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Genel2 Finals reviewer 🤫🧏
Contributed by: Fernandez
  • 1. What is a business model in the context of a business plan?
A) The strategy that outlines how a company creates, delivers, and captures value
B) A summary of the company's marketing and sales efforts
C) A graphical representation of the company's organizational structure
D) A description of the company's history and milestones
  • 2. Which component of the business model describes how a company delivers its products or services to customers?
A) Value proposition
B) Customer segments
C) Distribution channels
  • 3. What is the primary purpose of a business plan?
A) To secure funding
B) To track daily operations
C) To create organizational charts
D) To outline marketing strategies
  • 4. When might a company use a loss leader pricing strategy?
A) When launching a premium product
B) To maximize profit margin
C) To attract customers with a low-priced product, expecting them to buy other higher-margin products
  • 5. In SWOT analysis, which aspect helps in understanding the external factors that a business can leverage for its advantage?
A) Opportunities
B) Strengths
C) Threats
D) Weaknesses
  • 6. Which part of SWOT analysis is concerned with factors that may limit the growth or competitiveness of a business?
A) Threats
B) Opportunities
C) Weaknesses
D) Strengths
  • 7. In SWOT analysis, what type of factor is a skilled and motivated workforce for a company?
A) Weaknesses
B) Strengths
C) Opportunities
D) Threats
  • 8. Which factor in SWOT analysis assesses the factors that could pose a challenge to the success of a business?
A) Opportunities
B) Strengths
C) Weaknesses
D) Threats
  • 9. What part of SWOT analysis helps identify potential areas for growth or strategic advantages outside the current business scope?
A) Weaknesses
B) Strengths
C) Threats
D) Opportunities
  • 10. External factors that could negatively impact a business are considered under which category in SWOT analysis?
A) Opportunities
B) Weaknesses
C) Threats
D) Strengths
  • 11. Which factor in SWOT analysis refers to aspects within a business that may hinder its success or competitive position?
A) Strengths
B) Threats
C) Opportunities
D) Weaknesses
  • 12. What does the "O" in SWOT analysis represent?
A)  Operations
B)  Organization
C)  Objectives
D) Opportunities
  • 13. Which aspect of SWOT analysis focuses on internal factors that give a business a competitive advantage?
A) Threats
B) Strengths
C) Weaknesses
D) Opportunities
  • 14. What does SWOT stand for in the context of a business plan?
A)  Systematic Work Order Tool
B)  Strengths, Weaknesses, Opportunities, Threats
C)  Successful Workforce Optimization Training
D)  Strategic Worldwide Operations Technique
  • 15. What section of a business plan includes information about the location, facilities, and equipment needed for the business to operate?
A)  Industry Analysis
B) Operations plan
C) Market plan
D) Business plan
  • 16. In the Executive Summary, what is the primary purpose of this section?
A)  Summarize the entire business plan
B)  Discuss the company's legal structure
C)  Provide a detailed financial forecast
D)  Outline the marketing strategy
  • 17. What part of a business plan outlines the potential risks and challenges the business may face and how they will be mitigated?
A)  Company/Business Description
B)  Financial Projections
C)  Executive Summary
D)  Risk Analysis
  • 18. In the Management and Organization section, what information is typically provided about key team members?
A)  Employment History and/or Background Profile
B)  Industry Analysis
C)  Market Trends
D)  Customer Demographics
  • 19. What section of a business plan details the marketing and sales strategy, pricing, and distribution channels?
A)  Market Analysis
B)  Operations Plan
C)  Executive Summary
D)  Marketing Plan
  • 20. What component of a business plan addresses the legal structure, ownership, and history of the company?
A)  Company/Business Description
B)  Operations Plan
C)  Executive Summary
D)  Business Model
  • 21. Which part of a business plan provides an overview of the product or service, its features, and its unique selling points?
A)  Executive Summary
B)  Products or Services
C)  Company Description
D)  Marketing Plan
  • 22. What section of a business plan outlines the organizational structure, team members, and key personnel?
A)  Executive Summary
B)  Management and Organization
C)  Company Description
D)  Operations Plan
  • 23. Which section focuses on the target market, competition, and marketing strategy of a business plan?
A)  SWOT Analysis
B)  Executive Summary
C)  Market Analysis
  • 24. What section of a business plan outlines the company's mission, vision, and values?
A)  Executive Summary
B)  Company Description
C)  Market Analysis
D)  Financial Projections
  • 25. Situation: You're in the early stages of developing your business plan. What should be your first step?
