STRATH PRELIM
  • 1. dynamic, competitive industries that face constant changes in customer preferences, technology, and global trends.
A) hospitality
B) Tourism and hospitality
C) Strategic management
D) Tourism
  • 2. allows organizations to plan for long-term growth, manage risks, and improve service quality.
A) Business Idea
B) Decision Oriented
C) Strategic management
D) Strategy formulation
  • 3. Marriott International adjusts its global marketing and loyalty programs based on changing traveler demands.
A) Dynamic
B) Organizational direction
C) Strategic Management
D) Strategy Evaluation
  • 4. Focuses on sustainable growth.
A) Decision oriented
B) Integrated
C) Dynamic
D) Long-term oriented
  • 5. Accor Hotels invests in sustainable resorts in Asia to capture eco-conscious tourists
A) Long-term oriented
B) Integrated
C) Decision Oriented
D) Dynamic
  • 6. Adapts to changes in the market, customer behavior, and technology.
A) Dynamic
B) Strategy Evaluation
C) Strategy formulation
D) Integrated
  • 7. Expedia integrates AI to personalize travel recommendations.
A) Decision-oriented
B) Integrated
C) Long term-oriented
D) Dynamic
  • 8. Involves all levels of management
A) Environmental analysis
B) Integrated
C) Strategy Evaluation
D) Strategy Formulation
  • 9. Taj Hotels trains employees to deliver a consistent customer experience
A) Long term-oriented
B) Dynamic
C) Decision oriented
D) Integrated
  • 10. Supports informed decision-making.
A) Dynamic
B) Decision oriented
C) Long term-oriented
D) Integrated
  • 11. Carnival Cruise Lines uses strategic planning to launch routes that maximize occupancy and revenue.
A) Strategic management
B) Sustainable development
C) Decision oriented
D) Sustainable growth
  • 12. SWOT (Strengths, Weaknesses. Opportunities, Threats), PESTLE
A) Growth analysis
B) Environmental Analysis
C) Strategy formulation
D) Strategy Evaluation
  • 13. Hilton conduct market research to enter emerging tourist destinations.
A) Organizational direction
B) Strategy Evaluation
C) Decision making
D) Environmental analysis
  • 14. Develops plans to achieve competitive advantage
A) Strategy Formulation
B) Decision oriented
C) Strategic management
D) Strategy Evaluation
  • 15. Costa Cruises focuses on eco-friendly ships to attract green travelers
A) Growth analysis
B) Strategy implementation
C) Strategy Formulation
D) Strategy Evaluation and Control
  • 16. Executes plans through resources management
A) Evaluation and control
B) Long term-oriented
C) Strategic management
D) Strategy Implementation
  • 17. Hyatt launches a global loyalty program to retain high-value customers
A) Strategy Evaluation
B) Strategy Implementation
C) Environmental analysis
  • 18. Monitors progress and adapts strategies
A) Environmental Analysis
B) Decision oriented
C) Strategy formulation
D) Strategy Evaluation and Control
  • 19. Booking.com tracks customer feedback to adjust marketing strategies.
A) Strategic management
B) Strategy Evaluation and Control
C) Risk and uncertainties
D) Strategy Implementation
  • 20. Disney Parks' strategy focuses on immersive experiences for families worldwide.
A) Enhances operational efficiency
B) Helps manage risks and uncertainties
C) Provides clear organizational direction
D) Supports sustainable growth
  • 21. TripAdvisor analyzes travel reviews to optimize services.
A) Supports sustainable growth
B) Improves decision-making
C) Enhances operational efficiency
D) Helps manage risks and uncertainties
  • 22. Intercontinental Hotels automates room bankings to secure operational costs
A) Supports sustainable growth
B) Improves decision-making
C) Enhances operational efficiency
D) Provides clear organizational direction
  • 23. Royal Caribbean prepares crisis management strategies for pandemics or storms
A) Helps manage risks and uncertainties
B) Improves decision-making
C) Enhances operational efficiency
D) Provides clear organizational direction
  • 24. Six Senses Resorts invests in iccal communities to maintain Iong-term tourism appes
A) Helps manage risks and uncertainties
B) Supports sustainable growth
C) Enhances operational efficiency
D) Improves decision-making
  • 25. explains the organization's purpose, core values, and primary objectives.

