- 1. In what year was the first Victoria's Secret Fashion Show held?
A) 1999
B) 1997
C) 2004
D) 1995
- 2. Who oversaw the Victoria's Secret Fashion Show according to Newsweek?
A) Tom Jones
B) Ed Razek
C) Tim Plzak
D) Ken Weil
- 3. Who led the first-ever online streaming of the Victoria's Secret fashion show in 1999?
A) Ed Razek and Tyra Banks
B) Tom Jones and Helena Christensen
C) Heidi Klum and Stephanie Seymour
D) Ken Weil and Tim Plzak
- 4. How long was the 1999 webcast of the Victoria's Secret fashion show?
A) 60 minutes
B) 30 minutes
C) 10 minutes
D) 18 minutes
- 5. Approximately how many viewers attempted or viewed the 1999 webcast?
A) 1.5 million
B) 250,000
C) 500,000
D) 2 million
- 6. What was the budget for the 2011 Victoria's Secret Fashion Show?
A) $120,000
B) $1.2 million
C) $5 million
D) $12 million
- 7. In what year was the Angels underwear collection marketed by a TV commercial featuring Tom Jones?
A) 1997
B) 1998
C) 1995
D) 1999
- 8. Why was there no Victoria's Secret Fashion Show in 2004?
A) Lack of models
B) Low viewership
C) Budget constraints
D) Fallout from the Super Bowl XXXVIII halftime show controversy
- 9. What was the name of the 2004 marketing tour that replaced the fashion show?
A) Swim Tour
B) VSX Tour
C) Bombshell Tour
D) Angels Across America
- 10. Which entity became the first trademark awarded a star on the Hollywood Walk of Fame?
A) The Fashion Show
B) Victoria's Secret
C) The Angels
D) Heidi Klum
- 11. Who was the winner of the 2009 competition for a new Runway Angel?
A) Doutzen Kroes
B) Laetitia Casta
C) Kylie Bisutti
D) Miranda Kerr
- 12. What concept replaced the Angels in 2021?
A) VS Collective
B) Runway Angels
C) Contract Girls
D) Brand Ambassadors
- 13. Who was the first openly transgender model to be featured on the Sports Illustrated Swimsuit Issue?
A) Paloma Elsesser
B) Megan Rapinoe
C) Valentina Sampaio
D) Adut Akech
- 14. What was the name of the 2026 reality competition docuseries to select a new Angel?
A) The Angel Search
B) Next Top Angel
C) Angels Among Us
D) Runway Angel
- 15. How many individuals competed in the 2026 reality show to become the next Angel?
A) 12
B) 5
C) 10
D) 3
- 16. In what year was Victoria's Secret acquired by The Limited?
A) 1982
B) 2006
C) 2002
D) 1991
- 17. What was the business name changed to after the 1982 sale to Wexner?
A) Limited Brands, Inc.
B) Victoria's Secret, LLC
C) Victoria's Secret Stores, Inc.
D) Victoria's Secret, Inc.
- 18. In what year was the company name revised to Victoria's Secret Stores, LLC?
A) 2002
B) 2005
C) 2006
D) 2013
- 19. When did Limited Brands officially change its name to L Brands?
A) 2019
B) 2016
C) 2006
D) 2013
- 20. What was the amount of peak worldwide net sales for Victoria's Secret in 2016?
A) $7.78 billion
B) $6.81 billion
C) $42 million
D) $8.3 million
- 21. Who became president of the Victoria's Secret Stores division in 1985?
A) Grace Nichols
B) John Mehas
C) Howard Gross
D) Lori Greely
- 22. Who led the Victoria's Secret Stores division from 1991 through 2007?
A) Lori Greely
B) Howard Gross
C) Grace Nichols
D) Sharen Jester Turney
- 23. Who was the CEO of Victoria's Secret Direct starting in 2019?
A) John Mehas
B) Sharen Jester Turney
C) Martin Waters
D) Jan Singer
- 24. Who replaced John Mehas as CEO in November 2020?