A)  Choose a catchy business name
B)  Write the executive summary
C)  Conduct market research
D)  Create a detailed financial projection
  • 26. The father of Modern Entrepreneurship
A) Joseph Alois Schunpeter
B) Joseph Alios Schumpeter
C) Jose Alois Schumpeter
D) Joseph Alois Schumpeter
  • 27. It is a product of economic development
A) Product Development
B) Modernization
C) Globalization
D) Economic Growth
  • 28. In1997 Toyota released a Hybrid Car Called Prius 1997 introducing a new competitive advantage of being environmentally friendly
A)  Product Development
B)  Innovation Theory
C)  Innovation
  • 29. New innovations can be destructive as well as beneficial to business
A) TRUE
B) FALSE
  • 30. Explains that the government should not interfere in economic development theory.
A) Keynesian Theory
B) Kaldor Theory
C) Laissez-Faire Theory
  • 31. Maintains that the key factors is technology.
A) Laissez-Faire Theory
B) Keynesian Theory
C) Kaldor Theory
  • 32. Explains that the government should Play the key role in economic Development.
A) Keynesian Theory
B) Laissez-Faire Theory
C) Keynesian Theory
  • 33. This means border less economic system.
A) Economic Growth
B) Export-Import Trading
C) Globalization
D) Modernization
  • 34. Trading Liberization
A) Modernization
B) Economic Growth
C) Export-Import Trading
D) Globalization
  • 35. Has the potentials to contribute in wealth accumulation the economic standing in the society, and so, powers that go with money and other financial resources that goes with entrepreneurial endeavors. I. Employed II. Self-employed III. Unemployed
A) II & III
B) II only
C) I only
D) I&II
E) III only
  • 36. Know your market or buyers, competitors, prices, the quality of goods and services.
A) Search for Business Opportunity
B) Set High standards of Quality and Efficiency
C) Opportunity-seeking
D) Seeking Information (Information-seeking)
  • 37. Finding information ideal for generating new Business ideas and opportunities (employing Research and Development).
A) Seeking Information (Information-seeking)
B) Opportunity-seeking
C) Search for Business Opportunity
D) Set High standards of Quality and Efficiency
  • 38. No matter what you are doing, you can strive for Quality and Excellence (Efficiency).
A) Set High standards of Quality and Efficiency
B) Search for Business Opportunity
C) Seeking Information (Information-seeking)
D) Opportunity-seeking
  • 39. A successful entrepreneur actively seeks opportunities. He looks at a situation and he thinks.
A) Set High standards of Quality and Efficiency
B) Seeking Information (Information-seeking)
C) Search for Business Opportunity
D) Opportunity-seeking
  • 40. It is actively going after ideas which can be turned into opportunities.
A) Set High standards of Quality and Efficiency
B) Opportunity-seeking
C) Search for Business Opportunity
D) Seeking Information (Information-seeking)
  • 41. They sell the product of manufacturers or producers to retailers and other distributors who have direct dealings with the end users or customers
A) The service-based business
B) Franchising Business
C) Manufacturing business
D) Wholesalers
  • 42. Production business by creating a product.
A) Wholesalers
B) Franchising Business
C) The service-based business
D) Manufacturing business
  • 43. A Licensed-business opportunities.
A) Franchising Business
B) The service-based business
C) Manufacturing business
D) Wholesalers
  • 44. What business category or sector are Consultancy, barber shop, salon, dentistry, medical, engineering services, Accounting Firms, etc belong?.
A) Manufacturing business
B) Franchising Business
C) Wholesalers
D) The service-based business
  • 45. (Product Life Cycle):once product is no longer profitable, it is eliminated from the market and there is also a decline in the number of competitors.
A) Overhead costs
B) Introduction
C) Decline
D) Maturity
  • 46. Which of these questions must first be considered Before adapting a positioning Strategy? A. What makes the product or service unique? B. HOW is the product or service different from the competitors? C. What does the customer really want to buy from the firm?
A) B,C
B) A,B
C) A,B,C
D) A,C
  • 47. Market strategies consist of the following________: A. Definition of the market; B. Description of the Product or Service C. Positioning Strategy; Pricing Strategy; Distribution Strategy; And promotion Strategy D. Determination of the Market Share;
A) B,C,D
B) A,B,C,D
C) A,B,C
D) A,C,D
  • 48. Situation: You're in the early stages of developing your business plan. What should be your first step?
A) Seek or consult guidance from mentors or advisors /business experts
B) Respond professionally and address the concerns openly
C) Seek venture capital (Investment banks/financial institutions and/or investors)
D) Conduct market research
  • 49. Situation: Your business has received negative feedback online, and your reputation is at stake. How should you handle this situation?
