A) A benefit is the value of a product feature to a customer. B) Market segmentation is a useful process for small businesses to undertake. C) It is a good idea for small businesses to compete solely in price. D) Selling is essentially a matching process.
A) To increase turnover B) To achieve stated objectives C) To increase profitability D) To achieve competitive advantage
A) Thrive in the market B) Get absorb within larger innovative businesses C) Get absorb within non-innovative businesses D) Not survive and disappear from the market
A) Entrepreneurship does not take place in social enterprises. B) Entrepreneurship takes place in small businesses. C) Entrepreneurship takes place in a wide variety of contexts. D) Entrepreneurship takes place in large businesses.
A) Personal decisions B) Routine decisions C) Strategic decisions D) Organizational decisions
A) Marketing strategies B) Market segmentation C) Marketing channels D) Marketing networks
A) Help motivate employees to work toward shared goals B) Serves as a strategic plan for success C) Help motivate employees to work toward shared goals D) Helps to prioritize tasks, focus energy, and maximize impact on target customers
A) Marketing Plan B) Business Plan C) Strategic Plan D) Financial Plan
A) It should provide strategy to accomplish company's mission B) It should be simple and short C) It should be rigid D) It should provide for the use of existing resources
A) French B) English C) Chinese D) Latin
A) Giver B) Between-giver C) Receiver D) Between-taker
A) What the company's major strengths and weaknesses? B) Who should be involved in marketing decisions? C) What are unique characteristics of each market? D) What customer benefits are provided by the products?
A) Businessman B) Salesman C) Investor D) Inventor
A) Career development B) Sales and profits C) Employee satisfaction D) Attract and retain more customers
A) None of the above B) To determine customer mindset C) To determine customer preferences and minimize losses D) To determine customer preferences and minimize losses
A) Franchising B) Franchise buyer C) Franchise D) Franchising contract
A) Kaldor Theory B) Laissez_Faire Theory C) Ricardian Theory D) Keynesian Theory
A) Assessing the competition B) Countering the competition C) Beating the competition D) Meeting the competition
A) Gain B) Innovation C) Perception D) Opportunity
A) Entrepreneurs must take divided control and direct the venture towards a maximum position. B) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. C) Entrepreneurs requires specific know how in the ventures day to day operations. D) An Entrepreneurs need bosses to motivate them.
A) Always consider pitfalls B) Prepare an objectively long plan C) Capture the customers interest D) Emphasize the target market
A) Destiny B) Bravery C) Risk taker D) Bahala na attitude
A) Pakikisama B) Delicadeza C) Smooth Interpersonal Relationship or SIR D) Bayanihan
A) Strategy B) Command C) Market D) Operations
A) Going with the easiest option B) Going with the first option C) Choosing with the advantage D) Choosing the best alternative |