A) Producer or business provider to the customer B) Producer only C) Retailer only D) Customer only
A) Only one outlet is enough B) Convenience is the primary factor C) Price is the main factor D) Brand loyalty is very high
A) Producer → Wholesaler → Retailer → Consumer B) Producer → Consumer C) Producer → Retailer → Consumer D) Producer → Agent → Wholesaler → Retailer → Consumer
A) Newspapers B) Bread and candies C) Designer clothing and home appliances D) Gasoline and oil
A) Documents only B) Heavy and bulky goods C) Electronics only D) Perishable goods
A) Sales concept B) Marketing mix C) Advertising strategy D) Trade channel or path for goods
A) Making goods accessible to consumers B) Increasing product quality automatically C) Reducing customer needs D) Eliminating transportation
A) Trains B) Trucks and vans C) Airplanes D) Pipelines
A) Transportation only B) Production C) Distribution channel D) Retailer only
A) Selective B) Exclusive C) Cooperative D) Intensive
A) Reducing supply B) Ensuring smooth supply to meet demand C) Increasing production costs D) Selling goods only in big cities
A) Producer → Consumer B) Producer → Agent → Wholesaler → Retailer → Consumer C) Producer → Wholesaler → Retailer → Consumer D) Producer → Retailer → Consumer
A) Only pricing B) Only storage C) Storage, promotion, and understanding consumer needs D) Only advertising
A) Nature of goods B) Brand color C) Product packaging only D) Advertising style
A) Electronics B) Furniture C) Gas and oil D) Fruits and vegetables
A) Perishable goods B) Petroleum C) Coal D) Bulky and heavy goods
A) Rail B) Air C) Pipeline D) Retailing
A) Storage of products in warehouse B) Movement of goods only within a factory C) Packaging of products D) Movement of products from source to destination
A) Retailer B) Broker C) Agent D) Wholesaler
A) Soft drinks B) Chewing gum C) Pencils D) Luxury cars
A) Producer → Consumer B) Producer → Wholesaler → Retailer → Consumer C) Producer → Retailer → Consumer D) Producer → Agent → Wholesaler → Retailer → Consumer
A) Selective distribution B) Advertising C) Exclusive distribution D) Transportation
A) Cooking goods B) Market research C) Writing ads only D) Printing invoices
A) Only for industrial products B) The most common channel C) The longest channel D) The shortest channel
A) Selling everywhere B) Enhancing product image and brand loyalty C) Reducing product image D) Selling cheaply
A) Sell to as many outlets as possible B) Avoid advertising C) Control retail prices completely D) Concentrate on profitable accounts
A) Exclusive dealers B) Indirect channels with multiple intermediaries C) Direct channels only D) Agents only
A) Marketing survey B) Advertising C) Pricing D) Stock holding
A) Increasing product prices only B) Making products difficult to access C) Reducing product quality D) Bridging production and consumption
A) Price is the main factor B) Convenience is the primary factor C) Only one outlet is enough D) Brand loyalty is very high |