STRATH PRELIM
  • 1. dynamic, competitive industries that face constant changes in customer preferences, technology, and global trends.
A) Strategic management
B) hospitality
C) Tourism
D) Tourism and hospitality
  • 2. allows organizations to plan for long-term growth, manage risks, and improve service quality.
A) Business Idea
B) Strategy formulation
C) Strategic management
D) Decision Oriented
  • 3. Marriott International adjusts its global marketing and loyalty programs based on changing traveler demands.
A) Organizational direction
B) Strategic Management
C) Strategy Evaluation
D) Dynamic
  • 4. Focuses on sustainable growth.
A) Integrated
B) Decision oriented
C) Long-term oriented
D) Dynamic
  • 5. Accor Hotels invests in sustainable resorts in Asia to capture eco-conscious tourists
A) Integrated
B) Decision Oriented
C) Dynamic
D) Long-term oriented
  • 6. Adapts to changes in the market, customer behavior, and technology.
A) Dynamic
B) Strategy Evaluation
C) Strategy formulation
D) Integrated
  • 7. Expedia integrates AI to personalize travel recommendations.
A) Dynamic
B) Long term-oriented
C) Integrated
D) Decision-oriented
  • 8. Involves all levels of management
A) Environmental analysis
B) Strategy Formulation
C) Integrated
D) Strategy Evaluation
  • 9. Taj Hotels trains employees to deliver a consistent customer experience
A) Dynamic
B) Decision oriented
C) Integrated
D) Long term-oriented
  • 10. Supports informed decision-making.
A) Decision oriented
B) Long term-oriented
C) Dynamic
D) Integrated
  • 11. Carnival Cruise Lines uses strategic planning to launch routes that maximize occupancy and revenue.
A) Sustainable growth
B) Decision oriented
C) Strategic management
D) Sustainable development
  • 12. SWOT (Strengths, Weaknesses. Opportunities, Threats), PESTLE
A) Growth analysis
B) Strategy Evaluation
C) Environmental Analysis
D) Strategy formulation
  • 13. Hilton conduct market research to enter emerging tourist destinations.
A) Organizational direction
B) Environmental analysis
C) Decision making
D) Strategy Evaluation
  • 14. Develops plans to achieve competitive advantage
A) Strategy Evaluation
B) Strategy Formulation
C) Strategic management
D) Decision oriented
  • 15. Costa Cruises focuses on eco-friendly ships to attract green travelers
A) Strategy Evaluation and Control
B) Growth analysis
C) Strategy implementation
D) Strategy Formulation
  • 16. Executes plans through resources management
A) Strategic management
B) Long term-oriented
C) Evaluation and control
D) Strategy Implementation
  • 17. Hyatt launches a global loyalty program to retain high-value customers
A) Strategy Implementation
B) Strategy Evaluation
C) Environmental analysis
  • 18. Monitors progress and adapts strategies
A) Strategy formulation
B) Environmental Analysis
C) Strategy Evaluation and Control
D) Decision oriented
  • 19. Booking.com tracks customer feedback to adjust marketing strategies.
A) Strategy Implementation
B) Strategy Evaluation and Control
C) Risk and uncertainties
D) Strategic management
  • 20. Disney Parks' strategy focuses on immersive experiences for families worldwide.
A) Enhances operational efficiency
B) Provides clear organizational direction
C) Supports sustainable growth
D) Helps manage risks and uncertainties
  • 21. TripAdvisor analyzes travel reviews to optimize services.
A) Helps manage risks and uncertainties
B) Enhances operational efficiency
C) Supports sustainable growth
D) Improves decision-making
  • 22. Intercontinental Hotels automates room bankings to secure operational costs
A) Supports sustainable growth
B) Provides clear organizational direction
C) Improves decision-making
D) Enhances operational efficiency
  • 23. Royal Caribbean prepares crisis management strategies for pandemics or storms
A) Improves decision-making
B) Helps manage risks and uncertainties
C) Provides clear organizational direction
D) Enhances operational efficiency
  • 24. Six Senses Resorts invests in iccal communities to maintain Iong-term tourism appes
A) Improves decision-making
B) Supports sustainable growth
C) Enhances operational efficiency
D) Helps manage risks and uncertainties
  • 25. explains the organization's purpose, core values, and primary objectives.

