Heuristic (psychology) - Quiz
Heuristic psychology
  • 1. Which researchers originally proposed the availability, representativeness, and anchoring and adjustment heuristics?
A) Robert Cialdini
B) Abraham Maslow
C) Sigmund Freud
D) Tversky and Kahneman
  • 2. What are heuristics used to judge the desirability of choices called?
A) Judgment heuristics
B) Evaluation heuristics
C) Decision heuristics
D) Preference heuristics
  • 3. Which heuristic relies on emotions to solve problems quickly or efficiently?
A) Availability heuristic
B) Simulation heuristic
C) Affect heuristic
D) Balance heuristic
  • 4. The tendency to rely on the first piece of information offered when making a decision is known as:
A) Anchoring and adjustment
B) Representativeness heuristic
C) Default heuristic
D) Scarcity heuristic
  • 5. The availability heuristic is based on:
A) The emotional intensity of the memory
B) The amount of effort put into the decision
C) The total statistical data available
D) The ease with which examples come to mind
  • 6. Which heuristic helps individuals achieve peace and harmony by balancing positive and negative effects?
A) Social proof
B) Fairness heuristic
C) Balance heuristic
D) Common sense heuristic
  • 7. What is the common issue associated with the base rate heuristic?
A) Relying on emotions rather than data
B) Overvaluing rare items
C) Copying the actions of others
D) Misjudging the likelihood of a situation
  • 8. The contagion heuristic follows which law?
A) Law of Contagion or Similarity
B) Law of Availability
C) Law of Diminishing Returns
D) Law of Cognitive Load
  • 9. When consumers select the default option regardless of their actual preference, they are using the:
A) Default heuristic
B) Affect heuristic
C) Representativeness heuristic
D) Scarcity heuristic
  • 10. Which heuristic states that the worth of an object is determined by the amount of effort put into its production?
A) Anchoring and adjustment
B) Effort heuristic
C) Representativeness heuristic
D) Scarcity heuristic
  • 11. Justifying increased investment based on cumulative prior investment is known as:
A) Escalation of commitment
B) Naïve diversification
C) Sunk cost fallacy
D) Availability heuristic
  • 12. The peak–end rule suggests that subjective perception is based on:
A) The most intense and final moments of an event
B) The average effort expended throughout
C) The initial impression of the event
D) The duration of the entire experience
  • 13. The representativeness heuristic is considered an example of which logical fallacy?
A) Conjunction fallacy
B) Gambler's fallacy
C) Post hoc fallacy
D) Sunk cost fallacy
  • 14. People assigning greater value to items perceived to be in limited supply are using the:
A) Representativeness heuristic
B) Effort heuristic
C) Familiarity heuristic
D) Scarcity heuristic
  • 15. Determining the likelihood of an event based on how easy it is to mentally picture it is the:
A) Representativeness heuristic
B) Availability heuristic
C) Simulation heuristic
D) Common sense heuristic
  • 16. Social proof is more prominent in which types of situations?
A) Situations where the individual is an expert
B) Situations involving high financial stakes
C) Ambiguous social situations where people are uncertain
D) Situations requiring high physical effort
  • 17. The working backward heuristic involves:
A) Using past behaviors to solve present problems
B) Diversifying choices to ensure success
C) Assuming the problem is solved and working backward to the start
D) Copying the actions of others
  • 18. The familiarity heuristic is especially prevalent when an individual experiences:
A) Low emotional stress
B) Financial abundance
C) A need for variety
D) High cognitive load
  • 19. Naïve diversification refers to the tendency to:
A) Prefer the status quo over change
B) Choose the most expensive option first
C) Ignore statistical probabilities
D) Diversify more when making choices at once than sequentially
  • 20. The fairness heuristic influences the likelihood of:
A) Voluntary compliance with an authoritative figure
B) Avoiding contaminated objects
C) Identifying the worth of an object
D) Correctly estimating probabilities
  • 21. What is the etymological origin of the term 'heuristics'?
A) Latin
B) Ancient Greek
C) Old English
D) German
  • 22. What is the primary function of heuristics?
A) Logical deduction analysis
B) Long-term memory storage
C) Mental shortcuts for decision-making
D) Mathematical proof derivation
  • 23. Who introduced the concept of heuristics in the 1950s?
A) Amos Tversky
B) Herbert A. Simon
C) Daniel Kahneman
D) Gerd Gigerenzer
  • 24. What term describes the decision-making model introduced by Herbert A. Simon?
