A) Producer only B) Producer or business provider to the customer C) Customer only D) Retailer only
A) Convenience is the primary factor B) Price is the main factor C) Brand loyalty is very high D) Only one outlet is enough
A) Producer → Consumer B) Producer → Wholesaler → Retailer → Consumer C) Producer → Agent → Wholesaler → Retailer → Consumer D) Producer → Retailer → Consumer
A) Newspapers B) Gasoline and oil C) Designer clothing and home appliances D) Bread and candies
A) Electronics only B) Heavy and bulky goods C) Perishable goods D) Documents only
A) Marketing mix B) Advertising strategy C) Trade channel or path for goods D) Sales concept
A) Increasing product quality automatically B) Reducing customer needs C) Eliminating transportation D) Making goods accessible to consumers
A) Trains B) Airplanes C) Trucks and vans D) Pipelines
A) Production B) Retailer only C) Distribution channel D) Transportation only
A) Selective B) Exclusive C) Intensive D) Cooperative
A) Increasing production costs B) Reducing supply C) Ensuring smooth supply to meet demand D) Selling goods only in big cities
A) Producer → Wholesaler → Retailer → Consumer B) Producer → Agent → Wholesaler → Retailer → Consumer C) Producer → Retailer → Consumer D) Producer → Consumer
A) Storage, promotion, and understanding consumer needs B) Only storage C) Only pricing D) Only advertising
A) Advertising style B) Product packaging only C) Nature of goods D) Brand color
A) Electronics B) Gas and oil C) Fruits and vegetables D) Furniture
A) Bulky and heavy goods B) Perishable goods C) Coal D) Petroleum
A) Retailing B) Pipeline C) Air D) Rail
A) Movement of products from source to destination B) Storage of products in warehouse C) Packaging of products D) Movement of goods only within a factory
A) Wholesaler B) Broker C) Retailer D) Agent
A) Pencils B) Luxury cars C) Chewing gum D) Soft drinks
A) Producer → Agent → Wholesaler → Retailer → Consumer B) Producer → Retailer → Consumer C) Producer → Wholesaler → Retailer → Consumer D) Producer → Consumer
A) Transportation B) Selective distribution C) Advertising D) Exclusive distribution
A) Cooking goods B) Writing ads only C) Printing invoices D) Market research
A) The most common channel B) The shortest channel C) The longest channel D) Only for industrial products
A) Reducing product image B) Selling cheaply C) Selling everywhere D) Enhancing product image and brand loyalty
A) Avoid advertising B) Concentrate on profitable accounts C) Sell to as many outlets as possible D) Control retail prices completely
A) Direct channels only B) Indirect channels with multiple intermediaries C) Exclusive dealers D) Agents only
A) Pricing B) Stock holding C) Marketing survey D) Advertising
A) Increasing product prices only B) Making products difficult to access C) Bridging production and consumption D) Reducing product quality
A) Only one outlet is enough B) Brand loyalty is very high C) Convenience is the primary factor D) Price is the main factor |