A) Martin Waters
B) Shashi Batra
C) Jan Singer
D) Greg Unis
- 25. In what year did Victoria's Secret front money to Thai garment workers following a factory bankruptcy?
A) 2006
B) 2012
C) 2016
D) 2021
- 26. Who led the proxy contest against Victoria's Secret directors in 2025?
A) Brett Blundy
B) Donna James
C) Martin Waters
D) John Mehas
- 27. Who was reelected as chair at the 2026 annual meeting?
A) Robin Burns
B) Donna James
C) Lori Greely
D) Grace Nichols
- 28. In which city was Victoria's Secret manufacturing bras in 2012?
A) Mumbai
B) Guduvancheri
C) Bangkok
D) Amman
- 29. What was the reported daily wage for Thai factory workers in 2006?
A) $12
B) $7
C) $10
D) $5
- 30. Who was hired to serve as CEO of the beauty division in 2016?
A) Robin Burns
B) Jill Granoff
C) Greg Unis
D) Susie Coulter
- 31. Which animal habitat was specifically excluded from the catalog paper sourcing agreement?
A) Woodland caribou
B) Moose
C) Arctic wolf
D) Polar bear
- 32. When was the Victoria's Secret swimwear line first introduced?
A) 2002
B) 2018
C) 2010
D) 2012
- 33. Which brand launched reusable period panties in October 2021?
A) Victoria Sport
B) Pink
C) Adore Me
D) Designer Collection
- 34. What product line did Victoria's Secret announce they would stop using in 2022?
A) Fragrances
B) Cashmere
C) Swimwear
D) Bralettes
- 35. In what year did Victoria's Secret launch the 'Incredible' bra?
A) 2002
B) 2010
C) 2012
D) 2016
- 36. Who was the interim CEO replaced by Martin Waters?
A) Wexner
B) Amy Hauk
C) Razek
D) Stuart Burgdorfer
- 37. Which spokeswoman was mentioned as a partner for the brand's 2021 repositioning?
A) Heidi Klum
B) Tyra Banks
C) Naomi Osaka
D) Gisele Bündchen
- 38. What incident caused Victoria's Secret to shut down its website in May 2025?
A) A security incident
B) A warehouse strike
C) Bankruptcy filings
D) A rebranding effort
- 39. What is the stock market ticker for Victoria's Secret & Co.?
A) LBRANDS
B) PINK
C) VSCO
D) VSXY
- 40. When did the company eliminate swimwear, apparel, shoes, and accessories?
A) 2016
B) 2017
C) 2019
D) 2021
- 41. Which magazine described the 2012 Designer Collection as the company's first high-end lingerie line?
A) Harper's Bazaar
B) Glamour
C) Vogue
D) Elle
- 42. Who was appointed chief executive of Victoria's Secret and Pink in July 2022?
A) Amy Hauk
B) Priyanka Chopra Jonas
C) Megan Rapinoe
D) Martin Waters
- 43. In what year did the swimwear line return to shops?
A) 2021
B) 2019
C) 2016
D) 2018
- 44. Who promoted Turney to lead the whole company in 2006?
A) Ed Razek
B) Wexner
C) Jan Singer
D) April Holy
- 45. What did Victoria's Secret attempt to make their catalog feel like in 2006?
A) Art books
B) Magazines
C) Instruction manuals
D) Newspapers
- 46. Which clothing category did Victoria's Secret discontinue in 2016?
A) Swimwear
B) Lingerie
C) Activewear
D) Footwear
- 47. Who resigned as CEO in late 2018?
A) April Holy
B) Lex Wexner
C) Sarah E. Nash
D) Jan Singer
- 48. How many stores did Victoria's Secret announce the closure of in 2019?
A) 100
B) 53
C) 25
D) 40
- 49. Which firm put pressure on L Brands in 2019 to update its brand image?
A) Women's Wear Daily
B) The New York Times
C) Sycamore Partners
D) Barington Capital Group, L.P.
- 50. Which publication published an exposé on the 'culture of misogyny' at Victoria's Secret in February 2020?
