A) Social learning theory B) Two-step flow theory C) Spiral of silence theory D) Agenda-setting theory
A) To create tailored messages B) To reach a large audience C) To persuade individuals D) To maintain privacy
A) Newspapers B) Radio C) Television D) Social media
A) Text messages B) Emails C) Body language D) Phone calls
A) Filter bubble B) Third-person effect C) Confirmation bias D) Cognitive dissonance
A) Social presence theory B) Selective exposure theory C) Cultivation theory D) Uses and gratifications theory
A) Hypodermic needle model B) Transactional model C) Magic bullet theory D) Shannon-Weaver model
A) Selective exposure B) Broadcasting C) Feedback D) Personal communication
A) The number of people receiving the message. B) The speed at which messages are sent. C) How content and information affects behavior, attitude, opinion, or emotion. D) The technology used for transmission.
A) Peter Sloterdijk B) Noam Chomsky C) Marshall McLuhan D) Stuart Hall
A) It only transmits political information. B) It acts as an immersive environment influencing societal existence. C) It serves purely for entertainment purposes. D) It is a one-way process with no influence on society.
A) Television B) Face-to-face conversations C) Radio D) Social networking
A) United States B) Brazil C) China D) India
A) Two-step flow theory B) Magic bullet theory C) Computer-mediated communication D) Linear communication model
A) It is homogeneous. B) It is small and localized. C) It consists of diverse cultures and belief systems. D) It only includes people from urban areas.
A) The audience B) Media outlets C) The sponsor D) Independent reviewers
A) Alternative journalism. B) Public journalism. C) Citizen journalism. D) Social media journalism.
A) 60% B) 20% C) 40% D) 80%
A) LinkedIn B) Twitter C) TikTok D) Instagram
A) They do not allow interaction through images or videos. B) They are used exclusively for business networking. C) They have eliminated traditional forms of communication like face-to-face conversations. D) They have drastically changed the way people communicate, especially with younger generations.
A) Mike Stivic B) Edith Bunker C) Archie Bunker D) Gloria Stivic
A) Film photography B) Camera obscura C) Daguerreotype D) Digital photography
A) Marshall McLuhan B) George Gerbner C) Neil Postman D) Elisabeth Noelle-Neumann
A) Radio B) Online streaming services C) Print media D) Television
A) Establishing public parlors. B) Revolutionizing film style. C) Creating special effects sequences. D) Documenting daily life in France.
A) Elisabeth Noelle-Neumann B) Neil Postman C) Marshall McLuhan D) George Gerbner
A) YouTube Music B) SoundCloud C) Apple Music D) Spotify
A) Georges Méliès. B) Thomas Edison. C) The Lumiere brothers. D) The Parisian audience.
A) Ethnography B) Surveying C) Content Analysis D) Experiment
A) 122% B) 50% C) 75% D) 200%
A) Harvard University B) Cornell University C) MIT D) Stanford University
A) Thomas Edison B) Joseph Niepce C) Louis Daguerre D) George Eastman
A) 1970 B) 1980 C) 1972 D) 1969
A) With special effects sequences. B) In 1893. C) By the Lumiere brothers in France. D) During a film screening by Georges Méliès.
A) Compact discs (CDs) B) Cassettes C) Eight track-tapes D) LP (long play) vinyl record
A) In 1990 B) By 1972 C) In 1980 D) In 1969
A) 15 minutes B) 30 minutes C) 8 hours D) 1 hour
A) Ethnography B) Experiment C) Content Analysis D) Surveying
A) Providing training for the spokesperson B) Avoiding any form of media C) Ignoring spokesperson roles D) Focusing solely on digital channels
A) Experiment B) Content Analysis C) Surveying D) Ethnography
A) Digital cameras B) Color film C) Instant cameras D) Black-and-white film
A) 300 million users B) Over 140 million users C) 200 million users D) 50 million users
A) Recordings B) Podcasts C) Streaming platforms D) Radio
A) Thomas Edison B) George Eastman C) Joseph Niepce D) Louis Daguerre
A) Fujifilm B) Kodak C) Canon D) Nikon
A) Alexander Graham Bell B) Charles Tainter C) Thomas Edison D) The Victor Talking Machine Company
A) Baby Boomers B) MTV Generation C) Millennials D) Generation X
A) 50 billion dollars B) Over 90 billion dollars C) 120 billion dollars D) 30 billion dollars
A) 2012 B) 1999 C) 2005 D) 2020
A) Recorded music B) Radio C) Podcasts D) Streaming platforms |