    It answers: "Why does this organization exist?"
A) Mission
B) Vision
  • 26. Marriott International: "To enhance the
    lives of our customers by creating
    unforgettable experiences wherever they stay.
A) Vision
B) Mission
  • 27. describes the organization's long-term aspirations and goals.

    It answers: "Where does the organization want to
    go in the future?"
A) Vision
B) Mission
  • 28. Airbnb: "To create a world where anyone
    can belong anywhere."
A) Vision
B) Mission
  • 29. Application: Shapes strategic decisions, expansion plans, and brand positioning.
A) Vision
B) Mission
  • 30. Application: Guides service quality, customer experience, and employee training
A) Vision
B) Mission
  • 31. Mission & vision define objectives and guide competitive positioning.
A) Decision Making
B) Strategy Formulation
C) Evaluation and Control
  • 32. Marriott's mission drives personalized loyalty programs and premium services
A) Strategy Formulation
B) Decision Making
C) Evaluation and Control
  • 33. All managerial decisions are measured against the mission & vision.
A) Decision making
B) Strategy Formulation
C) Evaluation and Control
  • 34. Airbnb's expansion into luxury homes aligns with its vision to "belong anywhere
A) Strategy Formulation
B) Decision Making
C) Evaluation and Control
  • 35. Progress is monitored to see if strategic goals reflect the mission & vision.
A) Decision Making
B) Strategy Formulation
C) Evaluation and Control
  • 36. Six Senses Resorts evaluates sustainability efforts to stay true to their eco-tourism vision
A) Strategy Formulation:
B) Decision Making
C) Evaluation and Control
  • 37. Strategic management is important in tourism and hospitality because it:
A) Eliminates competition
B) Reduces employee responsibilities
C) Focuses only on marketing
D) Helps organizations adapt to change, allocate resources effectively
  • 38. An eco-friendly hotel notices increased competition and changing tourist preferences.
    What should management do first?
A) Immediately reduce staff
B) Conduct environmental analysis to identify opportunities and threats
C) Increase room rates
D) Ignore market changes
  • 39. What is the main goal of strategic management in tourism and hospitality?
A) Expanding to any market
B) Hiring more employees
C) Achieving sustainable competitive advantage
D) Maximizing short-term profits
  • 40. A hotel offering zero-waste dining, renewable energy use, and eco-tours is applying which strategy?
A) Cost leadership strategy
B) Random growth strategy
C) Differentiation strategy
D) Market exit strategy
  • 41. Soneva Fushi (Maldives) is known for luxury combined with sustainability. Which strategy best supports its eco-friendly positioning?
A) Differentiation through sustainable practices and unique guest experiences
B) Cost reduction by limiting services
C) Ignoring environmental concerns
D) Mass marketing to all tourists
  • 42. Mashpi Lodge (Ecuador) focuses on biodiversity conservation and eco-tourism. What should management do to strengthen its strategy?
A) Align environmental analysis, strategy formulation, implementation, and evaluation with sustainability goals
B) Focus only on luxury amenities
C) Differentiation through sustainable practices and unique guest experiences
D) Remove eco-tourism activities
  • 43. Strategy formulation is best described as:
A) Developing long-term plans and goals to guide the organization
B) Measuring performance, reviewing results, and making necessary adjustments
C) Evaluating employee attendance
D) Identifying internal strengths and weaknesses and external opportunities and threats
  • 44. An eco-friendly hotel's use of renewable energy and sustainable design is an example of:
A) An external opportunity
B) A weakness due to high investment cost
C) A threat caused by environmental regulations
D) A strength that differentiates the hotel from competitors
  • 45. Environmental analysis in tourism and hospitality refers to:
A) Studying only weather conditions
B) Developing long-term plans and goals to guide the organization
C) Calculating financial statements
D) Identifying internal strengths and weaknesses and external opportunities and threats
  • 46. Strategic management is long-term oriented because it focuses on:
A) Sustainable growth
B) Daily operations
C) Immediate profits
D) Seasonal promotions
  • 47. Accor Hotels investing in sustainable resorts shows which nature of strategic management?
A) Sales promotion
B) Budget control
C) Long-term orientation
D) Short-term planning
  • 48. Marriott International adjusting its programs based on traveler demand is an example of:
A) Cost reduction strategy
B) Human resource planning
C) Marketing only
D) Strategic management adapting to change
  • 49. New businesses can enter, but investment and regulations may limit entry.
A) Threat of New Entrants
B) Bargaining Power of Suppliers
C) Threat of Substitutes
D) Bargaining Power of Customers
  • 50. Weaknesses: Resource Limitations
    Limited modernization in some operations
A) False
B) True
C) Maybe
D) Sometimes
  • 51. Competition is intense among hotels, resorts, airlines, travel agencies, and tour operators.

