A) Selling is essentially a matching process. B) It is a good idea for small businesses to compete solely in price. C) A benefit is the value of a product feature to a customer. D) Market segmentation is a useful process for small businesses to undertake.
A) To increase profitability B) To increase turnover C) To achieve stated objectives D) To achieve competitive advantage
A) Not survive and disappear from the market B) Get absorb within non-innovative businesses C) Thrive in the market D) Get absorb within larger innovative businesses
A) Entrepreneurship takes place in a wide variety of contexts. B) Entrepreneurship takes place in small businesses. C) Entrepreneurship does not take place in social enterprises. D) Entrepreneurship takes place in large businesses.
A) Routine decisions B) Personal decisions C) Organizational decisions D) Strategic decisions
A) Marketing strategies B) Market segmentation C) Marketing channels D) Marketing networks
A) Serves as a strategic plan for success B) Help motivate employees to work toward shared goals C) Help motivate employees to work toward shared goals D) Helps to prioritize tasks, focus energy, and maximize impact on target customers
A) Financial Plan B) Business Plan C) Marketing Plan D) Strategic Plan
A) It should be rigid B) It should provide for the use of existing resources C) It should be simple and short D) It should provide strategy to accomplish company's mission
A) Chinese B) Latin C) English D) French
A) Giver B) Between-taker C) Between-giver D) Receiver
A) What customer benefits are provided by the products? B) Who should be involved in marketing decisions? C) What are unique characteristics of each market? D) What the company's major strengths and weaknesses?
A) Investor B) Inventor C) Salesman D) Businessman
A) Employee satisfaction B) Sales and profits C) Attract and retain more customers D) Career development
A) To determine customer preferences and minimize losses B) To determine customer mindset C) None of the above D) To determine customer preferences and minimize losses
A) Franchise buyer B) Franchise C) Franchising D) Franchising contract
A) Kaldor Theory B) Laissez_Faire Theory C) Keynesian Theory D) Ricardian Theory
A) Assessing the competition B) Countering the competition C) Beating the competition D) Meeting the competition
A) Gain B) Perception C) Innovation D) Opportunity
A) Entrepreneurs requires specific know how in the ventures day to day operations. B) An Entrepreneurs need bosses to motivate them. C) Entrepreneurs must take divided control and direct the venture towards a maximum position. D) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors.
A) Capture the customers interest B) Prepare an objectively long plan C) Emphasize the target market D) Always consider pitfalls
A) Bravery B) Destiny C) Risk taker D) Bahala na attitude
A) Bayanihan B) Smooth Interpersonal Relationship or SIR C) Delicadeza D) Pakikisama
A) Strategy B) Operations C) Market D) Command
A) Going with the easiest option B) Going with the first option C) Choosing with the advantage D) Choosing the best alternative |