A) Selling is essentially a matching process. B) Market segmentation is a useful process for small businesses to undertake. C) A benefit is the value of a product feature to a customer. D) It is a good idea for small businesses to compete solely in price.
A) To achieve stated objectives B) To increase profitability C) To achieve competitive advantage D) To increase turnover
A) Not survive and disappear from the market B) Get absorb within larger innovative businesses C) Thrive in the market D) Get absorb within non-innovative businesses
A) Entrepreneurship does not take place in social enterprises. B) Entrepreneurship takes place in large businesses. C) Entrepreneurship takes place in small businesses. D) Entrepreneurship takes place in a wide variety of contexts.
A) Routine decisions B) Strategic decisions C) Personal decisions D) Organizational decisions
A) Marketing channels B) Marketing networks C) Market segmentation D) Marketing strategies
A) Serves as a strategic plan for success B) Help motivate employees to work toward shared goals C) Help motivate employees to work toward shared goals D) Helps to prioritize tasks, focus energy, and maximize impact on target customers
A) Financial Plan B) Marketing Plan C) Strategic Plan D) Business Plan
A) It should provide for the use of existing resources B) It should provide strategy to accomplish company's mission C) It should be simple and short D) It should be rigid
A) Latin B) Chinese C) French D) English
A) Between-taker B) Receiver C) Between-giver D) Giver
A) What the company's major strengths and weaknesses? B) What customer benefits are provided by the products? C) What are unique characteristics of each market? D) Who should be involved in marketing decisions?
A) Businessman B) Salesman C) Investor D) Inventor
A) Employee satisfaction B) Attract and retain more customers C) Sales and profits D) Career development
A) To determine customer preferences and minimize losses B) To determine customer preferences and minimize losses C) None of the above D) To determine customer mindset
A) Franchising B) Franchise buyer C) Franchise D) Franchising contract
A) Ricardian Theory B) Keynesian Theory C) Laissez_Faire Theory D) Kaldor Theory
A) Assessing the competition B) Countering the competition C) Meeting the competition D) Beating the competition
A) Gain B) Opportunity C) Innovation D) Perception
A) Entrepreneurs must take divided control and direct the venture towards a maximum position. B) An Entrepreneurs need bosses to motivate them. C) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. D) Entrepreneurs requires specific know how in the ventures day to day operations.
A) Emphasize the target market B) Always consider pitfalls C) Capture the customers interest D) Prepare an objectively long plan
A) Bravery B) Bahala na attitude C) Destiny D) Risk taker
A) Delicadeza B) Smooth Interpersonal Relationship or SIR C) Pakikisama D) Bayanihan
A) Command B) Market C) Operations D) Strategy
A) Choosing the best alternative B) Going with the first option C) Going with the easiest option D) Choosing with the advantage |