A) It is a good idea for small businesses to compete solely in price. B) Market segmentation is a useful process for small businesses to undertake. C) Selling is essentially a matching process. D) A benefit is the value of a product feature to a customer.
A) To achieve competitive advantage B) To increase turnover C) To achieve stated objectives D) To increase profitability
A) Get absorb within larger innovative businesses B) Get absorb within non-innovative businesses C) Thrive in the market D) Not survive and disappear from the market
A) Entrepreneurship does not take place in social enterprises. B) Entrepreneurship takes place in a wide variety of contexts. C) Entrepreneurship takes place in large businesses. D) Entrepreneurship takes place in small businesses.
A) Strategic decisions B) Personal decisions C) Routine decisions D) Organizational decisions
A) Marketing networks B) Marketing strategies C) Market segmentation D) Marketing channels
A) Help motivate employees to work toward shared goals B) Serves as a strategic plan for success C) Helps to prioritize tasks, focus energy, and maximize impact on target customers D) Help motivate employees to work toward shared goals
A) Financial Plan B) Marketing Plan C) Strategic Plan D) Business Plan
A) It should be simple and short B) It should provide strategy to accomplish company's mission C) It should provide for the use of existing resources D) It should be rigid
A) Chinese B) Latin C) French D) English
A) Between-giver B) Between-taker C) Receiver D) Giver
A) What the company's major strengths and weaknesses? B) What customer benefits are provided by the products? C) What are unique characteristics of each market? D) Who should be involved in marketing decisions?
A) Salesman B) Businessman C) Inventor D) Investor
A) Career development B) Sales and profits C) Employee satisfaction D) Attract and retain more customers
A) To determine customer preferences and minimize losses B) None of the above C) To determine customer preferences and minimize losses D) To determine customer mindset
A) Franchise buyer B) Franchise C) Franchising contract D) Franchising
A) Keynesian Theory B) Kaldor Theory C) Ricardian Theory D) Laissez_Faire Theory
A) Meeting the competition B) Beating the competition C) Countering the competition D) Assessing the competition
A) Innovation B) Gain C) Perception D) Opportunity
A) Entrepreneurs requires specific know how in the ventures day to day operations. B) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. C) An Entrepreneurs need bosses to motivate them. D) Entrepreneurs must take divided control and direct the venture towards a maximum position.
A) Capture the customers interest B) Prepare an objectively long plan C) Always consider pitfalls D) Emphasize the target market
A) Bahala na attitude B) Destiny C) Bravery D) Risk taker
A) Bayanihan B) Smooth Interpersonal Relationship or SIR C) Pakikisama D) Delicadeza
A) Operations B) Command C) Strategy D) Market
A) Choosing with the advantage B) Choosing the best alternative C) Going with the first option D) Going with the easiest option |