- 1. E-Business, also known as electronic business, refers to the conducting of business activities online through the use of internet and other digital technologies. This involves transactions of goods, services, information, and payments being conducted electronically. E-Business has significantly transformed the way companies operate, enabling them to reach a global audience, reduce costs, streamline processes, and enhance customer experiences. It encompasses a wide range of online activities such as online shopping, online banking, digital marketing, and supply chain management. Embracing E-Business practices has become essential for businesses looking to stay competitive and thrive in the digital age.
What does e-commerce stand for?
A) Electronic Commerce
B) Economic Commerce
C) Executive Commerce
D) Electronic Communication
- 2. What is one crucial aspect in e-business transactions to ensure security?
A) Compression
B) Encryption
C) Decryption
D) Encoding
- 3. Which of the following is a popular platform for online payments?
A) Bitcoin
B) Ethereum
C) Venmo
D) PayPal
- 4. What is a benefit of using cloud services for e-business?
A) Higher Costs
B) Data Security Risks
C) Limited Support
D) Scalability
- 5. What tool allows businesses to analyze website traffic and performance?
A) Google Analytics
B) Microsoft Excel
C) WordPress
D) Adobe Photoshop
- 6. What is the term for the process of improving website visibility in search engine results?
A) Content Marketing
B) Social Media Marketing
C) Search Engine Optimization (SEO)
D) Pay-Per-Click (PPC)
- 7. What is the term for an online advertising model where advertisers pay a fee each time their ad is clicked?
A) Pay-Per-Click (PPC)
B) Pay-Per-View (PPV)
C) Cost-Per-Action (CPA)
D) Cost-Per-Impression (CPM)
- 8. What is the term for the legal protection of original works of authorship on the Internet?
A) Trade Secret
B) Copyright
C) Patent
D) Trademark
- 9. What is the term for the visual representation of a website's organizational structure?
A) Mockup
B) Wireframe
C) Sitemap
D) Storyboard
- 10. What is the term for the process of collecting, analyzing, and using data to make strategic business decisions?
A) Supply Chain Management
B) Business Intelligence
C) Digital Marketing
D) Customer Relationship Management (CRM)
- 11. What is the term for a marketing strategy that focuses on attracting a specific audience to a website?
A) Mass Marketing
B) Targeted Marketing
C) Offline Marketing
D) Viral Marketing
- 12. What is a crucial aspect of successful E-Businesses?
A) Slow response time
B) Customer trust
C) Ignore customer feedback
D) Limited product range
- 13. What is SEO important for in E-Business?
A) Reducing customer engagement
B) Decreasing website loading speed
C) Increasing website visibility and traffic
D) Improving offline sales
- 14. How do E-Businesses utilize social media as a marketing tool?
A) Delete comments
B) Post irrelevant content
C) Ignore social platforms
D) Engage with customers
- 15. What type of customer data should E-Businesses protect?
A) Personal information
B) Public information
C) Shared data
D) Delete all data
- 16. What is the process of continuously measuring and refining marketing strategies based on data analytics?
A) Marketing Optimization
B) Marketing Automation
C) Marketing Segmentation
D) Marketing Personalization
- 17. How do E-Businesses enhance customer convenience?
A) Limited operating hours
B) In-store visits only
C) Delayed responses
D) 24/7 access
- 18. Which payment method is commonly used in E-Business transactions?
A) Personal check
B) Credit card
C) Cash only
D) Barter system
- 19. What is the term for optimizing a website for mobile users?
A) Obsolete technology
B) Responsive design
C) Ancient coding
D) Static webpage
- 20. What is a marketplace model in E-Business?
A) Physical store location
B) Direct sales to consumers
C) Email marketing campaign
D) Facilitating transactions between buyers and sellers
- 21. What is the term for the unlawful practice of copying someone else's work on the internet?
A) Plagiarism
B) Piracy
C) Counterfeiting
D) Fraud
- 22. Why is E-Business considered cost-effective?
A) High employee salaries
B) Expensive infrastructure
C) Lower overhead costs
D) Physical store maintenance
- 23. What is the term for the practice of sending unsolicited messages for marketing purposes?
A) Spoofing
B) Scamming
C) Spamming
D) Phishing
- 24. Which department is responsible for customer service in E-Business?
A) IT department
B) Customer support
C) Sales division
D) Marketing team
- 25. Which technology is essential for E-Business?
A) Internet
B) Typewriter
C) Fax machine
D) Carrier pigeon
- 26. What is the term for targeting advertisements based on user behavior?
A) Behavioral targeting
B) Mass marketing
C) Random advertising
D) Traditional promotion
- 27. What is the primary target audience of B2B E-Business?
A) Individual consumers
B) Businesses
C) Non-profit organizations
D) Government agencies
- 28. What is the purpose of analytics in E-Business?
A) To create promotional videos
B) To purchase online ads
C) To track and analyze website performance
D) To design logo branding
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