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Customer Relationship Management
Contributed by: Singh
  • 1. What does CRM stand for?
A) Consumer Relationship Marketing
B) Customer Resource Management
C) Customer Retention Model
D) Customer Relationship Management
  • 2. CRM helps businesses to:
A) Reduce employee turnover
B) Increase raw material costs
C) Lower taxes
D) Understand customer needs and preferences
  • 3. Which tool is commonly used in CRM to track customer interactions?
A) CRM software
B) Social media platforms
C) Accounting spreadsheets
D) Personal diaries
  • 4. CRM software customization is important for:
A) Aligning with specific business needs
B) Minimizing customer interactions
C) Standardizing industry practices
D) Diversifying revenue streams
  • 5. CRM helps in:
A) Identifying sales opportunities
B) Avoiding customer feedback
C) Ignoring customer complaints
D) Exceeding customer expectations
  • 6. Which industry benefits the most from CRM solutions?
A) Retail
B) Construction
C) Mining
D) Agriculture
  • 7. What is the purpose of CRM analytics?
A) To analyze customer data for insights
B) To monitor competitor activities
C) To track employee attendance
D) To forecast weather patterns
  • 8. CRM can help improve:
A) Company expenses
B) Employee annual leave
C) Product quality
D) Customer loyalty
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