A) Selling is essentially a matching process. B) Market segmentation is a useful process for small businesses to undertake. C) A benefit is the value of a product feature to a customer. D) It is a good idea for small businesses to compete solely in price.
A) To increase profitability B) To achieve stated objectives C) To increase turnover D) To achieve competitive advantage
A) Not survive and disappear from the market B) Get absorb within larger innovative businesses C) Thrive in the market D) Get absorb within non-innovative businesses
A) Entrepreneurship takes place in a wide variety of contexts. B) Entrepreneurship does not take place in social enterprises. C) Entrepreneurship takes place in small businesses. D) Entrepreneurship takes place in large businesses.
A) Routine decisions B) Organizational decisions C) Strategic decisions D) Personal decisions
A) Market segmentation B) Marketing strategies C) Marketing channels D) Marketing networks
A) Help motivate employees to work toward shared goals B) Help motivate employees to work toward shared goals C) Serves as a strategic plan for success D) Helps to prioritize tasks, focus energy, and maximize impact on target customers
A) Financial Plan B) Strategic Plan C) Marketing Plan D) Business Plan
A) It should be rigid B) It should provide strategy to accomplish company's mission C) It should be simple and short D) It should provide for the use of existing resources
A) Chinese B) English C) French D) Latin
A) Between-taker B) Between-giver C) Receiver D) Giver
A) Who should be involved in marketing decisions? B) What customer benefits are provided by the products? C) What the company's major strengths and weaknesses? D) What are unique characteristics of each market?
A) Salesman B) Investor C) Businessman D) Inventor
A) Employee satisfaction B) Career development C) Sales and profits D) Attract and retain more customers
A) To determine customer preferences and minimize losses B) To determine customer preferences and minimize losses C) To determine customer mindset D) None of the above
A) Franchise B) Franchising C) Franchise buyer D) Franchising contract
A) Keynesian Theory B) Kaldor Theory C) Laissez_Faire Theory D) Ricardian Theory
A) Meeting the competition B) Countering the competition C) Beating the competition D) Assessing the competition
A) Perception B) Innovation C) Opportunity D) Gain
A) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. B) Entrepreneurs must take divided control and direct the venture towards a maximum position. C) An Entrepreneurs need bosses to motivate them. D) Entrepreneurs requires specific know how in the ventures day to day operations.
A) Capture the customers interest B) Prepare an objectively long plan C) Emphasize the target market D) Always consider pitfalls
A) Bravery B) Risk taker C) Destiny D) Bahala na attitude
A) Pakikisama B) Bayanihan C) Delicadeza D) Smooth Interpersonal Relationship or SIR
A) Command B) Strategy C) Market D) Operations
A) Choosing the best alternative B) Going with the first option C) Choosing with the advantage D) Going with the easiest option |