STRATH PRELIM
  • 1. dynamic, competitive industries that face constant changes in customer preferences, technology, and global trends.
A) hospitality
B) Tourism
C) Tourism and hospitality
D) Strategic management
  • 2. allows organizations to plan for long-term growth, manage risks, and improve service quality.
A) Business Idea
B) Strategy formulation
C) Decision Oriented
D) Strategic management
  • 3. Marriott International adjusts its global marketing and loyalty programs based on changing traveler demands.
A) Strategy Evaluation
B) Dynamic
C) Strategic Management
D) Organizational direction
  • 4. Focuses on sustainable growth.
A) Dynamic
B) Decision oriented
C) Integrated
D) Long-term oriented
  • 5. Accor Hotels invests in sustainable resorts in Asia to capture eco-conscious tourists
A) Dynamic
B) Long-term oriented
C) Decision Oriented
D) Integrated
  • 6. Adapts to changes in the market, customer behavior, and technology.
A) Dynamic
B) Strategy formulation
C) Strategy Evaluation
D) Integrated
  • 7. Expedia integrates AI to personalize travel recommendations.
A) Long term-oriented
B) Integrated
C) Decision-oriented
D) Dynamic
  • 8. Involves all levels of management
A) Strategy Formulation
B) Environmental analysis
C) Integrated
D) Strategy Evaluation
  • 9. Taj Hotels trains employees to deliver a consistent customer experience
A) Integrated
B) Decision oriented
C) Long term-oriented
D) Dynamic
  • 10. Supports informed decision-making.
A) Long term-oriented
B) Decision oriented
C) Dynamic
D) Integrated
  • 11. Carnival Cruise Lines uses strategic planning to launch routes that maximize occupancy and revenue.
A) Decision oriented
B) Sustainable growth
C) Sustainable development
D) Strategic management
  • 12. SWOT (Strengths, Weaknesses. Opportunities, Threats), PESTLE
A) Strategy formulation
B) Growth analysis
C) Strategy Evaluation
D) Environmental Analysis
  • 13. Hilton conduct market research to enter emerging tourist destinations.
A) Decision making
B) Organizational direction
C) Strategy Evaluation
D) Environmental analysis
  • 14. Develops plans to achieve competitive advantage
A) Strategy Evaluation
B) Decision oriented
C) Strategic management
D) Strategy Formulation
  • 15. Costa Cruises focuses on eco-friendly ships to attract green travelers
A) Strategy implementation
B) Growth analysis
C) Strategy Evaluation and Control
D) Strategy Formulation
  • 16. Executes plans through resources management
A) Strategy Implementation
B) Strategic management
C) Long term-oriented
D) Evaluation and control
  • 17. Hyatt launches a global loyalty program to retain high-value customers
A) Strategy Evaluation
B) Environmental analysis
C) Strategy Implementation
  • 18. Monitors progress and adapts strategies
A) Decision oriented
B) Environmental Analysis
C) Strategy formulation
D) Strategy Evaluation and Control
  • 19. Booking.com tracks customer feedback to adjust marketing strategies.
A) Risk and uncertainties
B) Strategy Implementation
C) Strategy Evaluation and Control
D) Strategic management
  • 20. Disney Parks' strategy focuses on immersive experiences for families worldwide.
A) Helps manage risks and uncertainties
B) Supports sustainable growth
C) Enhances operational efficiency
D) Provides clear organizational direction
  • 21. TripAdvisor analyzes travel reviews to optimize services.
A) Improves decision-making
B) Enhances operational efficiency
C) Supports sustainable growth
D) Helps manage risks and uncertainties
  • 22. Intercontinental Hotels automates room bankings to secure operational costs
A) Improves decision-making
B) Provides clear organizational direction
C) Enhances operational efficiency
D) Supports sustainable growth
  • 23. Royal Caribbean prepares crisis management strategies for pandemics or storms
A) Provides clear organizational direction
B) Helps manage risks and uncertainties
C) Enhances operational efficiency
D) Improves decision-making
  • 24. Six Senses Resorts invests in iccal communities to maintain Iong-term tourism appes
A) Supports sustainable growth
B) Helps manage risks and uncertainties
C) Improves decision-making
D) Enhances operational efficiency
  • 25. explains the organization's purpose, core values, and primary objectives.

