A) It is a good idea for small businesses to compete solely in price. B) Selling is essentially a matching process. C) A benefit is the value of a product feature to a customer. D) Market segmentation is a useful process for small businesses to undertake.
A) To increase turnover B) To increase profitability C) To achieve stated objectives D) To achieve competitive advantage
A) Get absorb within larger innovative businesses B) Thrive in the market C) Not survive and disappear from the market D) Get absorb within non-innovative businesses
A) Entrepreneurship takes place in large businesses. B) Entrepreneurship takes place in a wide variety of contexts. C) Entrepreneurship takes place in small businesses. D) Entrepreneurship does not take place in social enterprises.
A) Strategic decisions B) Routine decisions C) Organizational decisions D) Personal decisions
A) Marketing strategies B) Marketing networks C) Marketing channels D) Market segmentation
A) Helps to prioritize tasks, focus energy, and maximize impact on target customers B) Serves as a strategic plan for success C) Help motivate employees to work toward shared goals D) Help motivate employees to work toward shared goals
A) Business Plan B) Marketing Plan C) Financial Plan D) Strategic Plan
A) It should provide for the use of existing resources B) It should be rigid C) It should provide strategy to accomplish company's mission D) It should be simple and short
A) English B) Chinese C) Latin D) French
A) Between-taker B) Between-giver C) Receiver D) Giver
A) Who should be involved in marketing decisions? B) What customer benefits are provided by the products? C) What are unique characteristics of each market? D) What the company's major strengths and weaknesses?
A) Investor B) Inventor C) Businessman D) Salesman
A) Career development B) Sales and profits C) Employee satisfaction D) Attract and retain more customers
A) To determine customer preferences and minimize losses B) None of the above C) To determine customer preferences and minimize losses D) To determine customer mindset
A) Franchising B) Franchise buyer C) Franchising contract D) Franchise
A) Laissez_Faire Theory B) Keynesian Theory C) Kaldor Theory D) Ricardian Theory
A) Beating the competition B) Meeting the competition C) Assessing the competition D) Countering the competition
A) Gain B) Innovation C) Perception D) Opportunity
A) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. B) Entrepreneurs must take divided control and direct the venture towards a maximum position. C) An Entrepreneurs need bosses to motivate them. D) Entrepreneurs requires specific know how in the ventures day to day operations.
A) Prepare an objectively long plan B) Always consider pitfalls C) Emphasize the target market D) Capture the customers interest
A) Bravery B) Risk taker C) Bahala na attitude D) Destiny
A) Bayanihan B) Pakikisama C) Delicadeza D) Smooth Interpersonal Relationship or SIR
A) Market B) Strategy C) Operations D) Command
A) Choosing with the advantage B) Going with the easiest option C) Choosing the best alternative D) Going with the first option |