A) Customer only B) Retailer only C) Producer or business provider to the customer D) Producer only
A) Price is the main factor B) Brand loyalty is very high C) Only one outlet is enough D) Convenience is the primary factor
A) Producer → Retailer → Consumer B) Producer → Agent → Wholesaler → Retailer → Consumer C) Producer → Wholesaler → Retailer → Consumer D) Producer → Consumer
A) Gasoline and oil B) Newspapers C) Designer clothing and home appliances D) Bread and candies
A) Perishable goods B) Electronics only C) Heavy and bulky goods D) Documents only
A) Advertising strategy B) Sales concept C) Trade channel or path for goods D) Marketing mix
A) Increasing product quality automatically B) Reducing customer needs C) Making goods accessible to consumers D) Eliminating transportation
A) Trains B) Trucks and vans C) Pipelines D) Airplanes
A) Transportation only B) Production C) Retailer only D) Distribution channel
A) Cooperative B) Exclusive C) Selective D) Intensive
A) Increasing production costs B) Ensuring smooth supply to meet demand C) Reducing supply D) Selling goods only in big cities
A) Producer → Consumer B) Producer → Wholesaler → Retailer → Consumer C) Producer → Retailer → Consumer D) Producer → Agent → Wholesaler → Retailer → Consumer
A) Only storage B) Only advertising C) Only pricing D) Storage, promotion, and understanding consumer needs
A) Brand color B) Product packaging only C) Advertising style D) Nature of goods
A) Electronics B) Gas and oil C) Furniture D) Fruits and vegetables
A) Petroleum B) Coal C) Bulky and heavy goods D) Perishable goods
A) Air B) Rail C) Pipeline D) Retailing
A) Storage of products in warehouse B) Packaging of products C) Movement of products from source to destination D) Movement of goods only within a factory
A) Retailer B) Wholesaler C) Agent D) Broker
A) Soft drinks B) Pencils C) Luxury cars D) Chewing gum
A) Producer → Consumer B) Producer → Agent → Wholesaler → Retailer → Consumer C) Producer → Retailer → Consumer D) Producer → Wholesaler → Retailer → Consumer
A) Selective distribution B) Exclusive distribution C) Transportation D) Advertising
A) Cooking goods B) Writing ads only C) Printing invoices D) Market research
A) The shortest channel B) The most common channel C) Only for industrial products D) The longest channel
A) Reducing product image B) Enhancing product image and brand loyalty C) Selling everywhere D) Selling cheaply
A) Concentrate on profitable accounts B) Sell to as many outlets as possible C) Control retail prices completely D) Avoid advertising
A) Agents only B) Exclusive dealers C) Direct channels only D) Indirect channels with multiple intermediaries
A) Marketing survey B) Pricing C) Stock holding D) Advertising
A) Reducing product quality B) Making products difficult to access C) Bridging production and consumption D) Increasing product prices only
A) Brand loyalty is very high B) Price is the main factor C) Only one outlet is enough D) Convenience is the primary factor |