- 1. The focus of the marketing concept is to satisfy customers' needs, wants, and demands;
A) Integrated Marketing
B) Income
C) Customers' needs/ wants/demands
D) Profitability
- 2. companies aim to generate profits by satisfying their customers' demands better than their competitors
A) Customers' needs/ wants/demands
B) Integrated marketing
C) Correct
D) Profitability
- 3. marketing is a concerted effort from all personnel within a company.
A) Customers' needs/ wants/demands
B) Integrated marketing
C) Amalgamation
D) Profitability
- 4. Focuses on promoting specific destinations
A) Segmentation
B) Ecotourism Marketing
C) Destination Marketing
D) Event and MICE marketing
- 5. Highlights unique and memorable experiencered by a location or service
A) Ecotourism marketing
B) Adventure Tourism Marketing
C) Experience Marketing
D) Luxury Hospitality Marketing
- 6. Targets travelers interested in Culture, history and heritage
A) Cultural and Heritage Tourism Marketing
B) Health and wellness tourism Marketing
C) Destination Marketing
- 7. Focuses on sustainable and nature-based experiences
A) Adventure Tourism Marketing
B) Ecotourism Marketing
C) Sustainable marketing
D) Experience Marketing
- 8. Caters to thrill seekers.
A) Experience Marketing
B) Luxury Hospitality Marketing
C) Backpackers marketing
D) Adventure Tourism Marketing
- 9. Promotes food and beverage experiences as key attractions.
A) Event and MICE marketing
B) Culinary Tourism Marketing
C) Experience Marketing
- 10. Focuses on upscale accommodations, services and exclusive experiences
A) Digital and social media marketing
B) Adventure Tourism Marketing
C) Luxury Hospitality Marketing
- 11. Promotes wellness, spas and medical tourism
A) Cultural and Heritage Tourism Marketing
B) Health and wellness tourism Marketing
C) Experience Marketing
- 12. Utilizes online platforms and travel blogs to engage audience.
A) Experience Marketing
B) Digital and social media marketing
C) Event and MICE marketing
- 13. Targets businesses organizing corporate events.
A) Event and MICE marketing
B) Adventure Tourism Marketing
C) Luxury Hospitality Marketing
- 14. Promotes eco-friendly practices and responsible travel
A) True all
B) Ecotourism Marketing
C) Religious Tourism Marketing
D) Sustainable Tourism Marketing
- 15. Centers around peak seasons or local festivals
A) Budget and backpacker marketing
B) Tourism Marketing
C) Adventure Tourism Marketing
D) Seasonal and Festival Marketing
- 16. Targets fans or participants of sports activities
A) Adventure Tourism Marketing
B) Sports and Recreation tourism Marketing
C) Experience Marketing
- 17. Focuses on pilgrimages and spiritual journeys
A) Ecotourism Marketing
B) Religious Tourism Marketing
C) Adventure Marketing
- 18. Targets budget-conscious travelers.
A) Seasonal and Festival Marketing
B) Health and wellness tourism Marketing
C) Budget and backpacker marketing
- 19. Services cannot be seen, tasted, felt, heard, or smelled before they are purchased. In the tourism and hospitality industry many of the product sold, are only experiences
A) Perishability
B) Intangibility
C) Inseparability
- 20. In tourism and hospitality services, both the service provider and the customer must be present for the transaction to occur.
Service inseparability also means that customers are the part of a product.
Another implication is that customers and employees must understand the service delivery system because they are coproducing the service.
A) Intangibility
B) Inseparability
C) Perishability
- 21. Services cannot be stored. If a service is unused, it is wasted. Ex-if a hotel of 100 rooms does not gets reservation for 40 rooms, the 40 rooms cannot be stored away.
A) Intangibility
B) Perishability
C) Inseparability
- 22. In tourism and hospitality industry, the demand is influenced by factors such as economic, political, natural disasters etc. Seasonal changes greatly affect the demand of products. Eg- many tourist areas have short tourism buisness months.
A) VARIABILITY
B) MOTIVATIONS
C) HIGH UNSTABLE DEMAND
- 23. Services are highly variable. The quality of services depends when, where and by whom are they provided. The simultaneous production and consumption of services makes it difficult to maintain their consistency, specially during peak periods.
A) Variability
B) Motivations
C) Dominant Role Of Intermediates
- 24. refers to the subjective and objective reasons, expectation and desires which influence tourist choice for a certain destination. Different individuals can make same or different choices for entirely different or mutually exclusive reasons.
A) Motivations
B) High Unstable Demand
C) Variability
- 25. Intermediates here
refers to -tour operators -travel agents -hotel brokers. These play a very important role as they eventually enjoy superior marketing strength.
