STRATH PRELIM
  • 1. dynamic, competitive industries that face constant changes in customer preferences, technology, and global trends.
A) hospitality
B) Strategic management
C) Tourism
D) Tourism and hospitality
  • 2. allows organizations to plan for long-term growth, manage risks, and improve service quality.
A) Business Idea
B) Strategic management
C) Decision Oriented
D) Strategy formulation
  • 3. Marriott International adjusts its global marketing and loyalty programs based on changing traveler demands.
A) Dynamic
B) Strategic Management
C) Organizational direction
D) Strategy Evaluation
  • 4. Focuses on sustainable growth.
A) Dynamic
B) Decision oriented
C) Long-term oriented
D) Integrated
  • 5. Accor Hotels invests in sustainable resorts in Asia to capture eco-conscious tourists
A) Integrated
B) Dynamic
C) Decision Oriented
D) Long-term oriented
  • 6. Adapts to changes in the market, customer behavior, and technology.
A) Strategy Evaluation
B) Strategy formulation
C) Dynamic
D) Integrated
  • 7. Expedia integrates AI to personalize travel recommendations.
A) Integrated
B) Dynamic
C) Long term-oriented
D) Decision-oriented
  • 8. Involves all levels of management
A) Environmental analysis
B) Integrated
C) Strategy Formulation
D) Strategy Evaluation
  • 9. Taj Hotels trains employees to deliver a consistent customer experience
A) Integrated
B) Decision oriented
C) Dynamic
D) Long term-oriented
  • 10. Supports informed decision-making.
A) Long term-oriented
B) Decision oriented
C) Integrated
D) Dynamic
  • 11. Carnival Cruise Lines uses strategic planning to launch routes that maximize occupancy and revenue.
A) Strategic management
B) Sustainable growth
C) Sustainable development
D) Decision oriented
  • 12. SWOT (Strengths, Weaknesses. Opportunities, Threats), PESTLE
A) Growth analysis
B) Strategy Evaluation
C) Environmental Analysis
D) Strategy formulation
  • 13. Hilton conduct market research to enter emerging tourist destinations.
A) Decision making
B) Organizational direction
C) Strategy Evaluation
D) Environmental analysis
  • 14. Develops plans to achieve competitive advantage
A) Decision oriented
B) Strategic management
C) Strategy Evaluation
D) Strategy Formulation
  • 15. Costa Cruises focuses on eco-friendly ships to attract green travelers
A) Strategy implementation
B) Strategy Evaluation and Control
C) Growth analysis
D) Strategy Formulation
  • 16. Executes plans through resources management
A) Strategy Implementation
B) Strategic management
C) Evaluation and control
D) Long term-oriented
  • 17. Hyatt launches a global loyalty program to retain high-value customers
A) Environmental analysis
B) Strategy Implementation
C) Strategy Evaluation
  • 18. Monitors progress and adapts strategies
A) Strategy Evaluation and Control
B) Strategy formulation
C) Environmental Analysis
D) Decision oriented
  • 19. Booking.com tracks customer feedback to adjust marketing strategies.
A) Strategic management
B) Strategy Evaluation and Control
C) Strategy Implementation
D) Risk and uncertainties
  • 20. Disney Parks' strategy focuses on immersive experiences for families worldwide.
A) Enhances operational efficiency
B) Supports sustainable growth
C) Provides clear organizational direction
D) Helps manage risks and uncertainties
  • 21. TripAdvisor analyzes travel reviews to optimize services.
A) Helps manage risks and uncertainties
B) Enhances operational efficiency
C) Supports sustainable growth
D) Improves decision-making
  • 22. Intercontinental Hotels automates room bankings to secure operational costs
A) Improves decision-making
B) Supports sustainable growth
C) Provides clear organizational direction
D) Enhances operational efficiency
  • 23. Royal Caribbean prepares crisis management strategies for pandemics or storms
A) Provides clear organizational direction
B) Improves decision-making
C) Enhances operational efficiency
D) Helps manage risks and uncertainties
  • 24. Six Senses Resorts invests in iccal communities to maintain Iong-term tourism appes
A) Helps manage risks and uncertainties
B) Supports sustainable growth
C) Enhances operational efficiency
D) Improves decision-making
  • 25. explains the organization's purpose, core values, and primary objectives.