    It answers: "Why does this organization exist?"
A) Vision
B) Mission
  • 26. Marriott International: "To enhance the
    lives of our customers by creating
    unforgettable experiences wherever they stay.
A) Vision
B) Mission
  • 27. describes the organization's long-term aspirations and goals.

    It answers: "Where does the organization want to
    go in the future?"
A) Vision
B) Mission
  • 28. Airbnb: "To create a world where anyone
    can belong anywhere."
A) Mission
B) Vision
  • 29. Application: Shapes strategic decisions, expansion plans, and brand positioning.
A) Mission
B) Vision
  • 30. Application: Guides service quality, customer experience, and employee training
A) Mission
B) Vision
  • 31. Mission & vision define objectives and guide competitive positioning.
A) Decision Making
B) Evaluation and Control
C) Strategy Formulation
  • 32. Marriott's mission drives personalized loyalty programs and premium services
A) Strategy Formulation
B) Evaluation and Control
C) Decision Making
  • 33. All managerial decisions are measured against the mission & vision.
A) Evaluation and Control
B) Strategy Formulation
C) Decision making
  • 34. Airbnb's expansion into luxury homes aligns with its vision to "belong anywhere
A) Evaluation and Control
B) Strategy Formulation
C) Decision Making
  • 35. Progress is monitored to see if strategic goals reflect the mission & vision.
A) Strategy Formulation
B) Evaluation and Control
C) Decision Making
  • 36. Six Senses Resorts evaluates sustainability efforts to stay true to their eco-tourism vision
A) Evaluation and Control
B) Decision Making
C) Strategy Formulation:
  • 37. Strategic management is important in tourism and hospitality because it:
A) Eliminates competition
B) Helps organizations adapt to change, allocate resources effectively
C) Reduces employee responsibilities
D) Focuses only on marketing
  • 38. An eco-friendly hotel notices increased competition and changing tourist preferences.
    What should management do first?
A) Increase room rates
B) Conduct environmental analysis to identify opportunities and threats
C) Immediately reduce staff
D) Ignore market changes
  • 39. What is the main goal of strategic management in tourism and hospitality?
A) Achieving sustainable competitive advantage
B) Hiring more employees
C) Expanding to any market
D) Maximizing short-term profits
  • 40. A hotel offering zero-waste dining, renewable energy use, and eco-tours is applying which strategy?
A) Cost leadership strategy
B) Random growth strategy
C) Market exit strategy
D) Differentiation strategy
  • 41. Soneva Fushi (Maldives) is known for luxury combined with sustainability. Which strategy best supports its eco-friendly positioning?
A) Differentiation through sustainable practices and unique guest experiences
B) Ignoring environmental concerns
C) Mass marketing to all tourists
D) Cost reduction by limiting services
  • 42. Mashpi Lodge (Ecuador) focuses on biodiversity conservation and eco-tourism. What should management do to strengthen its strategy?
A) Align environmental analysis, strategy formulation, implementation, and evaluation with sustainability goals
B) Differentiation through sustainable practices and unique guest experiences
C) Remove eco-tourism activities
D) Focus only on luxury amenities
  • 43. Strategy formulation is best described as:
A) Developing long-term plans and goals to guide the organization
B) Evaluating employee attendance
C) Identifying internal strengths and weaknesses and external opportunities and threats
D) Measuring performance, reviewing results, and making necessary adjustments
  • 44. An eco-friendly hotel's use of renewable energy and sustainable design is an example of:
A) A strength that differentiates the hotel from competitors
B) A threat caused by environmental regulations
C) A weakness due to high investment cost
D) An external opportunity
  • 45. Environmental analysis in tourism and hospitality refers to:
A) Studying only weather conditions
B) Calculating financial statements
C) Identifying internal strengths and weaknesses and external opportunities and threats
D) Developing long-term plans and goals to guide the organization
  • 46. Strategic management is long-term oriented because it focuses on:
A) Daily operations
B) Seasonal promotions
C) Immediate profits
D) Sustainable growth
  • 47. Accor Hotels investing in sustainable resorts shows which nature of strategic management?
A) Short-term planning
B) Long-term orientation
C) Sales promotion
D) Budget control
  • 48. Marriott International adjusting its programs based on traveler demand is an example of:
A) Strategic management adapting to change
B) Marketing only
C) Cost reduction strategy
D) Human resource planning
  • 49. New businesses can enter, but investment and regulations may limit entry.
A) Bargaining Power of Suppliers
B) Bargaining Power of Customers
C) Threat of New Entrants
D) Threat of Substitutes
  • 50. Weaknesses: Resource Limitations
    Limited modernization in some operations
A) Sometimes
B) True
C) Maybe
D) False
  • 51. Competition is intense among hotels, resorts, airlines, travel agencies, and tour operators.

