A) It is a good idea for small businesses to compete solely in price. B) Market segmentation is a useful process for small businesses to undertake. C) A benefit is the value of a product feature to a customer. D) Selling is essentially a matching process.
A) To achieve competitive advantage B) To increase turnover C) To achieve stated objectives D) To increase profitability
A) Not survive and disappear from the market B) Get absorb within non-innovative businesses C) Thrive in the market D) Get absorb within larger innovative businesses
A) Entrepreneurship takes place in large businesses. B) Entrepreneurship takes place in a wide variety of contexts. C) Entrepreneurship does not take place in social enterprises. D) Entrepreneurship takes place in small businesses.
A) Personal decisions B) Organizational decisions C) Routine decisions D) Strategic decisions
A) Market segmentation B) Marketing channels C) Marketing networks D) Marketing strategies
A) Help motivate employees to work toward shared goals B) Serves as a strategic plan for success C) Helps to prioritize tasks, focus energy, and maximize impact on target customers D) Help motivate employees to work toward shared goals
A) Strategic Plan B) Business Plan C) Marketing Plan D) Financial Plan
A) It should be rigid B) It should provide strategy to accomplish company's mission C) It should provide for the use of existing resources D) It should be simple and short
A) French B) Chinese C) Latin D) English
A) Between-taker B) Receiver C) Between-giver D) Giver
A) Who should be involved in marketing decisions? B) What the company's major strengths and weaknesses? C) What are unique characteristics of each market? D) What customer benefits are provided by the products?
A) Businessman B) Inventor C) Investor D) Salesman
A) Attract and retain more customers B) Employee satisfaction C) Career development D) Sales and profits
A) None of the above B) To determine customer preferences and minimize losses C) To determine customer mindset D) To determine customer preferences and minimize losses
A) Franchising B) Franchise buyer C) Franchising contract D) Franchise
A) Laissez_Faire Theory B) Kaldor Theory C) Ricardian Theory D) Keynesian Theory
A) Countering the competition B) Beating the competition C) Assessing the competition D) Meeting the competition
A) Innovation B) Opportunity C) Perception D) Gain
A) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. B) Entrepreneurs must take divided control and direct the venture towards a maximum position. C) Entrepreneurs requires specific know how in the ventures day to day operations. D) An Entrepreneurs need bosses to motivate them.
A) Prepare an objectively long plan B) Emphasize the target market C) Always consider pitfalls D) Capture the customers interest
A) Bravery B) Risk taker C) Bahala na attitude D) Destiny
A) Smooth Interpersonal Relationship or SIR B) Bayanihan C) Delicadeza D) Pakikisama
A) Strategy B) Market C) Operations D) Command
A) Going with the easiest option B) Choosing with the advantage C) Going with the first option D) Choosing the best alternative |