A) Retailer only B) Customer only C) Producer only D) Producer or business provider to the customer
A) Brand loyalty is very high B) Only one outlet is enough C) Convenience is the primary factor D) Price is the main factor
A) Producer → Agent → Wholesaler → Retailer → Consumer B) Producer → Retailer → Consumer C) Producer → Wholesaler → Retailer → Consumer D) Producer → Consumer
A) Newspapers B) Gasoline and oil C) Designer clothing and home appliances D) Bread and candies
A) Perishable goods B) Heavy and bulky goods C) Documents only D) Electronics only
A) Advertising strategy B) Sales concept C) Trade channel or path for goods D) Marketing mix
A) Reducing customer needs B) Eliminating transportation C) Making goods accessible to consumers D) Increasing product quality automatically
A) Airplanes B) Trains C) Trucks and vans D) Pipelines
A) Production B) Distribution channel C) Retailer only D) Transportation only
A) Intensive B) Selective C) Cooperative D) Exclusive
A) Reducing supply B) Increasing production costs C) Ensuring smooth supply to meet demand D) Selling goods only in big cities
A) Producer → Wholesaler → Retailer → Consumer B) Producer → Consumer C) Producer → Agent → Wholesaler → Retailer → Consumer D) Producer → Retailer → Consumer
A) Only pricing B) Storage, promotion, and understanding consumer needs C) Only advertising D) Only storage
A) Product packaging only B) Brand color C) Advertising style D) Nature of goods
A) Fruits and vegetables B) Furniture C) Electronics D) Gas and oil
A) Perishable goods B) Coal C) Bulky and heavy goods D) Petroleum
A) Retailing B) Pipeline C) Air D) Rail
A) Movement of products from source to destination B) Movement of goods only within a factory C) Packaging of products D) Storage of products in warehouse
A) Retailer B) Agent C) Broker D) Wholesaler
A) Pencils B) Soft drinks C) Luxury cars D) Chewing gum
A) Producer → Retailer → Consumer B) Producer → Consumer C) Producer → Agent → Wholesaler → Retailer → Consumer D) Producer → Wholesaler → Retailer → Consumer
A) Exclusive distribution B) Transportation C) Selective distribution D) Advertising
A) Printing invoices B) Market research C) Cooking goods D) Writing ads only
A) Only for industrial products B) The longest channel C) The shortest channel D) The most common channel
A) Reducing product image B) Selling everywhere C) Enhancing product image and brand loyalty D) Selling cheaply
A) Concentrate on profitable accounts B) Control retail prices completely C) Sell to as many outlets as possible D) Avoid advertising
A) Indirect channels with multiple intermediaries B) Direct channels only C) Agents only D) Exclusive dealers
A) Advertising B) Pricing C) Marketing survey D) Stock holding
A) Bridging production and consumption B) Making products difficult to access C) Increasing product prices only D) Reducing product quality
A) Convenience is the primary factor B) Price is the main factor C) Brand loyalty is very high D) Only one outlet is enough |