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Customer Relationship Management - Test
Contributed by: Singh
  • 1. What does CRM stand for?
A) Customer Relationship Management
B) Customer Resource Management
C) Consumer Relationship Marketing
D) Customer Retention Model
  • 2. CRM helps businesses to:
A) Lower taxes
B) Understand customer needs and preferences
C) Increase raw material costs
D) Reduce employee turnover
  • 3. Which tool is commonly used in CRM to track customer interactions?
A) Accounting spreadsheets
B) Social media platforms
C) CRM software
D) Personal diaries
  • 4. Which industry benefits the most from CRM solutions?
A) Mining
B) Construction
C) Agriculture
D) Retail
  • 5. CRM can help improve:
A) Product quality
B) Company expenses
C) Customer loyalty
D) Employee annual leave
  • 6. CRM helps in:
A) Exceeding customer expectations
B) Ignoring customer complaints
C) Avoiding customer feedback
D) Identifying sales opportunities
  • 7. What is the purpose of CRM analytics?
A) To forecast weather patterns
B) To analyze customer data for insights
C) To monitor competitor activities
D) To track employee attendance
  • 8. CRM software customization is important for:
A) Diversifying revenue streams
B) Minimizing customer interactions
C) Aligning with specific business needs
D) Standardizing industry practices
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