    It answers: "Why does this organization exist?"
A) Mission
B) Vision
  • 26. Marriott International: "To enhance the
    lives of our customers by creating
    unforgettable experiences wherever they stay.
A) Vision
B) Mission
  • 27. describes the organization's long-term aspirations and goals.

    It answers: "Where does the organization want to
    go in the future?"
A) Vision
B) Mission
  • 28. Airbnb: "To create a world where anyone
    can belong anywhere."
A) Vision
B) Mission
  • 29. Application: Shapes strategic decisions, expansion plans, and brand positioning.
A) Vision
B) Mission
  • 30. Application: Guides service quality, customer experience, and employee training
A) Vision
B) Mission
  • 31. Mission & vision define objectives and guide competitive positioning.
A) Strategy Formulation
B) Decision Making
C) Evaluation and Control
  • 32. Marriott's mission drives personalized loyalty programs and premium services
A) Evaluation and Control
B) Decision Making
C) Strategy Formulation
  • 33. All managerial decisions are measured against the mission & vision.
A) Strategy Formulation
B) Decision making
C) Evaluation and Control
  • 34. Airbnb's expansion into luxury homes aligns with its vision to "belong anywhere
A) Strategy Formulation
B) Decision Making
C) Evaluation and Control
  • 35. Progress is monitored to see if strategic goals reflect the mission & vision.
A) Strategy Formulation
B) Evaluation and Control
C) Decision Making
  • 36. Six Senses Resorts evaluates sustainability efforts to stay true to their eco-tourism vision
A) Evaluation and Control
B) Decision Making
C) Strategy Formulation:
  • 37. Strategic management is important in tourism and hospitality because it:
A) Reduces employee responsibilities
B) Focuses only on marketing
C) Eliminates competition
D) Helps organizations adapt to change, allocate resources effectively
  • 38. An eco-friendly hotel notices increased competition and changing tourist preferences.
    What should management do first?
A) Increase room rates
B) Conduct environmental analysis to identify opportunities and threats
C) Immediately reduce staff
D) Ignore market changes
  • 39. What is the main goal of strategic management in tourism and hospitality?
A) Achieving sustainable competitive advantage
B) Hiring more employees
C) Expanding to any market
D) Maximizing short-term profits
  • 40. A hotel offering zero-waste dining, renewable energy use, and eco-tours is applying which strategy?
A) Cost leadership strategy
B) Random growth strategy
C) Differentiation strategy
D) Market exit strategy
  • 41. Soneva Fushi (Maldives) is known for luxury combined with sustainability. Which strategy best supports its eco-friendly positioning?
A) Differentiation through sustainable practices and unique guest experiences
B) Ignoring environmental concerns
C) Cost reduction by limiting services
D) Mass marketing to all tourists
  • 42. Mashpi Lodge (Ecuador) focuses on biodiversity conservation and eco-tourism. What should management do to strengthen its strategy?
A) Remove eco-tourism activities
B) Focus only on luxury amenities
C) Align environmental analysis, strategy formulation, implementation, and evaluation with sustainability goals
D) Differentiation through sustainable practices and unique guest experiences
  • 43. Strategy formulation is best described as:
A) Evaluating employee attendance
B) Measuring performance, reviewing results, and making necessary adjustments
C) Identifying internal strengths and weaknesses and external opportunities and threats
D) Developing long-term plans and goals to guide the organization
  • 44. An eco-friendly hotel's use of renewable energy and sustainable design is an example of:
A) An external opportunity
B) A strength that differentiates the hotel from competitors
C) A weakness due to high investment cost
D) A threat caused by environmental regulations
  • 45. Environmental analysis in tourism and hospitality refers to:
A) Identifying internal strengths and weaknesses and external opportunities and threats
B) Studying only weather conditions
C) Developing long-term plans and goals to guide the organization
D) Calculating financial statements
  • 46. Strategic management is long-term oriented because it focuses on:
A) Seasonal promotions
B) Sustainable growth
C) Daily operations
D) Immediate profits
  • 47. Accor Hotels investing in sustainable resorts shows which nature of strategic management?
A) Short-term planning
B) Sales promotion
C) Budget control
D) Long-term orientation
  • 48. Marriott International adjusting its programs based on traveler demand is an example of:
A) Human resource planning
B) Cost reduction strategy
C) Strategic management adapting to change
D) Marketing only
  • 49. New businesses can enter, but investment and regulations may limit entry.
A) Threat of New Entrants
B) Threat of Substitutes
C) Bargaining Power of Suppliers
D) Bargaining Power of Customers
  • 50. Weaknesses: Resource Limitations
    Limited modernization in some operations
A) True
B) Maybe
C) Sometimes
D) False
  • 51. Competition is intense among hotels, resorts, airlines, travel agencies, and tour operators.