    Examples
    Many hotels compete on price, service quality, and location.
A) Threat of New Entrants
B) Bargaining Power of Customers
C) Bargaining Power of Suppliers
D) Competitive Rivalry
  • 52. Strengths: Operational Capabilities Continuous staff training programs
A) True
B) False
C) Maybe
D) Sometimes
  • 53. Tourists have many choices and can easily switch providers.

    Examples
    Travelers compare prices online.
A) Competitive Rivalry
B) Threat of Substitutes
C) Bargaining Power of Suppliers
D) Bargaining Power of Customers
  • 54. Travelers can choose alternatives to traditional services.

    Examples
    Vacation rentals instead of hotels.
A) Bargaining Power of Customers
B) Competitive Rivalry
C) Threat of New Entrants
D) Threat of Substitutes
  • 55. Suppliers provide food, utilities, technology, transport services, and labor.

    Examples
    Hotels depend on food and beverage suppliers
A) Bargaining Power of Customers
B) Bargaining Power of Suppliers
C) Threat of Substitutes
D) Competitive Rivalry
  • 56. It evaluates organizational performance
A) SWOT
B) KPI'S
C) PESTEL
D) Internal factors
  • 57. Strengths: Human Resources : lead to Strong teamwork and coordinators
A) True
B) Sometimes
C) Maybe
D) False
  • 58. Weaknesses: Operational Challenges Slow and fast response during peak periods
A) True
B) Maybe
C) False
D) Sometimes
  • 59. A resort offers exclusive cultural experiences that competitors do not provide. This shows:
A) Retrenchment
B) Price war
C) Differentiation
D) Cost cutting
  • 60. A tourism company builds strong customer loyalty through excellent service and trust. This reflects:
A) High expenses
B) Strong brand reputation
C) Weak positioning
D) Random marketing
  • 61. The concept of Value Chain Analysis was introduced by:
A) Philip Kotler
B) Henry Fayol
C) Michael Porter
D) Adam Smith
  • 62. A company improves its online booking system to make reservations faster and easier for customers. This improves:
A) Tax payments
B) Staff uniforms
C) Office decoration
D) Competitive advantage
  • 63. Strong brand reputation means:
A) High employee turnover
B) Positive image and customer trust
C) Strict company rules
D) Expensive advertisements only
  • 64. Cost leadership means:
A) Offering unique products or services valued by customers
B) Producing goods or services at a lower cost than competitors
C) Offering luxury services only
D) Focusing only on marketing
  • 65. Improving response time to customer inquiries increases satisfaction and helps the firm:
A) Lose market share
B) Gain competitive advantage
C) Increase complaints
D) Reduce service quality
  • 66. Core competencies refer to:

