Capital availability
- 34. The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is ______________
A) Prospecting
B) Merchandising
C) Direct selling
D) Personal selling
- 35. An individual who buys goods for personal consumption is an example of _______________
A) Reseller market
B) Consumer market
C) Organisational market
D) Industrial market
- 36. A reason why e-marketing is important is that it _______________
A) Offers unlimited access to customers
B) Offers unsolicited messages to customers
C) Provides avenue for immediate inspection of products
D) Demonstrates practical use of products
- 37. The channel member that sells in small quantities to customers is ______________
A) A wholesaler
B) A retailer
C) An agent
D) A broker
- 38. The route through which products flows from the producer to the ultimate consumer is ___________
A) Distribution channel
B) Transportation
C) Merchandising
D) Market intermediary
- 39. An advertising media with the highest coverage area is _________
A) Billboard
B) Catalogue
C) Television
D) Magazine
|