    It answers: "Why does this organization exist?"
A) Vision
B) Mission
  • 26. Marriott International: "To enhance the
    lives of our customers by creating
    unforgettable experiences wherever they stay.
A) Mission
B) Vision
  • 27. describes the organization's long-term aspirations and goals.

    It answers: "Where does the organization want to
    go in the future?"
A) Mission
B) Vision
  • 28. Airbnb: "To create a world where anyone
    can belong anywhere."
A) Mission
B) Vision
  • 29. Application: Shapes strategic decisions, expansion plans, and brand positioning.
A) Mission
B) Vision
  • 30. Application: Guides service quality, customer experience, and employee training
A) Mission
B) Vision
  • 31. Mission & vision define objectives and guide competitive positioning.
A) Strategy Formulation
B) Evaluation and Control
C) Decision Making
  • 32. Marriott's mission drives personalized loyalty programs and premium services
A) Evaluation and Control
B) Decision Making
C) Strategy Formulation
  • 33. All managerial decisions are measured against the mission & vision.
A) Evaluation and Control
B) Strategy Formulation
C) Decision making
  • 34. Airbnb's expansion into luxury homes aligns with its vision to "belong anywhere
A) Decision Making
B) Evaluation and Control
C) Strategy Formulation
  • 35. Progress is monitored to see if strategic goals reflect the mission & vision.
A) Evaluation and Control
B) Decision Making
C) Strategy Formulation
  • 36. Six Senses Resorts evaluates sustainability efforts to stay true to their eco-tourism vision
A) Strategy Formulation:
B) Evaluation and Control
C) Decision Making
  • 37. Strategic management is important in tourism and hospitality because it:
A) Reduces employee responsibilities
B) Eliminates competition
C) Focuses only on marketing
D) Helps organizations adapt to change, allocate resources effectively
  • 38. An eco-friendly hotel notices increased competition and changing tourist preferences.
    What should management do first?
A) Ignore market changes
B) Increase room rates
C) Immediately reduce staff
D) Conduct environmental analysis to identify opportunities and threats
  • 39. What is the main goal of strategic management in tourism and hospitality?
A) Maximizing short-term profits
B) Achieving sustainable competitive advantage
C) Expanding to any market
D) Hiring more employees
  • 40. A hotel offering zero-waste dining, renewable energy use, and eco-tours is applying which strategy?
A) Cost leadership strategy
B) Differentiation strategy
C) Market exit strategy
D) Random growth strategy
  • 41. Soneva Fushi (Maldives) is known for luxury combined with sustainability. Which strategy best supports its eco-friendly positioning?
A) Cost reduction by limiting services
B) Differentiation through sustainable practices and unique guest experiences
C) Mass marketing to all tourists
D) Ignoring environmental concerns
  • 42. Mashpi Lodge (Ecuador) focuses on biodiversity conservation and eco-tourism. What should management do to strengthen its strategy?
A) Align environmental analysis, strategy formulation, implementation, and evaluation with sustainability goals
B) Remove eco-tourism activities
C) Differentiation through sustainable practices and unique guest experiences
D) Focus only on luxury amenities
  • 43. Strategy formulation is best described as:
A) Developing long-term plans and goals to guide the organization
B) Measuring performance, reviewing results, and making necessary adjustments
C) Evaluating employee attendance
D) Identifying internal strengths and weaknesses and external opportunities and threats
  • 44. An eco-friendly hotel's use of renewable energy and sustainable design is an example of:
A) A weakness due to high investment cost
B) A strength that differentiates the hotel from competitors
C) A threat caused by environmental regulations
D) An external opportunity
  • 45. Environmental analysis in tourism and hospitality refers to:
A) Calculating financial statements
B) Developing long-term plans and goals to guide the organization
C) Identifying internal strengths and weaknesses and external opportunities and threats
D) Studying only weather conditions
  • 46. Strategic management is long-term oriented because it focuses on:
A) Daily operations
B) Sustainable growth
C) Immediate profits
D) Seasonal promotions
  • 47. Accor Hotels investing in sustainable resorts shows which nature of strategic management?
A) Budget control
B) Sales promotion
C) Long-term orientation
D) Short-term planning
  • 48. Marriott International adjusting its programs based on traveler demand is an example of:
A) Strategic management adapting to change
B) Cost reduction strategy
C) Human resource planning
D) Marketing only
  • 49. New businesses can enter, but investment and regulations may limit entry.
A) Bargaining Power of Customers
B) Bargaining Power of Suppliers
C) Threat of Substitutes
D) Threat of New Entrants
  • 50. Weaknesses: Resource Limitations
    Limited modernization in some operations
A) False
B) True
C) Maybe
D) Sometimes
  • 51. Competition is intense among hotels, resorts, airlines, travel agencies, and tour operators.