A) Women's Wear Daily
B) Vogue
C) The Wall Street Journal
D) The New York Times
- 51. What role does Lex Wexner maintain after stepping down as CEO?
A) Chief marketing officer
B) Board member
C) Chairman emeritus
D) Consultant
- 52. In the 2021 shareholder complaint, which accused sex trafficker was Lex Wexner alleged to have ties to?
A) Ed Razek
B) A private equity manager
C) An unnamed executive
D) Jeffrey Epstein
- 53. In what year was Howard Gross assigned to fix the L Brands subsidiary Limited Stores?
A) 1993
B) 1995
C) 1991
D) 1998
- 54. Which publication reported in 1993 that both divisions of the company suffered?
A) Vogue
B) Forbes
C) New York Times
D) Business Week
- 55. What product introduced in 1993 sold two million units within the first year?
A) WonderBra
B) Miracle Bra
C) Body by Victoria
D) Victoria's Secret Perfume
- 56. In what year did Victoria's Secret face competition from the WonderBra?
A) 1995
B) 1991
C) 1994
D) 1993
- 57. Which line did the company add in 1999?
A) Miracle Bra
B) Fragrance Line
C) Luxury Lingerie
D) Body by Victoria
- 58. Who stepped down as CEO in May 2000?
A) Howard Gross
B) Grace Nichols
C) Cynthia Fedus-Fields
D) Sharen Jester Turney
- 59. After 2000, what kind of image did the brand pursue?
A) Victorian bordello
B) Much more blatantly sexy
C) Conservative classic
D) European elegant
- 60. Which company did Sharen Jester Turney work for before joining Victoria's Secret?
A) Neiman Marcus Direct
B) Sara Lee
C) Vogue
D) Playboy
- 61. What did Sharen Jester Turney tell Forbes the company needed to stop focusing on?
A) Catalog sales
B) Fashion shows
C) Fragrances
D) Cleavage
- 62. What type of style did the company move away from in its stores starting in 2000?
A) Modern minimalist
B) Sports lounge
C) Garden floral
D) 1800s England
- 63. Where was the first Victoria's Secret store opened?
A) New York City
B) Stanford Shopping Center
C) Powell Street
D) Sutter Street
- 64. How much money did Roy Raymond borrow to start Victoria's Secret?
A) $40,000
B) $100,000
C) $80,000
D) $500,000
- 65. What did the company do in 2016 regarding its marketing materials?
A) Canceled the circulation of its catalog
B) Rebranded to PINK
C) Stopped the fashion show
D) Closed all retail stores
- 66. What percentage of sales did the catalog account for in 1982?
A) 35%
B) 80%
C) 55%
D) 10%
- 67. Where was the real headquarters of Victoria's Secret located?
A) Los Angeles, California
B) New York City, New York
C) Columbus, Ohio
D) London, England
- 68. How many stores did Victoria's Secret have by 1986?
A) 100
B) 500
C) 5
D) 1,000
- 69. What fake location was listed on the Victoria's Secret catalogs?
A) Milan
B) London
C) Paris
D) Rome
- 70. In 1986, Victoria's Secret was the only national chain devoted to what?
A) Footwear
B) Outerwear
C) Swimwear
D) Lingerie
- 71. How did the 1987 New York Times describe Victoria's Secret?
A) Small boutique shop
B) Highly visible leader
C) Failing department store brand
D) European luxury startup
- 72. Where were physical stores primarily concentrated between 1977 and the early 2000s?
A) Asia
B) The United States
C) Europe
D) The United Kingdom
- 73. Which interior design element was used in early Victoria's Secret stores?
A) Modern neon signs
B) English floral wallpaper
C) Industrial concrete flooring
D) Minimalist white walls
- 74. How much did in-store sales increase during the 1990s?
A) 50%
B) 10%
C) 30%
D) 100%
- 75. How did the Los Angeles Times describe the brand's 'air' in 2000?
A) French
B) American
C) Italian
D) British
- 76. In what year did the international expansion of Victoria's Secret stores begin?