A) Seek venture capital (Investment banks/financial institutions and/or investors)
B) Respond professionally and address the concerns openly
C) Seek or consult guidance from mentors or advisors /business experts
D) Conduct market research
  • 50. Situation: Your startup has achieved initial success, but you're unsure about the next steps. What should you prioritize?
A) Seek venture capital (Investment banks/financial institutions and/or investors)
B) Conduct market research
C) Respond professionally and address the concerns openly
D) Seek or consult guidance from mentors or advisors /business experts
  • 51. Situation: You've identified a new market opportunity, but it requires a significant investment. What should you do to secure funding?
A) Conduct market research
B) Seek or consult guidance from mentors or advisors /business experts
C) Seek venture capital (Investment banks/financial institutions and/or investors)
D) Respond professionally and address the concerns openly
  • 52. Situation: Your startup is struggling to find customers for your product. What should you do to improve your marketing strategy?
A) Conduct market research
B) Narrow down your target audience and tailor your messaging (Establish Superior Target Market and Develop Appropriate and Effective Promotion Strategy)
C) Seek venture capital (Investment banks/financial institutions and/or investors)
D) Respond professionally and address the concerns openly
  • 53. It summarizes the content and purpose of your finished plan, covering all of the key points.
A)  Market Analysis
B)  SWOT Analysis
C)  Marketing Plan
D)  Executive Summary
  • 54. This sub-section of the Business plan must be specific and realistic
A) Business model
B) Objectives
C) Executive Summary
D) Product Positioning
  • 55. Which stage of the innovation process involves generating new ideas?
A)  Ideation
B)  Execution
C)  Validation
D)  Commercialization
  • 56. Refers to how the firm differentiates its products or service from those of the competitors and serving a niche.
A) Objectives
B) Executive Summary
C) Product Positioning
D) Market Strategy
  • 57. A company's core strategy for profitably doing business.
A) Market Strategy
B) Business model
C) Objectives
D) Executive Summary
  • 58. It is prepared after the business plan is written.
A) Executive Summary
B) Business model
C) Market Strategy
D) Objectives
  • 59. Business Plan should be developing Effective Strategies for quality and Efficiency/Excellence.
A) TRUE
B) FALSE
  • 60. Sell directly to consumers.
A) Brokers
B) Wholesalers
C) Direct Sales Distribution
D) Retailers
  • 61. Agents/ are distributors who buy directly from distributions or wholesalers and sell to retailers or end-users.
A) Retailers
B) Direct Sales Distribution
C) Wholesalers
D) Brokers
  • 62. Channel members that sell to the retailers or other agents for further distribution through the channel until they reach the final users.
A) Direct Sales Distribution
B) Retailers
C) Brokers
D) Wholesalers
  • 63. Most effective channel if the plant/firm is to move goods or services directly to the ultimate buyers or users
A) Direct Sales Distribution
B) Brokers
C) Retailers
D) Wholesalers
  • 64. Offering such as, trade discount as pricing strategy.
A) Price Penetration
B) Competitor Pricing
C) Mark up pricing
D) Promotion Pricing
  • 65. A cost-oriented pricing in which the firm sets prices by adding per unit merchandise costs, operating expenses and desired profit.
A) Price Penetration
B) Competitor Pricing
C) Promotion Pricing
D) Mark up pricing
  • 66. Settings on the basis of prices charge by competitors.
A) Competitor Pricing
B) Mark up pricing
C) Price Penetration
D) Promotion Pricing
  • 67. Sets low prices to attract a large customer base and increase market share.
A) Promotion Pricing
B) Mark up pricing
C) Price Penetration
D) Competitor Pricing
  • 68. It is customer-focused, meaning companies base their pricing on how much the customer believes a product is worth.
A) Value-based pricing
B) Pricing Strategy
C) Demand Pricing
D) Cost-Plus pricing
  • 69. Demand pricing is where the firms sets prices based on buyer desires.
A) Value-based pricing
B) Pricing Strategy
C) Cost-Plus pricing
D) Demand Pricing
  • 70. Covers all costs, variable and fixed costs, variable and fixed costs, plus and extra increment to deliver profit.
A) Value-based pricing
B) Cost-Plus pricing
C) Pricing Strategy
D) Demand Pricing
  • 71. The process and methodology used to determine prices for products and services.
A) Demand Pricing
B) Pricing Strategy
C) Cost-Plus pricing
D) Value-based pricing
  • 72. Refers to the individual firm’s sales as a percentage of the total sales in a specific market.
A) Market Share
B) Income
C) Market Sales
D) Sales
  • 73. "The concept of developing a plan (Business Planning) by scrutinizing and developing effective strategies is also known as_____?"
A) Market Plan
B) Bussiness Plan
C) Master Plan
D) Game Plan
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