- 1. A resort receives negative reviews because staff are rude. Which marketing element failed?
A) Product strategy
B) Channel strategy
C) People strategy
D) Pricing strategy
- 2. Tourists judge a resort based on interiors, uniforms, and facilities. Which marketing element is involved?
A) Physical evidence
B) Price adjustment
C) Market targeting
D) Process design
- 3. A tourism entrepreneur tries to sell to everyone and attracts very few customers. What marketing mistake occurred?
A) Excess promotion
B) Undefined targeting
C) Staff shortage
D) High Pricing
- 4. A resort studies traveler preferences before designing its services. Which marketing principle is primarily applied?
A) Cost reduction
B) Revenue expansion
C) Customer orientation
D) Product duplication
- 5. A tourism startup uses social media consistently to engage potential travelers. What modern marketing approach is applied?
A) Operational marketing
B) Financial marketing
C) Internal marketing
D) Digital marketing
- 6. A tour company accepts bookings through apps and travel agencies. Which marketing mix element is applied?
A) Product strategy
B) People strategy
C) Place strategy
D) Price strategy
- 7. A hotel improves its online reservation system for faster bookings. Which marketing mix element is improved?
A) Staffing strategy
B) Product strategy
C) Pricing strategy
D) Process strategy
- 8. A glamping business posts sunset photos online to attract tourists. Which marketing mix element is emphasized?
A) Staffing strategy
B) Pricing strategy
C) Product strategy
D) Promotion strategy
- 9. A hostel promotes itself as the most affordable stay for students. What marketing strategy is being developed?
A) Cost restructuring
B) Service outsourcing
C) Product elimination
D) Market positioning
- 10. A food stall improves packaging and presentation after customer feedback. What marketing principle is demonstrated?
A) Market responsiveness
B) Cost reduction
C) Asset expansion
D) Service limitation
- 11. A tour company markets its service to foreign travelers visiting island destinations. Which segmentation is applied?
A) Geographic segmentation
B) Financial segmentation
C) Service segmentation
D) Channel segmentation
- 12. A tourism entrepreneur focuses on what customers remember about the business. What concept is involved?
A) Process management
B) Cost forecasting
C) Brand positioning
D) Revenue planning
- 13. A budget hostel charges lower rates than premium resorts. Which marketing element is being managed?
A) People strategy
B) Product strategy
C) Process strategy
D) Price strategy
- 14. A resort offers "heritage accommodation experience" instead of simply "room rental." Which marketing mix element is emphasized?
A) Product strategy
B) Staffing strategy
C) Place strategy
D) Pricing strategy
- 15. A luxury resort identifies professionals aged 30-50 as ideal customers. What segmentation type is used?
A) Demographic segmentation
B) Behavioral segmentation
C) Process segmentation
D) Geographic segmentation
- 16. A tourism business targets only backpackers and student travelers. What strategy is demonstrated?
A) Brand imitation
B) Service pricing
C) Cost allocation
D) Market targeting
- 17. A travel agency gains more bookings because customers trust its online reviews. What marketing objective is achieved?
A) Cost recovery
B) Trust building
C) Process redesign
D) Asset control
- 18. An adventure camp targets thrill-seekers and outdoor enthusiasts. Which segmentation approach is used?
A) Demographic segmentation
B) Operational segmentation
C) Psychographic segmentation
D) Geographic segmentation
- 19. A travel business rewards repeat customers with membership discounts. What segmentation basis is involved?
A) Psychographic segmentation
B) Financial segmentation
C) Geographic segmentation
D) Behavioral segmentation
- 20. A café near a tourist site adds cultural décor and local storytelling experiences. What marketing element is strengthened?
A) Price competition
B) Staff rotation
C) Facility expansion
D) Product differentiation
- 21. is often misunderstood as just "selling" or "ads."
A) Plan
B) Segmentation
C) Marketing
- 22. Is the process of understanding customer needs, creating value, communicating that value, and building lasting relationships."
A) Strategic plan
B) Marketing
C) Business plan
- 23. Marketing answers three major questions:
1. Who are your customers?
2. What do they really want?
3. Why should they choose you over competitors?
A) True
B) Maybe
C) False
- 24. sells Intangibles-you cannot test the product before buying.
A) Tourists
B) Tourism
C) Hospitality
- 25. Customers depend on:
Photos & Social Media presence
Reviews & Reputation
Recommendations
A) Maybe, sometimes
B) True
C) False
- 26. customers buy based on TRUST before EXPERIENCE.
A) Hospitality
B) Tourism
C) Industry
- 27. If your market is everyone, your market is usually no one."
A) True
B) False
- 28. Safety, clean facilities, child-friendly.
A) Luxury travelers
B) Backpackers
C) Family Tourists
- 29. Low cost, adventure, social environment
A) Luxury travelers
B) Family tourists
C) Backpackers
- 30. Privacy, personalized service, exclusivity.
A) Backpackers
B) Luxury travelers
C) Family tourists
- 31. Age, Income, Occupation
A) Behavioral
B) Geographic
C) Demographic
- 32. Domestic vs. Foreign tourists
A) Psychographic
B) Domestic
C) Behavioral
- 33. Buying behavior (e.g., Loyalty rewards).
A) Behavioral
B) Demographic
C) Geographic
- 34. After segmentation, you select your best customers (e.g., a hostel targeting budget travelers).
A) Behavioral
B) Segmenting
C) Targeting
- 35. What should customers remember about you?
A) Positioning
B) Market Segmentation
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