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Customer Relationship Management - Test
Contributed by: Singh
  • 1. What does CRM stand for?
A) Customer Relationship Management
B) Customer Resource Management
C) Customer Retention Model
D) Consumer Relationship Marketing
  • 2. CRM helps businesses to:
A) Understand customer needs and preferences
B) Reduce employee turnover
C) Increase raw material costs
D) Lower taxes
  • 3. Which tool is commonly used in CRM to track customer interactions?
A) Social media platforms
B) Accounting spreadsheets
C) CRM software
D) Personal diaries
  • 4. CRM software customization is important for:
A) Aligning with specific business needs
B) Standardizing industry practices
C) Minimizing customer interactions
D) Diversifying revenue streams
  • 5. CRM helps in:
A) Avoiding customer feedback
B) Ignoring customer complaints
C) Exceeding customer expectations
D) Identifying sales opportunities
  • 6. Which industry benefits the most from CRM solutions?
A) Construction
B) Mining
C) Agriculture
D) Retail
  • 7. What is the purpose of CRM analytics?
A) To analyze customer data for insights
B) To forecast weather patterns
C) To monitor competitor activities
D) To track employee attendance
  • 8. CRM can help improve:
A) Company expenses
B) Product quality
C) Customer loyalty
D) Employee annual leave
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