    Examples
    Many hotels compete on price, service quality, and location.
A) Threat of New Entrants
B) Bargaining Power of Customers
C) Competitive Rivalry
D) Bargaining Power of Suppliers
  • 52. Strengths: Operational Capabilities Continuous staff training programs
A) Maybe
B) Sometimes
C) True
D) False
  • 53. Tourists have many choices and can easily switch providers.

    Examples
    Travelers compare prices online.
A) Threat of Substitutes
B) Bargaining Power of Suppliers
C) Bargaining Power of Customers
D) Competitive Rivalry
  • 54. Travelers can choose alternatives to traditional services.

    Examples
    Vacation rentals instead of hotels.
A) Threat of New Entrants
B) Bargaining Power of Customers
C) Threat of Substitutes
D) Competitive Rivalry
  • 55. Suppliers provide food, utilities, technology, transport services, and labor.

    Examples
    Hotels depend on food and beverage suppliers
A) Competitive Rivalry
B) Bargaining Power of Suppliers
C) Threat of Substitutes
D) Bargaining Power of Customers
  • 56. It evaluates organizational performance
A) PESTEL
B) KPI'S
C) Internal factors
D) SWOT
  • 57. Strengths: Human Resources : lead to Strong teamwork and coordinators
A) True
B) False
C) Maybe
D) Sometimes
  • 58. Weaknesses: Operational Challenges Slow and fast response during peak periods
A) True
B) False
C) Sometimes
D) Maybe
  • 59. A resort offers exclusive cultural experiences that competitors do not provide. This shows:
A) Differentiation
B) Retrenchment
C) Price war
D) Cost cutting
  • 60. A tourism company builds strong customer loyalty through excellent service and trust. This reflects:
A) High expenses
B) Random marketing
C) Strong brand reputation
D) Weak positioning
  • 61. The concept of Value Chain Analysis was introduced by:
A) Henry Fayol
B) Adam Smith
C) Michael Porter
D) Philip Kotler
  • 62. A company improves its online booking system to make reservations faster and easier for customers. This improves:
A) Office decoration
B) Staff uniforms
C) Competitive advantage
D) Tax payments
  • 63. Strong brand reputation means:
A) Positive image and customer trust
B) Strict company rules
C) High employee turnover
D) Expensive advertisements only
  • 64. Cost leadership means:
A) Focusing only on marketing
B) Producing goods or services at a lower cost than competitors
C) Offering unique products or services valued by customers
D) Offering luxury services only
  • 65. Improving response time to customer inquiries increases satisfaction and helps the firm:
A) Gain competitive advantage
B) Increase complaints
C) Reduce service quality
D) Lose market share
  • 66. Core competencies refer to:

    C. Government regulations
    D. Seasonal promotions
A) Using new methods, systems, or tools to improve performance
B) Basic office equipment
C) Targeting a specific market segment effectively
D) Unique skills, knowledge, or capabilities of the organization
  • 67. A hotel installs energy-saving equipment and reduces utility expenses to offer lower room rates. This is an example of:
A) Cost leadership
B) Downsizing
C) Differentiation
D) Focus strategy
  • 68. A travel agency targets only senior citizens with customized tour packages. This strategy is:
A) Diversification
B) Cost leadership
C) Focus strategy
D) Mass marketing
  • 69. the process of formulating, implementing, and evaluating strategies to achieve long-term organizational goals and sustainable competitive advantage.
A) Strategic Management
B) Competitive advantage
C) Marketing decision
D) Formulating evaluation
  • 70. A hotel analyzing competitors and guest preferences to launch eco-friendly accommodations that attract more customers
A) Strategic management
B) Strategy Implementation
C) Competitive advantage
D) Resource allocation
  • 71. Helps organizations adapt to changing market conditions.
A) Yes
B) Maybe
C) No
D) Strategic management
  • 72. Ensures efficient resource allocation.
A) Strategic management
B) Yes
C) No
D) Internal analysis
  • 73. Supports long-term growth and profitability
A) External analysis
B) Maybe
C) Strategic management
  • 74. Enhances customer satisfaction and loyalty.
A) Collaboration challenge
B) Analysis
C) Strategic management
  • 75. A theme park using guest feedback to design new rides and services that increase repeat visits.
A) Internal strategy
B) Strategic factors
C) Strategic management
  • 76. understanding market trends, competitors, and regulations.
A) Strategy Evaluation
B) Strategy Formulation
C) Environmental Analysis
D) Strategy Implementation
  • 77. defining vision, mission, and strategic objectives.
A) Strategy Implementation
B) Environmental Analysis
C) Strategy Formulation
D) Strategy Evaluation
  • 78. allocating resources and executing plans.
A) Environmental Analysis
B) Strategy Formulation
C) Strategy Evaluation
D) Strategy Implementation
  • 79. measuring performance and making adjustments.
A) Strategy Evaluation
B) Strategy Implementation
C) Environmental Analysis
D) Strategy Formulation
  • 80. Identifying internal strengths & weaknesses and external opportunities & threats
    (SWOT analysis)
A) STRATEGY EVALUATION
B) STRATEGY IMPLEMENTATION
C) STRATEGY IMPLEMENTATION
D) ENVIRONMENTAL ANALYSIS
  • 81. Experienced tour guides
A) Strength
B) Threat
C) Opportunities
D) Weakness
  • 82. Limited online presence
A) Strength
B) Opportunities
C) Weakness
D) Threat
  • 83. Rising eco-tourism trend
A) Opportunity
B) Strength
C) Threat
D) Weakness
  • 84. Competitors offering lower prices
A) Strength
B) Threat
C) Weakness
D) Opportunity
  • 85. Understanding market trends, customer behavior, competition, and regulations.

    Example: A hotel identifies that international tourists now prefer eco-friendly accommodations. By analyzing this trend, it can develop green initiatives to attract more guests.
A) Strategy Formulation
B) Environmental Analysis
C) Strategy Implementation
D) Evaluation and Control
  • 86. Executing the strategies through operational plans, resource allocation, and employee engagement

    Example: A resort launching a wellness program invests in staff training, spa equipment, and marketing campaigns to implement its new health-focused strategy.
A) Evaluation and Control
B) Strategy Implementation
C) Evaluation and Control
D) Strategy Formulation
  • 87. Developing long-term plans based on the company's strengths, weaknesses, opportunities, and threats (SWOT).

    Example: A tour operator with strong partnerships with local hotels may create premium packages targeting luxury travelers, leveraging its strengths.
A) Evaluation and Control
B) Strategy Formulation
C) Strategy Implementation
D) Environmental Analysis
  • 88. Monitoring results, measuring performance, and making adjustments to strategies when necessary.

    Example: A restaurant notices that its social media campaign increased bookings by 20%, but customer satisfaction dropped. Management then adjusts the campaign and staff training to improve service quality.
A) Strategy Formulation
B) Evaluation and Control
C) Strategy Implementation
D) Environmental Analysis
  • 89. helps tourism and hospitality businesses adapt to changing market conditions, maximize profitability, and provide memorable customer experiences. Without strategy, businesses risk becoming outdated or losing market share to competitors.
A) Strategic management
B) Business evaluation
C) Environmental analysis
  • 90. guides decision-making in tourism and hospitality.

    It involves analysis, planning, execution, and evaluation.

    Helps organizations gain competitive advantage and sustain growth.

    Real-world applications include hotels, resorts, airlines, and tour operators
A) Strategic factors
B) Environmental factors
C) Strategic management
D) Business evaluation
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