    C. Government regulations
    D. Seasonal promotions
A) Basic office equipment
B) Unique skills, knowledge, or capabilities of the organization
C) Using new methods, systems, or tools to improve performance
D) Targeting a specific market segment effectively
  • 67. A hotel installs energy-saving equipment and reduces utility expenses to offer lower room rates. This is an example of:
A) Differentiation
B) Cost leadership
C) Downsizing
D) Focus strategy
  • 68. A travel agency targets only senior citizens with customized tour packages. This strategy is:
A) Mass marketing
B) Focus strategy
C) Cost leadership
D) Diversification
  • 69. the process of formulating, implementing, and evaluating strategies to achieve long-term organizational goals and sustainable competitive advantage.
A) Strategic Management
B) Marketing decision
C) Competitive advantage
D) Formulating evaluation
  • 70. A hotel analyzing competitors and guest preferences to launch eco-friendly accommodations that attract more customers
A) Resource allocation
B) Competitive advantage
C) Strategic management
D) Strategy Implementation
  • 71. Helps organizations adapt to changing market conditions.
A) No
B) Maybe
C) Strategic management
D) Yes
  • 72. Ensures efficient resource allocation.
A) Yes
B) Strategic management
C) Internal analysis
D) No
  • 73. Supports long-term growth and profitability
A) Strategic management
B) External analysis
C) Maybe
  • 74. Enhances customer satisfaction and loyalty.
A) Analysis
B) Strategic management
C) Collaboration challenge
  • 75. A theme park using guest feedback to design new rides and services that increase repeat visits.
A) Strategic management
B) Internal strategy
C) Strategic factors
  • 76. understanding market trends, competitors, and regulations.
A) Strategy Implementation
B) Strategy Formulation
C) Strategy Evaluation
D) Environmental Analysis
  • 77. defining vision, mission, and strategic objectives.
A) Strategy Formulation
B) Strategy Implementation
C) Environmental Analysis
D) Strategy Evaluation
  • 78. allocating resources and executing plans.
A) Strategy Implementation
B) Strategy Formulation
C) Strategy Evaluation
D) Environmental Analysis
  • 79. measuring performance and making adjustments.
A) Strategy Formulation
B) Environmental Analysis
C) Strategy Implementation
D) Strategy Evaluation
  • 80. Identifying internal strengths & weaknesses and external opportunities & threats
    (SWOT analysis)
A) STRATEGY EVALUATION
B) ENVIRONMENTAL ANALYSIS
C) STRATEGY IMPLEMENTATION
D) STRATEGY IMPLEMENTATION
  • 81. Experienced tour guides
A) Weakness
B) Threat
C) Strength
D) Opportunities
  • 82. Limited online presence
A) Opportunities
B) Threat
C) Weakness
D) Strength
  • 83. Rising eco-tourism trend
A) Weakness
B) Opportunity
C) Strength
D) Threat
  • 84. Competitors offering lower prices
A) Opportunity
B) Weakness
C) Threat
D) Strength
  • 85. Understanding market trends, customer behavior, competition, and regulations.

    Example: A hotel identifies that international tourists now prefer eco-friendly accommodations. By analyzing this trend, it can develop green initiatives to attract more guests.
A) Evaluation and Control
B) Strategy Formulation
C) Environmental Analysis
D) Strategy Implementation
  • 86. Executing the strategies through operational plans, resource allocation, and employee engagement

    Example: A resort launching a wellness program invests in staff training, spa equipment, and marketing campaigns to implement its new health-focused strategy.
A) Evaluation and Control
B) Evaluation and Control
C) Strategy Formulation
D) Strategy Implementation
  • 87. Developing long-term plans based on the company's strengths, weaknesses, opportunities, and threats (SWOT).

    Example: A tour operator with strong partnerships with local hotels may create premium packages targeting luxury travelers, leveraging its strengths.
A) Strategy Formulation
B) Strategy Implementation
C) Environmental Analysis
D) Evaluation and Control
  • 88. Monitoring results, measuring performance, and making adjustments to strategies when necessary.

    Example: A restaurant notices that its social media campaign increased bookings by 20%, but customer satisfaction dropped. Management then adjusts the campaign and staff training to improve service quality.
A) Strategy Implementation
B) Strategy Formulation
C) Environmental Analysis
D) Evaluation and Control
  • 89. helps tourism and hospitality businesses adapt to changing market conditions, maximize profitability, and provide memorable customer experiences. Without strategy, businesses risk becoming outdated or losing market share to competitors.
A) Business evaluation
B) Strategic management
C) Environmental analysis
  • 90. guides decision-making in tourism and hospitality.

    It involves analysis, planning, execution, and evaluation.

    Helps organizations gain competitive advantage and sustain growth.

    Real-world applications include hotels, resorts, airlines, and tour operators
A) Environmental factors
B) Strategic factors
C) Strategic management
D) Business evaluation
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