A) 2010
B) 2012
C) 2016
D) 2008
- 77. What type of business model did Victoria's Secret use for VSBA locations outside of company-owned regions?
A) Licensing agreements
B) Joint ventures
C) Direct acquisitions
D) Franchises
- 78. Where did the first Canadian Victoria's Secret store open in 2010?
A) Edmonton, Alberta
B) Vancouver, British Columbia
C) Montreal, Quebec
D) Toronto, Ontario
- 79. How many Canadian stores did the company announce they would shutter in May 2020?
A) 38
B) 10
C) 25
D) 13
- 80. What percentage of the Canadian fleet did the 2020 store closures represent?
A) Ten percent
B) One-half
C) One-fourth
D) One-third
- 81. How many stores did Victoria's Secret have in the United Kingdom as of June 2020?
A) 25
B) 38
C) 10
D) 13
- 82. What event happened to the brand's UK arm in June 2020?
A) It merged with a local competitor
B) It went into administration
C) It expanded to 50 locations
D) It declared total independence from L Brands
- 83. What was the size of the flagship New Bond Street store in London?
A) 40,386 square feet
B) 10,000 square feet
C) 930 square feet
D) 25,000 square feet
- 84. In 2016, how many stores did L Brands purchase back from franchise partners in China?
A) 20
B) 12
C) 26
D) 50
- 85. When did the company close its flagship store in Causeway Bay, Hong Kong?
A) June 2020
B) January 2016
C) May 2010
D) January 2022
- 86. How long was the flagship store in Causeway Bay, Hong Kong, in operation before closing?
A) Two years
B) Five years
C) Six months
D) Ten years
- 87. What percentage of the joint venture does Victoria's Secret own?
A) 49%
B) 100%
C) 50%
D) 51%
- 88. Who described the 1979 catalog as an 'upmarket version' of a competitor's catalog?
A) Martin Waters
B) The Los Angeles Times
C) Joseph Sugarman
D) The New York Times
- 89. What was the main reason for the success of the catalogs before e-commerce?
A) Marketing risqué products to consumers in private
B) Low production costs
C) Free shipping offers
D) Celebrity endorsements
- 90. How did the Los Angeles Times describe the catalog in 2000?
A) Outdated and stale
B) A financial burden
C) Having a cult-like following
D) A failing marketing device
- 91. What service helped the company establish dominance in the lingerie market?
A) International franchising
B) In-store personal stylists
C) Accepting phone orders at any hour
D) Same-day delivery
- 92. When was the Victoria's Secret e-commerce website officially launched?
A) January 1, 1998
B) December 4, 1999
C) December 4, 1998
D) February 3, 1999
- 93. Where did Victoria's Secret open its first provisional UK boutique in 2005?
A) Manchester Airport
B) Gatwick Airport
C) London City Airport
D) Heathrow Airport
- 94. Which company opened the first Victoria's Secret store in Kuwait?
A) Intimate Brands Inc.
B) L Brands
C) M.H. Alshaya Co.
D) World Duty Free
- 95. In which city did the first Polish Victoria's Secret store open in 2012?
A) Wroclaw
B) Krakow
C) Gdansk
D) Warsaw
- 96. In which year did the first Serbian store open at the Nikola Tesla Airport?
A) 2014
B) 2016
C) 2012
D) 2010
- 97. Which media source was used for ad placement to drive traffic to the website?
A) Forbes
B) Wall Street Journal
C) Vogue Magazine
D) New York Times
- 98. Which agency was used for brand development in the early 1980s?
A) Leo Burnett
B) Grey Group
C) Ogilvy & Mather
D) FCB/Leber Katz Partners
- 99. Which model was hired in the early 1990s?
A) Gisele Bündchen
B) Heidi Klum
C) Stephanie Seymour
D) Tyra Banks
- 100. Who helped produce the 2000 fashion show in France?
A) Wexner
B) Michael Bay
C) Ed Razek
D) Harvey Weinstein
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