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GENEL 2
Contributed by: padon
  • 1. A new bakery business invests in obtaining

    permits and licenses before opening its doors
    the public.What category of start-up expens does this fall under
A) Start-up Inventory
B) Start-up Expenses
C) All of these
D) Start-up Assets
  • 2. What is included in Benefits as part of a Compensation Scheme
A) Health and medical insurance
B) Training programs
C) Performance appraisal
D) Career planning
  • 3. Which of the following is an example of Vanabile

    pay in a Compensation Scheme
A) Salaries
B) Bonuses
C) Wages
D) Health insurance
  • 4. What does Compensation Scheme include.
A) Market demand analysis
B) Competitor analysis
C) Assessment of organizational structure
D) Details about employee wages, benefits, and incentives
  • 5. Which of the following is the purpose of an
A) Assessing employee performance
B) Evaluating market demand
C) Showing the structure and relationships within an organization
D) Analyzing competitor strategies
  • 6. What does Competitor Analysis involve
A) Evaluating employee performance within the organization
B) Assessing the strength and weaknesses of current and potential competitors
C) Creating organizational charts for competitors
D) Analyzing market trends and consumer behavior
  • 7. A company launches a new advertising campaign to inform consumers about its latest product features. Which element of Promotion is being utilized.
A) Transportation
B) Advertising
C) Sales Promotion
D) Public Relations
  • 8. Which of the following is NOT typically considered a component of Promotion
A) Sales Promotion
B) Public Relations
C) Advertising
D) Inventory Management
  • 9. What does "Promotion" primarily involve in marketing.
A) Distributing products to retail locations
B) Managing inventory levels
C) Marketing communication to inform and persuade target audiences
D) Setting the price of products
  • 10. Which of the following is NOT a focus area of Place in marketing
A) Public Relations
B) Inventory
C) Logistics
D) Transportation
  • 11. What does "Place" refer to in marketing
A) The distribution channels and locations where the product is available
B) The target audience demographics
C) The pricing strategy used for products
D) The physical location of the company's headquarters
  • 12. A company charges different prices for its product depending on where the buyer is located What pricing strategy is being used
A) Penetration Pricing
B) Premius Pricing
C) Geographic Pricing
D) Skimming Pricing
  • 13. What pricing strategy involves offering a group of products or services for sale at a discounted price.
A) Geographic Pricing
B) Skimming Pricing
C) Bundle Pricing
D) Penetration Pricing
  • 14. A luxury watch brand keeps its prices significantly higher than its competitors to maintain an image of exclusivity. What pricing strategy does this represent
A) Psychological Pricing
B) Penetration Pricing
C) Premium Pricing
D) Skimming Pricing
  • 15. What does markel strategy refer to in business
A) Developing a game plan for waching consumers
B) Managing employee relationships
C) Handling financial transactions
D) Creating office policies and procedures
  • 16. Which of the following is NOT a component of the Marketing 4P's
A) Price
B) People
C) Place
D) Promotion
  • 17. Which of the following is NOT typically considered a focus area for product development.
A) Features
B) Price
C) Quality
D) Variety
  • 18. What aspect of a product focuses on the overalt appearance and aesthetic appeal
A) Features
B) Variety
C) Design
D) Brand name
  • 19. A ride-sharing company increases its prices during peak hours when demand is high. Which pricing strategy does this represent.
A) Skimming Pricing
B) Dynamic Pricing
C) Freemium Pricing
D) Penetration Pricing
  • 20. Which pricing strategy offers basic services for free but charges for additional features of ontent.
A) Freemium Pricing
B) Skimming Pricing
C) Premium Pricing
D) Penetration Pricing
  • 21. Alechnology company launches its new product at a high price and gradually reduces it over time. What pricing strategy is being used.
A) Competition-Based Pricing
B) Bundle Pricing
C) Skimming Pricing
D) Cost-Plus Pricing
  • 22. What pricing strategy involves offering a group of products or services for sale at a discounted price.
A) Geographic Pricing
B) Penetration Pricing
C) Skimming Pricing
D) Bundle Pricing
  • 23. A company charges different prices for its products depending on where the buyer is located. What pricing strategy is being used
A) Premium Pricing
B) Penetration Pricing
C) Skimming Pricing
D) Geographic Pricing
  • 24. Which of the following is the purpose of an Organizational Chart
A) Assessing amplavee performance
B) Analyzing competitor strategies
C) Evaluating market demand
D) Showing the structure and relationships within an organization
  • 25. What does market strategy refer to in business.
A) Managing employee relationships
B) Developing a game plan for reaching consumers
C) Creating office policies and procedures
D) Handling financial transactions
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