A) Producer only B) Customer only C) Retailer only D) Producer or business provider to the customer
A) Convenience is the primary factor B) Brand loyalty is very high C) Only one outlet is enough D) Price is the main factor
A) Producer → Agent → Wholesaler → Retailer → Consumer B) Producer → Retailer → Consumer C) Producer → Wholesaler → Retailer → Consumer D) Producer → Consumer
A) Designer clothing and home appliances B) Bread and candies C) Gasoline and oil D) Newspapers
A) Documents only B) Heavy and bulky goods C) Electronics only D) Perishable goods
A) Trade channel or path for goods B) Marketing mix C) Sales concept D) Advertising strategy
A) Increasing product quality automatically B) Eliminating transportation C) Making goods accessible to consumers D) Reducing customer needs
A) Trains B) Trucks and vans C) Pipelines D) Airplanes
A) Distribution channel B) Production C) Transportation only D) Retailer only
A) Cooperative B) Selective C) Intensive D) Exclusive
A) Selling goods only in big cities B) Ensuring smooth supply to meet demand C) Reducing supply D) Increasing production costs
A) Producer → Wholesaler → Retailer → Consumer B) Producer → Agent → Wholesaler → Retailer → Consumer C) Producer → Retailer → Consumer D) Producer → Consumer
A) Only advertising B) Only storage C) Storage, promotion, and understanding consumer needs D) Only pricing
A) Product packaging only B) Advertising style C) Nature of goods D) Brand color
A) Fruits and vegetables B) Gas and oil C) Electronics D) Furniture
A) Bulky and heavy goods B) Petroleum C) Perishable goods D) Coal
A) Retailing B) Rail C) Pipeline D) Air
A) Movement of goods only within a factory B) Storage of products in warehouse C) Packaging of products D) Movement of products from source to destination
A) Wholesaler B) Agent C) Broker D) Retailer
A) Luxury cars B) Pencils C) Chewing gum D) Soft drinks
A) Producer → Agent → Wholesaler → Retailer → Consumer B) Producer → Wholesaler → Retailer → Consumer C) Producer → Consumer D) Producer → Retailer → Consumer
A) Selective distribution B) Transportation C) Exclusive distribution D) Advertising
A) Cooking goods B) Printing invoices C) Market research D) Writing ads only
A) Only for industrial products B) The most common channel C) The shortest channel D) The longest channel
A) Selling cheaply B) Selling everywhere C) Reducing product image D) Enhancing product image and brand loyalty
A) Avoid advertising B) Control retail prices completely C) Sell to as many outlets as possible D) Concentrate on profitable accounts
A) Direct channels only B) Exclusive dealers C) Agents only D) Indirect channels with multiple intermediaries
A) Advertising B) Pricing C) Stock holding D) Marketing survey
A) Making products difficult to access B) Bridging production and consumption C) Reducing product quality D) Increasing product prices only
A) Brand loyalty is very high B) Price is the main factor C) Only one outlet is enough D) Convenience is the primary factor |