A) Retailer only B) Customer only C) Producer only D) Producer or business provider to the customer
A) Brand loyalty is very high B) Convenience is the primary factor C) Only one outlet is enough D) Price is the main factor
A) Producer → Agent → Wholesaler → Retailer → Consumer B) Producer → Consumer C) Producer → Retailer → Consumer D) Producer → Wholesaler → Retailer → Consumer
A) Gasoline and oil B) Designer clothing and home appliances C) Newspapers D) Bread and candies
A) Documents only B) Heavy and bulky goods C) Perishable goods D) Electronics only
A) Marketing mix B) Sales concept C) Advertising strategy D) Trade channel or path for goods
A) Increasing product quality automatically B) Eliminating transportation C) Reducing customer needs D) Making goods accessible to consumers
A) Pipelines B) Airplanes C) Trucks and vans D) Trains
A) Transportation only B) Distribution channel C) Production D) Retailer only
A) Intensive B) Exclusive C) Selective D) Cooperative
A) Reducing supply B) Ensuring smooth supply to meet demand C) Increasing production costs D) Selling goods only in big cities
A) Producer → Wholesaler → Retailer → Consumer B) Producer → Retailer → Consumer C) Producer → Agent → Wholesaler → Retailer → Consumer D) Producer → Consumer
A) Only advertising B) Only pricing C) Storage, promotion, and understanding consumer needs D) Only storage
A) Product packaging only B) Advertising style C) Brand color D) Nature of goods
A) Electronics B) Furniture C) Gas and oil D) Fruits and vegetables
A) Coal B) Bulky and heavy goods C) Perishable goods D) Petroleum
A) Retailing B) Rail C) Air D) Pipeline
A) Storage of products in warehouse B) Movement of products from source to destination C) Movement of goods only within a factory D) Packaging of products
A) Broker B) Retailer C) Agent D) Wholesaler
A) Chewing gum B) Luxury cars C) Pencils D) Soft drinks
A) Producer → Consumer B) Producer → Retailer → Consumer C) Producer → Wholesaler → Retailer → Consumer D) Producer → Agent → Wholesaler → Retailer → Consumer
A) Exclusive distribution B) Transportation C) Selective distribution D) Advertising
A) Writing ads only B) Market research C) Cooking goods D) Printing invoices
A) Only for industrial products B) The most common channel C) The shortest channel D) The longest channel
A) Selling everywhere B) Enhancing product image and brand loyalty C) Reducing product image D) Selling cheaply
A) Avoid advertising B) Control retail prices completely C) Concentrate on profitable accounts D) Sell to as many outlets as possible
A) Exclusive dealers B) Indirect channels with multiple intermediaries C) Agents only D) Direct channels only
A) Stock holding B) Pricing C) Marketing survey D) Advertising
A) Increasing product prices only B) Bridging production and consumption C) Reducing product quality D) Making products difficult to access
A) Only one outlet is enough B) Convenience is the primary factor C) Brand loyalty is very high D) Price is the main factor |