A) Producer or business provider to the customer B) Retailer only C) Producer only D) Customer only
A) Convenience is the primary factor B) Price is the main factor C) Brand loyalty is very high D) Only one outlet is enough
A) Producer → Consumer B) Producer → Retailer → Consumer C) Producer → Agent → Wholesaler → Retailer → Consumer D) Producer → Wholesaler → Retailer → Consumer
A) Bread and candies B) Gasoline and oil C) Designer clothing and home appliances D) Newspapers
A) Perishable goods B) Heavy and bulky goods C) Documents only D) Electronics only
A) Trade channel or path for goods B) Advertising strategy C) Marketing mix D) Sales concept
A) Reducing customer needs B) Eliminating transportation C) Increasing product quality automatically D) Making goods accessible to consumers
A) Trains B) Airplanes C) Trucks and vans D) Pipelines
A) Transportation only B) Retailer only C) Production D) Distribution channel
A) Intensive B) Cooperative C) Selective D) Exclusive
A) Ensuring smooth supply to meet demand B) Reducing supply C) Selling goods only in big cities D) Increasing production costs
A) Producer → Consumer B) Producer → Wholesaler → Retailer → Consumer C) Producer → Agent → Wholesaler → Retailer → Consumer D) Producer → Retailer → Consumer
A) Only pricing B) Only storage C) Storage, promotion, and understanding consumer needs D) Only advertising
A) Brand color B) Advertising style C) Nature of goods D) Product packaging only
A) Fruits and vegetables B) Furniture C) Gas and oil D) Electronics
A) Coal B) Bulky and heavy goods C) Petroleum D) Perishable goods
A) Retailing B) Air C) Pipeline D) Rail
A) Movement of products from source to destination B) Packaging of products C) Movement of goods only within a factory D) Storage of products in warehouse
A) Agent B) Broker C) Wholesaler D) Retailer
A) Pencils B) Soft drinks C) Luxury cars D) Chewing gum
A) Producer → Retailer → Consumer B) Producer → Agent → Wholesaler → Retailer → Consumer C) Producer → Wholesaler → Retailer → Consumer D) Producer → Consumer
A) Transportation B) Advertising C) Exclusive distribution D) Selective distribution
A) Printing invoices B) Cooking goods C) Writing ads only D) Market research
A) The longest channel B) The most common channel C) Only for industrial products D) The shortest channel
A) Selling cheaply B) Enhancing product image and brand loyalty C) Reducing product image D) Selling everywhere
A) Control retail prices completely B) Sell to as many outlets as possible C) Concentrate on profitable accounts D) Avoid advertising
A) Direct channels only B) Exclusive dealers C) Agents only D) Indirect channels with multiple intermediaries
A) Stock holding B) Marketing survey C) Pricing D) Advertising
A) Making products difficult to access B) Increasing product prices only C) Reducing product quality D) Bridging production and consumption
A) Only one outlet is enough B) Price is the main factor C) Convenience is the primary factor D) Brand loyalty is very high |