    Examples
    Many hotels compete on price, service quality, and location.
A) Threat of New Entrants
B) Bargaining Power of Customers
C) Bargaining Power of Suppliers
D) Competitive Rivalry
  • 52. Strengths: Operational Capabilities Continuous staff training programs
A) False
B) Sometimes
C) True
D) Maybe
  • 53. Tourists have many choices and can easily switch providers.

    Examples
    Travelers compare prices online.
A) Bargaining Power of Suppliers
B) Threat of Substitutes
C) Bargaining Power of Customers
D) Competitive Rivalry
  • 54. Travelers can choose alternatives to traditional services.

    Examples
    Vacation rentals instead of hotels.
A) Threat of Substitutes
B) Bargaining Power of Customers
C) Competitive Rivalry
D) Threat of New Entrants
  • 55. Suppliers provide food, utilities, technology, transport services, and labor.

    Examples
    Hotels depend on food and beverage suppliers
A) Bargaining Power of Customers
B) Competitive Rivalry
C) Threat of Substitutes
D) Bargaining Power of Suppliers
  • 56. It evaluates organizational performance
A) Internal factors
B) KPI'S
C) PESTEL
D) SWOT
  • 57. Strengths: Human Resources : lead to Strong teamwork and coordinators
A) True
B) Sometimes
C) False
D) Maybe
  • 58. Weaknesses: Operational Challenges Slow and fast response during peak periods
A) Sometimes
B) True
C) False
D) Maybe
  • 59. A resort offers exclusive cultural experiences that competitors do not provide. This shows:
A) Price war
B) Cost cutting
C) Retrenchment
D) Differentiation
  • 60. A tourism company builds strong customer loyalty through excellent service and trust. This reflects:
A) Weak positioning
B) Strong brand reputation
C) High expenses
D) Random marketing
  • 61. The concept of Value Chain Analysis was introduced by:
A) Adam Smith
B) Henry Fayol
C) Philip Kotler
D) Michael Porter
  • 62. A company improves its online booking system to make reservations faster and easier for customers. This improves:
A) Staff uniforms
B) Competitive advantage
C) Tax payments
D) Office decoration
  • 63. Strong brand reputation means:
A) Positive image and customer trust
B) Expensive advertisements only
C) Strict company rules
D) High employee turnover
  • 64. Cost leadership means:
A) Focusing only on marketing
B) Offering unique products or services valued by customers
C) Producing goods or services at a lower cost than competitors
D) Offering luxury services only
  • 65. Improving response time to customer inquiries increases satisfaction and helps the firm:
A) Increase complaints
B) Gain competitive advantage
C) Lose market share
D) Reduce service quality
  • 66. Core competencies refer to:

    C. Government regulations
    D. Seasonal promotions
A) Targeting a specific market segment effectively
B) Unique skills, knowledge, or capabilities of the organization
C) Using new methods, systems, or tools to improve performance
D) Basic office equipment
  • 67. A hotel installs energy-saving equipment and reduces utility expenses to offer lower room rates. This is an example of:
A) Cost leadership
B) Differentiation
C) Focus strategy
D) Downsizing
  • 68. A travel agency targets only senior citizens with customized tour packages. This strategy is:
A) Diversification
B) Focus strategy
C) Cost leadership
D) Mass marketing
  • 69. the process of formulating, implementing, and evaluating strategies to achieve long-term organizational goals and sustainable competitive advantage.
A) Strategic Management
B) Marketing decision
C) Formulating evaluation
D) Competitive advantage
  • 70. A hotel analyzing competitors and guest preferences to launch eco-friendly accommodations that attract more customers
A) Competitive advantage
B) Strategic management
C) Resource allocation
D) Strategy Implementation
  • 71. Helps organizations adapt to changing market conditions.
A) Yes
B) Strategic management
C) Maybe
D) No
  • 72. Ensures efficient resource allocation.
A) Internal analysis
B) Yes
C) Strategic management
D) No
  • 73. Supports long-term growth and profitability
A) External analysis
B) Maybe
C) Strategic management
  • 74. Enhances customer satisfaction and loyalty.
A) Analysis
B) Strategic management
C) Collaboration challenge
  • 75. A theme park using guest feedback to design new rides and services that increase repeat visits.
A) Internal strategy
B) Strategic factors
C) Strategic management
  • 76. understanding market trends, competitors, and regulations.
A) Strategy Implementation
B) Strategy Evaluation
C) Environmental Analysis
D) Strategy Formulation
  • 77. defining vision, mission, and strategic objectives.
A) Strategy Implementation
B) Strategy Formulation
C) Environmental Analysis
D) Strategy Evaluation
  • 78. allocating resources and executing plans.
A) Strategy Formulation
B) Strategy Evaluation
C) Environmental Analysis
D) Strategy Implementation
  • 79. measuring performance and making adjustments.
A) Strategy Evaluation
B) Strategy Implementation
C) Environmental Analysis
D) Strategy Formulation
  • 80. Identifying internal strengths & weaknesses and external opportunities & threats
    (SWOT analysis)
A) ENVIRONMENTAL ANALYSIS
B) STRATEGY IMPLEMENTATION
C) STRATEGY EVALUATION
D) STRATEGY IMPLEMENTATION
  • 81. Experienced tour guides
A) Opportunities
B) Strength
C) Weakness
D) Threat
  • 82. Limited online presence
A) Weakness
B) Opportunities
C) Threat
D) Strength
  • 83. Rising eco-tourism trend
A) Opportunity
B) Strength
C) Weakness
D) Threat
  • 84. Competitors offering lower prices
A) Threat
B) Strength
C) Opportunity
D) Weakness
  • 85. Understanding market trends, customer behavior, competition, and regulations.

    Example: A hotel identifies that international tourists now prefer eco-friendly accommodations. By analyzing this trend, it can develop green initiatives to attract more guests.
A) Strategy Formulation
B) Environmental Analysis
C) Evaluation and Control
D) Strategy Implementation
  • 86. Executing the strategies through operational plans, resource allocation, and employee engagement

    Example: A resort launching a wellness program invests in staff training, spa equipment, and marketing campaigns to implement its new health-focused strategy.
A) Strategy Formulation
B) Evaluation and Control
C) Strategy Implementation
D) Evaluation and Control
  • 87. Developing long-term plans based on the company's strengths, weaknesses, opportunities, and threats (SWOT).

    Example: A tour operator with strong partnerships with local hotels may create premium packages targeting luxury travelers, leveraging its strengths.
A) Environmental Analysis
B) Evaluation and Control
C) Strategy Formulation
D) Strategy Implementation
  • 88. Monitoring results, measuring performance, and making adjustments to strategies when necessary.

    Example: A restaurant notices that its social media campaign increased bookings by 20%, but customer satisfaction dropped. Management then adjusts the campaign and staff training to improve service quality.
A) Strategy Implementation
B) Evaluation and Control
C) Strategy Formulation
D) Environmental Analysis
  • 89. helps tourism and hospitality businesses adapt to changing market conditions, maximize profitability, and provide memorable customer experiences. Without strategy, businesses risk becoming outdated or losing market share to competitors.
A) Business evaluation
B) Strategic management
C) Environmental analysis
  • 90. guides decision-making in tourism and hospitality.

    It involves analysis, planning, execution, and evaluation.

    Helps organizations gain competitive advantage and sustain growth.

    Real-world applications include hotels, resorts, airlines, and tour operators
A) Strategic factors
B) Business evaluation
C) Strategic management
D) Environmental factors
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