A) Producer only B) Retailer only C) Producer or business provider to the customer D) Customer only
A) Brand loyalty is very high B) Price is the main factor C) Convenience is the primary factor D) Only one outlet is enough
A) Producer → Consumer B) Producer → Wholesaler → Retailer → Consumer C) Producer → Agent → Wholesaler → Retailer → Consumer D) Producer → Retailer → Consumer
A) Newspapers B) Designer clothing and home appliances C) Gasoline and oil D) Bread and candies
A) Perishable goods B) Heavy and bulky goods C) Documents only D) Electronics only
A) Sales concept B) Trade channel or path for goods C) Marketing mix D) Advertising strategy
A) Reducing customer needs B) Increasing product quality automatically C) Eliminating transportation D) Making goods accessible to consumers
A) Pipelines B) Trains C) Airplanes D) Trucks and vans
A) Distribution channel B) Transportation only C) Production D) Retailer only
A) Exclusive B) Cooperative C) Selective D) Intensive
A) Ensuring smooth supply to meet demand B) Reducing supply C) Selling goods only in big cities D) Increasing production costs
A) Producer → Consumer B) Producer → Wholesaler → Retailer → Consumer C) Producer → Agent → Wholesaler → Retailer → Consumer D) Producer → Retailer → Consumer
A) Only advertising B) Only storage C) Storage, promotion, and understanding consumer needs D) Only pricing
A) Brand color B) Advertising style C) Product packaging only D) Nature of goods
A) Gas and oil B) Electronics C) Furniture D) Fruits and vegetables
A) Coal B) Petroleum C) Perishable goods D) Bulky and heavy goods
A) Pipeline B) Rail C) Air D) Retailing
A) Packaging of products B) Movement of products from source to destination C) Movement of goods only within a factory D) Storage of products in warehouse
A) Wholesaler B) Broker C) Agent D) Retailer
A) Luxury cars B) Chewing gum C) Pencils D) Soft drinks
A) Producer → Wholesaler → Retailer → Consumer B) Producer → Retailer → Consumer C) Producer → Consumer D) Producer → Agent → Wholesaler → Retailer → Consumer
A) Advertising B) Transportation C) Exclusive distribution D) Selective distribution
A) Cooking goods B) Printing invoices C) Writing ads only D) Market research
A) The shortest channel B) The longest channel C) The most common channel D) Only for industrial products
A) Selling cheaply B) Enhancing product image and brand loyalty C) Selling everywhere D) Reducing product image
A) Control retail prices completely B) Avoid advertising C) Sell to as many outlets as possible D) Concentrate on profitable accounts
A) Exclusive dealers B) Indirect channels with multiple intermediaries C) Direct channels only D) Agents only
A) Stock holding B) Advertising C) Marketing survey D) Pricing
A) Bridging production and consumption B) Reducing product quality C) Increasing product prices only D) Making products difficult to access
A) Convenience is the primary factor B) Price is the main factor C) Brand loyalty is very high D) Only one outlet is enough |