STRATH PRELIM
  • 1. dynamic, competitive industries that face constant changes in customer preferences, technology, and global trends.
A) Tourism
B) Strategic management
C) Tourism and hospitality
D) hospitality
  • 2. allows organizations to plan for long-term growth, manage risks, and improve service quality.
A) Strategic management
B) Business Idea
C) Decision Oriented
D) Strategy formulation
  • 3. Marriott International adjusts its global marketing and loyalty programs based on changing traveler demands.
A) Organizational direction
B) Strategy Evaluation
C) Strategic Management
D) Dynamic
  • 4. Focuses on sustainable growth.
A) Integrated
B) Dynamic
C) Decision oriented
D) Long-term oriented
  • 5. Accor Hotels invests in sustainable resorts in Asia to capture eco-conscious tourists
A) Integrated
B) Long-term oriented
C) Decision Oriented
D) Dynamic
  • 6. Adapts to changes in the market, customer behavior, and technology.
A) Integrated
B) Strategy Evaluation
C) Dynamic
D) Strategy formulation
  • 7. Expedia integrates AI to personalize travel recommendations.
A) Integrated
B) Decision-oriented
C) Long term-oriented
D) Dynamic
  • 8. Involves all levels of management
A) Environmental analysis
B) Strategy Formulation
C) Integrated
D) Strategy Evaluation
  • 9. Taj Hotels trains employees to deliver a consistent customer experience
A) Decision oriented
B) Integrated
C) Long term-oriented
D) Dynamic
  • 10. Supports informed decision-making.
A) Dynamic
B) Long term-oriented
C) Decision oriented
D) Integrated
  • 11. Carnival Cruise Lines uses strategic planning to launch routes that maximize occupancy and revenue.
A) Decision oriented
B) Sustainable development
C) Sustainable growth
D) Strategic management
  • 12. SWOT (Strengths, Weaknesses. Opportunities, Threats), PESTLE
A) Strategy formulation
B) Strategy Evaluation
C) Environmental Analysis
D) Growth analysis
  • 13. Hilton conduct market research to enter emerging tourist destinations.
A) Organizational direction
B) Strategy Evaluation
C) Decision making
D) Environmental analysis
  • 14. Develops plans to achieve competitive advantage
A) Strategy Evaluation
B) Strategy Formulation
C) Strategic management
D) Decision oriented
  • 15. Costa Cruises focuses on eco-friendly ships to attract green travelers
A) Strategy Evaluation and Control
B) Strategy Formulation
C) Strategy implementation
D) Growth analysis
  • 16. Executes plans through resources management
A) Strategy Implementation
B) Evaluation and control
C) Long term-oriented
D) Strategic management
  • 17. Hyatt launches a global loyalty program to retain high-value customers
A) Environmental analysis
B) Strategy Implementation
C) Strategy Evaluation
  • 18. Monitors progress and adapts strategies
A) Decision oriented
B) Strategy formulation
C) Environmental Analysis
D) Strategy Evaluation and Control
  • 19. Booking.com tracks customer feedback to adjust marketing strategies.
A) Strategy Implementation
B) Strategic management
C) Strategy Evaluation and Control
D) Risk and uncertainties
  • 20. Disney Parks' strategy focuses on immersive experiences for families worldwide.
A) Supports sustainable growth
B) Enhances operational efficiency
C) Helps manage risks and uncertainties
D) Provides clear organizational direction
  • 21. TripAdvisor analyzes travel reviews to optimize services.
A) Helps manage risks and uncertainties
B) Enhances operational efficiency
C) Improves decision-making
D) Supports sustainable growth
  • 22. Intercontinental Hotels automates room bankings to secure operational costs
A) Supports sustainable growth
B) Enhances operational efficiency
C) Improves decision-making
D) Provides clear organizational direction
  • 23. Royal Caribbean prepares crisis management strategies for pandemics or storms
A) Enhances operational efficiency
B) Provides clear organizational direction
C) Helps manage risks and uncertainties
D) Improves decision-making
  • 24. Six Senses Resorts invests in iccal communities to maintain Iong-term tourism appes
A) Supports sustainable growth
B) Improves decision-making
C) Enhances operational efficiency
D) Helps manage risks and uncertainties
  • 25. explains the organization's purpose, core values, and primary objectives.

