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No Logo by Naomi Klein
Contributed by: Casey
  • 1. What is the primary focus of Naomi Klein's book 'No Logo'?
A) The effects of technology on communication.
B) The economy of developing countries.
C) The negative impact of branding and corporate power.
D) The history of advertising.
  • 2. 'No Logo' was published in which year?
A) 1999
B) 1997
C) 2003
D) 2001
  • 3. Klein discusses the impact of which global situation on branding?
A) Environmental sustainability.
B) Economic recession.
C) Stock market crashes.
D) Globalization.
  • 4. What role do protests play in Klein's narrative?
A) They challenge corporate power.
B) They discourage competition.
C) They promote consumer spending.
D) They reduce brand visibility.
  • 5. What does Klein say about consumer choice?
A) It empowers individuals.
B) It always leads to better products.
C) It is expanding rapidly.
D) It is often an illusion.
  • 6. Which brand is prominently criticized in 'No Logo' for its labor practices?
A) Nike.
B) Apple.
C) Coca-Cola.
D) Microsoft.
  • 7. Klein's criticism of corporate power includes which aspect?
A) Exploitation of workers.
B) Inclusiveness in marketing.
C) Innovation in products.
D) Sustainability initiatives.
  • 8. Klein uses which methodology to analyze brands?
A) Case studies.
B) Surveys.
C) Ethnography.
D) Experimental research.
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