A) It is a good idea for small businesses to compete solely in price. B) A benefit is the value of a product feature to a customer. C) Selling is essentially a matching process. D) Market segmentation is a useful process for small businesses to undertake.
A) To increase profitability B) To increase turnover C) To achieve stated objectives D) To achieve competitive advantage
A) Thrive in the market B) Get absorb within larger innovative businesses C) Get absorb within non-innovative businesses D) Not survive and disappear from the market
A) Entrepreneurship does not take place in social enterprises. B) Entrepreneurship takes place in a wide variety of contexts. C) Entrepreneurship takes place in large businesses. D) Entrepreneurship takes place in small businesses.
A) Organizational decisions B) Routine decisions C) Strategic decisions D) Personal decisions
A) Marketing networks B) Marketing channels C) Market segmentation D) Marketing strategies
A) Helps to prioritize tasks, focus energy, and maximize impact on target customers B) Serves as a strategic plan for success C) Help motivate employees to work toward shared goals D) Help motivate employees to work toward shared goals
A) Financial Plan B) Strategic Plan C) Business Plan D) Marketing Plan
A) It should be rigid B) It should provide strategy to accomplish company's mission C) It should be simple and short D) It should provide for the use of existing resources
A) English B) French C) Latin D) Chinese
A) Receiver B) Between-giver C) Giver D) Between-taker
A) What the company's major strengths and weaknesses? B) Who should be involved in marketing decisions? C) What are unique characteristics of each market? D) What customer benefits are provided by the products?
A) Businessman B) Salesman C) Inventor D) Investor
A) Attract and retain more customers B) Employee satisfaction C) Career development D) Sales and profits
A) To determine customer preferences and minimize losses B) None of the above C) To determine customer mindset D) To determine customer preferences and minimize losses
A) Franchising contract B) Franchising C) Franchise D) Franchise buyer
A) Ricardian Theory B) Keynesian Theory C) Laissez_Faire Theory D) Kaldor Theory
A) Assessing the competition B) Beating the competition C) Meeting the competition D) Countering the competition
A) Innovation B) Perception C) Opportunity D) Gain
A) Entrepreneurs must take divided control and direct the venture towards a maximum position. B) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. C) An Entrepreneurs need bosses to motivate them. D) Entrepreneurs requires specific know how in the ventures day to day operations.
A) Capture the customers interest B) Prepare an objectively long plan C) Always consider pitfalls D) Emphasize the target market
A) Destiny B) Bahala na attitude C) Bravery D) Risk taker
A) Delicadeza B) Pakikisama C) Bayanihan D) Smooth Interpersonal Relationship or SIR
A) Command B) Operations C) Strategy D) Market
A) Going with the easiest option B) Choosing the best alternative C) Going with the first option D) Choosing with the advantage |