A) DOMINANT ROLE OF INTERMEDIATES
B) MOTIVATIONS
C) INSEPARABILITY
- 26. defined as unique elements that identify a product and set it apart from others.. Advantages--Memorability. - Loyalty. - Familiarity -Premium image, premium price - Greater company equity - Lower marketing expenses - For consumers, less risk
A) AFFINITY MARKETING
B) BRAND MARKETING
C) EMOTIONAL MARKETING
- 27. The use of words, signs, and/or symbols aimed at soliciting some set of emotions, such as- joy, excitement, relaxation from a target audience.
A) BRAND MARKETING
B) AFFINITY MARKETING
C) EMOTIONAL MARKETING
- 28. Marketing programs sponsored by organizations that solicit "involvement" by individuals who share a common interest and/or activity Seeks to get consumers to buy and use a particular product based upon a shared activity or interest. l.e., credit card companies
A) Affinity Marketing
B) No Ownership
C) Variability
- 29. Tourism attractions have no ownership, as well as no ownership passes from seller to buyer in tourism industry. The buyer only acquires the right to certain benefits for specific time period of what the seller offers
A) No Ownership
B) Motivations
C) Emotional Marketing
- 30. MARKETING IS ALSO ABOUT: •
1. PLACE (LOCATION)
2. DISTRIBUTION (MAKING THE PRODUCT READILY AVAILABLE)
3. PRICING (THE COST AND PROFIT MARGINS) . PRODUCT IMAGE (HOW THE PRODUCT IS PERCEIVED)
4. PROMOTION (COMMUNICATION TO THE MARKET VIA ADVERTISING,
5. PUBLIC RELATIONS,
6. SALES PROMOTION)
7. RELATIONSHIP MARKETING
A) No
B) Yes
C) Maybe not sure
A) Location
B) Destination
C) Attraction
A) Social media marketing
B) Idunno
C) MAKING THE PRODUCT READILY AVAILABLE)
D) Maybe
A) (THE COST AND PROFIT MARGINS)
B) Yes
C) Not agree
D) The demand
A) Content creation
B) Affirmly
C) Strongly disagree
D) HOW THE PRODUCT IS PERCEIVED
A) Affirmly not agree
B) COMMUNICATION TO THE MARKET VIA ADVERTISING
C) Not at all
- 36. a major in Tourism Marketing.
A) Email Marketing for Tourism
B) Social media Creation
C) Social Media Marketing
- 37. continues being a valid tool for marketing practitioners in tourism sector. It can be used for different purposes, such as LEAD NURTURING and LOYALTY PROGRAMS. Email marketing helps brands to stay in a continuous contact with their prospects and clients and to help the relationship evolve.
A) Social Media Marketing
B) Email Marketing for Tourism
C) Social media creation
D) Social media marketing
A) (Create revenue-driving)tools for Tourism.
B) (Create regulated-diving)tools for Tourism.
C) (Create regular-driving)tools for Tourism.
- 39. are in high demand when it comes to tourism marketing. Marketing specialists of the industry value a tool that allows not only to keep the data base of the clients neat and organized, but also create campaigns based on segmentation of the contacts and to stay tuned about the progress of each contact
A) CRM tools
B) ARC tools
C) CTM tools
D) BTMS tools
- 40. Attract with your content. Generate compelling information, spread it online and get everyone to come to you, to find you easily. Inbound marketing is a non-intrusive way of marketing that adds value to the customer. These are marketing campaigns people actually fall in love with.
A) Email Marketing for Tourism
B) HubSpot, the solution for Tourism marketing
C) Tourism marketing
D) CRM (Create revenue-driving)
- 41. The five tourism and hospitality marketing objectives.:
The five P that are the elements of the marketing mix.
1.product
2.price
3.place
4.promotion
5.people
A) Yes
B) Not all
C) Affirmly
- 42. A successful tourism product must meet three basic factors simultaneously:
A) A. Tourist attractions; B. Facilities and services offered; and C. Physical accessibility to them
B) A. Tourist attractions; B. Fatalities and services offered; and C. Prepared accessibility to them
C) A. Local destinations; B. Facilities and services offered; and C. Physical accessibility to them
- 43. Think of the most popular locations that come to mind when you think of a particular continent or country. ...
A) Adventure Marketing
B) Corporate Marketing
C) Activity Marketing
D) Location Marketing
- 44. Often, consumers will associate a specific activity with a place that's already famous for that activity
A) Location Marketing
B) Content creation
C) Corporate Marketing
D) Activity Marketing
- 45. Hospitality marketing is the act of marketing hospitality business to the public.