    It answers: "Why does this organization exist?"
A) Mission
B) Vision
  • 26. Marriott International: "To enhance the
    lives of our customers by creating
    unforgettable experiences wherever they stay.
A) Vision
B) Mission
  • 27. describes the organization's long-term aspirations and goals.

    It answers: "Where does the organization want to
    go in the future?"
A) Vision
B) Mission
  • 28. Airbnb: "To create a world where anyone
    can belong anywhere."
A) Mission
B) Vision
  • 29. Application: Shapes strategic decisions, expansion plans, and brand positioning.
A) Vision
B) Mission
  • 30. Application: Guides service quality, customer experience, and employee training
A) Vision
B) Mission
  • 31. Mission & vision define objectives and guide competitive positioning.
A) Evaluation and Control
B) Strategy Formulation
C) Decision Making
  • 32. Marriott's mission drives personalized loyalty programs and premium services
A) Strategy Formulation
B) Evaluation and Control
C) Decision Making
  • 33. All managerial decisions are measured against the mission & vision.
A) Decision making
B) Evaluation and Control
C) Strategy Formulation
  • 34. Airbnb's expansion into luxury homes aligns with its vision to "belong anywhere
A) Decision Making
B) Strategy Formulation
C) Evaluation and Control
  • 35. Progress is monitored to see if strategic goals reflect the mission & vision.
A) Strategy Formulation
B) Decision Making
C) Evaluation and Control
  • 36. Six Senses Resorts evaluates sustainability efforts to stay true to their eco-tourism vision
A) Decision Making
B) Strategy Formulation:
C) Evaluation and Control
  • 37. Strategic management is important in tourism and hospitality because it:
A) Focuses only on marketing
B) Helps organizations adapt to change, allocate resources effectively
C) Eliminates competition
D) Reduces employee responsibilities
  • 38. An eco-friendly hotel notices increased competition and changing tourist preferences.
    What should management do first?
A) Conduct environmental analysis to identify opportunities and threats
B) Increase room rates
C) Ignore market changes
D) Immediately reduce staff
  • 39. What is the main goal of strategic management in tourism and hospitality?
A) Hiring more employees
B) Achieving sustainable competitive advantage
C) Maximizing short-term profits
D) Expanding to any market
  • 40. A hotel offering zero-waste dining, renewable energy use, and eco-tours is applying which strategy?
A) Cost leadership strategy
B) Random growth strategy
C) Differentiation strategy
D) Market exit strategy
  • 41. Soneva Fushi (Maldives) is known for luxury combined with sustainability. Which strategy best supports its eco-friendly positioning?
A) Differentiation through sustainable practices and unique guest experiences
B) Ignoring environmental concerns
C) Mass marketing to all tourists
D) Cost reduction by limiting services
  • 42. Mashpi Lodge (Ecuador) focuses on biodiversity conservation and eco-tourism. What should management do to strengthen its strategy?
A) Align environmental analysis, strategy formulation, implementation, and evaluation with sustainability goals
B) Focus only on luxury amenities
C) Remove eco-tourism activities
D) Differentiation through sustainable practices and unique guest experiences
  • 43. Strategy formulation is best described as:
A) Measuring performance, reviewing results, and making necessary adjustments
B) Developing long-term plans and goals to guide the organization
C) Evaluating employee attendance
D) Identifying internal strengths and weaknesses and external opportunities and threats
  • 44. An eco-friendly hotel's use of renewable energy and sustainable design is an example of:
A) A threat caused by environmental regulations
B) An external opportunity
C) A strength that differentiates the hotel from competitors
D) A weakness due to high investment cost
  • 45. Environmental analysis in tourism and hospitality refers to:
A) Identifying internal strengths and weaknesses and external opportunities and threats
B) Studying only weather conditions
C) Developing long-term plans and goals to guide the organization
D) Calculating financial statements
  • 46. Strategic management is long-term oriented because it focuses on:
A) Seasonal promotions
B) Sustainable growth
C) Daily operations
D) Immediate profits
  • 47. Accor Hotels investing in sustainable resorts shows which nature of strategic management?
A) Long-term orientation
B) Sales promotion
C) Short-term planning
D) Budget control
  • 48. Marriott International adjusting its programs based on traveler demand is an example of:
A) Cost reduction strategy
B) Human resource planning
C) Strategic management adapting to change
D) Marketing only
  • 49. New businesses can enter, but investment and regulations may limit entry.
A) Threat of Substitutes
B) Bargaining Power of Suppliers
C) Bargaining Power of Customers
D) Threat of New Entrants
  • 50. Weaknesses: Resource Limitations
    Limited modernization in some operations
A) True
B) Maybe
C) False
D) Sometimes
  • 51. Competition is intense among hotels, resorts, airlines, travel agencies, and tour operators.