A) Rational choice theory
B) Ecological bias
C) Satisficing
D) The less-is-more effect
  • 25. What field did Herbert A. Simon found regarding decision environments?
A) Behavioral economics
B) Bounded rationality
C) Algorithmic engineering
D) Cognitive psychology
  • 26. What is the primary difference between formal and informal models of heuristics?
A) Formal models are not based on psychology
B) Formal models are more accurate than informal ones
C) Formal models use algorithms, while informal models use verbal descriptions
D) Informal models are based on mathematics
  • 27. The study of the match between heuristics and decision environments is known as?
A) Adaptive toolboxing
B) Bounded psychology
C) Ecological rationality
D) Satisficing engineering
  • 28. In the satisficing model, what happens if no alternative is found after time beta?
A) Abandon the decision process
B) Increase the aspiration level
C) Select a random alternative
D) Decrease the aspiration level
  • 29. Which heuristic is used when all alternatives are simultaneously available?
A) Satisficing
B) Elimination by aspects
C) Tallying
D) Fluency heuristic
  • 30. Which domain is mentioned as using satisficing for pricing cars?
A) Real-estate entrepreneurs
B) Electricity contract providers
C) Business angels
D) Used BMW dealers
  • 31. What is a key characteristic of the elimination-by-aspects model mentioned in the text?
A) It is a compensatory model that maximizes utility
B) It involves nonnumerical computations
C) It requires perfect information about all alternatives
D) It is based on complex mathematical formulas
  • 32. In the elimination-by-aspects example, what was the first attribute suggested for car buying?
A) Color of the vehicle
B) Fuel efficiency
C) Price limit
D) Automatic transmission
  • 33. What does the recognition heuristic predict when comparing two alternatives if only one is recognized?
A) The unrecognized alternative has a higher value
B) No prediction can be made
C) The recognized alternative has a higher value
D) Both alternatives have equal value
  • 34. How many exits would a full decision tree require for n binary cues?
A) 2n
B) n squared
C) n + 1
D) n
  • 35. Which test produces fewer false alarms in the HIV screening context?
A) ELISA
B) Physical exam
C) Western blot
D) Initial blood count
  • 36. Does the order of cues matter for the accuracy of a full decision tree?
A) Yes, it is critical
B) Only if costs are involved
C) Only if there are two cues
D) No
  • 37. What is an example of a profession found to use fast-and-frugal trees for decision making?
A) London magistrates
B) Architects
C) Professional athletes
D) Computer programmers
  • 38. If the second ELISA is negative in the HIV tree, what is the result?
A) The client is informed they have HIV
B) The procedure moves to a Western blot
C) The procedure stops
D) The procedure restarts
  • 39. Which heuristic discriminates between the importance of different cues?
A) Random choice
B) Weighted tallying
C) Tallying
D) Take-the-best
  • 40. If a choice has four aspects and an alternative wins in three of them, which heuristic would choose that alternative?
A) Tallying
B) None of the above
C) Both are equally likely to fail
D) Take-the-best
  • 41. What is the process of activating a concept, such as hostility or kindness, through word tasks called?
A) Anchoring
B) Conditioning
C) Priming
D) Availability
  • 42. What is ignored when people use the representativeness heuristic?
A) Individual characteristics
B) Categorization rules
C) Base rates
D) Similarity to a prototype
  • 43. What bias occurs when people wrongly assume a causal relationship because things resemble one another?
A) The base rate correction
B) The prototype effect
C) The statistical probability bias
D) Representativeness bias
  • 44. What does the text cite as an example of cause-and-effect bias related to representativeness?
A) The scientific method
B) Magical associative thinking
C) The use of base rates
D) Mathematical logical reasoning
  • 45. How did the ratings of likelihood compare to the ratings of similarity in the Tom W. study?
A) Likelihood was always rated lower than similarity
B) They matched almost perfectly
C) They were uncorrelated
D) They were completely opposite
  • 46. What is the name of the woman described in the classic Tversky and Kahneman experiment?
A) Sarah
B) Mary
C) Linda
D) Jane
  • 47. How was Bill described in the experiment conducted by Tversky and Kahneman?
A) Creative and outgoing
B) Extroverted and logical
C) Academic and stubborn
D) Intelligent but unimaginative
  • 48. What percentage of subjects found the illogical argument in the experiment more convincing than the logical one?
A) Eighty percent
B) Sixty-five percent
C) Fifty percent
D) Seventy-five percent
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