A) Goal of Tourism Marketing
B) Process of tourism marketing
C) Sustainable tourism marketing
D) Way of tourism marketing
- 46. The goal is to raise awareness of the business, products and/or services, usually by highlighting unique selling points (USPs)
A) Tourism Marketing
B) Hospitality Marketing
C) Management
D) Social media campaigns
- 47. Digital Presence holds the key - You need a great website....
Customer Insights are everything for Customer Acquisition and Retention. ...
Content is the King.
Direct marketing....
Social Media Marketing & E-mail marketing.
TV and Newspaper Advertisement
A) These are a few of the best services industry marketing strategies:
B) These are a few of the best hotel industry marketing strategies:
- 48. one of the important factor that governs the operating cycle of many industries.
A) Seasonality
B) Demand
C) Precautions
D) Amalgamation
- 49. one of the most seasonal industries and these seasonal changes greatly affect the demand.
A) Tourism
B) Industry
C) Seasonality
D) Hospitality
- 50. Seasonality and demand fluctuations.
Seasonality is one of the important factor that governs the operating cycle of many industries.
Tourism is one of the most seasonal industries and these seasonal changes greatly affect the demand. Demand of tourism product/service depends upon many factors such as seasonality, politics, religion, socio-economic conditions and other special events etc.
A) UNIQUE CHARACTERISTICS OF TRAVEL AND TOURISM SERVICES
B) FREQUENTLY CHARACTERISTICS OF TRAVEL AND TOURISM SERVICES
- 51. Tourism product is an
A) Amalgamation (merging 2or more things)
B) Ammendments
C) Imagination
D) Experiences
- 52. Tourism product is an amalgamation (merging 2or more things) of products and services that span over a varied group of industries like transportation, food and lodging etc.experience. In simple words, it can be concluded that a tourism product cannot be provided by a single firm but is the work of many specialized products and services.
A) High fixed costs of service operations
B) Interdependence of tourism products
C) Seasonality and demand fluctuations.
- 53. Tourism and hospitality products constantly confront the issue of having higher fixed costs and relatively lower variable costs. This simply means that tourism firms must work towards generating surplus demand. Even a slight change in the average load factors makes a substantial difference between profit or loss.
A) Peak Tourism Products
B) Seasonality and demand fluctuations.
C) High fixed costs of service operations.
D) Interdependence of tourism products.
- 54. 1. market introduction stage
2. growth stage
3. maturity stage
4. saturation and decline stage
A) The four main success of a product are:
B) The four main life cycle stages of a product are:
C) The four main stages of a product are:
- 55. Experiences are sold and each customer values them differently: bird watchers are willing to spend large sums of money, while others do not pay a dime;
A) OTHER COMPONENTS TO CONSIDER IN THE PRICING STRATEGY IN TOURISM ARE:
B) OTHER DESIRED TO CONSIDER IN THE PRICING STRATEGY IN TOURISM ARE:
C) OTHER ISSUES TO CONSIDER IN THE PRICING STRATEGY IN TOURISM ARE:
- 56. it is a relatively fragmented industry that inspires fierce competition;
A) OTHER ISSUES TO COMPONETS IN THE PRICING STRATEGY IN TOURISM ARE:
B) OTHER ISSUES TO CONSIDER IN THE PRICING STRATEGY IN TOURISM ARE:
C) OTHER DESIRED TO CONSIDER IN THE PRICING STRATEGY IN TOURISM ARE:
- 57. the system of commissions is very distinctive and significantly influences the final price: a basic price could be doubled, depending on the power of intermediaries
A) OTHER COMPONENTS TO CONSIDER IN THE PRICING STRATEGY IN TOURISM ARE:
B) OTHER ISSUES TO CONSIDER IN THE PRICING STRATEGY IN TOURISM ARE:
C) OTHER CONSIDERABLE IN THE PRICING STRATEGY IN TOURISM ARE:
- 58. Divide your market into segments based on demographics, psychographics, behavior, and geography.
A) Adding
B) Division
C) Persona Development
D) Segmentation
- 59. Create customer personas to target the needs of your ideal tourists/guests.
A) Segmentation
B) Campaign marketing
C) SEO
D) Personal Development
- 60. Tailor services and offer based on guests preferences.
A) Guest reviews
B) Persona development
C) Personalization
D) Experiences
- 61. Encourage customers to leave reviews to influence future bookings.
A) Personalization
B) Customer feedback
C) Customer persona
D) Guest reviews
- 62. Invest into it to target specific keywords.
A) Search Engine Marketing (SEM)
B) Social Media Marketing
C) Social media campaign
D) Influencer marketing
- 63. Use platforms and run targeted ads to specific demographics.