    Examples
    Many hotels compete on price, service quality, and location.
A) Bargaining Power of Suppliers
B) Bargaining Power of Customers
C) Threat of New Entrants
D) Competitive Rivalry
  • 52. Strengths: Operational Capabilities Continuous staff training programs
A) Maybe
B) Sometimes
C) True
D) False
  • 53. Tourists have many choices and can easily switch providers.

    Examples
    Travelers compare prices online.
A) Bargaining Power of Suppliers
B) Bargaining Power of Customers
C) Threat of Substitutes
D) Competitive Rivalry
  • 54. Travelers can choose alternatives to traditional services.

    Examples
    Vacation rentals instead of hotels.
A) Threat of New Entrants
B) Bargaining Power of Customers
C) Competitive Rivalry
D) Threat of Substitutes
  • 55. Suppliers provide food, utilities, technology, transport services, and labor.

    Examples
    Hotels depend on food and beverage suppliers
A) Competitive Rivalry
B) Bargaining Power of Suppliers
C) Threat of Substitutes
D) Bargaining Power of Customers
  • 56. It evaluates organizational performance
A) Internal factors
B) PESTEL
C) SWOT
D) KPI'S
  • 57. Strengths: Human Resources : lead to Strong teamwork and coordinators
A) Sometimes
B) False
C) True
D) Maybe
  • 58. Weaknesses: Operational Challenges Slow and fast response during peak periods
A) Sometimes
B) True
C) Maybe
D) False
  • 59. A resort offers exclusive cultural experiences that competitors do not provide. This shows:
A) Price war
B) Retrenchment
C) Differentiation
D) Cost cutting
  • 60. A tourism company builds strong customer loyalty through excellent service and trust. This reflects:
A) Random marketing
B) Weak positioning
C) High expenses
D) Strong brand reputation
  • 61. The concept of Value Chain Analysis was introduced by:
A) Henry Fayol
B) Michael Porter
C) Adam Smith
D) Philip Kotler
  • 62. A company improves its online booking system to make reservations faster and easier for customers. This improves:
A) Competitive advantage
B) Tax payments
C) Office decoration
D) Staff uniforms
  • 63. Strong brand reputation means:
A) Expensive advertisements only
B) Positive image and customer trust
C) Strict company rules
D) High employee turnover
  • 64. Cost leadership means:
A) Focusing only on marketing
B) Offering unique products or services valued by customers
C) Offering luxury services only
D) Producing goods or services at a lower cost than competitors
  • 65. Improving response time to customer inquiries increases satisfaction and helps the firm:
A) Increase complaints
B) Reduce service quality
C) Gain competitive advantage
D) Lose market share
  • 66. Core competencies refer to:

