A) A benefit is the value of a product feature to a customer. B) Market segmentation is a useful process for small businesses to undertake. C) Selling is essentially a matching process. D) It is a good idea for small businesses to compete solely in price.
A) To increase turnover B) To increase profitability C) To achieve stated objectives D) To achieve competitive advantage
A) Get absorb within larger innovative businesses B) Thrive in the market C) Not survive and disappear from the market D) Get absorb within non-innovative businesses
A) Entrepreneurship takes place in large businesses. B) Entrepreneurship does not take place in social enterprises. C) Entrepreneurship takes place in small businesses. D) Entrepreneurship takes place in a wide variety of contexts.
A) Personal decisions B) Organizational decisions C) Routine decisions D) Strategic decisions
A) Marketing strategies B) Marketing networks C) Market segmentation D) Marketing channels
A) Serves as a strategic plan for success B) Helps to prioritize tasks, focus energy, and maximize impact on target customers C) Help motivate employees to work toward shared goals D) Help motivate employees to work toward shared goals
A) Strategic Plan B) Financial Plan C) Business Plan D) Marketing Plan
A) It should be rigid B) It should be simple and short C) It should provide strategy to accomplish company's mission D) It should provide for the use of existing resources
A) Latin B) French C) English D) Chinese
A) Between-giver B) Giver C) Receiver D) Between-taker
A) What customer benefits are provided by the products? B) Who should be involved in marketing decisions? C) What are unique characteristics of each market? D) What the company's major strengths and weaknesses?
A) Businessman B) Investor C) Salesman D) Inventor
A) Career development B) Sales and profits C) Employee satisfaction D) Attract and retain more customers
A) To determine customer preferences and minimize losses B) To determine customer mindset C) To determine customer preferences and minimize losses D) None of the above
A) Franchising B) Franchise C) Franchise buyer D) Franchising contract
A) Laissez_Faire Theory B) Ricardian Theory C) Keynesian Theory D) Kaldor Theory
A) Assessing the competition B) Countering the competition C) Meeting the competition D) Beating the competition
A) Innovation B) Perception C) Opportunity D) Gain
A) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. B) Entrepreneurs requires specific know how in the ventures day to day operations. C) An Entrepreneurs need bosses to motivate them. D) Entrepreneurs must take divided control and direct the venture towards a maximum position.
A) Emphasize the target market B) Prepare an objectively long plan C) Always consider pitfalls D) Capture the customers interest
A) Destiny B) Risk taker C) Bahala na attitude D) Bravery
A) Bayanihan B) Smooth Interpersonal Relationship or SIR C) Delicadeza D) Pakikisama
A) Market B) Strategy C) Operations D) Command
A) Going with the first option B) Choosing with the advantage C) Going with the easiest option D) Choosing the best alternative |