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A) Robert Cialdini B) Abraham Maslow C) Sigmund Freud D) Tversky and Kahneman
A) Judgment heuristics B) Evaluation heuristics C) Decision heuristics D) Preference heuristics
A) Availability heuristic B) Simulation heuristic C) Affect heuristic D) Balance heuristic
A) Anchoring and adjustment B) Representativeness heuristic C) Default heuristic D) Scarcity heuristic
A) The emotional intensity of the memory B) The amount of effort put into the decision C) The total statistical data available D) The ease with which examples come to mind
A) Social proof B) Fairness heuristic C) Balance heuristic D) Common sense heuristic
A) Relying on emotions rather than data B) Overvaluing rare items C) Copying the actions of others D) Misjudging the likelihood of a situation
A) Law of Contagion or Similarity B) Law of Availability C) Law of Diminishing Returns D) Law of Cognitive Load
A) Default heuristic B) Affect heuristic C) Representativeness heuristic D) Scarcity heuristic
A) Anchoring and adjustment B) Effort heuristic C) Representativeness heuristic D) Scarcity heuristic
A) Escalation of commitment B) Naïve diversification C) Sunk cost fallacy D) Availability heuristic
A) The most intense and final moments of an event B) The average effort expended throughout C) The initial impression of the event D) The duration of the entire experience
A) Conjunction fallacy B) Gambler's fallacy C) Post hoc fallacy D) Sunk cost fallacy
A) Representativeness heuristic B) Effort heuristic C) Familiarity heuristic D) Scarcity heuristic
A) Representativeness heuristic B) Availability heuristic C) Simulation heuristic D) Common sense heuristic
A) Situations where the individual is an expert B) Situations involving high financial stakes C) Ambiguous social situations where people are uncertain D) Situations requiring high physical effort
A) Using past behaviors to solve present problems B) Diversifying choices to ensure success C) Assuming the problem is solved and working backward to the start D) Copying the actions of others
A) Low emotional stress B) Financial abundance C) A need for variety D) High cognitive load
A) Prefer the status quo over change B) Choose the most expensive option first C) Ignore statistical probabilities D) Diversify more when making choices at once than sequentially
A) Voluntary compliance with an authoritative figure B) Avoiding contaminated objects C) Identifying the worth of an object D) Correctly estimating probabilities
A) Latin B) Ancient Greek C) Old English D) German
A) Logical deduction analysis B) Long-term memory storage C) Mental shortcuts for decision-making D) Mathematical proof derivation
A) Amos Tversky B) Herbert A. Simon C) Daniel Kahneman D) Gerd Gigerenzer
A) Rational choice theory B) Ecological bias C) Satisficing D) The less-is-more effect
A) Behavioral economics B) Bounded rationality C) Algorithmic engineering D) Cognitive psychology
A) Formal models are not based on psychology B) Formal models are more accurate than informal ones C) Formal models use algorithms, while informal models use verbal descriptions D) Informal models are based on mathematics
A) Adaptive toolboxing B) Bounded psychology C) Ecological rationality D) Satisficing engineering
A) Abandon the decision process B) Increase the aspiration level C) Select a random alternative D) Decrease the aspiration level
A) Satisficing B) Elimination by aspects C) Tallying D) Fluency heuristic
A) Real-estate entrepreneurs B) Electricity contract providers C) Business angels D) Used BMW dealers
A) It is a compensatory model that maximizes utility B) It involves nonnumerical computations C) It requires perfect information about all alternatives D) It is based on complex mathematical formulas
A) Color of the vehicle B) Fuel efficiency C) Price limit D) Automatic transmission
A) The unrecognized alternative has a higher value B) No prediction can be made C) The recognized alternative has a higher value D) Both alternatives have equal value
A) 2n B) n squared C) n + 1 D) n
A) ELISA B) Physical exam C) Western blot D) Initial blood count
A) Yes, it is critical B) Only if costs are involved C) Only if there are two cues D) No
A) London magistrates B) Architects C) Professional athletes D) Computer programmers
A) The client is informed they have HIV B) The procedure moves to a Western blot C) The procedure stops D) The procedure restarts
A) Random choice B) Weighted tallying C) Tallying D) Take-the-best
A) Tallying B) None of the above C) Both are equally likely to fail D) Take-the-best
A) Anchoring B) Conditioning C) Priming D) Availability
A) Individual characteristics B) Categorization rules C) Base rates D) Similarity to a prototype
A) The base rate correction B) The prototype effect C) The statistical probability bias D) Representativeness bias
A) The scientific method B) Magical associative thinking C) The use of base rates D) Mathematical logical reasoning
A) Likelihood was always rated lower than similarity B) They matched almost perfectly C) They were uncorrelated D) They were completely opposite
A) Sarah B) Mary C) Linda D) Jane
A) Creative and outgoing B) Extroverted and logical C) Academic and stubborn D) Intelligent but unimaginative
A) Eighty percent B) Sixty-five percent C) Fifty percent D) Seventy-five percent |