    C. Government regulations
    D. Seasonal promotions
A) Basic office equipment
B) Targeting a specific market segment effectively
C) Using new methods, systems, or tools to improve performance
D) Unique skills, knowledge, or capabilities of the organization
  • 67. A hotel installs energy-saving equipment and reduces utility expenses to offer lower room rates. This is an example of:
A) Cost leadership
B) Downsizing
C) Focus strategy
D) Differentiation
  • 68. A travel agency targets only senior citizens with customized tour packages. This strategy is:
A) Mass marketing
B) Diversification
C) Focus strategy
D) Cost leadership
  • 69. the process of formulating, implementing, and evaluating strategies to achieve long-term organizational goals and sustainable competitive advantage.
A) Competitive advantage
B) Strategic Management
C) Marketing decision
D) Formulating evaluation
  • 70. A hotel analyzing competitors and guest preferences to launch eco-friendly accommodations that attract more customers
A) Resource allocation
B) Competitive advantage
C) Strategy Implementation
D) Strategic management
  • 71. Helps organizations adapt to changing market conditions.
A) No
B) Strategic management
C) Yes
D) Maybe
  • 72. Ensures efficient resource allocation.
A) Strategic management
B) No
C) Internal analysis
D) Yes
  • 73. Supports long-term growth and profitability
A) External analysis
B) Maybe
C) Strategic management
  • 74. Enhances customer satisfaction and loyalty.
A) Collaboration challenge
B) Analysis
C) Strategic management
  • 75. A theme park using guest feedback to design new rides and services that increase repeat visits.
A) Strategic management
B) Strategic factors
C) Internal strategy
  • 76. understanding market trends, competitors, and regulations.
A) Strategy Implementation
B) Environmental Analysis
C) Strategy Formulation
D) Strategy Evaluation
  • 77. defining vision, mission, and strategic objectives.
A) Strategy Formulation
B) Strategy Implementation
C) Strategy Evaluation
D) Environmental Analysis
  • 78. allocating resources and executing plans.
A) Strategy Evaluation
B) Strategy Formulation
C) Strategy Implementation
D) Environmental Analysis
  • 79. measuring performance and making adjustments.
A) Strategy Evaluation
B) Strategy Implementation
C) Environmental Analysis
D) Strategy Formulation
  • 80. Identifying internal strengths & weaknesses and external opportunities & threats
    (SWOT analysis)
A) STRATEGY EVALUATION
B) ENVIRONMENTAL ANALYSIS
C) STRATEGY IMPLEMENTATION
D) STRATEGY IMPLEMENTATION
  • 81. Experienced tour guides
A) Opportunities
B) Threat
C) Strength
D) Weakness
  • 82. Limited online presence
A) Opportunities
B) Weakness
C) Threat
D) Strength
  • 83. Rising eco-tourism trend
A) Opportunity
B) Threat
C) Weakness
D) Strength
  • 84. Competitors offering lower prices
A) Strength
B) Threat
C) Weakness
D) Opportunity
  • 85. Understanding market trends, customer behavior, competition, and regulations.

    Example: A hotel identifies that international tourists now prefer eco-friendly accommodations. By analyzing this trend, it can develop green initiatives to attract more guests.
A) Evaluation and Control
B) Environmental Analysis
C) Strategy Formulation
D) Strategy Implementation
  • 86. Executing the strategies through operational plans, resource allocation, and employee engagement

    Example: A resort launching a wellness program invests in staff training, spa equipment, and marketing campaigns to implement its new health-focused strategy.
A) Strategy Formulation
B) Evaluation and Control
C) Strategy Implementation
D) Evaluation and Control
  • 87. Developing long-term plans based on the company's strengths, weaknesses, opportunities, and threats (SWOT).

    Example: A tour operator with strong partnerships with local hotels may create premium packages targeting luxury travelers, leveraging its strengths.
A) Evaluation and Control
B) Strategy Implementation
C) Strategy Formulation
D) Environmental Analysis
  • 88. Monitoring results, measuring performance, and making adjustments to strategies when necessary.

    Example: A restaurant notices that its social media campaign increased bookings by 20%, but customer satisfaction dropped. Management then adjusts the campaign and staff training to improve service quality.
A) Environmental Analysis
B) Strategy Implementation
C) Strategy Formulation
D) Evaluation and Control
  • 89. helps tourism and hospitality businesses adapt to changing market conditions, maximize profitability, and provide memorable customer experiences. Without strategy, businesses risk becoming outdated or losing market share to competitors.
A) Strategic management
B) Business evaluation
C) Environmental analysis
  • 90. guides decision-making in tourism and hospitality.

    It involves analysis, planning, execution, and evaluation.

    Helps organizations gain competitive advantage and sustain growth.

    Real-world applications include hotels, resorts, airlines, and tour operators
A) Business evaluation
B) Environmental factors
C) Strategic management
D) Strategic factors
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