- 1. Mass communication refers to the process of exchanging information to a large and diverse audience through various channels such as television, radio, newspapers, magazines, and the internet. It plays a vital role in shaping public opinion, influencing behavior, and spreading awareness on important issues. Mass communication encompasses a wide range of fields including journalism, advertising, public relations, and broadcasting. As society becomes more interconnected, the importance of effective mass communication continues to grow, making it a fundamental element of modern life.
Which theory suggests that media has a powerful influence on shaping public opinion?
A) Agenda-setting theory B) Spiral of silence theory C) Social learning theory D) Two-step flow theory
- 2. What is the primary goal of mass communication?
A) To create tailored messages B) To maintain privacy C) To persuade individuals D) To reach a large audience
- 3. Which of the following is NOT considered a traditional mass media platform?
A) Television B) Social media C) Radio D) Newspapers
- 4. Which communication theory suggests that individuals selectively expose themselves to media messages?
A) Cultivation theory B) Uses and gratifications theory C) Selective exposure theory D) Social presence theory
- 5. What is the term for the phenomenon where individuals seek information that aligns with their beliefs and values?
A) Third-person effect B) Cognitive dissonance C) Confirmation bias D) Filter bubble
- 6. The model that describes communication as a linear process involving a sender, message, channel, receiver, feedback, and noise is known as?
A) Hypodermic needle model B) Magic bullet theory C) Shannon-Weaver model D) Transactional model
- 7. Which of the following is a form of nonverbal communication?
A) Body language B) Phone calls C) Emails D) Text messages
- 8. Which term describes the process of sending a message through a medium to a large audience or market?
A) Feedback B) Selective exposure C) Broadcasting D) Personal communication
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