    Examples
    Many hotels compete on price, service quality, and location.
A) Bargaining Power of Suppliers
B) Bargaining Power of Customers
C) Competitive Rivalry
D) Threat of New Entrants
  • 52. Strengths: Operational Capabilities Continuous staff training programs
A) False
B) Maybe
C) Sometimes
D) True
  • 53. Tourists have many choices and can easily switch providers.

    Examples
    Travelers compare prices online.
A) Threat of Substitutes
B) Bargaining Power of Customers
C) Competitive Rivalry
D) Bargaining Power of Suppliers
  • 54. Travelers can choose alternatives to traditional services.

    Examples
    Vacation rentals instead of hotels.
A) Threat of Substitutes
B) Competitive Rivalry
C) Threat of New Entrants
D) Bargaining Power of Customers
  • 55. Suppliers provide food, utilities, technology, transport services, and labor.

    Examples
    Hotels depend on food and beverage suppliers
A) Competitive Rivalry
B) Bargaining Power of Customers
C) Bargaining Power of Suppliers
D) Threat of Substitutes
  • 56. It evaluates organizational performance
A) KPI'S
B) PESTEL
C) SWOT
D) Internal factors
  • 57. Strengths: Human Resources : lead to Strong teamwork and coordinators
A) True
B) False
C) Sometimes
D) Maybe
  • 58. Weaknesses: Operational Challenges Slow and fast response during peak periods
A) False
B) Maybe
C) True
D) Sometimes
  • 59. A resort offers exclusive cultural experiences that competitors do not provide. This shows:
A) Cost cutting
B) Price war
C) Retrenchment
D) Differentiation
  • 60. A tourism company builds strong customer loyalty through excellent service and trust. This reflects:
A) High expenses
B) Weak positioning
C) Strong brand reputation
D) Random marketing
  • 61. The concept of Value Chain Analysis was introduced by:
A) Philip Kotler
B) Henry Fayol
C) Michael Porter
D) Adam Smith
  • 62. A company improves its online booking system to make reservations faster and easier for customers. This improves:
A) Tax payments
B) Staff uniforms
C) Office decoration
D) Competitive advantage
  • 63. Strong brand reputation means:
A) High employee turnover
B) Expensive advertisements only
C) Positive image and customer trust
D) Strict company rules
  • 64. Cost leadership means:
A) Offering luxury services only
B) Producing goods or services at a lower cost than competitors
C) Focusing only on marketing
D) Offering unique products or services valued by customers
  • 65. Improving response time to customer inquiries increases satisfaction and helps the firm:
A) Reduce service quality
B) Increase complaints
C) Lose market share
D) Gain competitive advantage
  • 66. Core competencies refer to:

    C. Government regulations
    D. Seasonal promotions
A) Using new methods, systems, or tools to improve performance
B) Targeting a specific market segment effectively
C) Basic office equipment
D) Unique skills, knowledge, or capabilities of the organization
  • 67. A hotel installs energy-saving equipment and reduces utility expenses to offer lower room rates. This is an example of:
A) Cost leadership
B) Differentiation
C) Focus strategy
D) Downsizing
  • 68. A travel agency targets only senior citizens with customized tour packages. This strategy is:
A) Mass marketing
B) Diversification
C) Cost leadership
D) Focus strategy
  • 69. the process of formulating, implementing, and evaluating strategies to achieve long-term organizational goals and sustainable competitive advantage.
A) Formulating evaluation
B) Strategic Management
C) Competitive advantage
D) Marketing decision
  • 70. A hotel analyzing competitors and guest preferences to launch eco-friendly accommodations that attract more customers
A) Resource allocation
B) Competitive advantage
C) Strategy Implementation
D) Strategic management
  • 71. Helps organizations adapt to changing market conditions.
A) Strategic management
B) Maybe
C) No
D) Yes
  • 72. Ensures efficient resource allocation.
A) Yes
B) No
C) Strategic management
D) Internal analysis
  • 73. Supports long-term growth and profitability
A) Maybe
B) External analysis
C) Strategic management
  • 74. Enhances customer satisfaction and loyalty.
A) Strategic management
B) Analysis
C) Collaboration challenge
  • 75. A theme park using guest feedback to design new rides and services that increase repeat visits.
A) Strategic factors
B) Internal strategy
C) Strategic management
  • 76. understanding market trends, competitors, and regulations.
A) Strategy Evaluation
B) Environmental Analysis
C) Strategy Formulation
D) Strategy Implementation
  • 77. defining vision, mission, and strategic objectives.
A) Strategy Implementation
B) Strategy Formulation
C) Environmental Analysis
D) Strategy Evaluation
  • 78. allocating resources and executing plans.
A) Strategy Implementation
B) Environmental Analysis
C) Strategy Evaluation
D) Strategy Formulation
  • 79. measuring performance and making adjustments.
A) Environmental Analysis
B) Strategy Implementation
C) Strategy Evaluation
D) Strategy Formulation
  • 80. Identifying internal strengths & weaknesses and external opportunities & threats
    (SWOT analysis)
A) STRATEGY IMPLEMENTATION
B) STRATEGY IMPLEMENTATION
C) ENVIRONMENTAL ANALYSIS
D) STRATEGY EVALUATION
  • 81. Experienced tour guides
A) Weakness
B) Opportunities
C) Threat
D) Strength
  • 82. Limited online presence
A) Strength
B) Weakness
C) Threat
D) Opportunities
  • 83. Rising eco-tourism trend
A) Opportunity
B) Threat
C) Weakness
D) Strength
  • 84. Competitors offering lower prices
A) Weakness
B) Opportunity
C) Strength
D) Threat
  • 85. Understanding market trends, customer behavior, competition, and regulations.

    Example: A hotel identifies that international tourists now prefer eco-friendly accommodations. By analyzing this trend, it can develop green initiatives to attract more guests.
A) Strategy Implementation
B) Strategy Formulation
C) Environmental Analysis
D) Evaluation and Control
  • 86. Executing the strategies through operational plans, resource allocation, and employee engagement

    Example: A resort launching a wellness program invests in staff training, spa equipment, and marketing campaigns to implement its new health-focused strategy.
A) Strategy Implementation
B) Strategy Formulation
C) Evaluation and Control
D) Evaluation and Control
  • 87. Developing long-term plans based on the company's strengths, weaknesses, opportunities, and threats (SWOT).

    Example: A tour operator with strong partnerships with local hotels may create premium packages targeting luxury travelers, leveraging its strengths.
A) Environmental Analysis
B) Strategy Formulation
C) Strategy Implementation
D) Evaluation and Control
  • 88. Monitoring results, measuring performance, and making adjustments to strategies when necessary.

    Example: A restaurant notices that its social media campaign increased bookings by 20%, but customer satisfaction dropped. Management then adjusts the campaign and staff training to improve service quality.
A) Environmental Analysis
B) Strategy Formulation
C) Strategy Implementation
D) Evaluation and Control
  • 89. helps tourism and hospitality businesses adapt to changing market conditions, maximize profitability, and provide memorable customer experiences. Without strategy, businesses risk becoming outdated or losing market share to competitors.
A) Business evaluation
B) Strategic management
C) Environmental analysis
  • 90. guides decision-making in tourism and hospitality.

    It involves analysis, planning, execution, and evaluation.

    Helps organizations gain competitive advantage and sustain growth.

    Real-world applications include hotels, resorts, airlines, and tour operators
A) Strategic factors
B) Strategic management
C) Environmental factors
D) Business evaluation
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