A) Content creation
B) Social media marketing
C) Search Engine Marketing (SEM)
D) Social Media Campaigns
- 64. Use platforms to showcase visually appealing content and customer experiences.
A) Influencer marketing
B) Social Media Campaigns
C) Social Media Marketing
D) Segmentation
- 65. partner with travel blogger to increase visibility and credibility.
A) Influencer Marketing
B) Social Media Marketing
C) Content creation
D) Search Engine Marketing (SEM)
- 66. optimization to ensure websites ranks highly on search engines. Use local SEO for location based searches.
A) Referral programs
B) SEO
C) Content creation
D) Loyalty award
- 67. Publish blog posts, etc.about destinations or services.
A) Referral programs
B) Strategies to influence
C) Content creation
D) SEO
- 68. Offer incentives or discounted rates.
A) Referral programs
B) Mark up
C) Content creation
D) Loyalty rewards
- 69. Reward customers for recommeding your services
A) SEO
B) Incentives
C) Referral programs
D) Loyalty rewards
- 70. The goal is to raise awareness of the business, products and/or services.
A) Hubspot
B) Hospitality marketing
C) Email marketing
D) Activity marketing
- 71. A valid tool for marketing practitioners in tourism sector
A) Radio marketing
B) Email marketing
C) Television marketing
D) Social media marketing
- 72. A major in Tourism Marketing
A) Social media marketing
B) Email marketing
C) Google marketing
D) Facebook marketing
- 73. The solution for Tourism marketing.
A) Location Marketing
B) Crm tools
C) Hubspot
D) Activity marketing
- 74. One of the important factor that governs the operating cycle of many industries.
A) Location
B) Activity
C) Content
D) Seasonality
- 75. Consumers will associate a specific activity with a place that's already famous
A) Location marketing
B) Hospitality marketing
C) Hubspot
D) Activity marketing
- 76. What is the best hotel industry marketing strategies referred to as King?
A) Interdependence
B) Content
C) Seasonality
D) Construction
- 77. Is a non-intrusive way of marketing that adds value to the customer
A) Inbound marketing
B) Hubspot
C) Location marketing
D) Activity marketing
- 78. High demand when it comes to tourism marketing.
A) Location
B) Hubspot
C) CRM tools
D) MRC tools
- 79. MAKING THE PRODUCT READILY AVAILABLE.
A) Pricing
B) Demand
C) Location
D) Distribution
- 80. What are sold and each customer values them differently
A) Ecotourism
B) Adventure
C) Experiences
D) Location
- 81. Merging OF 2 or more Tourism products.
A) Interdependence of tourism products
B) amalgamation
C) Affirmly disagree
D) Both
- 82. Use platforms to showcase visually appealing content and customer experiences
A) Search Engine Marketing
B) SEM
C) Social Media Campaigns
D) Influencer marketing
- 83. One of the four main life cycle stages of a product
A) market introduction stage
B) Both
C) saturation and decline stage
D) One incorrect
- 84. This simply means that tourism firms must work towards generating surplus demand
A) Low fixed costs of service operations
B) High fixed costs of service operations
C) fixed costs of service operations
D) Minimum fixed costs of service operations
- 85. To ensure websites ranks highly on search engines
A) Social media marketing
B) Search Engine Optimization
C) Social media campaign
D) Content creation
- 86. To raise awareness of the business, products and/or services.
A) Highlighting unique selling points
B) Tourism marketing
C) Influencer
D) Hospitality marketing
- 87. Create customer profile to target the needs of your ideal tourists/guests
A) Personality Development
B) Personification Development
C) Personalized Development
D) Persona Development
- 88. A tourism product cannot be provided by a single firm but is the work of many specialized products and services.
A) Maybe
B) True
C) Not all
D) False
- 89. Partner with travel blogger to increase visibility and credibility
A) Content creation
B) Social media marketing
C) Social media campaigns
D) Influencer marketing
- 90. A tourism product cannot be provided by a single firm but is the work of many specialized products and services
A) Independence of tourism products
B) Amalgamation
C) Content creation
D) Interdependence of tourism products
- 91. Divide your market into segments based on demographics, psychographics, behavior and geography.
A) Putting
B) Segmentation
C) Division
D) Adding
- 92. It is a relatively fragmented industry that inspires fierce competition
A) Experiences
B) Ecotourism
C) Adventure
D) Influencer
- 93. the system of commissions is very distinctive and significantly influences the final price: a basic price could be doubled, depending on the power of intermediaries;
A) Marketing
B) Adventure
C) Location
D) Experiences
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