A) Customer only B) Producer or business provider to the customer C) Producer only D) Retailer only
A) Only one outlet is enough B) Price is the main factor C) Brand loyalty is very high D) Convenience is the primary factor
A) Producer → Consumer B) Producer → Retailer → Consumer C) Producer → Wholesaler → Retailer → Consumer D) Producer → Agent → Wholesaler → Retailer → Consumer
A) Designer clothing and home appliances B) Newspapers C) Bread and candies D) Gasoline and oil
A) Electronics only B) Documents only C) Perishable goods D) Heavy and bulky goods
A) Marketing mix B) Advertising strategy C) Sales concept D) Trade channel or path for goods
A) Eliminating transportation B) Making goods accessible to consumers C) Increasing product quality automatically D) Reducing customer needs
A) Trucks and vans B) Pipelines C) Trains D) Airplanes
A) Transportation only B) Retailer only C) Production D) Distribution channel
A) Cooperative B) Exclusive C) Intensive D) Selective
A) Ensuring smooth supply to meet demand B) Reducing supply C) Selling goods only in big cities D) Increasing production costs
A) Producer → Agent → Wholesaler → Retailer → Consumer B) Producer → Retailer → Consumer C) Producer → Consumer D) Producer → Wholesaler → Retailer → Consumer
A) Only pricing B) Only advertising C) Only storage D) Storage, promotion, and understanding consumer needs
A) Product packaging only B) Brand color C) Nature of goods D) Advertising style
A) Fruits and vegetables B) Electronics C) Gas and oil D) Furniture
A) Bulky and heavy goods B) Petroleum C) Perishable goods D) Coal
A) Air B) Retailing C) Rail D) Pipeline
A) Movement of products from source to destination B) Packaging of products C) Storage of products in warehouse D) Movement of goods only within a factory
A) Agent B) Broker C) Retailer D) Wholesaler
A) Soft drinks B) Pencils C) Chewing gum D) Luxury cars
A) Producer → Retailer → Consumer B) Producer → Consumer C) Producer → Agent → Wholesaler → Retailer → Consumer D) Producer → Wholesaler → Retailer → Consumer
A) Transportation B) Selective distribution C) Exclusive distribution D) Advertising
A) Printing invoices B) Market research C) Writing ads only D) Cooking goods
A) The longest channel B) The shortest channel C) The most common channel D) Only for industrial products
A) Enhancing product image and brand loyalty B) Reducing product image C) Selling cheaply D) Selling everywhere
A) Concentrate on profitable accounts B) Sell to as many outlets as possible C) Avoid advertising D) Control retail prices completely
A) Direct channels only B) Agents only C) Indirect channels with multiple intermediaries D) Exclusive dealers
A) Stock holding B) Marketing survey C) Advertising D) Pricing
A) Bridging production and consumption B) Making products difficult to access C) Reducing product quality D) Increasing product prices only
A) Brand loyalty is very high B) Convenience is the primary factor C) Price is the main factor D) Only one outlet is enough |